Focus Technology

Name

Focus Technology

Legal name

焦点科技股份有限公司 (Focus Technology Co., Ltd.)

Website

https://focuschina.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B E-commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B e-commerce platform
• Cross-border trade services
• Foreign trade marketplace
• SME enterprise software
• AI foreign trade tools

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Focus Technology operates Made-in-China.com (中国制造网), a comprehensive B2B foreign trade service platform connecting Chinese suppliers with global buyers, alongside a portfolio of AI-powered tools, cross-border commerce services, cloud-based ERP software for SMEs, online insurance agency, and US dropshipping services through its wholly-owned subsidiaries Doba and inQbrands. The company's platform serves over 110 million product listings, 18,000+ AI Mic supplier users, and 400,000+ ERP SME customers across the full foreign trade value chain.

Product overview

Focus Technology Co., Ltd. operates a multi-platform portfolio spanning B2B e-commerce, AI-powered foreign trade services, enterprise software, insurance, education, and financial services. The core platform is Made-in-China.com (中国制造网), a comprehensive B2B foreign trade service platform with AI tools including AI麦可 (AI foreign trade assistant serving 18,000+ suppliers) and SourcingAI (global procurement AI partner for buyers). The company offers specialized platforms: Doba (US dropshipping service), inQbrands (US cross-border commerce services), Crov (cross-border B2B trading), 百卓轻云ERP (cloud ERP for SMEs), 新一站保险网 (online insurance platform connected to 140+ insurers), 领动云计算 (cloud website building), Focus 3D (3D visualization), and 焦点商学 (trade education). Recent AI products include 贸探 (order conversion AI), Leadong AI (independent website operations), VisiGEO (generative engine optimization), Mentarc, Doba Pilot, FocusWork, and 马上问 (sales AI). The portfolio spans the full foreign trade value chain from supplier marketing (AI麦可) to buyer sourcing (SourcingAI) to logistics and payment services.

Differentiator

Problem solved

Functional benefit

Brands

• AI麦可 (AI Mic): AI foreign trade assistant launched in 2023, providing AI-powered product posting, video generation, business opportunity tracking and industry customer acquisition for suppliers
• SourcingAI
• Leadong AI (领动AI)
• 贸探
• Mentarc
• Doba Pilot
• FocusWork
• VisiGEO
• MEI Awards (制造之美)
• Super Export Season (超级出海季)

Products and services

• Made-in-China.com (中国制造网) A comprehensive B2B foreign trade service platform connecting Chinese suppliers with global buyers, with over 110 million product listings, online trading services, AI tools (AI Mic, SourcingAI), and cross-border logistics services.
• AI Mic (AI麦可) AI foreign trade assistant providing product publishing, video generation, image creation, business opportunity follow-up, and industry expansion services. Serves over 18,000 enterprises and automates up to 80% of daily operations for suppliers.
• SourcingAI Global procurement AI partner helping overseas buyers find products through intelligent sourcing, supplier insight, and decision-making support. SourcingAI 2.0 launched in October 2025 with full-process AI assistance, improving buyer purchase efficiency by 35%.
• 贸探 (Maotan) AI product for foreign trade order conversion with three intelligent agents (business expert, operations expert, training expert), long memory capability, and enterprise digital asset management.
• VisiGEO Generative Engine Optimization SaaS platform helping brands improve visibility in AI-powered search engines like ChatGPT, Perplexity, and Claude through AI visibility analysis and website technical audits.
• Doba US-based dropshipping service platform connecting suppliers with retailers, enabling retailers to sell without inventory management. Integrates with Amazon, eBay, and Shopify.
• inQbrands US-based wholly-owned subsidiary providing turnkey cross-border commerce services including brand planning, marketing, full-channel sales, warehousing and logistics, product development, and US market entry support for Chinese enterprises.
• Crov (开锣) Cross-border B2B online trading platform helping Chinese suppliers sell to overseas small-to-medium businesses through wholesale channels, targeting retailers, distributors, and contractors.
• Baizhuo Light Cloud ERP (百卓轻云ERP / Abiz) Cloud-based ERP software for SMEs providing one-stop solutions for procurement, sales, inventory, production, finance, CRM, and export management. Has served over 400,000 SMEs.
• XinYiZhan Insurance Network (新一站保险网 / xyz.cn) Online insurance shopping platform providing one-stop services including consultation, purchase, claim settlement, and preservation for insurance products. Connected with over 140 mainstream insurance companies.
• Made-in-China.com Domestic Station (中国制造网内贸站) Domestic B2B e-commerce platform providing brand building, network promotion, certification, and cloud inventory management services for Chinese SMEs.
• Leadong Cloud Computing (领动云计算) Cloud website building and marketing service platform for SMEs, offering data-driven website creation, marketing services, and GEO solutions. Serves over 10,000 enterprise users.
• Focus 3D (焦点方寸) 3D visualization technology company offering product 2D/3D digital modeling, virtual digital showroom design, VR/AR/MR/panoramic content, and industrial simulation services. Has served 1,500+ enterprises.
• Focus Business School (焦点商学) Online and offline training platform for SME foreign trade development, with 10 years of industry experience, over 3,000 training sessions in 100+ cities, serving 130,000+ companies.
• Focus Microfinance (焦点小贷) Internet microfinance company with 200 million RMB registered capital, providing credit and loan services for SMEs and consumers within the Focus Technology ecosystem.
• TradeMessenger (麦通) Instant business communication software enabling real-time buyer-seller communication and cross-regional business exchanges, with enterprise internal office management features.
• Mentarc Intelligent engine for cross-border distribution providing intelligent product selection analysis, source finding, matching, and store operation optimization for global distributors and cross-border e-commerce merchants.
• FocusWork Local AI Agent workbench supporting multi-model switching, natural language automation, multi-agent collaboration, and local deployment for enterprise workflow integration.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ThomasNet: Long-standing North American B2B industrial sourcing platform connecting US/Canadian industrial suppliers with procurement professionals. Comparable to Made-in-China.com on supplier-buyer matchmaking for manufactured goods, with focus on the US industrial buyer segment that Doba and inQbrands also serve.
• 1688.com (Alibaba Group): Alibaba Group's China-domestic B2B wholesale platform, analogous to Made-in-China.com's cn.Made-in-China.com domestic site. Comparable on China-domestic SME supplier-buyer matching, with broader scale; relevant for benchmarking Focus Technology's Baizhuo ERP and Leadong Cloud SME monetization.

Direct peers

• DHgate: Beijing-based cross-border B2B e-commerce marketplace enabling Chinese manufacturers/wholesalers to sell to international buyers in small MOQs. Closely comparable to Made-in-China.com + Doba in cross-border buyer-seller matching and small-batch dropshipping/wholesale model.
• EC21: Korea-headquartered global B2B marketplace with a similar online-supplier-directory model connecting Asian manufacturers with overseas buyers. Comparable to Made-in-China.com on supplier listing, inquiry routing, and paid membership monetization.
• Global Sources: Hong Kong-headquartered B2B sourcing platform connecting Asian suppliers (predominantly Greater China) with global volume buyers via online catalogs and trade shows. Highly comparable to Made-in-China.com in target customer, supplier monetization, and offline trade-fair integration.
• Alibaba.com: The global B2B cross-border sourcing marketplace operated by Alibaba Group, connecting Chinese/wholesale suppliers with overseas buyers. Directly comparable to Made-in-China.com in product, customer base (overseas SMB buyers), and revenue model (supplier listing fees and value-added services), and Focus Technology's primary competitive benchmark.
• CJ Dropshipping: China-based dropshipping fulfillment platform integrating with Shopify, eBay, Amazon, and other channels. Direct competitor to Focus Technology's Doba dropshipping platform on supplier-retailer matching, inventory-free fulfillment, and marketplace integrations.

Emerging players

• Faire: US-based B2B wholesale marketplace connecting independent brands and retailers globally, with category-specific focus on apparel, home, and beauty. Comparable to Crov and Doba on cross-border wholesale/retail matchmaking, with a more curated, brand-led model.
• Spocket: Canada-based dropshipping marketplace focused on US/EU suppliers and Shopify/WooCommerce retailers. Comparable to Doba on the supplier-retailer dropshipping model, with overlap in Shopify/ecommerce-platform integrations and AI-powered product selection tools (similar to Mentarc/AI Pickr).

Regional players

• HKTDC (Hong Kong Trade Development Council): Hong Kong statutory body operating sourcing marketplaces (hktdc.com) and physical trade fairs connecting Asian suppliers with global buyers. Comparable to Made-in-China.com on supplier-buyer matchmaking with deeper emphasis on trade-show integration, serving a similar but Hong Kong-anchored supplier base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/focus-technology-co-ltd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Technology