PELIAS

What PELIAS does

PELIAS Norsk Skadedyrkontroll AS is a Norwegian pest control and environmental services company headquartered in Elverum, founded in 1987 and owned by the Norwegian private equity firm Norvestor. The company provides nationwide pest prevention, detection, and elimination services for rodents, insects, wood-boring organisms, and birds through 31 regional offices covering all Norwegian counties, employing more than 200 FHI-certified technicians. Its service portfolio is organized around three customer segments: private individuals served through collaboration agreements (samarbeidsavtaler), commercial businesses served through service agreements (serviceavtaler), and agricultural operations served through KSL-adapted agreements covering livestock facilities and farm buildings. Adjacent service lines include Trygg Mat food safety consulting, radon measurement via CR-39 trace film, bird protection, and hygiene products distributed through Hygieneshop and an 80+ dealer network.

The company's technology stack centers on digital monitoring, proprietary hardware, and compliance documentation. PELIAS PowerShield is a patented electrified mat system that creates electronic barriers preventing rodents from crossing thresholds; Tyro Connect Rodent is an electronic monitoring platform providing 24/7 surveillance with real-time alerts; the Flytrap LED 30 Aqua insect trap includes IP65-rated hardware with trend analysis and patent protection; and the digital IK-mat system delivers role-based food safety internal control accessible via mobile, tablet, or PC. A customer self-service portal (mobile3.pelias.no) hosts electronic service binders, and integration with Inspectera Online and ALS Laboratory Group extends the compliance and laboratory chain. The company holds ISO 9001, ISO 14001 (first in the Norwegian pest control industry, 2012), and ISO 45001:2023 certifications, supporting a 2028 zero-environmental-footprint target.

Revenue is generated primarily through recurring service agreements (subscription model) complemented by one-time pest elimination assignments, professional services in radon measurement and food safety consulting, and product sales through Hygieneshop and the 80+ dealer network. Pricing is quote-based following a free initial inspection (befaring) with no public price list. Distribution is overwhelmingly direct through field service, supplemented by e-commerce and dealer channels. In 2025, PELIAS integrated Cytox as a separate department following acquisition, and the company has documented rising demand in silverfish and ant control categories.

Name

PELIAS

Legal name

PELIAS Norsk Skadedyrkontroll AS

Website

https://pelias.no

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

PELIAS Norsk Skadedyrkontroll is a Norway-wide pest control, food safety, radon, and hygiene services provider, serving private, business, agricultural, and government customers through 31 regional offices and 200+ FHI-certified technicians, owned by Norvestor.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

SIC

Agricultural Services (700), Sanitary Services (4950)

akta.pro primary industry

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Food Facility Pest Management (IMAIAHAB), Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF)

Keywords

• Pest control services
• Rodent control
• Food safety consulting
• Radon measurement
• Commercial hygiene products

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pest Control Service Agreements: Recurring service agreements (serviceavtaler) for businesses and agriculture, and collaboration agreements (samarbeidsavtaler) for private customers. These provide regular scheduled inspections, treatments, and documentation with fixed service intervals and free extra visits as needed.
2. One-Time Pest Control Services: Individual pest control assignments for singular issues such as bedbugs, cockroaches, flies, ants, spiders, beetles, silverfish, dust mites, wood-boring insects, bird control, wasp nest removal, and disinfection of livestock facilities.
3. Hygiene Product Sales: Sales of professional hygiene products and consumables through Hygieneshop (www.hygieneshop.no), including equipment, maintenance, and replacement services for clinics and professional treatment facilities.
4. Radon Measurement Services: Radon measurement services in air, water, and building ground. Includes track film placement and retrieval, laboratory analysis, and reporting for compliance with Norwegian radiation protection regulations.
5. Safe Food (Trygg Mat) Consulting: Food safety consulting services including IK-mat system development, internal control, HACCP, hygiene training, product and cleanliness testing, emergency boxes, and advisory services. Delivered through annual review agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PELIAS Norsk Skadedyrkontroll provides nationwide pest control services across Norway through 31 regional offices, delivering prevention, detection, and elimination of rodents, insects, wood-boring organisms, and birds via recurring service agreements and one-time assignments. The company augments its core pest control with adjacent services including food safety consulting (Trygg Mat), radon measurement, bird protection, and sales of professional hygiene products through Hygieneshop.

Product overview

PELIAS Norsk Skadedyrkontroll is a comprehensive pest control and environmental services provider offering a multi-module service portfolio. The core offering is its pest control service (Skadedyrkontroll), available through one-time assignments (Skadedyrsanering) or recurring service agreements for businesses (Serviceavtale Bedrifter), agriculture (Serviceavtale Landbruk), and private customers (Samarbeidsavtale Privat). This core is augmented by digital technology add-ons including Tyro Connect Rodent (24/7 electronic rodent monitoring with real-time alerts and digital documentation), PELIAS PowerShield (electrified mat barriers against rodents), and Insektfeller (insect traps including Flytrap LED, Aura LED, I-Trap, and Liberator). Adjacent services include Trygg Mat (food safety consulting, HACCP, IK-mat systems, digital IK-mat system, courses, and product/cleanliness analysis), Radon Testing Services (air, water, and ground measurement using trace film technology), Hygiene Services via Hygieneshop (equipment and consumables for clinics), and Fuglesikring (bird protection and deterrents). In 2025, PELIAS integrated Cytox, an acquired specialized pest control company, as a separate department. The company also markets its sustainable pest control approach (Bærekraftig Skadedyrkontroll) emphasizing poison-free methods. Documentation and customer reporting are delivered through a web-based electronic service binder.

Differentiator

Problem solved

Functional benefit

Brands

• Tyro Connect Rodent: Digital rodent monitoring system providing 24/7 surveillance with real-time alerts to PC or mobile.
• PELIAS PowerShield

Products and services

• PELIAS Norsk Skadedyrkontroll (Pest Control) Core pest control service covering prevention, detection, and elimination of a wide range of pests (rats, mice, cockroaches, ants, wood-boring insects, silverfish, bedbugs, flies, wasps) through single assignments and service agreements. Includes 24/7 emergency service, free inspections, and free additional visits when needed.
• Skadedyrsanering (Pest Elimination) Single-assignment pest elimination services covering bedbugs, cockroaches, flies, ants, spiders, beetles, silverfish, mites, wood-boring insects, bird protection, wasp nest removal, and disinfection of livestock rooms.
• Serviceavtale Bedrifter (Business Service Agreement) A recurring service agreement for businesses providing prevention and detection of pest infestations, including prevention against rats and mice (with poison-free alternatives), warehouse pest monitoring, flying insect prevention, cockroach and ant control, wood-destroying insects, electric insect traps, bird protection, and disinfection. Includes free inspection, service visits, and digital documentation stored in an electronic service binder.
• Samarbeidsavtale Privat (Private Cooperation Agreement) A cooperation agreement for private individuals and homeowners providing systematic prevention against rats, mice, cockroaches, ants, wood-destroying insects, and silverfish. Includes scheduled service visits with written documentation, service reports, and access to an electronic service binder via web.
• Serviceavtale Landbruk (Agriculture Service Agreement) A service agreement tailored for agricultural operations, covering rats, mice, fly control in livestock rooms using Neporex SG2 for larvae and Sjoet Fly Bait for adult flies, treatment of wood-boring insects in farm buildings, and disinfectant services for poultry houses. Reports are adapted to KSL (Norwegian agricultural quality system).
• Trygg Mat (Safe Food) Food safety services including revision of food safety systems and routines, development of HACCP plans, allergen management, training courses, product and cleanliness controls, consulting services, regulatory guidance, and emergency preparedness.
• Radon Testing Services Radon measurement services covering air (long-term trace film method, CR-39 detectors), water (from bore wells), and building ground surveys for new construction. PELIAS follows DSA-recommended measurement procedures for homes, kindergartens, schools, and workplaces.
• Fuglesikring (Bird Protection) Bird protection services including capture, facade protection, and bird deterrents to prevent birds from causing damage or hygiene problems on properties.
• Hygieneshop A hygiene product and equipment shop for clinics and professional treatment facilities, offering service agreements covering equipment, planned maintenance, and rapid replacement, plus refill and consumables ordered via hygieneshop.no with direct delivery from suppliers.

Quantifiable outcome

• 20% increase in skjeggkre (silverfish) assignments compared to the same period last year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• CytoxcoreStrategic or Co-development PartnerCytox was acquired by PELIAS and now operates as a separate department within PELIAS Norsk Skadedyrkontroll. This acquisition expanded PELIAS's competence, capacity, and service offerings, with all pest control now performed under the PELIAS brand.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cytox (now PELIAS department): Specialized pest control company acquired by PELIAS in 2025 and now operating as a separate department. Pre-acquisition, it was a direct Norwegian competitor; now integrated, it serves as the basis for inorganic growth strategy comparison.
• Anticimex: One of the largest pest control operators in the Nordics with a strong Norwegian presence. Directly competes with PELIAS across residential, commercial, and agricultural pest control, food safety, and digital monitoring services. Highly comparable business model, customer base, and geographic exposure.
• Greenline Norge: Norwegian green-care and pest control services provider serving residential and commercial customers. Direct competitor to PELIAS in the Norwegian market with overlapping service offerings in pest control and outdoor maintenance.

Broad incumbents

• Rentokil Initial: Global leader in pest control and hygiene services operating in Norway through Rentokil Norge. Competes with PELIAS across commercial pest management, food safety, and digital rodent monitoring, with broader international scale and resources.
• Ecolab: Global leader in water, hygiene, and infection prevention with significant food safety and pest elimination services. Adjacent to PELIAS's food safety (Trygg Mat) and hygiene (Hygieneshop) lines, serving large commercial and industrial customers.
• Rollins (Orkin): North America's largest pest control company (parent of Orkin), with recurring service agreement model and digital pest monitoring investments comparable to PELIAS's Tyro Connect Rodent and recurring service approach. Geographic footprint differs but business model parallels are strong.
• ISS A/S: Large Danish facility services company with pest control, cleaning, and food safety offerings. Overlaps with PELIAS in commercial pest management and hygiene services across Nordic geographies, particularly serving enterprise and public-sector customers.

Regional players

• Truly Nolen: International pest control operator with a focus on residential and commercial recurring service contracts. Comparable to PELIAS in subscription-style pest control delivery, though primarily US-based with limited Nordic overlap.
• Skadedyrkontroll1 (or similar local Norwegian pest operators): Local Norwegian pest control operators serving regional markets across Norway. Compete with PELIAS on price and local responsiveness in specific counties, though they lack PELIAS's nationwide coverage and ISO certifications.

Others

• Norvestor portfolio companies: Norvestor is the PE owner of PELIAS; its broader portfolio includes other Nordic services and B2B companies that share ownership and capital allocation context with PELIAS, though they are not direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peliasnorge
• Facebookfacebook.com/peliasnorge
• LinkedInlinkedin.com/company/pelias-norsk-skadedyrkontroll

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PELIAS