Wick Theatre

What Wick Theatre does

Wick Theatre is a private, for-profit single-venue entertainment operator headquartered in Boca Raton, Florida, founded in 2013. The company's core product is live Broadway-style musical theater performances, supplemented by an integrated on-site tavern, a supper club offering fine dining, and an immersive costume museum display of theatrical costumes. Together these components form a combined entertainment destination marketed to performing arts enthusiasts and fine-dining patrons in the Boca Raton region.

Revenue is generated through three primary streams: ticket sales for live performances, on-site tavern and supper club dining, and voluntary donations collected through a dedicated donate page on the company website. The venue distributes tickets direct-to-consumer through its box office and online ticketing platform, with no disclosed partnerships, distribution intermediaries, or wholesale channels. The geographic footprint is regional, limited to Florida, with no multi-market or international presence disclosed.

The operating model is asset-heavy and labor-intensive, employing 11-50 staff, with no technology platform, proprietary software, or AI capabilities referenced. The company is led by CEO Marilynn A. Wick. No funding rounds, acquisitions, parent company, subsidiaries, regulatory actions, or leadership changes are disclosed in the available source material. The website is active and the venue is currently operating.

Name

Wick Theatre

Website

https://thewick.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wick Theatre operates a single Broadway-style musical theater venue in Boca Raton, Florida, combining live performances, an on-site tavern, supper club fine dining, and an immersive costume museum for regional performing arts enthusiasts and dining patrons.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theater performances
• Musical theater venue
• Fine dining restaurant
• Costume museum exhibits
• Supper club experience

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue from Broadway musical theater performances. Customers purchase tickets to attend live shows.
2. Fine Dining and Supper Club: Revenue from on-site restaurant and tavern services offering fine dining experiences to theater patrons.
3. Donations and Contributions: Voluntary contributions from supporters of the theater, as indicated by the presence of a Donate page on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wick Theatre operates a single-venue Broadway-style musical theater in Boca Raton, Florida, staging live musical theater productions for paying audiences. The venue supplements its core ticketed performances with on-site amenities including a tavern, a fine dining supper club, and an immersive costume museum featuring theatrical costumes on display. Together these components form a combined entertainment destination of theater, dining, and cultural exhibits.

Product overview

Wick Theatre is a single-venue Broadway musical theater experience in Boca Raton, Florida. The core offering consists of live Broadway-style musical theater performances. The venue supplements the theater experience with several integrated offerings: the on-site Tavern for dining, an Immersive Experience component, a costume museum featuring theatrical costumes, and a supper club offering fine dining. These components are designed to create a comprehensive entertainment destination combining theater, dining, and immersive attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Musical Theater Shows

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Kravis Center for the Performing Arts: Major performing arts venue in West Palm Beach offering Broadway tours, music, and dance. Comparable as a South Florida theater destination competing for the same Boca Raton-adjacent patron base, though at significantly larger scale.
• Riverside Theatre: Regional theater in Vero Beach, Florida producing Broadway musicals and presenting national tours. Comparable in Florida regional Broadway programming and audience demographics to The Wick.
• Broward Center for the Performing Arts: Large multi-venue performing arts complex in Fort Lauderdale presenting Broadway tours and live entertainment. Comparable Broadway-style programming and South Florida market overlap, though larger and broader in scope.
• Maltz Jupiter Theatre: Regional professional theater in Jupiter, Florida, presenting Broadway-style productions and concerts to a similar South Florida audience. Most direct comparable to The Wick in scale, programming, and target demographic.
• Parker Playhouse: Historic theater venue in Fort Lauderdale hosting Broadway-style productions, concerts, and comedy. Comparable South Florida performing arts venue competing for similar theater-going audiences.
• Beef & Boards Dinner Theatre: Dinner theater in Indianapolis combining Broadway-style musicals with on-site dining service. Closest comparable to The Wick's theater-plus-fine-dining integrated format, despite geographic distance.
• Naples Players: Community theater in Naples, Florida producing Broadway-style musicals and plays. Comparable in presenting live theatrical productions to a Florida retiree- and tourist-heavy audience, similar in scale to The Wick.
• Adrienne Arsht Center for the Performing Arts: Miami's flagship performing arts center hosting Broadway tours, opera, and concerts. Competes with The Wick for premium South Florida theater patrons and offers comparable Broadway-caliber programming.

Broad incumbents

• Disney Theatrical Group: Licensor and producer of major Broadway titles that tour nationally. Not a venue, but the source of many production licenses regional theaters like The Wick depend on, shaping programming economics and competition.
• Roundabout Theatre Company: Established nonprofit producing Broadway and off-Broadway productions in New York. Sets programming benchmarks and produces touring shows that flow down to regional theaters like The Wick, influencing audience expectations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thewicktheatre
• Facebookfacebook.com/TheWickTheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wick Theatre