Jordan Dog Training

What Jordan Dog Training does

Jordan Dog Training is a privately held, founder-owned dog training services business operating primarily across Brisbane and South East Queensland, Australia. The company was founded by Justin Jordan, who is described as having over 35 years of expertise in dog behaviour and positive reinforcement methods. Core service offerings include a four-week Puppy Preschool for puppies aged 8-18 weeks, Group Obedience Training with a lifetime membership that allows dogs to return to any class at no additional cost for life, one-to-one In-Home Behaviour Training for specific issues such as barking, separation anxiety, and aggression, plus ancillary lines covering Puppy Setup, Trick Training, Bark Control, and Pet Reference documentation for renters. Services are delivered at multiple venues across Brisbane (including North Lakes) with the in-home consults delivered at the customer's residence, and the geographic reach extended to Mackay in 2019.

The business operates a hybrid revenue model combining professional service fees for training with an e-commerce product line. The online store sells 100% Australian natural dehydrated dog treats across multiple protein categories (beef, kangaroo, chicken, duck, lamb, pork, venison, seafood) priced roughly $28 to $116 per unit, alongside collars and leads, gift vouchers, and Jordan Dog Training branded merchandise, with free shipping on orders over $165 dispatched from Brisbane. Customer segments span puppy owners in the critical socialisation window, adult dog owners, owners with specific behavioural issues, and renters needing behavioural documentation. Distribution combines direct venue-based delivery, in-home consults, and an Australia-wide e-commerce storefront. Marketing is multi-channel and largely organic, anchored by recurring 4BC radio guest appearances by the founder, a Resource Centre content library, and active Instagram, Facebook, and YouTube presences, with earned coverage in publications such as Courier Mail, Body+Soul, and Pets Magazine. The company is bootstrapped with no external funding or parent entity.

Name

Jordan Dog Training

Legal name

Jordan Dog Training

Website

https://jordandogtraining.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordan Dog Training is a Brisbane-based, founder-owned dog training service offering puppy preschool, group obedience with lifetime membership, and in-home behaviour consultations across South East Queensland, complemented by an Australian natural dog treats e-commerce store.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (45991), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Dog training services
• Puppy preschool
• Obedience classes
• Canine behavior consultations
• Natural dog treats

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dog Training Services: Revenue from offering puppy preschool courses, group obedience training, and in-home behaviour consultations across multiple venues in the Brisbane area.
2. Product Sales (E-commerce): Online store selling natural dog treats (beef, kangaroo, chicken, lamb, pork, duck, venison), collars & leads, gift vouchers, and merchandise. Products are shipped within Australia from Brisbane.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jordan Dog Training delivers positive reinforcement dog training services through puppy preschool (4-week course for puppies 8-18 weeks), group obedience classes (with lifetime membership), in-home behaviour consultations, trick training, bark control training, and pet reference services for renters, across multiple Brisbane and South East Queensland venues. The company also sells 100% all-natural Australian dog treats, collars, leads, gift vouchers, and branded merchandise through its own e-commerce store, shipped domestically within Australia.

Product overview

Jordan Dog Training operates as a dog training service provider offering both in-person training services and an e-commerce product line. The core training services include Puppy Preschool (4-week course for puppies 8-18 weeks), Group Obedience Training (with lifetime membership), In-home Behaviour Training (one-to-one sessions for specific behavioural issues), Puppy Setup, Trick Training, Bark Control Training, and Pet Reference for Renters. The online store complements the training services by selling 100% Australian natural dog treats across various protein sources (beef, kangaroo, chicken, duck, lamb, pork, venison, seafood), collars and leads, gift vouchers, and branded merchandise. The training services focus on positive reinforcement techniques, while the product line supports training activities with consumable rewards and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Puppy Preschool A 4-week course for puppies aged 8-18 weeks providing foundational training in a small group indoor setting, with bite inhibition, socialisation, handling tolerance, and basic obedience.
• Group Obedience Training Group obedience classes for dogs 5 months and older, with lifetime membership granting unlimited return to additional classes at any venue at no additional cost for the life of the dog.
• In-home Behaviour Training One-to-one training sessions held at the client's home to address specific behavioural issues such as barking, separation anxiety, destructive behaviour, and pulling on the lead.
• Puppy Setup A home and family preparation service to help new puppies settle in safely and smoothly.
• Trick Training Trick training classes to keep dogs engaged while learning skills that extend to everyday life.
• Bark Control Training Analysis and treatment of nuisance barking through desensitisation techniques and positive behaviour redirection.
• Pet Reference for Renters Service to help renters get approval for their dogs by providing documentation to property managers confirming the dog is well-behaved.
• Dog Treats (online store) 100% all-natural Australian dog treats including beef, kangaroo, chicken, duck, lamb, pork, venison, and seafood varieties, sold through the online store.
• Collars & Leads Dog collars and leads available for purchase through the online store.
• Gift Vouchers Gift vouchers available for purchase through the online store for dog training services.
• JDT Merchandise Jordan Dog Training branded merchandise available for purchase through the online store.
• Other Supplies Additional dog-related supplies available through the online store.

Quantifiable outcome

• Lifetime membership for obedience class attendees - unlimited return to classes at no additional cost

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zoom Room Dog Training: US-origin dog training franchise that has expanded to Australia, offering group classes including puppy preschool and obedience. Closely comparable service portfolio and methodology (positive reinforcement), with a multi-location retail-venue model that competes for similar urban dog owners.
• Bark Busters Home Dog Training: Global dog training franchise with Australian operations, offering in-home behavior consultations and group training. Directly comparable to JDT's in-home behavior training and positive reinforcement methodology, though operates at much larger scale via franchise model.

Broad incumbents

• Petbarn: Australia's largest specialty pet retailer, offering in-store puppy preschool and obedience classes alongside product sales. Competes with JDT on training services and treats/supplies retail, though training is a smaller part of a broader pet retail portfolio.
• Petstock: Major Australian pet retail chain offering puppy preschool and training services across many locations, plus extensive product range. Comparable on both the training service and treat/supply retail dimensions, with much broader geographic footprint than JDT.

Others

• Mad Paws: Australian online marketplace for pet services including dog walking, sitting, and training. Adjacent rather than directly competitive; represents a potential distribution channel or competitive threat as it aggregates local service providers including trainers.
• Pet Circle: Australia's largest online pet supplies retailer, selling dog treats, food, and accessories. Directly comparable to JDT's e-commerce product line at much larger scale, and a potential wholesale or competitive threat for the natural treats business.
• Rover: Global online marketplace for pet services including dog walking, boarding, and training. Not a direct competitor but represents an aggregator model that could route training demand away from local operators like JDT.

Emerging players

• Dunbar Academy: Online dog training education platform (associated with Ian Dunbar) offering digital courses, puppy programs, and trainer certifications. Represents the digital-first training model JDT lacks, and a substitution threat for owners seeking self-serve training.
• Dogtopia: North American dog daycare and training franchise with structured programs. Comparable in offering integrated training within a care facility model; relevant as a benchmark for facility-based service scaling and franchise expansion strategy JDT could pursue.

Regional players

• Adelaide Animal Training (Aussie Dog Training): Australian regional dog training operator offering group classes and behavior consultations. Comparable service mix and positive reinforcement methodology to JDT, but operates in a different Australian region (Adelaide) without direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JordanDogTrainingAu/videos
• Facebookfacebook.com/jordandogtraining
• Instagraminstagram.com/jordan_dog_training
• Xx.com/jjdogtraining
• LinkedInlinkedin.com/company/dogtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Dog Training