Resort Rentals of St. Augustine

What Resort Rentals of St. Augustine does

Resort Rentals of St. Augustine, Inc. is a privately held Florida vacation rental management company founded in 1991 and headquartered at 15 8th Street, St. Augustine Beach. The firm manages a curated portfolio of approximately 50 rental properties across eight resort communities on St. Augustine Beach and Anastasia Island, including Ocean Villas, Colony Reef Club, Ocean Village Club, Seaside at Anastasia, SeaWinds, See Ray Shores, Bermuda Run, and Villas of Ocean Gate II. Property types are predominantly 2–3 bedroom condos with oceanfront, ocean-view, or pool-view configurations, and amenities range from private beach boardwalks and heated community pools to hot tubs, tennis/pickleball courts, and pet-friendly accommodations.

The company operates a direct-to-consumer booking model through its website (florida-resort-rentals.com), supplemented by phone reservations (904-471-6800, plus a toll-free line for property owners). The underlying platform is a third-party-rendered vacation rental management system (images served via an Escapia CDN) that provides a property listing database, real-time availability calendars, and online booking. There is no mobile app, no public API, and no disclosed AI/ML functionality. Marketing is conducted through the website, a Facebook page, an email newsletter, and SEO-oriented content (notably an area attractions guide).

Revenue is generated from two streams: (1) transaction-based vacation rental bookings, where guests pay weekly rates ranging from approximately $903 to $3,577 depending on property type, bedrooms, view, and season, with a 3% surcharge on credit/debit card payments, a $500 security deposit, and a $250 non-refundable pet fee on pet-friendly units; and (2) performance-based property management services for owners, where the company — a licensed Florida real estate corporation and member of the St. Johns County, Florida, and National Associations of Realtors — handles reservations, guest communication, owner accounting, and maintenance coordination under a "pay only when your property is rented" structure. The company is led by Broker and President Shelton Kiernan and operates with 11–50 employees.

Name

Resort Rentals of St. Augustine

Legal name

Resort Rentals of St. Augustine, Inc.

Website

https://florida-resort-rentals.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Resort Rentals of St. Augustine is a privately held Florida vacation rental management company, founded in 1991, managing approximately 50 properties across eight resort communities on St. Augustine Beach and Anastasia Island for short-term vacation guests and condo owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK)

Keywords

• Vacation rental management
• Beachfront property rentals
• Short-term rental services
• Vacation rental booking
• Rental property management

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vacation Rental Bookings: The company earns revenue by managing and renting vacation properties on behalf of owners. Guests pay rental fees for stays at properties managed by Resort Rentals of St. Augustine. Pricing varies by property, with weekly rates ranging from approximately $903 to $3,577 based on property type, bedrooms, and season.
2. Property Management Services: Performance-based property management fees where owners pay only when their property is rented. Services include rental market assessments, reservations handling, guest communication, owner accounting and reporting, maintenance coordination, and preventative maintenance. The company is a licensed real estate corporation and MLS member.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Resort Rentals of St. Augustine is a locally operated vacation rental management company that markets, books, and manages approximately 50 vacation rental properties across 8 resort communities on St. Augustine Beach and Anastasia Island, Florida. The company also provides performance-based property management services to condo and home owners, handling reservations, guest communication, owner accounting, and maintenance coordination on their behalf.

Product overview

Resort Rentals of St. Augustine is a locally operated vacation rental management company offering access to 50 properties across 8 beachfront and near-beach resort communities on St. Augustine Beach and Anastasia Island. The core product is the vacation rental booking platform, which includes oceanfront rentals (Ocean Villas, Colony Reef Club, Bermuda Run), ocean-view rentals, pet-friendly rentals, pool-access rentals, and hot tub rentals. The company also offers property management services for owners and provides an area attractions guide for guests. Properties range from 2-3 bedroom condos, with amenities including private beach access, community pools (some heated), hot tubs, tennis/pickleball courts, and full kitchens.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Properties (Full Portfolio) Curated portfolio of approximately 50 vacation rental properties across 8 beachfront and near-beach resort communities on St. Augustine Beach and Anastasia Island, including 2-3 bedroom condos in Ocean Villas, Colony Reef Club, Seaside at Anastasia, SeaWinds, See Ray Shores, Bermuda Run, Ocean Village Club, and Villas of Ocean Gate II. Available for short-term guest bookings with real-time availability and transparent pricing.
• Oceanfront Rentals Beachfront condo rentals with direct Atlantic views and private boardwalk access, located in oceanfront resort communities such as Ocean Villas and Colony Reef Club. Weekly rates range from approximately $1,162 to $3,066 depending on property and season.
• Pet-Friendly Rentals Select condos that allow dogs with prior approval and a $250 non-refundable pet fee, subject to HOA rules varying by community.
• Pool Access Rentals Vacation rentals in resort communities with communal pool access, including heated pools, hot tubs, and lagoon-style pools.
• Hot Tub Rentals Condos in resort communities with on-site hot tubs and spa amenities, including Colony Reef Club and SeaWinds.
• Property Management Services Performance-based vacation rental property management for condo and home owners in St. Augustine Beach and Anastasia Island. Services include rental market assessments, reservations handling, guest communication, owner accounting and reporting, maintenance coordination, and preventative maintenance. Owners do not pay unless the property is rented. Provided by a licensed real estate corporation.

Quantifiable outcome

• 34+ years serving St. Augustine Beach
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• St. Johns County Board of RealtorscoreOthersMember of the St. Johns County Board of Realtors and Multiple Listing Service (MLS), providing access to property listings and real estate industry resources.
• Florida Association of RealtorscoreOthersMember of the state-level Realtor association, demonstrating licensing and professional standing in Florida real estate.
• National Association of RealtorscoreOthersMember of the national Realtor association, providing credibility and access to industry standards and resources.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Airbnb is the dominant online travel agency for vacation rentals. They are a broader incumbent that competes for direct bookings and influences owner decisions about whether to use a local manager or self-manage via the platform.
• Vrbo: Vrbo (part of Expedia Group) is a major OTA for whole-home vacation rentals. Vrbo is the key alternative channel that the company positions itself against via its 'book direct' messaging.
• Marriott Homes & Villas: Marriott's Homes & Villas program distributes professionally managed vacation rentals alongside its hotel inventory. It is a broader incumbent that gives Marriott Bonvoy loyalty members an alternative to local managers like Resort Rentals of St. Augustine.

Direct peers

• Casago: Casago (formerly TripAdvisor Rentals / HomeAway) operates a franchised local-manager model for vacation rentals, directly competing for owner contracts in beach markets where small managers operate.
• Evolve Vacation Rental: Evolve offers a low-touch, hospitality-focused vacation rental management service. They are a direct competitor to smaller managers like Resort Rentals of St. Augustine for owner contracts in coastal vacation markets.
• Vacasa: Vacasa is the largest U.S. vacation rental management company using a similar full-service property management model with both local teams and a national brand. They compete directly for management contracts in Florida beach markets like St. Augustine.
• TurnKey Vacation Rentals: TurnKey (now part of Vacasa) operated a local-market vacation rental management model with professional cleaning, guest support, and owner reporting, directly comparable to Resort Rentals of St. Augustine's full-service model.

Regional players

• Sunset Properties: Sunset Properties and similar small Florida Coast vacation rental managers serve overlapping geographic markets and compete for property owner contracts in Northeast Florida beach markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Resort-Rentals-of-St-Augustine-Inc-325068527700160
• LinkedInlinkedin.com/company/resort-rentals-of-st-augustine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resort Rentals of St. Augustine