Herrblitz

What Herrblitz does

Herrblitz Modular System SRL is an Italian designer and manufacturer of pneumatic and mechanical feeding systems for industrial press stamping operations, headquartered and produced in Turin since 1971. The company's product portfolio centers on pneumatic gripper feeders (spanning Normal, Medium, Heavy, and Maxi multi-cylinder series), motorized roller feeders (AE and AL series), pneumatic and hydraulic cutters for strip and wire, CNC-controlled motorized straighteners (RMM/RMA), and a range of decoilers and uncoilers (single SC, double SCD, vertical-axis ASP, and small-coil types). Supporting equipment includes integrated idle straighteners, roller lubricators, specialized guide and clamp accessories for delicate and pre-stamped materials, and pneumatic dies for small-component stamping. A core piece of proprietary technology is a patented homokinetic transmission device for straightening machines that synchronizes roller speed via a connecting-rod mechanism, eliminating gear wear and lubrication requirements.

The business sells custom-configured capital equipment on a quote basis, with pricing determined by strip width, material thickness, stroke length, and application-specific requirements. Go-to-market combines a direct enterprise field-sales motion — including on-site demonstrations, customer training on operation and maintenance, and showroom visits at the Turin facility — with an international dealer network that distributes products globally. End customers operate in automotive, electronics, telecommunications, seals, household goods, and jewelry manufacturing, with no named logo disclosures available in the source data.

Herrblitz is a privately held Italian SRL with no parent company, no institutional investor, no funding rounds, and no recent mergers, acquisitions, or leadership changes on record. The company employs 11-50 people, operates from a single manufacturing site on Via Fossata in Turin, and generates revenue primarily through one-time equipment sales with potential aftermarket parts and service. Marketing is conducted through an Italian/English bilingual website, social media channels (Twitter, Facebook, Google Plus), an email newsletter, and trade-event presence. A Chinese-language product PDF on the website indicates nascent outreach to Chinese-speaking industrial buyers.

Name

Herrblitz

Legal name

HERRBLITZ MODULAR SYSTEM SRL

Website

https://herrblitz.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian manufacturer of pneumatic feeders, roller feeders, straighteners, decoilers, and cutting equipment for press stamping operations, founded 1971 in Turin. Serves automotive, electronics, telecommunications, and general manufacturing customers via direct sales and an international dealer network.

Ownership category

akta.pro rank

Product category

Industrial press feeding equipment

NAICS

All Other General Purpose Machinery Manufacturing (33399), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Pneumatic press feeders
• Metal stamping equipment
• Coil decoilers
• Wire feeding systems
• Sheet metal straighteners

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial equipment sales: Direct sale of specialized pneumatic feeders, straighteners, cutters, decoilers, and related press equipment. Products are sold as capital equipment with customization options. Revenue is generated through one-time equipment sales with potential aftermarket parts and service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Herrblitz designs, manufactures, and sells pneumatic and mechanical press peripheral equipment, including pneumatic gripper feeders (light-duty Normal series through heavy Maxi 4-cylinder series), motorized roller feeders, pneumatic/hydraulic strip and wire cutters, CNC straighteners, and single/double/vertical-axis decoilers. Products are custom-configured to customer specifications (strip width, thickness, stroke, material type) and sold as capital equipment with on-site installation support and operator training, primarily to automotive, electronics, telecommunications, and general metal-stamping manufacturers.

Product overview

Herrblitz Modular System SRL is an Italian industrial equipment manufacturer founded in 1971 specializing in pneumatic and mechanical feeding systems for presses and metalworking machinery. The product portfolio centers on pneumatic gripper feeders (ranging from light-duty Normal series to heavy Maxi series with 3-4 cylinders), roller feeders (AE and AL series), and combined feeder-straightener units. Supporting equipment includes motorized and idle decoilers for coil unwinding (single SC, double SCD, vertical-axis ASP, and small coil types), CNC-controlled straighteners (RMM/RMA series), pneumatic and hydraulic cutters for strips and wire, wire processing equipment (feeders, straighteners COD, cutters), and roller lubricators. The company serves automotive, electronics, telecommunications, sealing, household, and jewelry industries, offering both standard product lines and custom solutions with specialized clamps for profiled, pre-stamped, or delicate materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Pneumatic gripper feeders for strips Pneumatic clamp-style feeders that grip and advance metal strips into press dies, available in multiple series sized from light-duty single-cylinder models for narrow strips to heavy four-cylinder Maxi models for high-clamping-force industrial press lines.
• Push-pull feeders for bars and sheets Dual feeder system combining a push unit before the die and a pull unit after, designed for feeding bar stock and sheet in profile-stamping and small-batch operations where coil material is not economical.
• Motorized roller feeders (AE and AL series) Motorized roller feeders for strips (AE series) and wires/narrow strips (AL series) with programmable feed steps, touch-screen control, encoder-based positioning, and speeds up to 900 m/min.
• Pneumatic feeders with integrated idle straighteners (R-series) Combined feeder-straightener units with three pairs of tempered and ground steel rollers built into non-motorized straightening sections that deform strip material to eliminate coil curvature during press feeding.
• Pneumatic and hydraulic cutters for strips Shears for cutting metal strips in pneumatic and hydraulic variants with cutting forces from 200kg to 30 tons, configured for single/double-cylinder operation across various strip widths and thicknesses.
• Pneumatic and hydraulic cutters for wire Wire-cutting shears in pneumatic and hydraulic variants with cutting forces from 200kg to 15 tons, available with guillotine or sleeve knives for wire diameters 1-15mm.
• Wire feeders (Type A, BX, P, TZF series) Pneumatic gripper-type wire feeders for diameters up to 110mm, with anti-ondulation guides for flexible wires and configurable clamp pressures from 64kg to 1500kg depending on model.
• Static wire straighteners (COD series) Static (non-motorized) wire straighteners with interchangeable roller configurations (5+5, 7+7, 9+9) for wire diameters 13-90mm, featuring a quick-opening mechanism for fast setup changes.
• CNC-controlled motorized straighteners (RMM and RMA series) Numerically controlled motorized straighteners and feeding-straightening units for metal strip with variable speed regulation and configurable roller diameters and widths.
• Single decoilers (Type SC) Braked idle and motorized single decoilers for unwinding coil stock, available with manual or hydraulic spindle expansion and loop control through sensor, feeler arm, or ultrasound/laser feedback.
• Double decoilers (Type SCD) Dual-spindle turret decoilers for continuous coil unwinding in motorized or idle braked variants, supporting up to 6 tons per spindle with 180-degree spindle rotation.
• Pallet decoilers with vertical axis (ASP series) Vertical-axis pallet decoilers with plate diameters 580-1600mm, coil loads 60-2000kg, variable speed drives, and automatic loop-position-based speed regulation.
• Small coil decoilers (Type O-NO) Compact decoilers sized for small coils (20-300kg) with manual or motorized inside-diameter expansion and fixed or variable speed options for low-tonnage production lines.
• Pneumatic dies with integrated feeders Self-contained pneumatic press dies with integrated feeders that stamp small components (locomotive motor rewinding, smoke filter washers, fuse assemblies, gasoline injector stamps, washers) without requiring a separate traditional press.
• Custom feeders with special-shaped clamps Bespoke feeders with specially shaped clamps designed for V-profiles, flexible cables, multiple strips/wires with separated clamping pressures, and shaped materials including bicycle chains, engineered per customer specifications.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Schuler AG: German global leader in press manufacturing and automation — competes across the broader stamping value chain including feeding and straightening, but as part of an end-to-end press portfolio rather than as a feeder specialist.
• HACO Industries: Belgian manufacturer of press brakes, shears, and punching equipment — overlaps with Herrblitz's cutter/shear offerings and serves similar European stamping customers.
• RAS Reinhardt Maschinenbau GmbH: German manufacturer of sheet metal working machinery including bending, cutting, and feeding equipment — overlaps with Herrblitz's strip and wire processing lines.
• Bystronic AG: Swiss-based global sheet metal processing platform offering laser cutting, bending, and automation — competes broadly with Herrblitz's downstream automation customers but at much greater scale.

Direct peers

• Carell S.p.A. Italian manufacturer of press brakes and related sheet metal equipment — a domestic Italian peer operating in adjacent metal-forming automation categories.
• Styner+Bienz AG: Swiss manufacturer of press-feeding equipment, including pneumatic gripper feeders and straighteners — closely comparable product line targeting the same European stamping customer base.
• COUTH Industrial Marking & Feeding: Spanish manufacturer specializing in pneumatic feeders, roller feeders, and decoilers for press automation — a near-identical product portfolio to Herrblitz serving stamping OEMs across Europe.
• Boschert GmbH & Co. KG: German manufacturer of pneumatic and roller feeders, straighteners, and decoilers for press lines — directly competes with Herrblitz in European press-feeding equipment.
• ARKU Maschinenbau GmbH: German maker of leveling machines, decoilers, and feed lines for sheet metal processing — competes with Herrblitz's straightener and decoiler lines in the same stamping supply chain.
• FIMI (Fabbrica Italiana Materiale Ferroviario): Italian manufacturer of strip processing lines, including decoilers, levelers, and cut-to-length equipment — a domestic Italian peer in metal-strip feeding and processing machinery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/herrblitz-modular-system

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herrblitz