XINHUA

What XINHUA does

Guangdong Xinhua Electric Co., Ltd. (广东信华电器有限公司), branded as XINHUA / BATON (巴顿), is a Foshan-headquartered, privately held LED lighting manufacturer founded in 1988 with 1,001-5,000 employees. The company operates multiple production bases in Shunde, Gaoming (both Foshan, Guangdong) and Ruichang (Jiangxi) and produces six core product categories: LED light sources (bulbs, T8 tubes, modules, strips), home lighting, office lighting, smart lighting (radar induction and acoustic-light control fixtures), industrial/outdoor lighting (flood lights, street lights, mining lamps, solar fixtures), and fire emergency lighting systems. It sells through a domestic direct sales network alongside export distribution to more than 50 countries and is incrementally building cross-border e-commerce.

Revenue is generated almost entirely through hardware sales of LED fixtures under multiple brand trademarks (BATON/巴顿, 顺冠, 福照, FZL), with pricing conducted through an inquiry-based quotation system rather than posted list pricing. The company holds 50+ national patents and operates a provincial-level engineering technology research center for integrated LED light source technology. Customer segments span residential homeowners, commercial/office buildings, industrial/outdoor projects and fire-safety system integrators, but no end-customer logos were disclosed, indicating a distributor and project-channel-led model rather than named-account enterprise sales.

Strategically, XINHUA has shifted from a commodity LED source / home-office manufacturer toward a broader portfolio that includes sensor-equipped smart lighting and regulated fire emergency systems, supported by multi-base production, multi-brand positioning and provincial-government recognitions such as Guangdong High-tech Enterprise, Specialized/Refined/Unique/New Enterprise and Top 500 Guangdong Manufacturing. The company is family-led (Chairman Lu Zhixin / 卢志信; Vice Chairman Lao Yanzhen / 劳艳贞), privately funded with no disclosed institutional investors or funding rounds, and competes in a mature, price-sensitive domestic LED market while relying on export volume to 50+ countries for international revenue.

Name

XINHUA

Legal name

广东信华电器有限公司

Website

https://baton.com.cn

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Guangdong Xinhua Electric (XINHUA/BATON) is a privately held Chinese LED lighting manufacturer founded in 1988, producing LED light sources, home, office, smart, industrial/outdoor and fire emergency fixtures across Guangdong and Jiangxi production bases for domestic and 50+ country export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. LED Lighting Products Sales: The company generates revenue through manufacturing and selling LED lighting fixtures including LED light sources, home lighting, office lighting, smart lighting, outdoor lighting, and fire emergency lighting products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

XINHUA manufactures and sells a comprehensive range of LED lighting products across six categories: LED light sources (bulbs, T8 tubes, modules, strips), home lighting (downlights, ceiling lights, bathroom heaters, fan lights), office lighting (panel lights, integrated brackets, lamp panels), smart lighting (radar and acoustic-light controlled products), industrial/outdoor lighting (flood lights, street lights, mining lamps, solar fixtures), and fire emergency lighting systems. The company operates multiple production bases in Guangdong and Jiangxi with complete industry chain capabilities and exports to 50+ countries.

Product overview

XINHUA (广东信华电器有限公司) is a large-scale LED lighting manufacturing enterprise established in 1988, offering a comprehensive portfolio of LED lighting products. The product lineup consists of six core categories: LED光源 (LED Light Sources) including bulbs, T8 tubes, modules and strips; 家居照明 (Home Lighting) for indoor residential use; 办公照明 (Office Lighting) for commercial spaces; 智能照明 (Smart Lighting) with radar and sound sensors; 工矿户外照明 (Industrial/Outdoor Lighting) for industrial and street applications; and 消防应急照明 (Fire Emergency Lighting) for safety systems. The company operates multiple production bases in Guangdong and Jiangxi provinces with strong deep-processing capabilities and a complete lighting industry chain.

Differentiator

Problem solved

Functional benefit

Brands

• BATON巴顿: Main brand for LED lighting fixtures and related products
• 信华企业

Products and services

• LED Light Source (LED光源)
• Home Lighting (家居照明)
• Office Lighting (办公照明)
• Smart Lighting (智能照明)
• Industrial/Outdoor Lighting (工矿户外照明)
• Fire Emergency Lighting (消防应急照明)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mulinsen (木林森): Mulinsen is a major Chinese LED packaging and lighting manufacturer with strong vertical integration from LED chips to finished fixtures. Comparable to XINHUA in product breadth and in supplying both OEM and branded lighting products to global markets.
• FSL Lighting (Foshan Electrical and Lighting): FSL is a major Chinese LED lighting manufacturer also headquartered in Foshan, Guangdong, with a similarly broad portfolio spanning home, commercial, automotive, and outdoor LED lighting. FSL is one of XINHUA's most direct competitors given the same city, overlapping product categories (residential, commercial, outdoor), and similar export-driven business model.
• NVC Lighting (雷士照明): NVC Lighting is a leading Chinese LED lighting brand with comprehensive home, commercial, and outdoor product lines and a strong domestic distribution network. It is a direct competitor to XINHUA across nearly all of XINHUA's core product categories.
• Opple Lighting: Opple is one of China's largest integrated LED lighting manufacturers, offering home, commercial, and outdoor lighting solutions across domestic and international markets. It directly competes with XINHUA in residential and office lighting categories and is similarly export-focused.
• Yankon Lighting (阳光照明): Yankon is a Chinese LED lighting manufacturer specializing in energy-efficient lamps, LED sources, and fixtures with significant export business. Comparable to XINHUA in product mix (LED sources, home, commercial) and in international market focus.

Broad incumbents

• Acuity Brands: Acuity Brands is a leading North American lighting and building solutions provider, including commercial, industrial, and outdoor LED fixtures. It is comparable as a broad incumbent competing with XINHUA in commercial and industrial/outdoor LED categories in international markets.
• Hubbell Lighting: Hubbell Lighting is a US-based broad-line lighting manufacturer serving commercial, industrial, and outdoor markets. Comparable as a broad incumbent with overlapping industrial/outdoor product categories where XINHUA also competes.
• Signify (Philips Lighting): Signify is the global leader in lighting (formerly Philips Lighting), offering a comprehensive portfolio including LED, smart lighting (Philips Hue), and professional lighting solutions. It competes with XINHUA at the premium end of commercial and outdoor lighting and represents both a competitor and a potential OEM customer.
• ams OSRAM: ams OSRAM (formerly OSRAM) is a global leader in optical semiconductors and LED lighting with broad industrial, automotive, and specialty lighting portfolios. It is comparable to XINHUA as a broad incumbent in the same industry, though focused on higher-end specialty and OEM segments.
• Panasonic Lighting: Panasonic operates a global lighting business including residential, commercial, and industrial LED solutions. Comparable as a broad incumbent that overlaps with XINHUA in residential and commercial LED fixture segments in Asian markets.

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XINHUA