Appletree Court
Appletree Court is a senior living community in Richardson, Texas, operated by Vitality Living, providing Assisted Living and Memory Care services to seniors requiring personalized care support as part of a 30+-community southeastern U.S. portfolio.
- Company typePrivate
- Founded1999
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Appletree Court does
Appletree Court is a senior living community in Richardson, Texas, operated by Vitality Living, providing Assisted Living and Memory Care services to residents requiring personalized care support. Vitality Living functions as the parent platform operating 30+ communities across 10 southeastern U.S. states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, South Carolina, Tennessee, Texas, Virginia), with a service continuum spanning Active Adult, Independent Living, Assisted Living, and Memory Care.
The operating model centers on a continuum-of-care framework layered with the proprietary Vivid Life Program, which structures wellness across three pillars: Vibrant Body (fitness and physical well-being), Vibrant Brain (cognitive wellness), and Vibrant Connection (social relationships). Memory Care locations deploy SafelyYou AI-enabled fall detection technology and museum-quality shadow-box wayfinding features, with 24/7 licensed nurse availability across communities.
Revenue mechanics rely on recurring monthly residence fees, with published pricing indicating Memory Care private studios starting at $5,350/month, Assisted Living studios at $3,800-$3,900/month, and Independent Living studios at $2,175-$2,200/month, tiered by unit size, floor plan, and care level. Go-to-market is direct-to-consumer: prospective residents and families engage through SEO-optimized community websites, phone inquiries, and in-person tours, supported by educational content, paid-social presence, and resident/family testimonials. The company maintains a multi-brand portfolio including Traditions Living, Landmark Lifestyles, Pine Valley, Gardens of Germantown, Acclaim, Aspire, Mosaic, Hearthwood, Restoration, and Seabrook as wholly-owned subsidiaries, indicating an active acquisition-driven growth posture in a fragmented regional market.
Appletree Court firmographics
Firmographics- Name
- Appletree Court
- Legal name
- Vitality Living
- Website
- https://vitalityseniorliving.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appletree Court is a senior living community in Richardson, Texas, operated by Vitality Living, providing Assisted Living and Memory Care services to seniors requiring personalized care support as part of a 30+-community southeastern U.S. portfolio.
- Ownership category
- akta.pro rank
Appletree Court industry classification
Industry- Product category
- Senior Living
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
Keywords
Where Appletree Court is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Appletree Court business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Residence Fees: Monthly rent for senior living accommodations including Independent Living, Assisted Living, and Memory Care. Prices vary by community and care level.
- Care Level Fees: Additional fees for personalized care services including medication management, bathing assistance, dressing assistance, and other personal care tasks in Assisted Living and Memory Care communities.
- Floor Plan Options: Various floor plan types (studios, one-bedroom, two-bedroom apartments and cottages) with different pricing tiers based on size and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pine Valley - Independent Living Options |
| Subscription | Monthly | Pleasant Hills - Independent Living |
| Subscription | Monthly | Pleasant Hills - Assisted Living |
| Subscription | Monthly | Baypoint Village - Memory Care |
| Subscription | Monthly | Baypoint Village - Independent & Assisted Living |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Appletree Court product offering
Product offeringCore offering
Appletree Court is a senior living community in Richardson, Texas that provides Assisted Living and Memory Care services for adults 55+ requiring personalized support. The community delivers customized personal care (bathing, dressing, medication management), three daily chef-prepared meals, weekly housekeeping and laundry, transportation, social and cognitive enrichment activities, 24/7 nursing staff, and emergency response systems under the Vivid Life Program wellness framework.
Product overview
Appletree Court is a senior living community operated by Vitality Living, offering Assisted Living and Memory Care services in Richardson, TX. Vitality Living serves as the parent company and platform operating over 30 communities across 10 southeastern states, providing a continuum of senior living options including Active Adult, Independent Living, Assisted Living, and Memory Care. The company's offerings are unified under the Vivid Life Program wellness initiative, which provides holistic support across physical, cognitive, and social well-being pillars. Communities allow residents to age in place as their care needs evolve.
Differentiator
Problem solved
Functional benefit
Brands
- Vivid Life Program: Comprehensive wellness initiative built around three core pillars: Vibrant Body (fitness and physical well-being), Vibrant Brain (cognitive wellness), and Vibrant Connection (social relationships and community engagement).
Products and services
- Assisted Living Residential service for adults 55+ requiring customized support services and personal care to maintain independence and well-being. Includes bathing, dressing, medication management, nutrition, and safety support in an enriching environment with three daily chef-prepared meals, weekly housekeeping, transportation, and 24/7 nursing staff.
- Memory Care Specialized residential care for individuals living with Alzheimer's disease and other forms of dementia, providing a safe, nurturing environment with trained staff, SafelyYou fall detection technology, museum-quality wayfinding shadow boxes, and tailored cognitive activities.
- Appletree Court Senior Living Community Senior living community in Richardson, Texas offering Assisted Living and Memory Care services for seniors requiring personalized care and support. Located at 972-889-2300, [email protected].
Quantifiable outcome
- 80-resident Memory Care program recognized by U.S. News & World Report as Best of Senior Living Award winner (Baypoint Village)
Companies that use Appletree Court
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Appletree Court technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Appletree Court partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SafelyYoucoreSafelyYou provides innovative fall detection technology deployed in Memory Care communities for enhanced resident safety and fall prevention.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Appletree Court competitors and assessment
Company assessmentDirect peers
- Atria Senior Living: Major US assisted living and Memory Care operator with multi-state footprint and similar engagement-based wellness programming, competing for the same family decision-maker and resident demographic.
- Brookdale Senior Living: Largest US senior living operator offering Independent Living, Assisted Living, Memory Care, and continuing care across a national footprint with similar tiered monthly pricing and continuum-of-care positioning.
- Five Star Senior Living: Senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple states with subscription-style monthly revenue model and similar care-level pricing tiers.
- Capital Senior Living: Regional senior living operator offering Independent Living, Assisted Living, and Memory Care with similar monthly subscription pricing across multiple US states.
- Enlivant: Assisted Living and Memory Care operator with comparable mid-sized regional footprint, focusing on personalized care and similar tiered monthly pricing for assisted living services.
- The Arbor Company: Regional senior living operator with Assisted Living and Memory Care communities across the southeastern US, overlapping directly with Vitality Living's core geographic footprint.
- Sunrise Senior Living: Premium assisted living and Memory Care provider with comparable continuum-of-care model, strong brand recognition, and similar monthly fee structure across US markets.
- Discovery Senior Living: Privately held senior living management company operating Assisted Living and Memory Care communities across multiple states with similar regional density and operational model.
- Sonida Senior Living: Senior living operator providing Independent Living, Assisted Living, and Memory Care with similar subscription-based monthly revenue model and comparable care-level pricing structure.
- Belmont Village: Senior living operator specializing in Assisted Living and Memory Care with proprietary wellness programming and premium positioning, closely aligned with Vitality's Vivid Life differentiation strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Appletree Court social profiles
Digital presenceAppletree Court financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appletree Court leadership team
Management profileNumber of profiles
Appletree Court subsidiaries and ownership
Company hierarchySubsidiaries8 records
Appletree Court funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appletree Court M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appletree Court
What does Appletree Court do?
Appletree Court is a senior living community in Richardson, Texas that provides Assisted Living and Memory Care services for adults 55+ requiring personalized support. The community delivers customized personal care (bathing, dressing, medication management), three daily chef-prepared meals, weekly housekeeping and laundry, transportation, social and cognitive enrichment activities, 24/7 nursing staff, and emergency response systems under the Vivid Life Program wellness framework.
Is Appletree Court a public or private company?
Appletree Court is a private company. It is classified as unknown and is currently operating.
When was Appletree Court founded?
Appletree Court was founded in 1999. It employs 11 to 50 people.
Where is Appletree Court based?
Appletree Court is headquartered in Richardson, United States, in the North America region.
How does Appletree Court make money?
Three revenue lines are on record. Monthly Residence Fees are the primary driver. The others are care Level Fees and floor Plan Options.
Who are Appletree Court's main competitors?
Direct peers on record are Atria Senior Living, Brookdale Senior Living, Five Star Senior Living, Capital Senior Living, Enlivant, The Arbor Company, Sunrise Senior Living, Discovery Senior Living, Sonida Senior Living and Belmont Village.
Does Appletree Court have an API?
No public API is recorded for Appletree Court.
What industry is Appletree Court in?
Appletree Court's product category is Senior Living. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 624120 and its SIC code is 8050.