Wick Theatre
Wick Theatre operates a single Broadway-style musical theater venue in Boca Raton, Florida, combining live performances, an on-site tavern, supper club fine dining, and an immersive costume museum for regional performing arts enthusiasts and dining patrons.
- Company typePrivate
- Founded2013
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wick Theatre does
Wick Theatre is a private, for-profit single-venue entertainment operator headquartered in Boca Raton, Florida, founded in 2013. The company's core product is live Broadway-style musical theater performances, supplemented by an integrated on-site tavern, a supper club offering fine dining, and an immersive costume museum display of theatrical costumes. Together these components form a combined entertainment destination marketed to performing arts enthusiasts and fine-dining patrons in the Boca Raton region.
Revenue is generated through three primary streams: ticket sales for live performances, on-site tavern and supper club dining, and voluntary donations collected through a dedicated donate page on the company website. The venue distributes tickets direct-to-consumer through its box office and online ticketing platform, with no disclosed partnerships, distribution intermediaries, or wholesale channels. The geographic footprint is regional, limited to Florida, with no multi-market or international presence disclosed.
The operating model is asset-heavy and labor-intensive, employing 11-50 staff, with no technology platform, proprietary software, or AI capabilities referenced. The company is led by CEO Marilynn A. Wick. No funding rounds, acquisitions, parent company, subsidiaries, regulatory actions, or leadership changes are disclosed in the available source material. The website is active and the venue is currently operating.
Wick Theatre firmographics
Firmographics- Name
- Wick Theatre
- Website
- https://thewick.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wick Theatre operates a single Broadway-style musical theater venue in Boca Raton, Florida, combining live performances, an on-site tavern, supper club fine dining, and an immersive costume museum for regional performing arts enthusiasts and dining patrons.
- Ownership category
- akta.pro rank
Wick Theatre industry classification
Industry- Product category
- Live Theater and Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Wick Theatre is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wick Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Revenue from Broadway musical theater performances. Customers purchase tickets to attend live shows.
- Fine Dining and Supper Club: Revenue from on-site restaurant and tavern services offering fine dining experiences to theater patrons.
- Donations and Contributions: Voluntary contributions from supporters of the theater, as indicated by the presence of a Donate page on the website.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wick Theatre product offering
Product offeringCore offering
Wick Theatre operates a single-venue Broadway-style musical theater in Boca Raton, Florida, staging live musical theater productions for paying audiences. The venue supplements its core ticketed performances with on-site amenities including a tavern, a fine dining supper club, and an immersive costume museum featuring theatrical costumes on display. Together these components form a combined entertainment destination of theater, dining, and cultural exhibits.
Product overview
Wick Theatre is a single-venue Broadway musical theater experience in Boca Raton, Florida. The core offering consists of live Broadway-style musical theater performances. The venue supplements the theater experience with several integrated offerings: the on-site Tavern for dining, an Immersive Experience component, a costume museum featuring theatrical costumes, and a supper club offering fine dining. These components are designed to create a comprehensive entertainment destination combining theater, dining, and immersive attractions.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadway Musical Theater Shows
Companies that use Wick Theatre
Customer profileSegments2 records
Ideal customer profiles2 records
Wick Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wick Theatre partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Wick Theatre competitors and assessment
Company assessmentDirect peers
- Kravis Center for the Performing Arts: Major performing arts venue in West Palm Beach offering Broadway tours, music, and dance. Comparable as a South Florida theater destination competing for the same Boca Raton-adjacent patron base, though at significantly larger scale.
- Riverside Theatre: Regional theater in Vero Beach, Florida producing Broadway musicals and presenting national tours. Comparable in Florida regional Broadway programming and audience demographics to The Wick.
- Broward Center for the Performing Arts: Large multi-venue performing arts complex in Fort Lauderdale presenting Broadway tours and live entertainment. Comparable Broadway-style programming and South Florida market overlap, though larger and broader in scope.
- Maltz Jupiter Theatre: Regional professional theater in Jupiter, Florida, presenting Broadway-style productions and concerts to a similar South Florida audience. Most direct comparable to The Wick in scale, programming, and target demographic.
- Parker Playhouse: Historic theater venue in Fort Lauderdale hosting Broadway-style productions, concerts, and comedy. Comparable South Florida performing arts venue competing for similar theater-going audiences.
- Beef & Boards Dinner Theatre: Dinner theater in Indianapolis combining Broadway-style musicals with on-site dining service. Closest comparable to The Wick's theater-plus-fine-dining integrated format, despite geographic distance.
- Naples Players: Community theater in Naples, Florida producing Broadway-style musicals and plays. Comparable in presenting live theatrical productions to a Florida retiree- and tourist-heavy audience, similar in scale to The Wick.
- Adrienne Arsht Center for the Performing Arts: Miami's flagship performing arts center hosting Broadway tours, opera, and concerts. Competes with The Wick for premium South Florida theater patrons and offers comparable Broadway-caliber programming.
Broad incumbents
- Disney Theatrical Group: Licensor and producer of major Broadway titles that tour nationally. Not a venue, but the source of many production licenses regional theaters like The Wick depend on, shaping programming economics and competition.
- Roundabout Theatre Company: Established nonprofit producing Broadway and off-Broadway productions in New York. Sets programming benchmarks and produces touring shows that flow down to regional theaters like The Wick, influencing audience expectations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wick Theatre social profiles
Digital presenceWick Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wick Theatre leadership team
Management profileNumber of profiles
Profiles1 record
Wick Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wick Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wick Theatre
What does Wick Theatre do?
Wick Theatre operates a single-venue Broadway-style musical theater in Boca Raton, Florida, staging live musical theater productions for paying audiences. The venue supplements its core ticketed performances with on-site amenities including a tavern, a fine dining supper club, and an immersive costume museum featuring theatrical costumes on display. Together these components form a combined entertainment destination of theater, dining, and cultural exhibits.
When was Wick Theatre founded?
Wick Theatre was founded in 2013. It employs 11 to 50 people.
Where is Wick Theatre based?
Wick Theatre is headquartered in Boca Raton, United States, in the North America region.
How does Wick Theatre make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are fine Dining and Supper Club and donations and Contributions.
Who are Wick Theatre's main competitors?
Direct peers on record are Kravis Center for the Performing Arts, Riverside Theatre, Broward Center for the Performing Arts, Maltz Jupiter Theatre, Parker Playhouse, Beef & Boards Dinner Theatre, Naples Players and Adrienne Arsht Center for the Performing Arts. Broad incumbents are Disney Theatrical Group and Roundabout Theatre Company.
Does Wick Theatre have an API?
No public API is recorded for Wick Theatre.
What industry is Wick Theatre in?
Wick Theatre's product category is Live Theater and Performing Arts. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71111 and its SIC code is 7990.