Truly Nolen International
Truly Nolen International is a global pest control franchise founded in 1938, operating 238 offices across 65 countries. It delivers residential and commercial pest management, sanitization, and microbiological control services via its proprietary TEPS 3-zone protocol.
- Company typePrivate
- Founded1938
- HeadquartersOrlando, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Truly Nolen International does
Truly Nolen International is a privately held global pest control franchise organization founded in 1938 and headquartered in Orlando, Florida. The company provides residential and commercial pest control services targeting ants, cockroaches, fleas, flies, and rodents, alongside indoor sanitization and microbiological control services. Its core proprietary methodology is TEPS (Truly Elite Protection System), a 3-zone color-coded protocol (green, yellow, red) that categorizes pest activity severity and prescribes intervention tiers, layered onto an Integrated Pest Management (IPM) framework with the "5 Steps of Truly Care" service pillars spanning communication, sanitation guidance, mechanical controls, veterinary pet treatment, and prevention services.
The company operates through a franchise model with 238 offices across 65 countries spanning North America, South America, Central America, the Caribbean, Europe, the Middle East, Africa, Asia, and Oceania. Revenue is generated through franchise fees and royalties from independent franchisees, as well as direct pest control and sanitization service revenue at the operational level. Customer acquisition occurs via country-specific websites, an office locator, lead-routing contact forms, and organic social media presence in English, Spanish, and Portuguese. Existing customers access account management through a VIP client login portal. Commercial/industrial clients are described as the primary segment, serving multinational corporations and SMEs across diverse sectors, while residential services target homeowners seeking long-term pest-free environments.
Truly Nolen positions itself as a global brand leader in pest control, leveraging 80+ years of operating history, its proprietary TEPS methodology, and franchise-network density as primary competitive differentiators. Pricing is not publicly disclosed and is established on a quote basis through local franchise offices, varying by region, pest type, and treatment requirements. The company remains privately held with no disclosed institutional ownership, funding events, M&A activity, or public-market listing.
Truly Nolen International firmographics
Firmographics- Name
- Truly Nolen International
- Legal name
- Truly Nolen International
- Website
- https://trulynoleninternational.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Truly Nolen International is a global pest control franchise founded in 1938, operating 238 offices across 65 countries. It delivers residential and commercial pest management, sanitization, and microbiological control services via its proprietary TEPS 3-zone protocol.
- Ownership category
- akta.pro rank
Truly Nolen International industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL)
- akta.pro secondary industries
- Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Commercial Ant/Roach/Stinging Insect Programs (Restaurants, Multi-Unit) (HSAMAFAL), Commercial Pest Control (IMAIAHAD)
Keywords
Where Truly Nolen International is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices57 records
Markets served
Truly Nolen International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Fees and Royalties: The company operates on a franchise model, generating revenue through franchise fees and ongoing royalties from franchisees operating under the Truly Nolen brand worldwide.
- Pest Control Services: Direct revenue from residential and commercial pest control services, including treatment for ants, cockroaches, fleas, flies, and rodents.
- Sanitization Services: Indoor sanitization and microbiological control services tailored to different indoor environments.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Truly Nolen International product offering
Product offeringCore offering
Truly Nolen International provides residential and commercial pest control and sanitization services delivered through a global franchise network of 238 offices in 65 countries. Services are built around the proprietary TEPS (Truly Elite Protection System), a 3-zone protocol that categorizes pest activity into green, yellow, and red zones for tailored intervention. Core offerings include Commercial Pest Management, Residential Pest Control, Sanitization Services for indoor environments, and integrated pest management targeting ants, cockroaches, fleas, flies, and rodents.
Product overview
Truly Nolen International is a global pest control franchise operating in 65 countries with 238 offices. The company's core offering is the TEPS (Truly Elite Protection System), a proprietary pest and microbiological control methodology using a 3-zone protocol. Services are delivered through two primary channels: Commercial Services and Residential Services, both utilizing the Three-Zone Protection System methodology. The company also offers Sanitization Services for indoor environments. The company operates on a franchise model with independent local offices providing services under the TNI brand.
Differentiator
Problem solved
Functional benefit
Brands
- TEPS: Truly Elite Protection System with a 3-zone protocol (green, yellow, and red) for optimized pest control and microbiological control services.
Products and services
- TEPS (Truly Elite Protection System) A proprietary pest and microbiological control system using a 3-zone protocol (green, yellow, and red zones) to optimize treatment strategies based on pest activity severity for commercial and residential clients.
- Commercial Pest Control Services Pest control and integrated pest management services for commercial and industrial clients across multiple sectors worldwide, including treatment for ants, cockroaches, fleas, flies, and rodents using the TEPS methodology.
- Residential Pest Control Services Pest control services for residential properties offering long-term pest-free environment solutions using the Three-Zone Protection System. Services include treatment for ants, cockroaches, fleas, flies, and rodents, plus customer education on sanitation and prevention.
- Sanitization Services Indoor environment sanitization services with strategies tailored to different indoor environments, combining antimicrobial products with proven techniques. Addresses microbiological contamination and indoor hygiene for commercial and residential settings.
Quantifiable outcome
- 238 offices in 65 countries serving clients globally
Companies that use Truly Nolen International
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Truly Nolen International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Truly Nolen International partnerships and signals
Strategic signalScale indicators5 records
Expansion highlights4 records
Truly Nolen International competitors and assessment
Company assessmentDirect peers
- Arrow Exterminators: Privately held US pest control operator with a regional multi-state presence, directly comparable as a franchised/branched pest control business model competitor.
- Massey Services: Privately held US pest and termite control company offering residential and commercial services with proprietary treatment programs, comparable in product/servicing mix.
- HomeTeam Pest Defense: US residential and commercial pest control operator with a multi-state branch model, comparable in service offerings and target customer base.
- Anticimex: International pest control operator with presence in Europe, Asia, and the Americas, providing commercial and residential pest management under a similar recurring-service model.
- Western Pest Services: US-based commercial and residential pest management provider with IPM-focused service delivery, comparable to Truly Nolen's commercial and residential service mix.
- Ehrlich Pest Control: Established North American commercial and residential pest control operator offering integrated pest management services, directly comparable in service mix to Truly Nolen.
- Orkin (Rollins, Inc.): Rollins' Orkin is one of the largest branded pest control operators in North America, offering residential and commercial extermination with recurring service contracts — directly comparable to TNI's core offering.
- Terminix (now part of Rentokil Initial): Terminix is a major branded pest control franchise/operator with deep residential and commercial presence, directly competing head-to-head with Truly Nolen in similar customer segments.
Emerging players
- Aptive Environmental: Tech-enabled, subscription-based residential pest control provider competing with traditional operators like Truly Nolen in the residential segment with a digital-first GTM motion.
Broad incumbents
- Rentokil Initial plc: Global pest control and hygiene services conglomerate with operations across dozens of countries, offering overlapping commercial pest control and sanitization services comparable to TNI's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Truly Nolen International social profiles
Digital presenceTruly Nolen International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truly Nolen International leadership team
Management profileNumber of profiles
Truly Nolen International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truly Nolen International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truly Nolen International
What does Truly Nolen International do?
Truly Nolen International provides residential and commercial pest control and sanitization services delivered through a global franchise network of 238 offices in 65 countries. Services are built around the proprietary TEPS (Truly Elite Protection System), a 3-zone protocol that categorizes pest activity into green, yellow, and red zones for tailored intervention. Core offerings include Commercial Pest Management, Residential Pest Control, Sanitization Services for indoor environments, and integrated pest management targeting ants, cockroaches, fleas, flies, and rodents.
Is Truly Nolen International a public or private company?
Truly Nolen International is a private company. It is classified as family owned and is currently operating.
When was Truly Nolen International founded?
Truly Nolen International was founded in 1938. It employs 1,001 to 5,000 people.
Where is Truly Nolen International based?
Truly Nolen International is headquartered in Orlando, United States, in the North America region.
How does Truly Nolen International make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are pest Control Services and sanitization Services.
Who are Truly Nolen International's main competitors?
Direct peers on record are Arrow Exterminators, Massey Services, HomeTeam Pest Defense, Anticimex, Western Pest Services, Ehrlich Pest Control, Orkin (Rollins, Inc.) and Terminix (now part of Rentokil Initial). Aptive Environmental is listed as an emerging player. Rentokil Initial plc is listed as a broad incumbent.
Does Truly Nolen International have an API?
No public API is recorded for Truly Nolen International.
What industry is Truly Nolen International in?
Truly Nolen International's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAL, Commercial General Pest Control (Non-Specialty), with a secondary code of HSAMAAAH, Sanitation, Monitoring & Trap/Station Programs (General). Its NAICS code is 561710 and its SIC code is 4950.