Blossom Creative

What Blossom Creative does

Blossom Creative is a French branding, graphic design, and personal development consultancy founded in 2011 by Karine Viandier Dauvel, operating as a sole proprietorship (Entreprise Individuelle) registered in Versailles and headquartered in Vernouillet, Île-de-France. The studio operates as a single unified creative service across three pillars: Branding (strategy, archetype-based brand development, naming, personal and corporate branding, rebranding), Design (logo, visual identity, graphic charter, editorial design, print, packaging), and Digital (websites, SEO, content, social media strategy). Its signature methodology is an archetype-based branding framework built on Carl Jung's 12 personality archetypes, aimed at aligning professional brand identity with the founder's personal values and self-concept.

The business delivers services through a consultative, sales-led model: prospective clients reach out via the website contact form, email, or phone, complete a 20-minute discovery appointment with the founder, and then purchase fixed-price project packages. Pricing is transparent and publicly disclosed, ranging from a €500 (excluding tax) archetype discovery session to a €2,870 (net) multi-page website, with an annual maintenance/hosting subscription at €450. The founder is the sole permanent employee; delivery is supplemented by two independent contractors — Eliza Marquez Garrido (digital strategy, via Ludiflow) and Jean-Marc Polito (webmaster, via JMP Communication).

Revenue is generated primarily through one-time project fees for branding, web, and graphic design engagements, supplemented by a small recurring maintenance stream and a growing workshop/coaching line (e.g., the 'Reconnexion à soi' workshop at €120–€150/person and individual sessions at €90). The customer base is almost entirely French SMBs, micro-businesses, and individuals in Île-de-France, with occasional international engagements (Switzerland, French Antilles). The company is self-funded, profitable, and has no external investors, subsidiaries, or acquisitions. There is no proprietary technology platform; the asset is the founder's personal expertise, methodology, and 14-year local reputation.

Name

Blossom Creative

Legal name

Karine Viandier

Website

https://blossom-creative.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Blossom Creative is a French sole-proprietorship branding and graphic design studio founded in 2011 by Karine Viandier Dauvel, serving entrepreneurs, SMBs, and individuals in Île-de-France with archetype-based brand strategy, visual identity, web design, and personal development workshops.

Ownership category

akta.pro rank

Product category

Branding and Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Brand strategy services
• Graphic design studio
• Visual identity design
• Website design services
• Personal development workshops

Headquarters

HQ city

Vernouillet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Branding & Identity Design Services: The primary revenue stream consists of fee-for-service branding engagements, including brand strategy, archetype discovery, visual identity creation, naming, and logo design. Services are priced as one-time project fees (e.g., 500€ HT for archetype discovery, 1600€ HT for brand strategy, 2500€ HT for full strategy + visual identity).
2. Web Creation Services: Website design and development services, sold as fixed-price project engagements. Pricing ranges from 870€ net for a one-page site to 2,870€ net for a multi-page site, plus maintenance packages at 450€ net/year.
3. Workshops & Training: Revenue from collective workshops (e.g., 'Reconnexion à soi' workshop at 120€–150€ per person) and individual coaching sessions (90€ per session). Workshops are sold as tickets with tiered pricing (individual vs. duo).
4. Digital Strategy & Social Media Services: Strategy engagements sold as fixed-fee consulting (e.g., 'Synchronisation des univers' at 587€ net). Clients are guided toward web or social media service packages after a discovery session.
5. Maintenance & Hosting Services: Ongoing website maintenance and hosting retainer at 450€ net per year, providing recurring revenue from existing clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blossom Creative is a French branding, graphic design, and web design studio that sells fixed-fee brand strategy and visual identity projects (using a proprietary Carl Jung 12-archetype methodology), website creation and annual maintenance, and personal development workshops and individual coaching sessions. Services are sold directly to entrepreneurs, micro-businesses, individuals, and select small-to-mid-sized organizations primarily in France.

Product overview

Blossom Creative is a French branding and graphic design studio founded in 2011 by Karine Viandier Dauvel, based in Vernouillet, France. The studio operates as a single unified creative studio rather than a platform with modular components. Its core portfolio spans three main service pillars: Branding (strategy, personal branding, rebranding, naming, and archetype-based brand development), Design (logo, visual identity, graphic guidelines, editorial design, print, and packaging), and Digital (website creation, SEO, content, social media strategy). The studio's signature approach is its archetype-based branding methodology rooted in Carl Jung's 12 personality archetypes, delivering three distinct service tiers: La Magie des Archétypes (archetype discovery, 500€), Le Pouvoir de la Marque (brand strategy, 1,600€), and L'Alchimie de la Marque (full brand strategy and visual identity, 2,500€). Web services are delivered through partner collaborators using WordPress and WooCommerce CMS. Beyond branding, the studio offers personal development workshops (e.g., Reconnexion à soi) and individual coaching sessions (90€), positioning itself at the intersection of brand strategy and human development.

Differentiator

Problem solved

Functional benefit

Brands

• Fêtes vous même: Event services for private events (birthdays, weddings, communions, baptisms) targeting individuals and associations/CE, launched in 2014 with online boutique.

Products and services

• La Magie des Archétypes Standalone archetype discovery engagement that uses a personality test based on Carl Jung's 12 archetypes to reveal the client's brand personality, including a 1-hour debriefing workshop, one alignment visio, and a strategic guide PDF. Priced at €500 HT.
• Le Pouvoir de la Marque Standalone brand strategy engagement using archetypes to define the brand's unique personality, including market analysis, buyer personas, competitor analysis, signature color definition, and a brand strategy guide. Delivered in 1–2 months. Priced at €1,600 HT.
• L'Alchimie de la Marque Complete brand strategy plus full visual identity creation service, including archetype personality test, strategic guide, moodboard, logo with 3 revisions, color palette, typography, graphic elements, brandboard, 10 royalty-free images, and cession of rights. Delivered in 2–3 months with 4 alignment visios. Priced at €2,500 HT.
• Synchronisation des Univers Discovery interview plus digital strategy roadmap tailored to the client's business progression and resources, delivered in 1–2 weeks. Priced at €587 net.
• Création de votre one page (WEB) One-page website creation including marketing questionnaire, project management, domain name setup, information architecture, custom layout, content integration, SEO, site security, and one month of complimentary maintenance and hosting. Priced at €870 net.
• Création de votre site web 8 à 10 pages (WEB) Multi-page showcase website (8–10 pages) creation including content writing coaching, two 1-hour website handover training sessions, and one month of complimentary maintenance and hosting. Images provided by client. Priced at €2,870 net.
• Forfait maintenance et hébergement (WEB) Annual subscription covering hosting, security, maintenance, quarterly backups, twice-yearly plugin and version updates, and SEO around a business keyword. Priced at €450 net per year.
• Médias sociaux / Réseaux sociaux (Le scintillement de votre aura) Social media strategy development to increase visibility, engage audience, and strengthen brand impact, including platform selection guidance and customized strategy formulation.
• Ateliers Collectifs Group workshops blending introspection with action, combining pragmatic tools (communication, design, strategy) with intuitive approaches (coaching, energy work, meditation), facilitated by Karine Viandier Dauvel, a graduate in Premiers Secours en Santé Mentale (PSSM France).
• Reconnexion à soi — Le défi d'être soi et de s'aimer Full-day collective workshop (9h–17h30) for up to 15 participants focused on self-reconnection, self-esteem, inner child reconciliation, thought reprogramming, and authentic expression. Priced at €120 early-bird or €150 standard per person, with a duo offer at €250 for two. Payment in 2 installments available.
• Séance individuelle Individual coaching/wellbeing session of approximately 1h30, available in-person or remote, beginning with an interview to define issues to work on. Priced at €90 per session.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eliza Marquez Garrido (Ludiflow)minorStrategic or Co-development PartnerEliza Marquez Garrido is an independent digital strategy and social media consultant (operating as Ludiflow) who collaborates with Blossom Creative on client projects. She brings expertise in digital strategy, Design Thinking, agile methodology, Design Sprint facilitation, and positive psycho-pedagogy. Eliza conducts digital discovery appointments with Blossom Creative clients and contributes to digital strategy engagements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Paris-headquartered global advertising and communications group with branding, design, and digital capabilities. Comparable service categories at the top of the French market; relevant benchmark for scale rather than direct day-to-day competition.
• Landor & Fitch: Global brand consulting and design firm covering brand strategy, identity, and experience design. Same core service category as Blossom Creative but at enterprise scale with multinational client rosters.
• Publicis Groupe: Global communications group with extensive French operations in advertising, brand strategy, design, and digital. Indirect competitive pressure on Blossom's larger-brand prospects (e.g., Varenne Capital) but serves a fundamentally different scale of client.
• WPP: Global advertising holding company whose portfolio includes brand consulting and design networks (e.g., Superunion). Provides the broader market context and largest-scale peer reference for branding services in France.
• Superunion: WPP-owned global brand and design consultancy active in France, offering brand strategy, identity, and design services. Overlaps directly with Blossom's core offering but operates at significantly larger scale.
• Dragon Rouge: International brand consultancy with French roots offering brand strategy, packaging, design, and digital services. Comparable offering but at meaningfully larger scale and broader geographic footprint.

Direct peers

• Elephant: Independent French creative and branding agency offering brand strategy, design, and digital services. Comparable boutique positioning and SMB-to-mid-market client base in France.
• Graphéine: French boutique brand strategy and graphic design studio serving SMBs and institutions with branding, naming, and visual identity. Directly comparable in scale, geography, and service mix to Blossom Creative.
• Brand Brothers: Paris-based independent branding agency focused on brand strategy, naming, and visual identity for SMEs and larger clients. Closely comparable business model (consultative, project-based) and target market to Blossom Creative.

Others

• Mindvalley: Global personal development and education platform offering workshops, coaching, and cohort-based courses. Thematically comparable to Blossom Creative's personal-development workshop/coaching side (e.g., 'Reconnexion à soi'), though it operates at vastly larger scale and in English-language markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/blossomcreative
• Facebookfacebook.com/BlossomCreative
• LinkedInlinkedin.com/company/blossom-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blossom Creative