Southern California Logistics Real Estate

What Southern California Logistics Real Estate does

Southern California Logistics Real Estate is a specialized commercial real estate brokerage firm operating as a team within NEWMARK (formerly Grubb & Ellis). The firm provides sales, leasing, and ground-up development services for logistics-oriented industrial properties — primarily distribution warehouses, cross-dock and transloading facilities, and land/equipment yards — across the seven major Southern California submarkets (Orange County, Inland Empire, South Bay/Ports, Central LA, West LA, San Fernando Valley, and San Diego). Its client base spans institutional landlords, industrial developers, third-party logistics providers, trucking companies, and corporate occupiers, with named relationships including Prologis, CenterPoint Properties, Realterm, First Industrial, LBA Realty, Estes Express Lines, and The Dependable Companies.

The firm's differentiation rests on the operational backgrounds of its principals rather than on technology or platform assets. Founder Steve Sprenger spent a decade in intermodal operations at Viking Freight System (now FedEx Freight), retains a Class A commercial driver's license, and brings 30+ years of brokerage tenure; supporting senior directors (Randy Lockhart, Christopher Beck, Troy Williams, Rick Sheckter) collectively represent over $5.5 billion in career transaction volume, 30 million+ square feet of building transactions, and 130+ cross-dock/truck terminal developments. No proprietary technology, APIs, or AI tools are part of the offering; the firm maintains a content website with property brochures and quarterly market reports as its primary digital channel, and generates business almost entirely through direct broker relationships, referrals, and industry association networking (AIREA, SIOR).

Revenue is earned on a transaction-fee basis through commissions negotiated per deal, with supplementary revenue from annual asset valuations and lease administration services for retained clients. Pricing is not publicly disclosed and varies by deal size, property type, and scope. The firm does not disclose revenue, headcount beyond profiled principals, or transaction volume figures.

Name

Southern California Logistics Real Estate

Legal name

Southern California Logistics Real Estate

Website

https://socal-logisticsre.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern California Logistics Real Estate is a Southern California-focused industrial brokerage, operating within NEWMARK, that handles sales, leasing, and ground-up development of distribution warehouses, cross-dock facilities, and equipment yards for institutional landlords, developers, 3PLs, and trucking firms.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJABAC

Industrial & Logistics Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJACAA

Warehousing & Logistics Facilities Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Industrial Real Estate Brokerage

SECONDARYBPAJACAG

Truck Terminals & Transportation Facilities Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Industrial Real Estate Brokerage

SECONDARYBPAJADAJ

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Industrial real estate brokerage
• Logistics real estate
• Warehouse leasing
• Commercial property sales
• Cross dock facilities

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Brokerage: The company earns commissions on the sale and lease of industrial properties including distribution warehouses, cross dock/transloading facilities, and land/equipment yards. Services include sales, leasing, ground-up development, annual valuations for company-owned assets, and lease administration for leased properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Southern California Logistics Real Estate is a commercial real estate brokerage firm that provides sales, leasing, and ground-up development services for logistics-oriented industrial properties in Southern California. The firm brokers distribution warehouses, cross dock/transloading facilities, and land/equipment yards, complemented by annual asset valuations and lease administration. The team operates as a specialty group within NEWMARK (formerly Grubb & Ellis) and is led by brokers with direct operating experience in trucking, warehousing, and intermodal logistics.

Product overview

Southern California Logistics Real Estate is a commercial real estate brokerage firm offering a unified suite of logistics-oriented real estate services. The core offerings include three property types: Distribution Warehouses (large-scale industrial facilities), Cross Dock/Transloading Facilities (specialized multi-door logistics facilities), and Land/Equipment Yards (land parcels for trucking and equipment storage). These are complemented by brokerage services for sales, leasing, and ground-up development, as well as value-added services including annual asset valuations and lease administration. The company also produces Quarterly Market Reports covering the Inland Empire, Los Angeles, Orange County, and San Diego industrial markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Sales and Leasing Brokerage Brokerage services for the sale and leasing of industrial logistics properties including distribution warehouses, cross dock/transloading facilities, and land/equipment yards throughout Southern California. Serves property owners, developers, tenants, and investors.

Quantifiable outcome

• Over $5.5 billion in career deal volume
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NEWMARK (formerly Grubb & Ellis)coreChannel Partner/ Reseller/ DistributorSouthern California Logistics Real Estate operates as a team within NEWMARK, formerly known as Grubb & Ellis, one of the nation's premier commercial real estate firms. This affiliation provides national and international reach, brand credibility, and access to NEWMARK's resources and other broker teams.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CBRE Group: Global commercial real estate services firm with one of the largest dedicated industrial and logistics brokerage practices in Southern California. Competes head-to-head for institutional capital markets and 3PL tenant representation mandates.
• Newmark Group: Parent platform (formerly Grubb & Ellis) under which SoCal Logistics RE operates. Provides national and global logistics brokerage coverage and is the team's affiliated brand for cross-market referrals.
• Colliers International: Global CRE services firm with a sizable Southern California industrial brokerage group, competing for the same 3PL, trucking, and developer clients.
• Cushman & Wakefield: Global CRE services firm with a strong West Coast industrial logistics team. Competes on portfolio leasing, investment sales, and supply-chain advisory mandates across Inland Empire and South Bay.
• JLL: International CRE services firm with a major industrial capital markets and logistics leasing practice. Direct competitor for Fortune 500 occupier and investor mandates across the SoCal industrial market.

Direct peers

• Voit Real Estate Services: Southern California-headquartered commercial real estate firm with a strong industrial brokerage practice focused on logistics, distribution, and manufacturing properties throughout the region.
• Lee & Associates: Privately held commercial real estate brokerage with deep roots in Southern California industrial brokerage. Directly comparable boutique-style regional firm competing for similar tenant and investor mandates.
• Kidder Mathews: West Coast commercial real estate firm with a strong industrial and logistics brokerage practice, particularly in the Inland Empire and Ports-adjacent submarkets.
• DAUM Commercial Real Estate Services: Southern California-based commercial real estate firm with a long-standing industrial brokerage practice serving logistics, distribution, and manufacturing clients across the same submarkets.
• NAI Capital: Southern California-based commercial real estate brokerage with significant industrial presence, competing for similar leasing, sales, and investment assignments across the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern California Logistics Real Estate