Sico
- Company typePrivate
- Founded1937
- HeadquartersBoucherville, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sico firmographics
Firmographics- Name
- Sico
- Legal name
- PPG Architectural Finishes, Inc.
- Website
- https://sico.ca
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sico industry classification
Industry- Product category
- Architectural Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAGAG)
- akta.pro secondary industry
- Wood Coatings & Finishes (IMAEAHAF)
Keywords
Where Sico is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Markets served
Sico business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Paint Sales: Sico generates revenue through the sale of architectural coatings including interior paints, exterior paints, primers, and specialty coatings through retail distribution channels.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Sico product offering
Product offeringCore offering
Sico produces a range of interior and exterior paints, wood stains, primers, and specialty coatings for residential and commercial applications. The portfolio includes premium consumer latex paints, professional-grade contractor coatings, one-coat exterior stains (Formula 77), translucent and opaque wood finishes (ProLuxe), aerosol spray paints (Perma-Flex), rust-resistant enamels (Corrostop), and LEED-compliant zero-VOC formulations (EcoSource). Products are sold across Canada through major home improvement retailers and independent dealers, anchored by a 1,834-color palette organized in 225 families.
Product overview
Sico is a Canadian paint brand (owned by PPG Architectural Finishes, Inc.) offering a comprehensive portfolio of interior and exterior paints, wood stains, primers, and specialty coatings. The product line includes multiple tiers: premium consumer paints (Prestige, Clean Surface Technology, Scuff Guard, Virtuo, Endurance, Evolution, Classic, Plus) for interior applications; professional-grade Expert and EcoSource lines; Super Premium and Premium exterior paints; the ProLuxe wood stain system (translucent, semi-transparent, and opaque); Formula 77 one-coat exterior stain; GoPrime primer system; Corrostop rust-resistant products; Perma-Flex aerosol paints; and specialty products for ceilings, kitchens, bathrooms, furniture, and floors. The color ecosystem features 1,834 colors across 225 families, one-coat color options, and annual Color of the Year trend selections. Sico also provides digital tools including a color visualizer and paint calculator. The brand targets both DIY consumers and professional contractors through retailers including Rona, Kent, BMR, Patrick Morin, and independent dealers.
Differentiator
Problem solved
Functional benefit
Brands
- SICO Prestige: Premium interior paint line with stain-blocking technology and one-coat coverage in over 1,000 colors.
- SICO Super Premium
- SICO ProLuxe
- SICO Formula 77
- SICO Perma-Flex
- SICO Expert
- SICO Evolution
- SICO Endurance
- SICO Classic
- SICO Virtuo
- SICO Plus
- SICO Clean Surface Technology
- SICO Scuff Guard
- SICO EcoSource
- SICO GoPrime
- SICO Corrostop
Products and services
- SICO Prestige Interior Paint
Quantifiable outcome
- SICO Clean Surface Technology delivers 4.6/5 star average rating from 116 reviews
- +2 more outcomes
Companies that use Sico
Customer profileSegments3 records
Ideal customer profiles3 records
Sico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PPG Architectural Finishes, Inc.corePPG Architectural Finishes, Inc. is the parent company of Sico. Sico is a registered trademark of PPG Architectural Finishes, Inc. The brand operates as part of PPG's portfolio of architectural coatings brands, benefiting from PPG's research and development capabilities and technologies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sico competitors and assessment
Company assessmentBroad incumbents
- Sherwin-Williams: Largest North American architectural coatings company with multiple brands (Sherwin-Williams, Valspar, HGTV Home, Krylon). Competes broadly across all tiers Sico operates in, with deeper R&D budget and larger retail footprint via company-owned stores.
- Glidden: PPG-owned value-tier architectural coatings brand with broad North American distribution. Comparable in core product offering (interior/exterior paints, primers) but positioned at the mid-to-value segment versus Sico's premium positioning.
- Valspar: Architectural coatings brand owned by Sherwin-Williams with national retail distribution. Comparable across product tiers (interior, exterior, primers, stains), though operates more broadly across North America rather than Canada-focused like Sico.
Direct peers
- CIL Paints: Canadian architectural coatings brand under PPG's portfolio. Directly comparable in Canadian retail positioning, product line breadth (interior, exterior, paints, stains, primers), and shared distribution through major Canadian home improvement chains.
- Pittsburgh Paints: Architectural coatings brand under PPG. Directly comparable in product architecture (multi-tier interior/exterior paints, stains, primers) and serves both DIY and professional segments; sister brand to Sico under the same corporate parent.
- Benjamin Moore: Premium North American architectural paint brand selling through independent retailers and company-owned stores. Directly comparable to Sico in product mix (interior/exterior paints, stains, primers), premium positioning, and DIY/professional dual customer base.
- Dulux Paints (Canada): Canadian architectural paint brand also owned by PPG. Closest direct comparable given shared parent, similar retail distribution model, and overlapping product tiers (interior, exterior, specialty coatings) sold through Canadian retailers.
- Para Paints: Canadian architectural paint brand with national distribution through hardware retailers. Directly comparable in Canadian geographic focus, product mix (interior/exterior paints, stains), and DIY/professional customer targeting.
- Behr Paint: Architectural coatings brand owned by Masco Corporation and sold through The Home Depot. Directly comparable in product range, premium tier strategy (Behr Premium Plus, Behr Marquee), and emphasis on one-coat coverage and stain/durability technologies.
Emerging players
- Olympic Paints and Stains: Paint and stain brand with retail distribution focused on wood care and exterior coatings. Comparable in stains and sealers product lines (SICO ProLuxe, Formula 77) and DIY retail channel strategy, but narrower in interior paint breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sico social profiles
Digital presenceSico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sico leadership team
Management profileNumber of profiles
Sico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sico
What does Sico do?
Sico produces a range of interior and exterior paints, wood stains, primers, and specialty coatings for residential and commercial applications. The portfolio includes premium consumer latex paints, professional-grade contractor coatings, one-coat exterior stains (Formula 77), translucent and opaque wood finishes (ProLuxe), aerosol spray paints (Perma-Flex), rust-resistant enamels (Corrostop), and LEED-compliant zero-VOC formulations (EcoSource). Products are sold across Canada through major home improvement retailers and independent dealers, anchored by a 1,834-color palette organized in 225 families.
Is Sico a public or private company?
Sico is a private company. It is classified as corporate owned and is currently operating.
When was Sico founded?
Sico was founded in 1937. It employs 11 to 50 people.
Where is Sico based?
Sico is headquartered in Boucherville, Canada, in the North America region.
How does Sico make money?
One revenue line is on record: architectural Paint Sales.
Who are Sico's main competitors?
Broad incumbents on record are Sherwin-Williams, Glidden and Valspar. Direct peers are CIL Paints, Pittsburgh Paints, Benjamin Moore, Dulux Paints (Canada), Para Paints and Behr Paint. Olympic Paints and Stains is listed as an emerging player.
Does Sico have an API?
No public API is recorded for Sico.
What industry is Sico in?
Sico's product category is Architectural Paints and Coatings. Its primary akta.pro industry code is IMAEAGAG, Wood Coatings & Finishes, with a secondary code of IMAEAHAF, Wood Coatings & Finishes. Its NAICS code is 325510 and its SIC code is 2851.