Name

Plum Software

Website

https://plumsoftware.co.uk

Company type

Private

Founded year

2001

Headcount range

251–500 employees

Short description

Plum Software is a UK-based IT firm providing client management and accounts platform solutions for financial institutions, with its Wealthcraft product serving UK financial advisory firms as a centralized client and operations management platform within the Morningstar wealth management ecosystem.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Software Publishers (51321), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

Keywords

• Wealth management software
• Financial advisory platform
• Client management software
• Advisor back-office
• Centralized client database

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscription: Wealthcraft operates as a B2B software platform serving financial advisors and wealth management businesses, generating revenue through software licensing/subscription model as part of the Morningstar product suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Plum Software provides Wealthcraft, a wealth management software platform that acts as an executive assistant for financial advisory firms. The platform centralizes client data, reduces administrative workload, and helps advisory firms deliver consistent service across multiple offices while scaling their client base. It operates within the Morningstar ecosystem alongside complementary wealth products.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealthcraft A financial advisory business management platform that functions as an executive assistant for advisory firms. It enables centralized client database management, reduces administrative workload, supports consistent service delivery across multiple office locations, and helps grow client bases while improving operational efficiency.

Quantifiable outcome

• Enables consistent service levels across all offices through centralized database

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Morningstar Wealth PlatformcoreTechnology or IntegrationMorningstar Wealth Platform is an integrated component within the Morningstar wealth ecosystem. Wealthcraft operates alongside this platform as part of the comprehensive Morningstar wealth management product suite.
• Morningstar Managed PortfolioscoreTechnology or IntegrationMorningstar Managed Portfolios provides discretionary portfolio management capabilities. Wealthcraft integrates within this ecosystem to provide advisory workflow and client management capabilities alongside portfolio management.

Direct peers

• Envestnet: Envestnet provides wealth management technology and advisory platforms serving financial advisors with portfolio analytics, client management, and practice management tools — directly competing with Wealthcraft's centralized advisor platform.
• Orion Advisor Technology: Orion offers an integrated advisor platform with CRM, portfolio management, reporting, and client portal functionality — a core direct competitor in wealthtech software for advisory firms.
• SS&C Advent: SS&C Advent delivers wealth and asset management software (including Addepar-adjacent and Geneva/Axys) targeting financial advisors and wealth managers with client, portfolio, and accounting workflows.
• Addepar: Addepar provides a wealth management platform for advisors and family offices with centralized data aggregation, reporting, and analytics — competing on the same single-source-of-truth proposition Wealthcraft promotes.
• InvestCloud: InvestCloud offers a digital wealth management platform with client portals, advisor workstations, and analytics — directly aligned with Wealthcraft's centralized data and advisor-efficiency thesis.

Broad incumbents

• FNZ: FNZ is a global wealth management platform providing end-to-end technology, asset servicing, and platform infrastructure to financial institutions — a broader incumbent targeting the same advisor and wealth-platform segment.
• Finastra: Finastra provides financial software including wealth and advisor solutions to banks and financial institutions — a broader incumbent with overlapping client-management and platform capabilities.
• Salesforce Financial Services Cloud: Salesforce's Financial Services Cloud is a CRM and client management platform for wealth managers and advisors — a broader incumbent that competes for the same client-onboarding and relationship-management wallet share.

Emerging players

• iCapital: iCapital operates a platform for advisors to access and manage alternative investments, with similar ecosystem-integration and advisor-workflow positioning — an emerging player in adjacent wealth-tech.

Regional players

• AdvicePoint (now part of Altus): AdvicePoint/Altus provides back-office and practice management software for UK financial advisors, directly comparable to Plum Software's positioning in the UK IFA market.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plum Software