Welfare of Stray Dogs

What Welfare of Stray Dogs does

Welfare of Stray Dogs (WSD) is a Mumbai-based non-profit trust founded in 1985 to end the mass culling of street dogs by the Brihanmumbai Municipal Corporation. Since 1994, the organization has operated an integrated portfolio of seven animal-welfare programs: mass sterilization (in partnership with BMC), WHO-aligned rabies vaccination, a free OPD clinic in Sewri, citywide on-site first aid, holistic health care (including in-kennel treatment, minor surgeries, and visiting specialists), a school education program, and a screened adoption program. All services are provided free of charge to remove financial barriers to animal care.

WSD's core 'technology' is operational rather than digital: a field team of veterinarians, nurses, and volunteers responding daily to citizen calls across Mumbai (Cuffe Parade to Mahim/Sion), supplemented by a fixed clinic and structured adoption protocols. The only explicit digital infrastructure is a RazorPay-powered online donation portal and an Instagram presence; there is no proprietary software platform, no AI/ML tooling, and no API surface. Cumulative output includes over 90,000 dogs vaccinated against rabies, approximately 15,000 injured or sick animals treated on-site annually, 1.5 lakh students educated each year, and 100+ dogs available for adoption at any given time.

WSD's revenue model is non-commercial: it is funded by individual donations, CSR grants (notably from USV Private Limited), low-ticket merchandise (starting at ₹50), and thrift-style garage sales. The GTM motion is community-led, relying on feeders, caretakers, volunteers, and schools as both demand drivers and awareness channels. The organization employs 11-50 staff led by CEO Abodh Aras and trustees Gautam S. Patel, Daisy Sidhwa, and Lyla Bavaadam, with no parent company, no funding rounds, and no disclosed financial statements.

Name

Welfare of Stray Dogs

Legal name

The Welfare of Stray Dogs

Website

https://wsdindia.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Welfare of Stray Dogs is a Mumbai-based non-profit trust that runs free, citywide street-dog sterilization, rabies vaccination, medical care, adoption, and education programs in partnership with the BMC, funded by donations, CSR grants, merchandise, and thrift sales.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (541940), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Animal Shelters & Rescue Operations (AFAEALAB)

akta.pro secondary industries

Veterinary Public Health & One Health Programs (HLAMAJAA), Low-Cost & Community Veterinary Clinics (HLAMAAAE), Vaccination & Immunization Programs (Herd/Flock Health Protocols) (AFACALAA), Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH)

Keywords

• Animal welfare services
• Street dog sterilization
• Rabies vaccination programs
• Veterinary medical care
• Pet adoption services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Contributions: Individual donors contribute to support WSD's free services. The organization relies on donations to fund sterilization programs, medical care, and operational costs.
2. Merchandise Sales: WSD sells merchandise including cute merchandise starting at ₹50. All proceeds go toward the welfare of street dogs and cats.
3. Thrift Sales: Regular thrift-style garage sales are hosted with proceeds directed to animal welfare activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WSD is a Mumbai-based non-profit trust that provides free animal welfare services for street dogs, including mass sterilization, mass anti-rabies vaccination, on-site first aid, free OPD medical treatment, education programs, and adoption services. All services are delivered at no cost to community animal caretakers, feeders, and the general public across Mumbai neighborhoods from Cuffe Parade to Mahim and Sion.

Product overview

The Welfare of Stray Dogs is a non-profit trust offering a unified portfolio of animal welfare services rather than a software product. The core service portfolio consists of seven integrated programmes: Mass Sterilisation, Rabies Vaccination, OPD Clinic, On-site First Aid, Health Care Services, Education Programme, and Adoption Programme. These services work together to create a comprehensive ecosystem for street animal welfare—from population control through sterilisation and vaccination, to direct medical treatment via clinic and field services, to community education and adoption support. Services are provided free of charge to ensure accessibility, and operations span from Cuffe Parade to Mahim and Sion across Mumbai.

Differentiator

Problem solved

Functional benefit

Products and services

• Mass Sterilisation Programme Humane sterilisation program conducted in partnership with Mumbai's civic body (BMC) to control street dog population through safe practices, reducing man-animal conflict and decreasing street dog population. Provided free to community animal caretakers across Mumbai.
• Rabies Vaccination Mass anti-rabies vaccination drives following WHO guidelines, vaccinating street dogs across Mumbai on a weekly basis. Over 90,000 dogs vaccinated to date, with public education on rabies prevention bundled into the program.
• OPD Clinic Free outpatient department clinic at WSD's Sewri facility treating injured and sick street animals. Cases range from wounds, skin problems, maggot wounds, and eye infections to severe conditions such as kidney problems and jaundice requiring regular follow-up.
• On-site First Aid Mobile field service treating approximately 15,000 injured and sick street animals annually within their own territory. Trained animal nurses, veterinarians, and volunteers respond daily to calls across Mumbai neighborhoods.
• Health Care Services Comprehensive veterinary treatment including free OPD services, in-kennel care, consulting homeopath visits, first-aid workshops, surgeries, diagnostics, and support delivered by trained vets, visiting specialists, and dedicated volunteers.
• Education Programme School and community education program reaching 1.5 lakh students annually, customized for the target audience to teach compassion and kindness towards animals and provide knowledge on dog bites and rabies prevention.
• Adoption Programme Pioneering adoption program promoting the adoption of street dogs (indies) as well as rescued and abandoned pets. Each adopter is screened, interviewed, and encouraged to bond with their chosen dog; temperament tests ensure the right match, and all dogs over 3 months are vaccinated before going to their forever homes.
• WSD Merchandise Branded merchandise offered at starting price of ₹50, with all proceeds directed toward the welfare of street dogs and cats. Catalogue available on WhatsApp enquiry. Regular thrift-style garage sales are also hosted to raise additional funds.

Quantifiable outcome

• Over 90,000 dogs vaccinated against rabies
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Brihanmumbai Municipal Corporation (BMC)coreStrategic or Co-development PartnerWSD partners with Mumbai's civic body (BMC) for the humane sterilisation programme. This partnership helps control street dog population through safe practices and community collaboration. The impact is visible across neighborhoods resulting in lower man-animal conflict and decreased street dog population.
• USV Private Limited (CSR Initiatives)minorOthersUSV Private Limited supports WSD under its Corporate Social Responsibility initiatives. USV is a pharmaceutical company that provides CSR funding to the animal welfare organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PETA India: Large international-affiliated animal advocacy organisation active across India; operates more as an advocacy/awareness body than a clinical welfare provider, but competes for donor mindshare and CSR funding.
• Humane Society International India: International NGO active in India on animal welfare policy, dog population management and rabies; competes for institutional donor funding and government partnerships in the same rabies/sterilisation domain.
• World Animal Protection (India): Global animal welfare NGO operating in India with programmes on stray dog management, rabies and disaster response — adjacent funder/advocate competing for CSR dollars and policy influence in WSD's domain.

Direct peers

• Blue Cross of India: Chennai-headquartered animal welfare charity running shelter, adoption, ambulance, sterilisation and veterinary services — comparable integrated welfare-portfolio non-profit model.
• Friendicoes: Delhi-NCR animal welfare organisation running a shelter, hospital, sterilisation programme and adoption services — comparable integrated portfolio serving Indian street dogs and companion animals.
• Compassion Unlimited Plus Action (CUPA): Bangalore-based animal welfare trust offering shelter, veterinary hospital, sterilisation and rescue — directly comparable operating model in another Indian metro.
• People for Animals (PFA): India's largest animal welfare NGO network, founded by Maneka Gandhi, running shelters, sterilisation, rescue and veterinary care across multiple cities — the closest direct analogue to WSD's integrated welfare model.
• Society for Prevention of Cruelty to Animals (SPCA) Mumbai: Mumbai's other established animal welfare body operating shelter, veterinary hospital and sterilisation services in the same city — directly comparable geography, services and beneficiary base.

Emerging players

• RESQ Charitable Trust: Pune-based rescue, rehabilitation and adoption NGO with growing sterilisation and veterinary programmes — a comparable but smaller-scale welfare organisation in a neighbouring Maharashtra city.

Others

• Animal Welfare Board of India (AWBI): Statutory body under India's Ministry of Fisheries, Animal Husbandry and Dairying that advises government on animal welfare laws, rules and ABC programmes — sets the regulatory framework in which WSD operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wsdindia
• Xx.com/WSDIndia
• Facebookfacebook.com/thewelfareofstraydogs
• LinkedInlinkedin.com/company/welfare-of-stray-dogs---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Welfare of Stray Dogs