Alberta Ballet
Alberta Ballet is a Calgary-based Canadian registered charity, founded in 1966, operating a professional ballet company, a feeder ballet school, and community outreach programs across Calgary and Edmonton, serving arts patrons, students, newcomers, and Indigenous youth through mainstage performances, training, and free access programs.
- Company typePrivate
- Founded1966
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Alberta Ballet does
Alberta Ballet is a Canadian registered charity (Charitable No. 118780378 RR0001) and professional ballet company founded in 1966, headquartered in Calgary with a second operational base in Edmonton at the Ruth Carse Centre for Dance. The company operates through three principal divisions: the Alberta Ballet Company, which produces a five-production mainstage subscription season (expanded to 57 performances annually from 44) at the Jubilee Auditoriums in Calgary and Edmonton, featuring over 130 artists and live orchestral accompaniment for select shows; Alberta Ballet School, the only western Canadian ballet school pairing an internationally recognized ballet curriculum with full grade 7-12 academics and ranking 6th out of 292 Alberta secondary schools; and Alberta Ballet Community, the outreach arm running free programs for newcomers, Indigenous youth, and underserved children that reached 1,000 immigrants in the past year. Its current season slate spans classics like The Nutcracker and Swan Lake alongside world premieres such as Romeo & Juliet choreographed by Artistic Director Francesco Ventriglia, who joined in January 2024 after leading the Royal New Zealand Ballet. The organization generates revenue across four streams: single-ticket and group-ticket sales through Ticketmaster and its own Box Office (Account Manager), annual season subscriptions starting at $292 for five mainstage productions, individual and corporate donations (including a lead sponsorship from Enbridge), and tuition from the School and recreational Alberta Ballet Classes registration managed through ActiveNet. Its go-to-market is direct-to-consumer via owned digital channels (website, email/eNews, Facebook, Instagram, YouTube, LinkedIn) augmented by Ticketmaster distribution and a broad network of community-partnership referrals. In April 2025 the company executed its first international tour to Dubai Opera, signaling an emerging export arm alongside its two-city Alberta domestic core.
Alberta Ballet firmographics
Firmographics- Name
- Alberta Ballet
- Legal name
- Alberta Ballet
- Website
- https://albertaballet.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alberta Ballet is a Calgary-based Canadian registered charity, founded in 1966, operating a professional ballet company, a feeder ballet school, and community outreach programs across Calgary and Edmonton, serving arts patrons, students, newcomers, and Indigenous youth through mainstage performances, training, and free access programs.
- Ownership category
- akta.pro rank
Alberta Ballet industry classification
Industry- Product category
- Performing Arts
- NAICS
- Dance Companies (711120), Dance Companies (71112), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
- akta.pro secondary industries
- Dance Theatre (Narrative/Experimental) (MPAGADAC), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Alberta Ballet is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Alberta Ballet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from single tickets to ballet performances sold through Ticketmaster and Alberta Ballet's Account Manager. Tickets are non-refundable but can be exchanged or transferred.
- Season Subscriptions: Full season subscription packages covering 5 mainstage productions offered annually for both evening and Saturday matinee performances in Calgary and Edmonton.
- Donations and Charitable Contributions: As a Canadian arts charity (Charitable No.: 118780378 RR0001), Alberta Ballet relies on individual donor support. Donations can be made through Canada Helps, e-transfer, or by contacting the development office.
- Group Sales: Discounted group tickets available for groups of 10 or more, with pricing negotiated through the Box Office.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Season Subscription (5 mainstage productions) |
| Unit Pricing | Multi-year contract | Group Tickets (10+) |
| Transaction based/ take rate | Pay-as-you-go | Rush Tickets (Seniors 65+ and Students) |
| Subscription | Annual | Subscriber Add-Ons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Alberta Ballet product offering
Product offeringCore offering
Alberta Ballet is a Canadian professional ballet company that produces and presents classical and contemporary mainstage ballet productions, operates an accredited professional ballet school combining academic and dance training, and runs recreational dance classes plus community outreach programs for diverse populations. Performances are staged at the Jubilee Auditoriums in Calgary and Edmonton, and the organization operates as a registered Canadian charity.
Product overview
Alberta Ballet is a performing arts organization offering a unified portfolio of ballet performances and dance education services. The core offerings include the professional Alberta Ballet Company performing mainstage productions (Giselle, The Nutcracker, Swan Lake, Romeo & Juliet, Snow White, Beethoven 200, Peer Gynt, and special galas) at Jubilee Auditoriums in Calgary and Edmonton, complemented by season subscription packages. The organization also operates Alberta Ballet School (professional training with academics), Alberta Ballet Classes (recreational classes for all ages), and Alberta Ballet Community (outreach programs including Welcoming Newcomers, Beginner Ballet Outreach, and Ballet x Powwow). The 2026/27 season marks the company's 60th Anniversary with seven productions including live orchestral accompaniment for select shows.
Differentiator
Problem solved
Functional benefit
Products and services
- Mainstage Ballet Productions
- Season Subscription
- Alberta Ballet School
- Alberta Ballet Classes
- Alberta Ballet Community Programs
- 2026/27 60th Anniversary Season
Quantifiable outcome
- Reaches 1,000 immigrants and new Canadians annually through Welcoming Newcomers Program
- +3 more outcomes
Companies that use Alberta Ballet
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles4 records
Alberta Ballet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Alberta Ballet partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Peak Health & PerformancecoreHealthcare partnership providing specialized care for Alberta Ballet dancers including physiotherapy, chiropractic care, acupuncture, massage therapy and custom bracing. Led by Dr. Alex Louder's Peak Dance team, supporting injury prevention and career longevity for dancers as the company expands to 57 performances annually.
- Africa Centrecore6-week beginner ballet program for 40+ youth of African descent, funded by Alberta Tourism and Sport's Every Kid Can Play grant, culminating with Movement Workshop with Dance Theatre of Harlem.
- Dance Theatre of HarlemmajorMulti-ethnic dance company making Alberta debut in February 2025, bringing inclusive ballet programming that aligns with Alberta Ballet's community values.
- SAMIT Event GroupmajorPresentation partner for Alberta Ballet's first international tour to Dubai Opera (April 4-5, 2025), presenting Francesco Ventriglia's A Thousand Tales at Dubai Opera.
- EarlsminorRestaurant partnership offering complimentary sweet treats and discounted tickets to Alberta Ballet ticketholders at Calgary and Edmonton Earls locations when spending minimum $40.
- Indigenous Sport Council of Alberta (ISCA)coreBallet x Powwow program providing 6-week joint dance lessons (ballet and powwow) for 15 Indigenous youth ages 8-12 at Alberta Ballet School studios. Funded by Edmonton Community Foundation.
- Calgary Centre for NewcomerscoreFree beginner ballet classes for immigrant youth ages 10-13 at Centre for Newcomers facility, supporting youth mental and physical health and settlement into new community.
- Arts Consulting GroupminorExecutive search firm engaged by Alberta Ballet Board to recruit new artistic director following Christopher Anderson's departure.
- United Active LivingminorPartnership with Calgary senior living company (5 communities) providing resident visits from Artistic Director Francesco Ventriglia and opportunities for residents to attend Alberta Ballet performances at the Jubilee Auditorium.
- Calgary Philharmonic OrchestracoreLive orchestral accompaniment for The Nutcracker and Beethoven 200 performances, creating magical experiences combining live music and dance.
- Edmonton Symphony OrchestracoreLive orchestral accompaniment for The Nutcracker and Beethoven 200 performances in Edmonton.
- TicketmastercoreOfficial authorized ticketing partner for all Alberta Ballet performances in Calgary and Edmonton. Tickets sold through Ticketmaster.ca and Ticketmaster app.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Alberta Ballet competitors and assessment
Company assessmentBroad incumbents
- The Royal Ballet (Royal Opera House): UK flagship ballet company at the Royal Opera House with an associated school; relevant for international repertoire comparisons and as a benchmark for choreographic ambition, though materially larger and venue-owned.
- Pacific Northwest Ballet: Larger US regional ballet company with a school (PNB School) and broad classical/contemporary repertoire; relevant scale and operational analogue even though it sits in a different (Seattle) market.
- New York City Ballet: One of the world's largest ballet companies with an affiliated school (School of American Ballet); relevant primarily as a programming, repertoire, and tour-revenue benchmark rather than as a direct operational peer.
- Houston Ballet: One of the largest US regional ballet companies with a major school and an active international touring profile; a useful proxy for what scaled Alberta Ballet could resemble, including Ben Stevenson's choreographic lineage.
Direct peers
- Les Grands Ballets Canadiens: Montreal-based professional ballet company presenting classical and contemporary works with a similar subscription, education (school/classes), and community-outreach structure; directly comparable as a Canadian mid-major ballet organization.
- Ballet BC: Vancouver-based contemporary ballet company operating a lean professional troupe and touring internationally; useful comparable for Alberta Ballet's contemporary-programming direction under Ventriglia and its export ambitions.
- Ballet West: Utah-based professional ballet company with an affiliated academy and touring activity; comparable in company size and in operating an integrated company-plus-school model with classical and contemporary work.
- Cincinnati Ballet: Mid-sized US regional ballet company operating a professional company, school, and community division in a two-venue market; closely comparable in scale, structure, and programming mix to Alberta Ballet.
- National Ballet of Canada: Canada's largest professional ballet company and the most direct domestic peer; comparable repertoire mix (classical full-lengths and contemporary commissions), subscription model, school division, and tour programming make it the closest scale analogue for Alberta Ballet.
- Royal Winnipeg Ballet: Canada's oldest ballet company and a fellow mid-sized regional company with a comparable mix of classical and contemporary programming, school, and touring; size and geography make it one of the most relevant performance and operational comparables.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alberta Ballet social profiles
Digital presenceAlberta Ballet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alberta Ballet leadership team
Management profileNumber of profiles
Profiles9 records
Alberta Ballet subsidiaries and ownership
Company hierarchySubsidiaries3 records
Alberta Ballet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alberta Ballet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alberta Ballet
What does Alberta Ballet do?
Alberta Ballet is a Canadian professional ballet company that produces and presents classical and contemporary mainstage ballet productions, operates an accredited professional ballet school combining academic and dance training, and runs recreational dance classes plus community outreach programs for diverse populations. Performances are staged at the Jubilee Auditoriums in Calgary and Edmonton, and the organization operates as a registered Canadian charity.
Is Alberta Ballet a public or private company?
Alberta Ballet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alberta Ballet founded?
Alberta Ballet was founded in 1966. It employs 51 to 100 people.
Where is Alberta Ballet based?
Alberta Ballet is headquartered in Calgary, Canada, in the North America region.
How does Alberta Ballet make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are season Subscriptions, donations and Charitable Contributions and group Sales.
Who are Alberta Ballet's main competitors?
Broad incumbents on record are The Royal Ballet (Royal Opera House), Pacific Northwest Ballet, New York City Ballet and Houston Ballet. Direct peers are Les Grands Ballets Canadiens, Ballet BC, Ballet West, Cincinnati Ballet, National Ballet of Canada and Royal Winnipeg Ballet.
Does Alberta Ballet have an API?
No public API is recorded for Alberta Ballet.
What industry is Alberta Ballet in?
Alberta Ballet's product category is Performing Arts. Its primary akta.pro industry code is MPAGADAA, Classical Ballet (Full-Length & Repertoire), with a secondary code of MPAGADAC, Dance Theatre (Narrative/Experimental). Its NAICS code is 711120 and its SIC code is 7900.