AdvicePoint

What AdvicePoint does

AdvicePoint, LLC is a privately held, fee-only fiduciary financial advisory firm headquartered in Wilmington, North Carolina. The firm was created by Matt Stephens, CFP®, after several years of specialization at The Wealth Plan Company, to serve retirees and pre-retirees seeking integrated retirement planning. The two-person team — founder Stephens and Client Service Manager Stephanie Carr — delivers advisory services through Strategic Blueprint, LLC, a Registered Investment Adviser firm that provides the regulatory umbrella. Stephens holds the CFP®, Series 66, Chartered Retirement Planning Counselor, and Behavioral Financial Advisor designations, and the firm operates without investment commissions, conflicts of interest, or product-based fees.

The firm's product surface consists of six interconnected service modules: Income Strategy, Tax Planning, Insurance Analysis, Estate Planning, Social Security & Medicare Planning, and Investment Management. These are delivered via a unified advisory engagement rather than as discrete billable products, supported by RightCapital's branded client dashboard and Fidelity as custodian for portfolio management and execution. The technology stack is entirely third-party SaaS — there are no proprietary models, proprietary planning engines, or in-house portfolio management systems.

AdvicePoint monetizes through a single tiered AUM-based fee schedule: 1.25% on the first $500K, scaling down to 0.60% on AUM above $10M. The recurring subscription-style revenue stream covers all financial planning, investment management, and ongoing advice under one fee, with a stated client minimum of $500,000 in investable assets. Go-to-market is sales-led and direct: prospects book a free 30-minute assessment via Calendly, with lead generation historically anchored in the Dave Ramsey SmartVestor Pro referral network (2013-2023) and amplified by earned media placements in CNBC, AARP, MarketWatch, Money.com, Reuters, and IBD. The firm targets the Southeast US retiree segment and has no disclosed institutional, corporate, or employer-plan clients.

Name

AdvicePoint

Legal name

AdvicePoint, LLC

Website

https://advicepoint.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retirement Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Retirement financial planning
• Fiduciary investment management
• Fee-only wealth advisory
• Retirement income planning
• Tax planning services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fee: Straightforward percentage-based fee on assets under management. Single fee covers all financial planning, professional investment management, and ongoing advice. No investment commissions or product-based fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AdvicePoint is a fee-only fiduciary Registered Investment Adviser firm that provides comprehensive retirement-focused financial planning and investment management for individuals. The firm bundles Income Strategy, Tax Planning, Insurance Analysis, Estate Planning, Social Security & Medicare Planning, and low-cost diversified Investment Management into a single advisory relationship, charging a transparent tiered AUM-based fee.

Product overview

AdvicePoint is a fee-only financial advisory firm offering a unified suite of financial planning services for retirees. The core offering combines six interconnected service modules: Income Strategy (coordinating account withdrawals and pension analysis), Tax Planning (lifetime tax minimization), Insurance Analysis (coverage evaluation and cost reduction), Estate Planning (beneficiary and document review), Social Security & Medicare Planning (benefit optimization and healthcare cost planning), and Investment Management (low-cost, globally diversified portfolio management). Services are provided on a fiduciary basis with transparent asset-based pricing, with all offerings delivered by CFP® professionals through a single advisory relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Strategy

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Strategic Blueprint, LLCcoreTechnology or IntegrationRegistered Investment Adviser firm through which Matt Stephens provides advisory services as an Investment Adviser Representative. Strategic Blueprint is the RIA umbrella for the practice.
• The Wealth Plan CompanyminorStrategic or Co-development PartnerIndependent financial planning firm where Matt Stephens practiced before founding AdvicePoint. Stephanie Carr also joined from The Wealth Plan Company. Historical partnership prior to AdvicePoint founding.
• FidelitycoreTechnology or IntegrationCustodian for client investment accounts. Provides platform access for Matt Stephens to manage client portfolios. Clients receive Fidelity.com access for account management.
• RightCapitalcoreTechnology or IntegrationClient dashboard platform used by AdvicePoint for client account access and financial planning tools. Provides branded client portal for account management.
• Dave Ramsey SmartVestor ProminorChannel Partner/ Reseller/ DistributorReferral network program for financial advisors endorsed by Dave Ramsey. Active member from 2013-2023, providing lead referrals for compatible retirees and pre-retirees seeking financial guidance.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Strategic Blueprint, LLC: RIA umbrella through which AdvicePoint delivers advisory services. Comparable fiduciary RIA platform with similar advisor-representative operating model; functions as both a direct comparable and a structural dependency.
• Halbert Hargrove: Boutique fee-only fiduciary advisory firm specializing in retirement income planning, tax, and estate services for HNW retirees. Closely matches AdvicePoint's size, fee structure, and integrated six-module retirement offering.
• Savant Wealth Management: Fee-only advisory firm offering comprehensive financial planning, investment management, and tax services to individuals and retirees. Similar fiduciary model and integrated retirement planning suite.
• Buckingham Strategic Wealth: National fee-only fiduciary RIA emphasizing evidence-based investing, tax planning, and retirement income strategy. Comparable fee-only fiduciary positioning and retirement focus, though with broader geographic reach.
• Carson Wealth: Fee-only RIA group focused on comprehensive financial and retirement planning for households, with a published tiered AUM fee model. Directly comparable to AdvicePoint in fiduciary model and client demographic, though at materially larger scale.

Broad incumbents

• Fisher Investments: Large fee-based investment management firm serving HNW individuals and retirees with portfolio management and retirement income strategies. Overlaps with AdvicePoint on investment management for the same client demographic, though at much larger scale and broader scope.
• Edelman Financial Engines: Large hybrid RIA offering planning, investment management, and retirement advice via advisor + digital delivery. Directly overlaps with AdvicePoint's retirement-focused offering at a national, multi-channel scale.
• Charles Schwab Wealth Management: National wealth management arm of Charles Schwab providing investment advisory, retirement planning, and portfolio management to individuals. Competes for the same retiree/pre-retiree segment with broader scale and integrated custody.

Emerging players

• NewRetirement (Boldin): DIY retirement planning software platform serving pre-retirees and retirees with tax, Social Security, and withdrawal modeling. Adjacent substitute that competes for the same planning budget by enabling self-serve retirement decision-making.
• Facet Wealth: Digital-first flat-fee financial planning firm serving retirees and mass-affluent households nationwide. Targets the same demographic with a tech-enabled delivery model that competes on price against traditional AUM-based advisors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advicepoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdvicePoint