What Graphéine does

Graphéine is a French branding and visual identity agency founded in 2002 by Mathias Rabiot and Jérémie Fesson, operating from Paris (3 rue des Montiboeufs, 75020) and a second office in Lyon. The firm delivers a full-cycle branding practice covering brand strategy, naming, logotype and visual identity design, typography, editorial guidelines, brand books, and activation across print, digital, motion, signage, and events, structured around a five-step methodology from strategic diagnosis through deployment. The core technology is human-delivered creative work; no software, API, or AI tooling is part of the product stack.

The agency's client base spans institutional, cultural, and public-sector engagements alongside selective private-sector work, distributed across ten verticals: Culture, Territories, Education, Technologies, Conseil & services, Industries, Écologie & Environnement, Sport & santé, Gastronomie, and Mode & luxe. Documented customers include Kenzo, Groupe Iliad (Free), Jeux Olympiques Paris 2024, Établissement public national du Mont-Saint-Michel, Université Paris Cité, Université de Lille, ENSTA, Institut Curie, Opéra de Saint-Étienne, Région Auvergne-Rhône-Alpes, Ministère de la Culture, and Voisin Consulting Life Sciences (VCLS). Since founding, the agency has served more than 1,500 brands and publishes an editorial magazine of 354-600+ articles on typography, design history, and brand culture, alongside a shared graphic-design library of 1,500 books in Lyon.

Graphéine operates a project-based professional services model with sales-led acquisition through direct outreach, referrals, and a website contact form that commits to a 48-hour response. Pricing ranges from €15,000-€20,000 for SME rebrands to €50,000-€60,000+ for multi-brand institutional engagements. The company is privately held as a French SAS, bootstrapped without disclosed external investment, and structured around 25 multidisciplinary staff.

Name

Graphéine

Legal name

Graphéine

Website

https://grapheine.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Graphéine is a Paris- and Lyon-based branding agency founded in 2002 that delivers brand strategy, visual identity, naming, and rebranding services to institutional, cultural, and enterprise clients across France, having served over 1,500 brands.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand design services
• Visual identity design
• Brand strategy consulting
• Logo design services
• Rebranding services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding Consulting & Design Services: Project-based professional services for brand identity, strategy, naming, visual identity, rebranding, editorial guidelines, typography, and brand activation across print, digital, motion, signage, and events. Complete cycle from diagnosis to production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Graphéine is a French branding agency that designs and manages visual identities for organizations across the public, cultural, educational, and commercial sectors. Its core offering covers the full branding cycle—from strategic diagnosis and brand platform definition through naming, logotype, typography, editorial guidelines, and visual identity systems to production of brand guidelines and deployment across print, digital, motion, signage, and events. Services are delivered as project-based engagements, with comprehensive branding projects typically priced at €15,000–€20,000 for SMEs and exceeding €50,000–€60,000 for multi-brand institutions.

Product overview

Graphéine is a branding and brand design agency founded in 2002, operating from Paris and Lyon, France. The agency offers a unified suite of brand consulting and design services organized around a five-step methodology: strategic diagnosis, brand platform development, brand design, production of tools, and brand deployment. Its core service portfolio includes Visual Identity (Identité visuelle), Rebranding, Brand Strategy (Stratégie de marque), Naming, Logotype, Typography (Typographie), Editorial Guidelines (Charte éditoriale), and Brand Guides & Tools (Guides & outils). These services are delivered across two phases: an initial diagnostic and strategy phase encompassing brand audits, competitive analysis, and benchmarking; and a design and activation phase covering visual identity creation, print and digital production, motion design, signage, and event materials. The agency also maintains a Shared Library (Bibliothèque partagée) of 1,500 graphic design books for client use, and publishes a Magazine platform featuring articles on graphic design history, branding culture, and typography. Graphéine primarily serves institutional, cultural, and public-sector clients, working across sectors including Culture, Territories, Education, Technologies, Consulting & Services, Industries, Ecology & Environment, Sport & Health, Gastronomy, and Fashion & Luxury.

Differentiator

Problem solved

Functional benefit

Products and services

• Identité visuelle (Visual Identity)

Quantifiable outcome

• Over 1,500 brands served since 2002
• +1 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Jukebox PrintminorImplementation/ SI/ Consulting Partner · 7 October 2015Printing partner for business cards. Produced Graphéine's business cards using hot foil stamping, embossing, and letterpress techniques, combining minimalist design with quality craftsmanship.
• OcitocineminorImplementation/ SI/ Consulting PartnerWebsite design and development agency credited as the site creator for grapheine.com
• Fonderie de l'Image (Campus)minorOthersThe campus where Graphéine celebrated their 25th anniversary in February 2026

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy (part of Omnicom) offering brand strategy, naming, identity and brand valuation at scale; competes with Graphéine for enterprise rebrands while operating a far broader portfolio and geographic footprint.
• Wolff Olins: Global brand consultancy offering brand strategy, identity and experience design; competes with Graphéine on enterprise rebrands and is part of the same global competitive set as Interbrand and Landor & Fitch.
• Superunion (formerly Brand Union): WPP-owned global brand agency delivering brand strategy, identity, naming and design systems; directly overlaps with Graphéine's offerings while serving multinational clients with integrated network capabilities.
• Landor & Fitch: Global branding and design network (WPP) covering strategy, identity, motion and experience; comparable to Graphéine on visual identity and brand strategy, but with substantially greater scale and international reach.

Direct peers

• Pentagram: Independent partner-led design firm offering brand identity, typography and editorial design; overlaps with Graphéine on visual identity and naming work, particularly in cultural and institutional sectors.
• Dragon Rouge: Paris-headquartered brand consultancy offering brand strategy, naming, visual identity and packaging for international consumer and corporate clients; competes head-to-head with Graphéine for French institutional, luxury and consumer branding mandates.
• Saguez & Partners: Independent French branding and design agency delivering visual identity, brand strategy and design systems, with strong overlap in CAC40 and public-sector engagements served by Graphéine.
• Saffron Brand Consultants: Independent brand consultancy specializing in brand strategy, naming and visual identity for global clients; closely comparable operating model and service mix to Graphéine, with a stronger international footprint.
• Royalties: French branding and design agency with comparable focus on visual identity, naming and brand strategy for premium consumer, luxury and cultural clients in the French market.

Others

• Brand New (UnderConsideration): Industry publication that chronicles brand identity work and frequently features Graphéine's projects; functions as a peer-level media platform rather than a direct design competitor, but shapes Graphéine's inbound lead funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grapheine
• LinkedInlinkedin.com/company/grapheine
• Instagraminstagram.com/grapheine_branding
• Facebookfacebook.com/grapheine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphéine