DG Eventos

What DG Eventos does

DG Eventos is a privately held Spanish sports event management company founded in 2003 and headquartered in Las Palmas de Gran Canaria, Spain. The company (legally structured as DG EVENTOS, SL) specializes in the end-to-end organization and production of sporting events across multiple disciplines including triathlon, running, cycling, and swimrun, primarily serving the Canary Islands and Spanish Peninsula markets. Over 20+ years, it has organized 250+ events and served more than 150,000 athletes, establishing itself as a reference within the Canarian sports calendar. Its service portfolio spans three pillars: (1) event production including logistics, volunteer recruitment, structural support, materials transport (MyTravel service), and authority coordination; (2) design and graphic services covering integrated communications plans, web design, social media management, and visual materials; and (3) professional timing services (cronometraje) delivered through a proprietary mobile application with GPS-based athlete tracking during events.

The company operates a professional services revenue model with customized, contact-based pricing tied to event specifications. Its go-to-market is event-driven, leveraging direct sales to corporate sponsors, sports federations, and local government institutions, with a hybrid segmentation across individual athletes, corporate clients, sports federations, and public institutions. The owned and co-organized event portfolio includes flagship properties such as the Binter NightRun Series (co-organized with Binter across six Spanish cities), Desafío La Titánica and Gran Fondo Pico de Las Nieves (UCI-certified cycling events), SwimRun Series Canarias, Gran Canaria Bike Week (since 1988), Faro Fuerteventura (launched 2021), and the Canarias 7 Carrera de las Empresas. The company is a member of regional sports federations and complies with GDPR/LSSI data protection regulations. Critically, the company has no disclosed external funding, no institutional investors, no M&A activity, and a headcount of 1-10 employees, indicating a stable, founder-operated regional business rather than a venture-scale enterprise.

Name

DG Eventos

Legal name

DG EVENTOS, SL

Website

https://dgeventos.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

DG Eventos is a Las Palmas de Gran Canaria-based sports event management company that organizes triathlons, cycling races, night runs, and swimruns across the Canary Islands and Spanish Peninsula, providing event production, timing services, and design support to corporate sponsors, sports federations, and individual athletes.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Sports event management
• Race organization services
• Event timing services
• Triathlon event production
• Sports marketing logistics

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Organization Services: Full-service sports event organization including planning, production, logistics, and execution. Services include coordination with authorities, participant management, volunteer recruitment, and staff coordination.
2. Event Production: Production of supports, structures, visuals, signage, textile design, awards, and visual materials for sporting events.
3. Design and Graphics Services: Comprehensive communication plan design, web design, social media management and design, daily tracking, audience interaction, and visual material design including textiles, prizes, and visual supports.
4. Timing/Cronometraje Services: Professional timing services for sporting events, delivered through mobile app technology

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DG Eventos organizes and manages sports events in the Canary Islands, covering disciplines such as running, triathlon, cycling, swimming, and obstacle races. The company provides end-to-end event production including event design, logistics, planning, and coordination, combined with race timing services delivered through the proprietary DGE Live mobile application.

Product overview

DG Eventos offers comprehensive sports event organization services, primarily operating in the Canary Islands and mainland Spain since 2003. The company's core service portfolio consists of three main areas: (1) Event Production services including timing/chcronometry, structural support, logistics, volunteer recruitment, and staff coordination; (2) Design and Graphic Arts services covering communication planning, web design, social media management, and physical materials; and (3) a portfolio of owned and organized sporting events including triathlons, cycling events, night runs, swimruns, and corporate races. The company also offers a MyTravel service as part of its logistics support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports event organization and production End-to-end organization of sports competitions including running, triathlon, cycling, swimming, and obstacle race events, delivered for individual participants and for sponsoring organizations.
• Race timing service (DGE Live) Chip-based race timing service distributed through the DGE Live mobile application, providing participants and organizers with race results and live event data.

Quantifiable outcome

• 150,000+ satisfied athletes
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BintercoreStrategic or Co-development PartnerDG Eventos co-organizes the Binter NightRun Series with Binter, the largest national nighttime running circuit in Spain. Events are held in Santa Cruz de Tenerife, Donostia San Sebastián, Palma, Zaragoza, Santander, and Las Palmas de Gran Canaria. This is a flagship co-branded event series.
• Canarias 7coreStrategic or Co-development PartnerDG Eventos organizes the Carrera de las Empresas (Companies Race) in collaboration with Canarias 7 media group. This corporate running event connects companies with sports participation.
• Federación Canaria de Ciclismo / Sports FederationscoreStrategic or Co-development PartnerDG Eventos is a member of sports federations and organizes UCI-certified events including Desafío La Titánica and Gran Fondo Pico de Las Nieves. The company logo appears alongside federation logos indicating formal membership.
• European Regional Development Fund (ERDF)minorOthersCo-financed project under the European Regional Development Fund as part of the EU's COVID-19 response for maintaining activity of self-employed and SME workers in sectors most affected by the crisis.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/DGEventosLP/videos
• Xx.com/vivedgeventos
• Facebookfacebook.com/vivedgeventos
• LinkedInlinkedin.com/company/dg-eventos-canarias

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DG Eventos