Wispark

What Wispark does

Wispark LLC is a southeastern Wisconsin–focused real estate development company founded in 1988 and operating as a wholly-owned subsidiary of WEC Energy Group (NYSE: WEC). The company's core function is the master-planning, development, and sale or lease of build-to-suit and speculative industrial, office, and commercial real estate within a portfolio of 16 business parks totaling 5,703 acres across Wisconsin, Minnesota, and Illinois. The flagship asset is the 2,400-acre LakeView Corporate Park in Pleasant Prairie, Wisconsin, developed in joint venture with CenterPoint Properties, which combines a 1,496-acre industrial park, a 170-acre office/commercial park, and a 425-acre nature conservancy, with pre-installed Lake Michigan water, sanitary sewer, We Energies electric and gas, and fiber optic telecommunications.

Wispark's product set spans three streams: (1) direct land lot sales within its business parks, (2) custom build-to-suit facilities for enterprise tenants — historically including SC Johnson Wax (over 1.3M SF across multiple sites), Volkswagen of America (250K SF), Motorola (292.5K SF), IRIS USA (373.6K SF), and Deluxe Video Media Services (534K SF) — and (3) speculative/inventory buildings totaling more than 6.2 million SF ready for immediate occupancy. A fourth, more recent stream is urban mixed-use redevelopment executed through public-private partnerships with municipalities including Racine (Gaslight Pointe lakefront), St. Francis (a 140-acre former We Energies utility yard), and others in Milwaukee and Kenosha. Revenue is transactional — one-time land sale, BTS delivery, or asset-management fees until investment interests are divested — with pricing determined per project rather than via published list rates.

The company sells primarily through direct enterprise field sales, supported by a website listing available properties and downloadable marketing flyers, with inquiries routed via phone (414-221-2750) and email. Target segments are manufacturing companies, distribution and logistics firms, office/commercial tenants, and municipal partners for urban redevelopment. Wispark's competitive positioning rests on its geographic control of the I-94 corridor between Chicago and Milwaukee, the design covenants and amenity package that protect long-term property values, the execution track record across more than 13.4 million SF of completed projects, and the structural capital backing of its WEC Energy Group parent.

Name

Wispark

Legal name

WISPARK LLC

Website

https://wispark.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Wispark LLC is a southeastern Wisconsin real estate developer and subsidiary of WEC Energy Group that master-plans, builds, and sells industrial, office, and mixed-use properties across 16 business parks totaling 5,703 acres, serving enterprise manufacturing, distribution, and municipal partners via land sales, build-to-suit, and urban redevelopment.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Management of Companies and Enterprises (55)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

akta.pro secondary industries

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Brownfield Site Assessment & Remediation (BPALAKAA)

Keywords

• Commercial real estate development
• Business park development
• Build-to-suit construction
• Industrial real estate
• Mixed-use development

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Land Sales: Sale of developed land lots in business parks to companies for their own facilities
2. Build-to-Suit Development: Custom development of industrial and commercial facilities for specific tenants, including large-scale manufacturing and distribution facilities
3. Speculative Development: Development of industrial/office buildings without pre-secured tenants for future lease or sale
4. Urban Redevelopment Projects: Joint public-private partnerships for urban redevelopment including residential, retail, and commercial mixed-use projects
5. Asset Management: Asset management services for completed developments until investment interests are sold

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Wispark develops and invests in master-planned business parks, selling developed land lots and build-to-suit industrial, office, and commercial facilities primarily to enterprise manufacturing, distribution, and retail tenants in southeastern Wisconsin. It also executes urban redevelopment projects through joint public-private partnerships in Milwaukee, Racine, and Kenosha. Revenue is generated through one-time land sales, custom development fees, speculative building sales/leases, and asset management services until investment interests are divested.

Product overview

Wispark is a real estate development company that operates as a single unified offering rather than a platform-plus-modules architecture. The company's portfolio consists of business parks (LakeView Corporate Park, OakView Business Park, The Gateway at LakeView, Business Park of Kenosha, NorthWest Corporate Park, GrandView Business Park, RidgeView Corporate Park, Westridge Business Park) and service offerings including build-to-suit projects and urban redevelopment initiatives. LakeView Corporate Park serves as the flagship 2,400-acre mixed-use development, while The Gateway at LakeView represents a specific development opportunity within that park. Build-to-suit and inventory/speculative projects provide custom and pre-developed commercial, industrial, and office space solutions across southeastern Wisconsin and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• LakeView Corporate Park A 2,400-acre master-planned, mixed-use development in Pleasant Prairie, Wisconsin situated along Interstate 94 at Highway 165, offering industrial, office, and retail property with a 1,496-acre business park, 170-acre office/commercial park, and 425-acre nature conservancy area.
• OakView Business Park A 220-acre business park development in Oak Creek, Wisconsin located at the southwest corner of Oakwood Road and STH 38, zoned M-1 (PUD) with municipal sewer and water, natural gas and electric service from We Energies.
• The Gateway at LakeView Corporate Park A development opportunity at the entrance of LakeView Corporate Park with ready-to-build sites ranging from 6 to 12 acres, offering direct access at I-94 and Highway 165 with views overlooking a 425-acre nature conservancy.
• Business Park of Kenosha
• NorthWest Corporate Park
• GrandView Business Park
• RidgeView Corporate Park
• Westridge Business Park
• Build-to-Suit Development Projects
• Speculative/Inventory Development Projects
• Urban Redevelopment Projects

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• CenterPoint PropertiescoreStrategic or Co-development PartnerJoint venture partner for LakeView Corporate Park. CenterPoint is described as the largest industrial property company in the 1.4 billion-square-foot Chicago regional market. The partnership develops the 2,400-acre LakeView Corporate Park in Pleasant Prairie, Wisconsin.
• City of RacinecoreStrategic or Co-development PartnerPublic-private partnership for the Gaslight Pointe lakefront redevelopment project. Wispark and the City formed a joint partnership to purchase contaminated land, clean it for redevelopment, and created a Tax Increment Financing District to fund infrastructure and public improvements.
• We EnergiescoreStrategic or Co-development PartnerUtility service provider for natural gas and electric service across all Wispark business parks. Also partnered for the St. Francis redevelopment project where Wispark assisted We Energies in redeveloping a former utility yard.
• State of Wisconsin Investment BoardminorStrategic or Co-development PartnerFinancing partner with Wispark for the Glenwood Crossings retail strip mall development in Kenosha.
• Northeast Milwaukee Redevelopment CorporationminorStrategic or Co-development PartnerJoint venture partner for the Riverworks Partners project, selling the former Chrysler plant on Capitol Drive and Richard Street in Milwaukee as industrial land.
• City of St. FranciscoreStrategic or Co-development PartnerPartnership for redevelopment of a 140-acre former utility yard west of South Lake Drive along East Howard Avenue. The site is the largest single undeveloped parcel remaining in St. Francis, bordering Seminary Woods designated as a Primary Environmental Corridor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CenterPoint Properties: Largest industrial property company in the 1.4 billion-SF Chicago regional market and Wispark's JV partner on LakeView Corporate Park. Directly comparable as an industrial business park developer targeting the same Chicago-Milwaukee corridor with build-to-suit and speculative capabilities.
• Opus Group: Vertically integrated real estate developer specializing in industrial, office, and mixed-use projects including build-to-suit facilities. Comparable in custom development services for enterprise tenants and master-planned business park environments.
• Hillwood Investment Properties: Industrial and commercial real estate developer led by Ross Perot Jr., with major projects in the Alliance corridor in North Texas and other markets. Comparable in master-planned business park development and build-to-suit industrial facilities.
• Becknell Industrial: National build-to-suit industrial developer with a focus on Midwest markets. Directly comparable in providing custom industrial facilities for manufacturing and distribution tenants, with a similar regional presence and customer profile.
• Ryan Companies: National commercial real estate developer with significant Midwest presence including build-to-suit industrial, office, and mixed-use projects. Comparable in custom development for enterprise tenants and master-planned developments.
• Panattoni Development Company: One of the largest privately held industrial real estate developers in the U.S., with significant Midwest presence. Directly comparable in build-to-suit and speculative industrial park development for manufacturing and logistics tenants.

Broad incumbents

• Trammell Crow Company: Major commercial real estate developer (a wholly-owned subsidiary of CBRE Group) with industrial, office, and mixed-use capabilities nationwide. Comparable in industrial build-to-suit and large-scale development but operates with broader national reach and asset classes.
• Duke Realty / Prologis Industrial: Following Prologis' acquisition of Duke Realty, the combined entity is the largest industrial REIT in the U.S. with a national portfolio including significant Midwest holdings. Broadly comparable in build-to-suit and speculative industrial development but operates at much larger national scale.
• Catellus (Prologis): Historic master-planned business park developer (now part of Prologis) known for large-scale mixed-use developments like the redevelopment of former military bases. Comparable in master-planning expertise and large-acreage business park development.

Regional players

• HSA Commercial Real Estate: Midwest-focused commercial real estate developer and broker with significant Chicago and regional presence. Comparable as a regional industrial/business park developer serving the Chicago-Milwaukee corridor with build-to-suit capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wispark