Locable Publisher Network (Hyper Local Media Inc.)

What Locable Publisher Network (Hyper Local Media Inc.) does

Locable Publisher Network, operated by Hyper Local Media Inc. and a subsidiary of Locable, provides a SaaS platform and services portfolio purpose-built for local media publishers — including local and regional magazines, local newspapers, and online-only community publishers. The company reports serving more than 150 local media brands across over 200 U.S. markets.

The core product is the Community Content Engine, a CMS designed specifically for local publishers, offering SEO- and mobile-optimized article publishing, automated content snippets and cross-linking, a self-updating local directory with Google Maps integration, an event calendar that ingests submissions from local businesses and nonprofits, and pre-configured integrations with Broadstreet's ad server, Family Features editorial content, and other partners. The platform is sold as a subscription starting at $199/month per site with a $1,000 setup fee or 12-month commitment, layered with add-ons (Engagement Module at $50/month, Broadstreet Xpress at $150/month) and a tiered suite of professional services.

Monetization extends beyond SaaS subscriptions to include a Publisher Concierge Program (full-service digital team augmentation starting at $1,875), Publisher Consulting Programs (digital needs assessments, sales training, and coaching at $499–$1,199), and Digital Fulfillment Services such as social promotion design, audience targeting at $5 CPM, website migration, and guide creation. Distribution is multi-modal: dedicated community managers run sales-led demos, inside sales handles inbound requests, lower-friction consulting programs serve smaller prospects, and a partner/reseller program turns publishers into distribution channels for the broader Locable Marketing Platform. Partnerships with NAMPA (industry association), Broadstreet (ad tech), Family Features (content), RevContent (programmatic), and Aqua Media Direct (targeting) round out the ecosystem. No revenue figures, funding rounds, or headcount data are disclosed.

Name

Locable Publisher Network (Hyper Local Media Inc.)

Legal name

Hyper Local Media Inc.

Website

https://locablepublishernetwork.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Locable Publisher Network, a subsidiary of Locable (Hyper Local Media Inc.), provides a SaaS platform and digital services to 150+ local magazines, newspapers, and online publishers across 200+ U.S. markets, enabling them to monetize digital presence through a CMS, ads, and turnkey revenue programs.

Ownership category

akta.pro rank

Product category

Local Media Publishing Software

NAICS

Software Publishers (5132)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), Community-Integrated Publishing Platforms (MPACAIAI)

Keywords

• Local publisher software
• Community content engine
• Digital ad monetization
• Publisher fulfillment services
• Local media advertising platform

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Memberships: Monthly/annual subscription for platform access including Community Content Engine, Broadstreet Ad Server, training, and support. Base pricing starts at $199/month per site with multi-site discounts available.
2. Community Sponsorships: Recurring sponsorship packages ($200/month recommended) including logo placement, premium directory listing, banner ads, email newsletter recognition, print recognition, and ongoing online promotion.
3. Social Promotions: Sponsored contests and giveaways generating $1,000 per promotion with 4-5 promotions per year. Includes design, setup, Facebook ads, and sponsor deliverables.
4. Banner Ads & Email Sponsorships: Pushdown ads ($200/month), sidebar ads ($150/month each), and email sponsorship ads ($200/month). Integrated with Broadstreet Ad Server.
5. Guide Sponsorships & Premium Listings: Guide sponsorships at $100/month including logo recognition, directory inclusion, and ongoing promotion. Premium directory listings at $25/month for passive sales.
6. Publisher Concierge Services: Full-service digital team augmentation including article creation, social media management, event curation, and social promotion design. Starts at $375 for promotions, $1,875 for full program.
7. Audience Targeting & Display Advertising: Banner ad placement on national brand websites complementing premium site ads. Starting at $5 per 1,000 impressions with 30k minimum.
8. Emcee Social Feed Ads: Specialty ad format displaying advertisers' social media content on publisher sites. Priced at $240/year ($20/month) per advertiser.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Locable Publisher Network provides the Community Content Engine, a hosted SaaS content management system built specifically for local magazines, newspapers, and online publishers, including SEO-optimized article posting, integrated calendar and directory with automated event imports, content snippets with automated cross-linking, and pre-built integrations for ad serving and editorial content. The platform is bundled with training, fulfillment services, and turnkey revenue programs (community sponsorships, banner ads, social promotions, Emcee Social Feed Ads, premium directory listings, and guide sponsorships) that enable publishers to monetize digital presence without hiring internal digital expertise.

Product overview

Locable Publisher Network offers a platform-plus-modules architecture built around its Community Content Engine as the core CMS product. The platform is designed specifically for local magazines, newspapers, and online publishers to monetize digital presence. Additional products include the Engagement Module (add-on for contests/giveaways), Calendar and Directory with automated event imports, and Content Snippet tools for cross-linking. The company also offers Digital Fulfillment Services including a Publisher Concierge Program for full-service support, plus Publisher Consulting Programs for strategic planning and sales training. All solutions integrate with third-party tools including Broadstreet Ad Server, Google Maps, and Family Features Content Feed.

Differentiator

Problem solved

Functional benefit

Brands

• Community Content Engine: A local media website platform specifically designed to be the most efficient, effective, and engaging way to build online community hubs.
• Engagement Module
• Publisher Concierge Program
• The $40k Plan
• Engagement Module

Products and services

• Community Content Engine A hosted SaaS content management system purpose-built for local magazines, newspapers, and online publishers. Provides SEO- and mobile-optimized article posting, homepage layout control, calendar and directory, content snippets with automated cross-linking, and unlimited pages, articles, events, directory listings, storage, and users. Sold as a monthly subscription starting at $199/month per site with multi-site discounts.
• Engagement Module An add-on subscription module to the Community Content Engine that enables publishers to run sponsored contests, giveaways, polls, and Reader's Choice or Best-Of Awards directly on their websites to monetize engagement and grow email subscriber bases.
• Publisher Concierge Program A full-service digital team augmentation program that helps publishers build and maintain their community site, including article creation, social media management, event curation, email newsletter operation, and business outreach for directory and calendar adoption.
• Digital Fulfillment Services On-demand digital services for publishers including article creation, social media and email promotion, event curation, print content posting, social promotion design and administration, audience targeting, website migration, and guide creation with business listing optimization.
• Publisher Consulting Programs Strategic planning and sales training programs for local publishers including Digital Needs Assessment and Goal Setting, Strategic Planning and Digital Sales Training, and Ongoing Digital Sales Training and Coaching, designed to help publishers add recurring digital revenue.
• Social Promotion Design and Administration A service that handles the design, setup, and execution of sponsored social promotions (contests and giveaways) on behalf of publishers, starting at $375 plus Facebook ad budget.
• Audience Targeting A banner ad placement service that places publisher campaign creative on top national brand websites to complement on-site premium ads, starting at $5 per 1,000 impressions with a 30,000 impression minimum.

Quantifiable outcome

• Publishers can target $40,000+ in annual digital revenue through the recommended revenue mix
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Broadstreet AdscoreTechnology or IntegrationPartnership with Broadstreet Ad Server provides specialty ad formats for local publishers. Includes Emcee Social Feed Ads, countdown ads, real estate listing ads, and ad blocker prevention technology. Normally $200+/month, offered at reduced price through the partnership. Fully integrated into Community Content Engine.
• Family FeaturescoreTechnology or IntegrationFamily Features provides free editorial content including articles, images, videos, and infographics for food, lifestyle, and home categories. Content is AP-standard and available automatically or selectively through Community Content Engine integration. Helps publishers fill publications with quality content.
• North American Mature Publishers Association (NAMPA)coreGTM or Marketing PartnerNAMPA partnership includes joint webinars on digital monetization for mature publishers. Webinars feature real-world examples and proven strategies for revenue growth. NAMPA members receive access to Locable resources and programs.
• Locable Marketing PlatformcoreOEM/ Whitelabel/ Licensing PartnerLocable Marketing Platform is the parent platform for small business marketing tools. Publishers can offer these tools to their advertiser clients as a value-add service through the Partner Program, earning commissions while providing additional value to advertisers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ghost: Ghost is an open-source publishing platform focused on newsletters, blogs, and memberships used by independent publishers and creators. It overlaps with Locable in website/newsletter publishing and serves some of the same online-only publisher use cases.
• Substack: Substack is a newsletter and subscription publishing platform serving independent writers and small media outlets. While its core focus is individual newsletters, it competes with Locable's online-only local publisher segment for audience and monetization.

Broad incumbents

• HubSpot CMS Hub: HubSpot's CMS Hub is a content management and marketing platform used by SMBs and publishers. It overlaps with Locable's broader marketing platform ambitions and could be an alternative for publishers seeking an all-in-one CMS/marketing stack.
• WordPress VIP: WordPress VIP is the enterprise-grade WordPress hosting and platform from Automattic serving large publishers and media brands. It competes indirectly with Locable's CMS offering for publishers needing a hosted WordPress-based alternative.
• Squarespace: Squarespace is a general-purpose website builder widely used by small publishers and local content creators. It competes for the same SMB publisher dollar as Locable, though with broader scope and less local-publisher specialization.
• Arc XP: Arc XP is The Washington Post's enterprise content, monetization, and audience platform, serving large and mid-market publishers globally. It overlaps with Locable in CMS and ad-tech capabilities but targets larger publishers as a broad incumbent.

Others

• Constant Contact: Constant Contact provides email marketing, social, and SMB marketing tools that local publishers and advertisers also use. It is adjacent to Locable's marketing platform and competes for the local business advertising dollar flowing through publishers.

Direct peers

• Newspack (Automattic): Newspack is a publishing platform built on WordPress by Automattic and the Google News Initiative, aimed at small and mid-sized news publishers. It competes head-to-head with Locable for the same local digital publisher customer.
• TownNews: TownNews provides content management, digital advertising, and audience engagement software specifically to local news and newspaper publishers. Like Locable, it targets the same small/community publisher segment with a similar SaaS-plus-services stack.
• BLOX Digital: BLOX Digital provides a content management and digital services platform for local media companies, with news, audience, and advertising modules. It serves the same local newspaper and media group customers as Locable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locable Publisher Network (Hyper Local Media Inc.)