Name

Bijou Brigitte

Legal name

Bijou Brigitte modische Accessoires AG

Website

https://bijou-brigitte.com

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bijou Brigitte is a German fashion jewelry and accessories retailer founded in 1963, operating physical stores and e-commerce in seven European countries and serving fashion-conscious consumers with affordable costume jewelry, 925 sterling silver, and complementary accessories including bags, sunglasses, watches, and bridal pieces.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Jewelry and Accessories Retail: Revenue generated through one-time product sales of fashion jewelry (costume jewelry), 925 sterling silver jewelry, accessories (handbags, sunglasses, hair accessories, scarves, watches), and wedding/bridal jewelry. Products sold at price points ranging from approximately €3 to €60+.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bijou Brigitte operates as a multi-channel fashion jewellery and accessories retailer selling costume jewellery, 925 sterling silver jewellery, hair accessories, bags, watches, sunglasses, scarves, and bridal jewellery. The company sells its own merchandise both through physical retail stores and an owned e-commerce platform with dedicated country-specific websites across seven European markets.

Product overview

Bijou Brigitte is a fashion jewellery (Modeschmuck) and accessories retailer operating primarily in DACH and select European markets. The company offers a diversified product portfolio centred on fashion jewellery/costume jewellery, complemented by 925 sterling silver collections, waterproof jewellery lines, hair accessories (clips, scrunchies, headbands), headwear (hats, beanies), scarves, bags and handbags, watches, sunglasses, and bridal jewellery. The offering includes dedicated lines for men, children, and bridal customers. Bijou Brigitte operates both physical retail stores across Europe and an e-commerce platform with native mobile apps for iOS and Android. The company runs a loyalty programme (BB-Club) offering discounts, birthday surprises, and exclusive benefits. The core proposition combines high-quality fashion jewellery at accessible price points with trend-driven designs spanning statement pieces, filigree styles, and classic looks.

Differentiator

Problem solved

Functional benefit

Brands

• Senso di Donna: An exclusive fashion jewellery line that is particularly elaborately crafted with numerous rhinestones and zirconia stones for extravagance and glamour feeling.

Products and services

• Fashion Jewellery / Costume Jewellery High-quality fashion jewellery (Modeschmuck) including earrings, necklaces, chains, rings, bracelets, and body piercings in various styles including gold-plated, silver, rose-gold, and stainless steel. Targeted at fashion-conscious women, men, and children across European markets.
• 925 Sterling Silver Jewellery Sterling silver jewellery collection featuring rings, earrings, necklaces, and bracelets crafted from genuine 925 silver, including Silver Crystals and Silver Moments sub-collections. Targeted at consumers seeking higher-end materials within accessible price tiers.
• Waterproof Jewellery Water-resistant jewellery line engineered for durability during swimming, showering, and other water activities. Targeted at active lifestyle consumers.
• Bags and Handbags Handbags, clutches, evening bags, shoulder bags, backpacks, and fashion bags in various styles including silver and gold finish options. Targeted at women seeking coordinated accessories for daily and evening use.
• Sunglasses Ladies' sunglasses including trendy designs, pilot glasses, vintage styles, oversized frames, colourful frames, black frames, and matching eyewear chains. Targeted at fashion-conscious women.
• Fashion Watches Women's fashion watches sold with free battery replacement service available to BB-Club loyalty members. Targeted at women seeking coordinated timepieces for everyday and occasion wear.
• Hair Accessories Hair clips, scrunchies, headbands, hair ties, hair ornaments, and bridal hair accessories. Targeted at women, girls, and bridal customers.
• Headwear Head coverings including hats, beanies, headbands, and winter caps. Targeted at women seeking cold-weather and fashion accessories.
• Scarves and Shawls Silk and wool scarves, bandanas, neck scarves, and wraps. Targeted at women seeking seasonal layering and styling accessories.
• Men's Jewellery Men's fashion jewellery including chains, bracelets, rings, and earrings in stainless steel and leather designs. Targeted at male consumers seeking fashionable accessories.
• Children's Jewellery Children's jewellery and accessories including earrings, clips for non-pierced ears, crowns, and colourful designs featuring butterflies, ladybugs, and turtles. Targeted at parents purchasing for children.
• Bridal and Wedding Jewellery Wedding jewellery including bridal sets, engagement rings, bridal hair accessories, and accessories for wedding guests. Targeted at brides, bridesmaids, and wedding attendees.
• BB-Club Loyalty Programme Customer loyalty programme offering a 10% welcome discount, birthday surprises, exclusive offers, point collection, and free battery replacement for BB watches. Targeted at repeat customers across all European markets.
• Online Shop (E-commerce Platform) E-commerce platform available across 7 country-specific storefronts (Germany, Austria, France, Italy, Spain, Netherlands, Poland) with local language and currency, free shipping above €49, Click & Collect, and multiple payment options including PayPal, Klarna, Amazon Pay, and Apple Pay. Targeted at consumers across European markets.
• Mobile Apps (iOS and Android) Native mobile applications for iOS and Android enabling mobile shopping of Bijou Brigitte's product range. Targeted at mobile-first consumers across European markets.
• Physical Retail Store Network Brick-and-mortar retail store network across Germany and six additional European countries, with in-store browsing, Click & Collect option, and store locator functionality. Targeted at walk-in consumers across European markets.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thomas Sabo: German-based jewellery and accessories brand with strong silver and charm collections; directly competes with Bijou Brigitte in 925 silver, fashion jewellery, and the German-speaking European market.
• Accessorize (Monsoon Accessorize): UK-based fashion accessories retailer offering jewellery, bags, scarves, and hair accessories for women — directly overlapping Bijou Brigitte's core assortment and European customer demographic.
• Aldo: Footwear and accessories retailer carrying bags, wallets, and fashion jewellery — overlapping with Bijou Brigitte's handbags, wallets, and accessories categories for similar fashion-conscious customers.
• Lovisa Holdings: Fast-fashion jewellery specialist with a global high-street store network, offering trend-driven pieces at low price points — closely aligned with Bijou Brigitte's assortment and pricing strategy.
• Claire's: Global fashion jewellery and accessories retailer with extensive physical mall presence, directly competing with Bijou Brigitte in costume jewellery, hair accessories, and trend-driven pieces at accessible price points.

Broad incumbents

• H&M: Global fast-fashion retailer whose accessories line (jewellery, bags, scarves, sunglasses) competes with Bijou Brigitte's broad fashion accessories offering across price points and demographics.
• Swarovski: Established crystal jewellery and accessories brand with global retail and wholesale presence; competes with Bijou Brigitte in crystal, bridal, and giftable fashion jewellery categories.
• Mango: Spanish-origin fashion retailer expanding its accessories and jewellery offering; competes with Bijou Brigitte in European mid-market fashion accessories and shares overlap in Mediterranean markets.
• Inditex (Zara): World's largest fast-fashion group, whose Zara brand offers trend-driven jewellery and accessories at low price points, directly competing with Bijou Brigitte on trend responsiveness and value.
• Pandora: Global branded jewellery retailer with own-brand charm and bracelet collections; overlaps with Bijou Brigitte's jewellery retail focus but at a higher price band and through a vertically integrated brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/bijoubrigitte
• TikToktiktok.com/@bijoubrigitte
• Xx.com/bijoubrigitte
• Facebookfacebook.com/bijoubrigittedeutschland
• LinkedInlinkedin.com/company/bijou-brigitte---modische-accesoires-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bijou Brigitte