Société Tunisienne de Banque
Société Tunisienne de Banque is Tunisia's first indigenous universal bank, founded in 1958, serving retail, professional, corporate, youth, and diaspora customers across all 24 governorates via branches, STBNet, and a full mobile app. It offers savings, lending, payment cards, SICAV funds, remittances, and bancassurance.
- Company typePublic
- Founded1957
- HeadquartersTunis, Tunisia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Société Tunisienne de Banque does
Société Tunisienne de Banque (STB) is a publicly traded Tunisian universal bank headquartered in Tunis, incorporated on January 18, 1957, and operational since March 26, 1958, as the first specifically Tunisian banking institution established after national independence. It serves five primary customer segments — Personal, Professional, Corporate, Youth (including students aged 18–29 via the #STUDENT package), and Tunisians Residing Abroad — through a branch network spanning all 24 Tunisian governorates, complemented by digital channels (STBNet e-banking, STB Mobile Banking, STB SMS), ATMs, dedicated exchange offices, and self-service kiosks. The bank is listed on the Tunis Stock Exchange under ticker STB with a stated share price of 102.0 TND and a registered capital of 776.875 million TND.
The product portfolio covers savings and investment accounts (Privileges Account, BEITI housing plan, Comfort Savings, OPTIJEUNES studies plan, Stock Investment, Investi Saving), a full suite of Visa and Mastercard payment cards, consumer and corporate lending (including Eco Car Credit and Green Credits), three SICAV mutual funds (Future, The Investor, The Saver), money transfer services (MoneyGram international, Tunicach domestic), and a bancassurance layer with AXA Assistance and Mapfre Assistance. Digital infrastructure is centered on STBNet with e-signature via the national ANCE certification agency, mobile authentication features (biometric login, OTP, automatic session timeout, push notifications), and a youth-targeted Digi sub-brand. IT modernization is underway via a multi-year Red Hat Enterprise Linux agreement for virtual datacenter buildout.
Revenue mechanics are traditional banking: net interest income from lending (consumer, auto, housing, real estate, professional/corporate), transaction fees and commissions (cards, transfers, MoneyGram), and recurring bancassurance and investment-management fees (SICAV management, insurance distribution). Distribution is omnichannel and direct-to-consumer, with no disclosed third-party reseller channel. The customer base is mass-market with no named anchor accounts, and concentration risk is therefore low; revenue predictability is more exposed to Tunisian macro and interest-rate cycles than to single-customer churn.
Société Tunisienne de Banque firmographics
Firmographics- Name
- Société Tunisienne de Banque
- Legal name
- Société Tunisienne de Banque
- Website
- https://stb.com.tn
- Company type
- Public
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Société Tunisienne de Banque is Tunisia's first indigenous universal bank, founded in 1958, serving retail, professional, corporate, youth, and diaspora customers across all 24 governorates via branches, STBNet, and a full mobile app. It offers savings, lending, payment cards, SICAV funds, remittances, and bancassurance.
- Ownership category
- akta.pro rank
Société Tunisienne de Banque industry classification
Industry- Product category
- Commercial Banking
- NAICS
- Commercial Banking (52211)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Cross-Border & Multi-Currency Gateway Services (FSAMACAI)
Keywords
Where Société Tunisienne de Banque is headquartered
LocationHeadquarters
- HQ city
- Tunis
- HQ country
- Tunisia
- HQ region
- Africa
Offices2 records
Markets served
Société Tunisienne de Banque business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income: Traditional banking interest revenue from lending activities including consumer loans, auto loans, housing loans, real estate loans, and professional/corporate credit facilities
- Fee and Commission Income: Banking fees from account management, card transactions, funds transfers, moneyGram services, and other banking operations
- Bancassurance Revenue: Insurance products and assistance services including travel assistance, term death insurance, fire insurance, and legal protection through partnerships with AXA and Mapfre
- Investment Products: Savings and investment products including time deposits, dinar savings vouchers, SICAV funds, and stock investment savings accounts generating management fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free travel assistance for eligible cardholders |
| Other | Pay-as-you-go | Standard banking services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Société Tunisienne de Banque product offering
Product offeringCore offering
Société Tunisienne de Banque is a Tunisian universal bank that provides retail and corporate banking services including savings and checking accounts, consumer/mortgage/auto loans, payment cards, investment products (SICAV funds, time deposits, savings vouchers), insurance/bancassurance, and domestic and international money transfers. It distributes these offerings through a national branch network covering all 24 Tunisian governorates complemented by STBNet web banking, STB Mobile Banking app, and STB SMS services.
Product overview
Société Tunisienne de Banque (STB) operates as a comprehensive commercial, investment, and corporate bank established on March 26, 1958. The bank's product portfolio consists of multiple interconnected digital banking platforms and traditional financial services organized around four customer segments: Personal/Retail, Professional, Corporate, and Youth. The core digital infrastructure includes STBNet (web-based e-banking platform), STB Mobile Banking (mobile application), and STB SMS (notification service), which serve as the primary channels for account access and transactions. The retail banking offering centers on various savings accounts (Privileges Account, BEITI Housing Savings, Comfort Savings, OPTIJEUNES Studies Savings, Stock Investment, Investi Saving), consumer and mortgage lending products, and a comprehensive range of payment cards including C-Cash, C-Pay, STB Pay, STB Travel Card, and international/national Visa and Mastercard variants. Youth-specific digital products include the Digi suite (Digi Card, Digi Credit, Digi Saving, Digi Transfer, Digi Shareholder) and the #STUDENT Savings Package. The investment suite encompasses time deposits, DINAR SAVINGS VOUCHER, and three SICAV mutual funds (Future, The Investor, The Saver). Insurance products include travel assistance, fire insurance, legal protection, and term death insurance. Money transfer services include MoneyGram (international) and Tunicach (domestic). The bank also offers green/ecological credit products and various loan simulators for customer convenience.
Differentiator
Problem solved
Functional benefit
Brands
- STB Digital: Digital banking solutions including STBNet online banking and STB Mobile Banking
- STBNet
- STB Mobile Banking
- #STUDENT
Products and services
- STBNet Web-based e-banking platform enabling STB customers to access accounts, manage finances, perform transfers, pay bills, and conduct banking operations remotely with two-factor authentication.
- STB Mobile Banking Mobile banking application for smartphone and tablet users (Android, iOS, AppGallery) to manage accounts, view balances, perform transfers, and access banking services on the go.
- C-Cash Card Prepaid payment card offering a convenient payment experience and personal budget control for STB customers.
- C-Pay Card Contactless payment card for quick and convenient point-of-sale transactions.
- STB Pay Digital mobile payment solution enabling users to make payments via smartphone.
- STB Travel Card Prepaid travel card for managing travel-related expenses abroad, designed for Tunisians residing abroad and frequent travelers.
- Privileges Account Savings account offering enhanced benefits and preferential pricing for qualifying STB customers.
- Housing Savings Program « BEITI » Long-term housing savings plan designed to help customers accumulate funds toward a home purchase.
- Comfort Savings Plan Savings plan for personal and family projects with flexible terms.
- « OPTIJEUNES » Studies Savings Plan Education savings plan aimed at students and young people to accumulate funds for their studies.
- Stock Investment Savings Account Savings account linked to investment in stocks and securities on the Tunis Stock Exchange.
- Investi Saving Investment-focused savings account designed to grow customer capital over time.
- #STUDENT Savings Package Comprehensive banking package for students aged 18-29 including a special savings account, a savings card with a 2,000 TND daily ATM limit, and free STB Direct remote access.
- Consumer Loan Personal loan for financing consumer needs and personal purchases for individual borrowers.
- Auto Loan Vehicle financing loan for the purchase of new or used automobiles.
- Housing Renovation Credit ESLAH MASKEN Home renovation loan for housing rehabilitation, bundled with optional legal protection assistance.
- Real Estate Loans Mortgage financing for property purchase and real estate investment.
- Computer Loan Financing for computer and IT equipment purchases.
- Study Saving Loan Education financing loan linked to savings plans for students.
- Eco Car Credit Green financing for the purchase of eco-friendly vehicles.
- Green Credits Environmentally-focused loans supporting sustainable projects and green initiatives.
- Time Deposit Account in Dinars Term deposit account in Tunisian dinars offering secure returns on customer savings.
- DINAR SAVINGS VOUCHER Cash voucher investment product denominated in Tunisian dinars.
- SICAV Future Mutual fund focused on future-oriented investments with managed risk.
- SICAV The Investor Growth-oriented mutual fund designed for investors seeking capital appreciation.
- SICAV The Saver Conservative mutual fund for savers seeking stable long-term portfolio growth.
- MoneyGram (International Money Transfer) International money transfer service in partnership with MoneyGram enabling customers to receive funds from abroad within approximately 10 minutes, available to both account holders and non-customers at STB branches.
- Tunicach Domestic money transfer service within Tunisia.
- Digi Card Digital banking card solution for the youth segment with card management and tracking features.
- Digi Credit Digital credit solution for the youth segment providing credit access and management capabilities.
- Digi Saving Digital savings management application for the youth segment to monitor and grow savings.
- Digi Transfer Digital money transfer service for the youth segment enabling fund transfers.
- Digi Shareholder Digital platform for the youth segment to manage shareholder-related activities.
- International Classic Visa Card International Visa payment card for global personal transactions.
- International Mastercard Gold Card Premium international Mastercard with gold-tier benefits for high-spending customers.
- International STB Platinum Business Visa Card Premium international business Visa card with platinum benefits for corporate customers.
- National Gold Mastercard Card National-level gold Mastercard for domestic transactions with premium benefits.
- National Visa Electron Card Basic national Visa Electron card for secure domestic payments.
- International Technology STB Card Technology-focused international card for tech-savvy customers.
- Visa Classic National Card Standard national Visa card for everyday domestic transactions.
- National STB Platinum Business Visa Card National business Visa platinum card for corporate use within Tunisia.
- CIB Card International payment card for corporate and business banking customers.
Companies that use Société Tunisienne de Banque
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Société Tunisienne de Banque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Société Tunisienne de Banque partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- AXA AssistancecorePartnership for travel assistance services. STB cardholders (Platinum, Gold, Classic VISA INTERNATIONALE) receive free travel insurance coverage including medical assistance, transport/repatriation, and financial advances for lost/stolen payment methods. Assistance contact: +33 01 55 92 26 37, Email: [email protected]
- Mapfre AssistancecorePartnership for in-Tunisia assistance services and legal protection. Services include plumbing, locksmith, glazier, electrical assistance for homes; legal protection for ESLAH MASKEN loan beneficiaries; 24/7 assistance hotline at 71 104 540 or 36 204 540
- MoneyGramcoreInternational money transfer service allowing STB customers to receive money from abroad. Transfers processed in 10 minutes with secure and guaranteed service. Free receipt at STB branches with valid ID and reference number
- ANCE (Agence Nationale de la Certification Electronique)supportingNational electronic certification agency providing digital certificates for STBNet e-signature functionality, enabling secure electronic authorization of banking transactions
- Red HatsupportingRed Hat Enterprise Linux licensing for Virtual Datacenters with Smart Management and Standard Support for 3 years as part of STB's IT infrastructure modernization (2026)
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Société Tunisienne de Banque competitors and assessment
Company assessmentDirect peers
- Banque Internationale Arabe de Tunisie (BIAT): Tunisia's largest private bank providing full retail, professional, and corporate banking with an extensive branch network. Closest direct comparable to STB in product breadth, customer segmentation, and Tunisian market context.
- Banque de l'Habitat (BH): Tunisian bank originally specialised in housing finance now operating across retail and corporate segments. Comparable in Tunisian deposit-taking and lending activities and similarly exposed to local real-estate market dynamics.
- Arab Tunisian Bank (ATB): Major Tunisian commercial bank providing universal retail, professional, and corporate banking services. Comparable in service breadth, customer segments, and branch-based distribution within Tunisia.
- Amen Bank: Major Tunisian private bank providing universal banking to retail, professional, and corporate customers. Comparable in service offering, segment coverage, and Tunisian market positioning to STB.
- Attijari Bank Tunisia: Tunisian subsidiary of Morocco's Attijariwafa group operating as a full-service commercial bank across retail, professional, and corporate segments. Comparable in product breadth and Tunisian geographic focus.
- Banque Nationale Agricole (BNA): Major Tunisian state-owned commercial bank with a strong agricultural finance mandate. Comparable to STB in state-affiliated structure, universal retail and corporate product suite, and exposure to the Tunisian single market.
Regional players
- Attijariwafa Bank: Morocco's largest private bank with a significant Maghreb and African footprint. Comparable in regional Maghreb universal banking model and broad retail/corporate product suite, though headquartered and primarily operating outside Tunisia.
- Al Barid Bank: Moroccan state-owned postal bank providing retail and small-business banking with broad national reach. Comparable in state-owned structure, mass-market retail deposit focus, and government-linked mandate, though operating primarily in Morocco.
- Banque Populaire du Maroc (BCP): Major Moroccan state-affiliated cooperative bank with extensive retail branch network and broad universal banking. Comparable in state-linked structure, branch-heavy distribution model, and Maghreb regional positioning, though operating primarily in Morocco.
Broad incumbents
- Qatar National Bank (QNB Group): MENA region's largest bank by assets with operations including a Tunisian subsidiary (QNB Tunisia). Comparable as a broad universal banking provider with retail and corporate capabilities, though far larger and geographically diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Société Tunisienne de Banque social profiles
Digital presenceSociété Tunisienne de Banque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Société Tunisienne de Banque leadership team
Management profileNumber of profiles
Profiles1 record
Société Tunisienne de Banque subsidiaries and ownership
Company hierarchySubsidiaries4 records
Société Tunisienne de Banque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Société Tunisienne de Banque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Société Tunisienne de Banque
What does Société Tunisienne de Banque do?
Société Tunisienne de Banque is a Tunisian universal bank that provides retail and corporate banking services including savings and checking accounts, consumer/mortgage/auto loans, payment cards, investment products (SICAV funds, time deposits, savings vouchers), insurance/bancassurance, and domestic and international money transfers. It distributes these offerings through a national branch network covering all 24 Tunisian governorates complemented by STBNet web banking, STB Mobile Banking app, and STB SMS services.
Is Société Tunisienne de Banque a public or private company?
Société Tunisienne de Banque is a public company. It is classified as public and is currently operating.
When was Société Tunisienne de Banque founded?
Société Tunisienne de Banque was founded in 1957. It employs 1,001 to 5,000 people.
Where is Société Tunisienne de Banque based?
Société Tunisienne de Banque is headquartered in Tunis, Tunisia, in the Africa region.
How does Société Tunisienne de Banque make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are fee and Commission Income, bancassurance Revenue and investment Products.
Who are Société Tunisienne de Banque's main competitors?
Direct peers on record are Banque Internationale Arabe de Tunisie (BIAT), Banque de l'Habitat (BH), Arab Tunisian Bank (ATB), Amen Bank, Attijari Bank Tunisia and Banque Nationale Agricole (BNA). Regional players are Attijariwafa Bank, Al Barid Bank and Banque Populaire du Maroc (BCP). Qatar National Bank (QNB Group) is listed as a broad incumbent.
Does Société Tunisienne de Banque have an API?
No public API is recorded for Société Tunisienne de Banque.
What industry is Société Tunisienne de Banque in?
Société Tunisienne de Banque's product category is Commercial Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSAMACAI, Cross-Border & Multi-Currency Gateway Services. Its NAICS code is 52211 and its SIC code is 6021.