Zall Group

Name

Zall Group

Legal name

Zall Smart Commerce Group Ltd.

Website

https://en.zallcn.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

NAICS

Warehousing and Storage (493), Farm Product Warehousing and Storage (493130)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Finance Services (6199)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK), Trade Finance & Supply Chain Finance Platforms (FSAGAJAL), Real-Time Operational Visibility & Exception Management (TLAEAKAC)

Keywords

• B2B commodity trading
• Supply chain services
• Industrial internet platforms
• Wholesale trade markets
• Digital trade technology

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Trading Services: The group operates intelligent B2B trading platforms across multiple vertical industries (agriculture/sugar, steel, chemical plastics, seafood). Revenue is generated through transaction facilitation fees, commission on trades, and supply chain service fees. The platforms handle large-volume commodity transactions for corporate customers, with platforms Sinoagri, Zall Steel, Huasuhui, and Haishangxian each serving hundreds of thousands of enterprise customers.
2. Supply Chain Services: The group provides warehousing, logistics, finance, and supply chain management services through platforms including Zall Cloud Warehouse (卓尔云仓), Zhuocanghui (卓仓汇), Xiaohuo Zhiyun (小伙智运), and Zhifeng Logistics (智蜂物流). Revenue comes from logistics service fees, warehousing charges, and供应链金融 (supply chain financing) interest income.
3. Property and Marketplace Operations (汉口北国际贸易城): The group owns and operates Hankou North International Trade City — the largest-scale modern commercial logistics platform in China by building area and second by trading volume. Revenue is generated from commercial property leasing, transaction fees, and associated services.
4. Digital Technology Cloud Services: The group provides AI, blockchain, and digital supply chain technology services to enterprise clients and partner platforms, including SaaS solutions and technology licensing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zall Group operates intelligent B2B trading platforms across multiple commodity verticals (agriculture/sugar, steel, chemical plastics, seafood, textiles) that facilitate large-volume commodity transactions for enterprise customers, paired with supply chain services (warehousing, logistics, finance, supply chain management) through platforms such as Zall Cloud Warehouse, Zhuocanghui, Xiaohuo Zhiyun, and Zhifeng Logistics. The group also provides digital technology cloud services (AI, blockchain, SaaS) and operates Hankou North International Trade City — China's largest modern commercial logistics platform by building area.

Product overview

Zall Group operates a platform-plus-multiple-modules architecture centered on digital trade. The core system comprises three main segments: B2B Trading Services (offering six intelligent trading platforms including 中农网 for agriculture, 卓钢链 for steel, 化塑汇 for chemicals/plastics, 海上鲜 for seafood, 华纺链 for textiles, and CIC for global commodities); Supply Chain Services (providing warehousing, logistics, and financial services through platforms like 卓尔云仓, 卓仓汇, 小伙智运, and 智蜂物流); and Digital Technology Cloud Services (leveraging big data, AI, and blockchain). The flagship physical platform is 汉口北国际贸易城, China's largest wholesale market by building scale. AI-powered offerings include the industry-specific LLM AI糖 for sugar trading and the intelligent assistant AI小易. The company serves over 300,000 enterprise customers across multiple vertical industries.

Differentiator

Problem solved

Functional benefit

Brands

• Zhongnong.com (中农网): Agricultural B2B digital trade platform covering sugar, feed, silk, coffee, spices, and rubber sectors with supply chain services.
• Zhuogang (卓钢链)
• Huasuhui (化塑汇)
• Haishangxian (海上鲜)
• Huafanglian (华纺链)
• CIC - World Commodity Intelligence Center
• Zall Foreign Trade (卓贸通)
• Hankou North International Trade City (汉口北国际贸易城)
• Zhuohong Gold Service (卓红金服)

Named customers6 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Guangzhou International Trade Group (广州国际贸易集团)coreStrategic or Co-development Partner · 11 June 2025Guangzhou International Trade Group (initiated by Guangzhou Light Industry Trade Group) signed a cooperation order exceeding 100 million RMB with Zhongnongwang (中农网). The partnership focuses on white sugar, spices, and coffee agricultural products, covering procurement, sales, and full supply chain services. Guangzhou International Trade Group will lead agricultural product procurement and supply chain execution, while Zhongnongwang will provide e-commerce platform resources for sales promotion.
• Marubeni Corporation (丸红株式会社)coreStrategic or Co-development Partner · 21 March 2025Zall Group signed a cooperation agreement with Marubeni Corporation (Japanese Fortune 500, ranked #298 globally) to deepen cross-border trade financial services cooperation and launch Zhuohong Financial Services (卓红金服) for full commercial operations. Marubeni and Zall began cooperating in agricultural product supply chain and international supply chain finance since 2018. The two companies co-established Zhuohong Financial Services in 2019 to focus on cross-border trade supply chain financial innovation. The new agreement involves capital increase and full commercialization of Zhuohong Financial Services, extending services to South America, Africa, Australia, and Southeast Asia.
• Sinoagri (中农网) — Zhongnongwang GroupcoreOthersZhongnongwang (operating as Sinoagri) is a controlled subsidiary of Zall Group (50.6% equity acquired in June 2017). It is the leading agricultural B2B industrial internet platform, covering sugar, feed, silk, coffee, spices, and rubber sectors with annual GMV exceeding 1,000 billion RMB and serving 170,000+ enterprises.
• Zhuoganglian (卓钢链) — Shanghai Zhuoganglian E-Commerce Co., Ltd.coreOthersZhuoganglian is a controlled subsidiary of Zall Group (established March 2018 with Xiben Newline). It is a black commodity industrial internet platform focused on steel trading, providing trading, warehousing, logistics, and financial services. Generated 245 billion RMB in revenue in 2023. Has established strategic cooperation with PetroChina (中石油) and China Railway (中铁).
• Huasuhui (化塑汇)coreOthersHuasuhui is Zall Group's chemical plastics digital supply chain platform, serving 75,000+ member enterprises with 2,500+ raw material SKUs, covering 200+ cities. Generated 241 billion RMB in revenue in 2023. Has established the industry's first digital recycled plastics cloud factory.
• CIC — World Commodity Intelligence CentercoreOthersCIC (World Commodity Intelligence Center), based in Singapore, provides commodities trading matching, logistics, customs clearance, finance, and big data services to global traders. Its TradeData.Pro platform covers 60+ countries and serves hundreds of Fortune 500 companies.
• China National Petroleum Corporation (中石油)minorStrategic or Co-development PartnerZhuoganglian (卓钢链) has established strategic cooperation with PetroChina (中石油) for steel supply chain services, particularly in supporting national key industries including high-end manufacturing and intelligent manufacturing.
• China Railway (中铁)minorStrategic or Co-development PartnerZhuoganglian (卓钢链) has strategic cooperation with China Railway (中铁) for steel supply chain services supporting national key construction and infrastructure projects.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alibaba Group (1688.com): Alibaba's 1688.com is China's largest B2B e-commerce marketplace, serving enterprise buyers and suppliers across multiple product categories. As a broad incumbent with vastly greater scale, brand recognition, and capital, it competes with Zall across several verticals (agriculture, industrial supplies, chemicals) and sets the technology benchmark for AI-enabled B2B trade.
• JD.com (JD Industrial / JD MRO): JD's industrial supply business (including JD MRO) provides B2B procurement and supply chain services for industrial and enterprise customers. As a broad incumbent with strong logistics infrastructure (analogous to Zall's Zhifeng Logistics), it competes in industrial supply and increasingly in cross-border B2B services.

Emerging players

• LianLian Global: LianLian Global provides cross-border payment and trade services for SMEs, including trade financing and supply chain finance. As an emerging player in cross-border B2B financial services, it competes with Zall's Zhuohong Gold Service JV for share of SME cross-border trade finance demand.

Others

• ZTO Express: ZTO Express is one of China's largest express delivery companies with growing supply chain and warehousing capabilities. While primarily a parcel logistics provider, its expanding supply chain services business competes for similar enterprise customers as Zall's Zhifeng Logistics subsidiary.
• Marubeni Corporation: Marubeni is a Japanese general trading company (sogo shosha) with extensive commodity trading and supply chain finance operations. As Zall's JV partner in Zhuohong Gold Service and a leader in cross-border commodity trade, it serves as both a strategic partner and an adjacent comparable for Zall's international ambitions.
• S.F. Holding (SF Industrial): S.F. Holding is China's leading express logistics provider that has expanded into supply chain services, warehousing, and industrial supply chain solutions. Its logistics and supply chain capabilities overlap with Zall's Zhifeng Logistics and Zall Cloud Warehouse offerings, though S.F. is much larger and consumer-focused.

Direct peers

• Focus Technology (Made-in-China.com): Focus Technology operates Made-in-China.com, a major Chinese B2B platform serving exporters and domestic enterprise buyers across machinery, industrial supplies, and consumer goods. Its B2B marketplace model and focus on Chinese enterprise trade directly parallel Zall's multi-vertical platform strategy.
• HC International (Huicong.com): HC International operates Huicong.com, one of China's longest-running B2B e-commerce marketplaces serving SMEs across industrial products. Like Zall, it focuses on B2B trade facilitation and supply chain services for enterprise customers, making it a direct comparable in the multi-vertical Chinese B2B space.
• Global Sources (GSOL): Global Sources operates a B2B sourcing platform connecting Asian manufacturers with international buyers, with strong presence in Hong Kong. Like Zall's CIC platform, it provides cross-border trade intelligence and matchmaking services, making it a relevant peer for Zall's international trade and supply chain services.
• Yiwu Commodity City (Yiwugo): Yiwugo.com is the online platform of the Yiwu International Trade City, China's largest physical wholesale market for small commodities. Like Zall's Hankou North International Trade City, it combines physical wholesale market infrastructure with digital B2B platform services—a directly comparable hybrid marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zall Group