SHAPE

What SHAPE does

SHAPE Properties, legally Shape Holdings Corp., is a privately held Canadian real estate investment, development and management company founded in 2005 and headquartered in Vancouver, BC. The firm operates a fully integrated platform that executes every stage of the real estate lifecycle — acquisition, entitlement, design, construction, finance, sales and marketing, leasing, asset management and property management — across four operating lines: master-planned mixed-use communities (The Amazing Brentwood, The City of Lougheed, RC at CF Richmond Centre, CF Fairview), standalone retail destinations (Uptown, Destination: Deerfoot City, Nanaimo North Town Centre, Emerald Hills Centre, Westhills Towne Centre, Skyview Power Centre), residential for-sale and rental operations, and a debt financing arm (SHAPE Capital). The company employs 250+ in-house experts spanning architecture, design, legal, construction, leasing and finance, and is led by its four founders, who remain in active executive roles.

SHAPE co-invests alongside Canada's largest pension funds (AIMCO, HOOPP) and Schedule I banks (TD, BMO, RBC, CIBC, Scotiabank) in long-duration master-planned projects, retaining equity and management after sale. As of the most recent disclosures the portfolio spans 370+ acres of land, 4.8M+ sq ft of commercial space under management, 8.8M+ sq ft built or under construction, 6,000+ residential units delivered or in pipeline, 250+ retailers at The Amazing Brentwood alone, and 300+ professionally managed rental homes at Tower ONE. The company holds a joint venture with Cadillac Fairview that has delivered RC at CF Richmond Centre (27 acres, 2,000+ homes) and was extended to CF Fairview Mall in Toronto (1.1M SF, three residential towers), marking its first major master-planned community outside British Columbia.

Revenue is generated across five streams: residential condominium sales (one-time license/transaction), commercial leasing brokerage and management fees, managed rental income from purpose-built luxury towers, property management fees on retail and strata portfolios, and SHAPE Capital interest income from developer lending. Customer segments include individual condominium buyers, rental residents (with a rent-to-own credit program converting 50% of payments into purchase credits), national and local commercial tenants (anchors include Walmart, Whole Foods, Canadian Tire, Cineplex, TD Bank, Sephora, L.L.Bean), and institutional capital partners. The company does not disclose pricing publicly; residential sales are quote-based and commercial leasing rates are negotiated per tenant.

Name

SHAPE

Legal name

Shape Holdings Corp.

Website

https://shape.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

SHAPE Properties is a privately held, Vancouver-based real estate investment, development and management firm that operates a vertically integrated platform spanning master-planned mixed-use communities, standalone retail destinations, for-sale and rental residential, and a debt financing arm, serving institutional capital partners, commercial tenants, and individual buyers and renters across Canada.

Ownership category

akta.pro rank

Product category

Real Estate Development & Management

NAICS

Nonresidential Property Managers (531312), Rental and Leasing Services (532), Other Financial Vehicles (525990)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532), Finance Lessors (6172)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Real estate development
• Property management services
• Mixed-use communities
• Commercial leasing services
• Real estate investment

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Home Sales: Sale of market homes within master-planned communities. SHAPE executes residential sales and marketing in-house through licensed brokerage. Revenue from tower sales across portfolio including The Amazing Brentwood, The City of Lougheed, and RC at CF Richmond Centre.
2. Commercial Leasing: Licensed commercial leasing brokerage specializing in retail, office and specialty leasing. Creates highest use value across SHAPE portfolio of retail destinations and master-planned communities.
3. Property Management: Property management services for retail centres and residential rental homes. Operates centres at highest level ensuring security, maintenance and world-class guest experience. Manages 300+ professionally managed rental homes.
4. SHAPE Capital - Debt Financing: Debt financing solutions for real estate developers. Designs financing structured specifically for each client. Benefits from SHAPE's 20 years of industry relationships and experience.
5. Rental Income: Purpose-built luxury rental homes professionally managed by SHAPE. Rental program includes Tower ONE at The Amazing Brentwood (300 homes) and Tower FOUR at The City of Lougheed (237 homes). SHAPE Home Investment Program allows renters to build equity toward purchase.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SHAPE Properties is a real estate investment, development and management company that executes every stage of the real estate process through a fully integrated platform. Its offerings include master-planned mixed-use communities and stand-alone retail destinations, market condominium homes, purpose-built luxury rental homes, commercial leasing, long-term property and asset management, and debt financing for developers via SHAPE Capital. The company partners with Canada's largest pension funds and Schedule I banks and operates in-house sales, leasing, marketing, design, construction, legal and finance teams across 250+ experts.

Product overview

SHAPE Properties operates as a real estate investment, development and management company offering a fully integrated platform that executes every stage of the real estate process from acquisition through property management. The company's portfolio includes master planned communities (The Amazing Brentwood, The City of Lougheed, RC at CF Richmond Centre, CF Fairview) featuring residential towers and retail destinations, plus stand-alone retail destinations (Uptown, Destination: Deerfoot City, Nanaimo North Town Centre, Emerald Hills Centre, Westhills Towne Centre, Skyview Power Centre). Residential offerings include Market Homes (condominiums for sale), Rental Homes (luxury purpose-built rentals), and SHAPE Capital (debt financing services). Supporting services include SHAPE Marketing (in-house sales and brokerage) and Customer Care (homeowner support and warranty services).

Differentiator

Problem solved

Functional benefit

Products and services

• The Amazing Brentwood

Quantifiable outcome

• 83% Rick Hansen Foundation Accessibility Certified properties
• +5 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and operational.

• Cadillac FairviewcoreStrategic or Co-development PartnerJoint venture partner for RC at CF Richmond Centre (27-acre master plan) and CF Fairview (Toronto). Cadillac Fairview is one of Canada's largest owners and operators of commercial real estate.
• BC HydrominorStrategic or Co-development PartnerEnergy partner conducting studies to identify energy savings opportunities at The City of Lougheed, expected to decrease GHG emissions by 12.5%.
• AWM - Alliance Real Estate GroupoperationalImplementation/ SI/ Consulting PartnerStrata management company handling strata services for RC at CF Richmond Centre neighbourhoods.
• National Home Warranty GroupoperationalStrategic or Co-development PartnerWarranty provider for RC at CF Richmond Centre homes, with SHAPE's Warranty Care team providing servicing.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bosa Properties: Bosa Properties is a BC-based residential and mixed-use developer active in master-planned communities and high-rise developments across Metro Vancouver and Toronto. It mirrors SHAPE's condominium development focus in the same regional submarkets.
• Westbank Corp: Westbank is a Vancouver-based real estate developer of mixed-use, master-planned and cultural projects including Vancouver House and Oakridge. It overlaps directly with SHAPE in high-rise residential, retail, and integrated urban community development in Metro Vancouver.
• Polygon Homes: Polygon is a major BC residential homebuilder active in master-planned communities throughout the Lower Mainland and Vancouver Island. It is comparable to SHAPE's residential condominium sales arm in the same regional markets.
• Onni Group: Onni is a Vancouver-headquartered real estate developer with a vertically integrated platform developing residential, commercial and rental properties across North America. It is comparable to SHAPE in scale, integrated delivery model and master-planned community focus.
• Aquilini Group: Aquilini is a Vancouver-based diversified real estate and development group with holdings in master-planned communities, residential towers and commercial properties. It is comparable to SHAPE in vertical integration across development, ownership and asset management.
• Grosvenor Americas: Grosvenor Americas is a long-cycle real estate developer and investor with significant Vancouver-area mixed-use and master-planned community exposure. Its integrated ownership-developer model and pension-adjacent capital structure are closely analogous to SHAPE's approach.
• Concord Pacific: Concord Pacific is one of Canada's largest master-planned community developers, most notably at the former Expo 86 lands in Vancouver. It is directly comparable to SHAPE in developing high-density, transit-oriented mixed-use communities in Metro Vancouver with institutional capital partners.

Broad incumbents

• Cadillac Fairview: Cadillac Fairview is one of Canada's largest owners, operators and developers of commercial real estate and SHAPE's JV partner on Richmond Centre and the announced CF Fairview Mall project. It is comparable as a large-scale mixed-use developer, though broader in geographic scope and asset class than SHAPE.
• First Capital REIT: First Capital owns and operates grocery-anchored retail and mixed-use properties across Canada. It is comparable to SHAPE's retail destination portfolio (Uptown, Nanaimo North Town Centre, Westhills, Emerald Hills) in asset type and tenant mix.
• RioCan REIT: RioCan is one of Canada's largest retail-focused REITs. It is comparable to SHAPE's commercial leasing and retail property management activities, although it operates as a capital-markets-listed REIT rather than a private developer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shape-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHAPE