Prima Electro
Prima Electro is an Italian industrial automation company founded in 1978 that designs automation systems and produces integrated electronics combining mechanics, electronics, and software for industrial customers.
- Company typePrivate
- Founded1978
- HeadquartersMoncalieri, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prima Electro does
Prima Electro is a privately held Italian industrial automation company founded in 1978 and headquartered in Moncalieri, Italy. The company designs industrial automation systems and produces electronics that integrate mechanical, electronic, and software components into unified solutions. Its core offering combines mechatronic design capabilities with electronics manufacturing, targeting industrial customers seeking integrated automation rather than discrete components.
The company employs between 101 and 250 people, suggesting a mid-sized specialty engineering firm rather than a large-volume manufacturer. Business operations are anchored in Italy, with no disclosed evidence of multi-country operations, distributor networks, or export activities in the source data.
The revenue model is not disclosed in the available sources: no pricing structure, customer segments, contract terms, or go-to-market motion is documented. The company's website provides only a minimal home-page footprint with no additional product catalog, case studies, or commercial detail available for analysis. As a result, customer mix (enterprise vs. SMB), deal sizing, and revenue mechanics cannot be characterized from the supplied material.
Prima Electro firmographics
Firmographics- Name
- Prima Electro
- Website
- https://primaelectronics.com
- Company type
- Private
- Founded year
- 1978
- Headcount range
- 101–250 employees
- Short description
- Prima Electro is an Italian industrial automation company founded in 1978 that designs automation systems and produces integrated electronics combining mechanics, electronics, and software for industrial customers.
- Ownership category
- akta.pro rank
Prima Electro industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)
- akta.pro secondary industries
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)
Keywords
Where Prima Electro is headquartered
LocationHeadquarters
- HQ city
- Moncalieri
- HQ country
- Italy
- HQ region
- Europe
Markets served
Prima Electro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D
Prima Electro product offering
Product offeringCore offering
Prima Electro designs industrial automation systems and produces electronics that integrate mechanics, electronics, and software into mechatronic solutions for industrial customers. Its core activity combines engineering design services with the manufacturing of electronic components/assemblies used in automated industrial equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial automation design services Engineering design of industrial automation systems delivered to industrial customers (B2B). Fits within the company's overall mechatronics offering.
- Electronics for mechatronics integration Manufactured electronic components and assemblies that integrate mechanics, electronics, and software in industrial automation deployments; sold to industrial OEMs and systems integrators.
Companies that use Prima Electro
Customer profileIdeal customer profiles1 record
Prima Electro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prima Electro partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Prima Electro competitors and assessment
Company assessmentBroad incumbents
- Rockwell Automation: Global leader in industrial automation and control systems (PLCs, PACs, I/O, motion). Comparable as both an indirect competitor for design-and-build engagements and a benchmark for what Prima Electro's automation customers ultimately standardize on.
- ABB: Major provider of industrial automation, robotics, and motion control. Comparable as a broad incumbent in the same process and factory automation design space Prima Electro operates in, with additional reach into B&R integrated automation.
- Honeywell: Process automation, control systems, and industrial measurement supplier. Comparable as an incumbent competitor for industrial process automation design contracts that touch the same control and I/O electronics scope as Prima Electro.
- Siemens: Diversified industrial automation vendor (SIMATIC controllers, SCADA, drive systems). Comparable to Prima Electro through its industrial automation design portfolio and as the dominant integrated automation platform customers in Europe evaluate against niche specialists.
- Schneider Electric: Industrial automation and energy management specialist (Modicon PLCs, EcoStruxure). Comparable as a competing design-and-supply platform for industrial controllers and integrated automation systems across European customers.
- Emerson: Industrial software and automation specialist focused on process industries. Comparable as a competing platform for control, I/O, and measurement instrumentation design programs served by Prima Electro's automation electronics.
- Bosch Rexroth: Provider of factory automation, motion control, and mechatronic subsystems. Comparable to Prima Electro via its integrated mechatronics capabilities and its role as a supplier into the same European industrial OEM customer set.
Direct peers
- Phoenix Contact: Manufacturer of industrial connection technology, automation systems (PLCnext), and I/O/interface electronics. Comparable as a designer and producer of industrial automation electronics that integrates mechanical, electronic, and software functions.
- WAGO: Specialist in electrical interconnection, I/O systems, and automation controllers (PFC200). Comparable as a privately held, mid-sized European manufacturer of industrial electronics serving the same automation and control design market.
- Beckhoff Automation: Specialist in PC-based and PLC/PAC controllers, I/O, and integrated mechatronic automation. Highly comparable to Prima Electro as a similarly positioned mid-sized specialist in industrial controllers and integrated automation electronics.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Prima Electro social profiles
Digital presencePrima Electro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prima Electro leadership team
Management profileNumber of profiles
Prima Electro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prima Electro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prima Electro
What does Prima Electro do?
Prima Electro designs industrial automation systems and produces electronics that integrate mechanics, electronics, and software into mechatronic solutions for industrial customers. Its core activity combines engineering design services with the manufacturing of electronic components/assemblies used in automated industrial equipment.
When was Prima Electro founded?
Prima Electro was founded in 1978. It employs 101 to 250 people.
Where is Prima Electro based?
Prima Electro is headquartered in Moncalieri, Italy, in the Europe region.
Who are Prima Electro's main competitors?
Broad incumbents on record are Rockwell Automation, ABB, Honeywell, Siemens, Schneider Electric, Emerson and Bosch Rexroth. Direct peers are Phoenix Contact, WAGO and Beckhoff Automation.
Does Prima Electro have an API?
No public API is recorded for Prima Electro.
What industry is Prima Electro in?
Prima Electro's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware), with a secondary code of IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 335314 and its SIC code is 3620.