Master Graphics
MasterGraphics (M5D) is a 75-year-old Madison, WI-based value-added reseller of 3D printing and wide-format printing solutions, distributing HP, Formlabs, UltiMaker, One Click Metal, and AMT technologies to manufacturing, aerospace, medical, and AEC customers across the US Midwest and Southeast.
- Company typePrivate
- Founded1949
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Master Graphics does
MasterGraphics Incorporated, doing business as M5D, is a privately held Madison, Wisconsin-based value-added reseller and service provider that has operated continuously since 1949. The company distributes 3D printing, post-processing, 3D scanning, and wide-format printing solutions from a multi-OEM portfolio anchored by HP (Multi Jet Fusion plastic systems, HP IF600 HT industrial filament, HP DesignJet and PageWide XL plotters), and supplemented by Formlabs (SLA/SLS), UltiMaker (FFF/FDM), One Click Metal (LPBF metal), AMT (depowdering and chemical vapor smoothing), 3D Systems, Matterport, and Shining 3D. MasterGraphics operates showrooms in Madison and Wauwatosa, Wisconsin, and Branchburg, New Jersey, and serves manufacturing, aerospace, medical, AEC, and education customers across the Midwest and Southeast United States.
The business model combines hardware resale with recurring managed services. Equipment sales include 3D printers, wide-format plotters, consumables, and accessories through direct consultative sales, manufacturer channel partnerships, and an online store (estore.masterg.com). Recurring revenue is generated through MasterPlan Managed Service (monthly base fee plus per-square-foot click charges), the 36-month Cost-Per-Copy program (no upfront investment, bundled equipment/consumables/service), Full-Service Maintenance Agreements, and the MJF Product Innovation Subscription for HP 5200 access. Proprietary add-ons include the Design Automation Package and FixtureMate design automation software.
MasterGraphics rebranded to M5D in 2026 to reflect its evolution from a wide-format printing specialist into a multi-vendor digital manufacturing solutions provider. In June 2026 the company completed its first major acquisition, absorbing TPM's HP 3D printing and Advanced Manufacturing Technologies division to expand its Southeast US footprint. The company is led by CEO Kevin Carr, with David Tucker serving as Director of Technology & Innovation and participating in ASTM International's F50 Committee on AI in Manufacturing standards. The firm is privately held with no disclosed external investors.
Master Graphics firmographics
Firmographics- Name
- Master Graphics
- Legal name
- MasterGraphics Incorporated
- Website
- https://mastergraphics.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MasterGraphics (M5D) is a 75-year-old Madison, WI-based value-added reseller of 3D printing and wide-format printing solutions, distributing HP, Formlabs, UltiMaker, One Click Metal, and AMT technologies to manufacturing, aerospace, medical, and AEC customers across the US Midwest and Southeast.
- Ownership category
- akta.pro rank
Master Graphics industry classification
Industry- Product category
- Additive Manufacturing and Wide-Format Printing Solutions
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Industrial Design Services (54142)
- SIC
- Printing Trades Machinery & Equipment (3555), Special Industry Machinery, Nec (3559), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- 3D Printer Automation & Peripheral Hardware (Material Handling, Depowdering, Build Units) (IMAAAAAL)
- akta.pro secondary industries
- Service, Repair & Maintenance Contracts (Preventive Maintenance, Onsite Service, Extended Warranty) (IMAAAIAM), Process & Application Development (DfAM, Parameter Development) (IMAAAJAF), Consulting, Advisory & Technology Transfer (AM Adoption) (IMAAAJAK), Industrial Tooling, Jigs, Fixtures & Molds (End-Use Production Assets) (IMAAAEAH), Multifunction Printers (Print/Scan/Copy/Fax) (HDACAEAE)
Keywords
Where Master Graphics is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Master Graphics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- 3D Printer Sales: Resale of 3D printing equipment from HP, Formlabs, Ultimaker, One Click Metal, and related manufacturers with associated耗材 and materials.
- Wide Format Printer Sales: Sales of HP PageWide XL and HP DesignJet printers along with consumables to technical and graphics printing markets.
- Service and Maintenance Programs: MasterPlan managed service, Cost-Per-Copy (CPC) plans, and Full-Service Maintenance Agreements (FSMA) providing ongoing service revenue from equipment maintenance contracts.
- Online Store / Consumables: E-commerce sale of ink, toner, paper, specialty media, and Ultimaker filaments through company's online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MasterPlan Managed Service |
| Hybrid | Monthly | Cost-Per-Copy (CPC) Plan |
| Subscription | Annual | Full-Service Maintenance Agreement (FSMA) |
| One time/ perpetual license | Multi-year contract | One Click Metal Total System |
| Subscription | Monthly | MJF Product Innovation Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Master Graphics product offering
Product offeringCore offering
Master Graphics (M5D) is a value-added reseller and service provider of 3D printing and wide-format printing solutions, distributing hardware, consumables, and software from manufacturers including HP, Formlabs, UltiMaker, One Click Metal, AMT, 3D Systems, Matterport, and Shining 3D. The company bundles equipment sales with managed service programs (MasterPlan, Cost-Per-Copy, MJF Product Innovation Subscription), installation, training, and ongoing technical support for manufacturing, aerospace, medical, AEC, and education customers across the US Midwest and beyond.
Product overview
Master Graphics (M5D) is a technology solutions provider offering a comprehensive portfolio of 3D printing and wide-format printing solutions. The company operates as a value-added reseller and service provider, structuring its entire operation around HP 3D printing technology. The product ecosystem spans: (1) HP Multi Jet Fusion 3D printers (5200, 5000, 5420W) and HP industrial filament printers (IF600 HT) for plastic production; (2) Metal additive manufacturing via One Click Metal systems (MPRINT, MPURE, MONE software) with LPBF technology; (3) Formlabs SLA/SLS systems (Form 4L, Fuse 1+ 30W, Fuse X1); (4) UltiMaker FFF/FDM printers (S Series, Method XL, Factor 4); (5) Post-processing solutions including AMT depowdering (DP series) and vapor smoothing (SF series), plus Omegasonics dyeing systems; (6) 3D scanning via Matterport and Shining 3D; (7) Wide-format HP DesignJet and PageWide XL printers for technical and graphics output; and (8) managed services including MasterPlan and Cost-Per-Copy programs. The company also offers design automation software (Design Automation Package, FixtureMate) and acquired TPM's HP 3D/AMT business in June 2026 to expand its footprint.
Differentiator
Problem solved
Functional benefit
Brands
- MJF Product Innovation Subscription: A subscription program enabling customers to access and develop production on HP Multi Jet Fusion technology without purchasing a full HP 5200 system.
- MasterPlan Managed Service
Products and services
- HP Jet Fusion 5420W Printing Solution HP MJF 3D printing solution enabling mass production of functional white parts for industrial and production environments.
- HP Jet Fusion 5200 Printing Solution HP MJF 3D printing solution for mid-volume production environments, producing over 550 parts per week.
- HP Jet Fusion 5000 3D Printer Industrial-grade MJF 3D printer for prototyping and final production environments.
- HP IF600 HT 3D Printer High-temperature industrial filament printer for printing with ULTEM, PEEK, PAEK, and carbon fiber reinforced polymers.
- MJF Product Innovation Subscription Subscription program providing access to HP MJF technology for product development without full system investment, with expert support for production development.
- Formlabs Form 4L 3D Printer Large-format SLA 3D printer with automated resin management and precision optics for high-quality parts.
- Formlabs Fuse 1+ 30W 3D Printer Industrial-grade SLS 3D printer with powerful lasers, recyclable materials, and compact footprint for production-ready in-house manufacturing.
- Formlabs Fuse X1 3D Printer Advanced SLS 3D printing system for industrial applications.
- One Click Metal BOLDSERIES Metal 3D Printing System Complete metal 3D printing package including MPRINT 200W fiber laser printer, MPURE unpacking and sieving station, and MONE remote monitoring software, with cartridge-based powder management for safe and simplified metal AM.
- UltiMaker S Series 3D Printers FFF/FDM 3D printer series (S7, S7 Pro Bundle, S3, S5) with active bed leveling, dual filament flow sensors, and integrated air manager.
- UltiMaker Method XL 3D Printer Production-grade FDM 3D printer for industrial applications.
- UltiMaker Factor 4 3D Printer Industrial FDM 3D printer designed for demanding production environments.
- AMT PostPro Depowdering Systems (DP Series) Automated depowdering solutions including DP MAX, DP PRO, DP, and DPX models for SLS/MJF powder removal.
- AMT PostPro Chemical Vapor Smoothing Systems (SF Series) Chemical vapor smoothing systems (SF100, SF50, SFX) for finishing SLS/MJF/FDM printed parts.
- Omegasonics Dye Tank Automated dyeing system for coloring SLS/MJF parts with heated dye circulation for consistent results.
- Matterport 3D Scanning Solution Professional-grade 3D scanning solution for capturing spatial data.
- Shining 3D Scanners Industrial-grade handheld 3D scanners including Rigel, Combo+, UE Pro 2, and Trio for metrology-focused scanning applications.
- MasterPlan Managed Service Program Managed service program for wide-format printers providing on-site support including parts, labor, travel, consumables, and easy online ordering for companies that already own their plotters.
- Cost-Per-Copy (CPC) Program No upfront investment program providing printer, consumables, phone and on-site support with a single monthly invoice for wide-format printing solutions.
- Service & Support for 3D and Wide-Format Printers Award-winning manufacturer-certified technicians providing service and support across the 3D printing and wide-format printer portfolios, including on-site repair and remote diagnostics.
- Online Store (eStore) E-commerce store for ordering ink, toner, paper, specialty media, and Ultimaker filaments for installed equipment.
- HP PageWide XL Wide-Format Printers High-speed HP PageWide XL wide-format printers (3920, 4200/4700, 5200, 8200) for production environments.
- HP DesignJet Office Plotters (T Series) Office multifunction plotters including HP DesignJet T830, T850, XT950, T1600, T1700, and T2600 for technical and graphics printing.
- HP DesignJet Z Series Photo & Graphics Printers Professional photo and graphics printers including HP DesignJet Z6, Z6 PRO, Z9+, and Z9+ PRO for high-quality image output.
- HP PageWide XL Pro Graphics Printers Print service provider graphics printers including HP PageWide XL Pro 5200, Pro 8200, and Pro 10000 with HP Eco-Carton ink supplies and multi-roll capacity for high-volume graphics production.
Quantifiable outcome
- Replaced corroded pump impeller for Alaska gold mining operation in just days using 3D scanning, reverse engineering, and metal additive manufacturing, preventing production halt
Companies that use Master Graphics
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Master Graphics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Master Graphics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- TPMcoreMasterGraphics acquired TPM's HP 3D printing and Advanced Manufacturing Technologies (AMT) business on June 10, 2026. Transaction included all customer contracts, service agreements, and account management transitioning without interruption. Key team member Jamie McGuire transitioned to M5D as account manager.
- HPcoreHP is the central technology partner. Company states it has 'structured its entire operation around HP 3D printing.' Partner for HP Jet Fusion (MJF) 3D printers, HP DesignJet wide-format printers, HP PageWide XL printers, and HP IF 3D600HT filament printers.
- FormlabssecondaryAuthorized reseller for Formlabs SLA/SLS 3D printers including Form 4, Form 4L, Fuse 1+ 30W, and Fuse X1. Partnership announced May 2025.
- UltimakersecondaryAuthorized reseller for Ultimaker S Series, Method XL, and Factor 4 3D printers.
- One Click MetalcoreAuthorized reseller for One Click Metal BOLDSERIES metal 3D printing systems (MPRINT, MPURE, MONE). Partnership began approximately 2024. Company has installed over 10 systems in first year.
- AMT (Additive Manufacturing Technologies)secondaryReseller for AMT post-processing systems including PostPro DP series (depowdering), PostPro SF series (chemical vapor smoothing), and related equipment for MJF and SLS post-processing.
- 3D SystemssecondaryAuthorized reseller for 3D Systems Figure 4 and ProJet MJP 3D printing solutions. Company offers Figure 4 DLP technology materials and applications for aerospace and industrial uses.
- MatterportminorAuthorized reseller for Matterport 3D scanning solutions.
- Shining 3DminorAuthorized reseller for Shining 3D 3D scanning solutions including Rigel handheld scanner and Reverse Engineering Starter Bundle with Geomagic Design X software.
- Kaiser Aluminum ImperialsecondaryCase study collaboration on digital manufacturing and metal additive manufacturing for replacing obsolete parts. Partnership demonstrated 3D scanning, reverse engineering, and on-demand metal AM capabilities.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Master Graphics competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Master Graphics social profiles
Digital presenceMaster Graphics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Graphics leadership team
Management profileNumber of profiles
Profiles2 records
Master Graphics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Graphics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Graphics
What does Master Graphics do?
Master Graphics (M5D) is a value-added reseller and service provider of 3D printing and wide-format printing solutions, distributing hardware, consumables, and software from manufacturers including HP, Formlabs, UltiMaker, One Click Metal, AMT, 3D Systems, Matterport, and Shining 3D. The company bundles equipment sales with managed service programs (MasterPlan, Cost-Per-Copy, MJF Product Innovation Subscription), installation, training, and ongoing technical support for manufacturing, aerospace, medical, AEC, and education customers across the US Midwest and beyond.
Is Master Graphics a public or private company?
Master Graphics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Master Graphics founded?
Master Graphics was founded in 1949. It employs 51 to 100 people.
Where is Master Graphics based?
Master Graphics is headquartered in Madison, United States, in the North America region.
How does Master Graphics make money?
Four revenue lines are on record. 3D Printer Sales are the primary driver. The others are wide Format Printer Sales, service and Maintenance Programs and online Store / Consumables.
Does Master Graphics have an API?
No public API is recorded for Master Graphics.
What industry is Master Graphics in?
Master Graphics's product category is Additive Manufacturing and Wide-Format Printing Solutions. Its primary akta.pro industry code is IMAAAAAL, 3D Printer Automation & Peripheral Hardware (Material Handling, Depowdering, Build Units), with a secondary code of IMAAAIAM, Service, Repair & Maintenance Contracts (Preventive Maintenance, Onsite Service, Extended Warranty). Its NAICS code is 33411 and its SIC code is 3555.