The IPG Group

What The IPG Group does

The IPG Group (legally Innovative Production Group) is a Dubai-headquartered sports broadcast production and league management firm founded by Anil Mohan, operating as a subsidiary of urban-gro, Inc. (Nasdaq: UGRO) through Innovative Production Group FZ, LLC. The company provides end-to-end cricket-focused services spanning live sports broadcast production, league and franchise rights administration, media rights distribution, sponsorship sales, talent representation, satellite uplinking, and live streaming for clients including Sri Lanka Cricket, Pakistan Cricket Board, Cricket South Africa, Zimbabwe Cricket, Cricket Ireland, Asian Cricket Council, Singapore Cricket Association, Star Sports, and Sony TV. Its operations span 15+ countries with regional offices in Singapore, India, Sri Lanka, and Malaysia.

The technical foundation centers on proprietary broadcast infrastructure including a 17.5-meter 30-camera Full HD OB truck (288x576 router, 18+ operator capacity), three fly-away kits, and specialized camera systems including drone cameras, Spider Cam, Hawk-Eye DRS ball tracking, BuggyCam robotic dolly, and super slow-motion cameras. The company holds multi-year exclusive official rights for Lanka Premier League (2020-2029), Singapore T10 men and women (10 years), Zimbabwe T20 (20 years), and Malaysian T20 (30 years), which function as recurring content libraries and franchise rights vehicles.

Revenue is generated across five streams: media rights licensing to tier-1 broadcasters, league/franchise rights management, host broadcast production services for cricket boards and federations, ground sponsorship and brand activations with multinational corporates, and talent representation. The go-to-market is B2B enterprise field sales targeting national cricket boards, broadcasting networks, and franchise owners, supported by channel partnerships with regional sports marketing agencies across KSA, UAE, Sri Lanka, and India. No pricing is publicly disclosed; engagements appear to be custom quote-based on project, rights, and territory scope.

Name

The IPG Group

Legal name

Innovative Production Group

Website

https://theipggroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The IPG Group is a Dubai-based sports broadcast production and league management firm specializing in cricket, providing live broadcast services, league/franchise rights administration, media rights distribution, sponsorship sales, and talent representation to cricket boards, broadcasters, and franchise owners across 15+ countries.

Ownership category

akta.pro rank

Product category

Sports Broadcasting Services

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Satellite Telecommunications (51741)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829), Television Broadcasting Stations (4833)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

Sports & Event Media Rights Licensing (MPADALAE), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)

Keywords

• Sports broadcast production
• Live event management
• Satellite uplinking services
• Cricket league management
• OB equipment hire

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Media Rights Distribution: Distribution of broadcasting rights across television, audio, fixed media, in-flight, broadband and mobile platforms globally. IPG arranges distribution to major broadcasters, channels and platforms worldwide on behalf of sports leagues and broadcasters.
2. Broadcast Production Services: Host broadcast services and live TV production for sporting events, providing 360-degree live broadcast solutions with technical, production, graphics and equipment capabilities.
3. League/Franchise Rights & Management: Official rights holder of cricket leagues including Lanka Premier League (2020-2029), Singapore T10 League, Zimbabwe T20, Malaysian T20. Revenue from franchise rights, global media rights, on-ground sponsorship, and event production rights.
4. Ground Sponsorship & Activations: Strategic tie-ups with major brands for ground sponsorship at televised sports events. Development of brand partnerships and activations for sports leagues and franchises.
5. Television Broadcast Rights Sales: Sale of television broadcast rights to networks such as Star Sports for exclusive telecast of cricket leagues in specific regions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The IPG Group provides end-to-end live sports broadcast production and league/event management services for cricket and other sports properties. It operates as an official rights holder of multiple cricket leagues (Lanka Premier League, Singapore T10, Zimbabwe T20, Malaysian T20) and delivers host broadcast, media rights distribution, sponsorship sales, OB equipment hire, satellite uplinking, live streaming, and talent management to cricket boards, sports federations, franchise owners, and broadcasters globally.

Product overview

The IPG Group (Innovative Production Group) is a sports marketing and broadcast production company offering an integrated portfolio of services for sports leagues and events. The core offerings include Live Sports Broadcast Production (360-degree live broadcast solutions), League/Event Management (rights management and end-to-end league operations), and TV Production capabilities. Supporting services include Satellite Uplinking Services, Live Streaming Solutions, Talent Management, OB Equipment Hire (flypacks and OB trucks), Broadcast Technology Services (AR/VR, drone cameras, Hawk-Eye), and Production Showcase. The company also operates Crictingif, a digital arm for fantasy cricket and gamification. IPG Group holds official rights for multiple cricket leagues including Lanka Premier League (2020-2029), Singapore T10 League, Zimbabwe T20, and Malaysian T20, providing franchise rights, global media rights, on-ground sponsorship, and event production rights management.

Differentiator

Problem solved

Functional benefit

Brands

• Cricting: Digital arm dedicated to innovating and establishing new forms of communication integration and gamification, specialized for the cricket audience. First official Fantasy Cricket League for PSL.

Products and services

• Live Sports Broadcast
• League/Event Management
• Satellite Uplinking Services
• Live Streaming Solutions
• Talent Management
• OB Equipment Hire
• Broadcast Technology Services
• TV Production
• Production Showcase
• Cricting (Digital Arm)

Quantifiable outcome

• 10,000+ hours of live sports broadcasts produced
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• urban-gro, Inc.coreStrategic or Co-development Partner · 18 May 2026IPG Group operates as a subsidiary of urban-gro, Inc. (Nasdaq: UGRO) through Innovative Production Group FZ, LLC. The partnership conducts the Lanka Premier League T20 cricket tournament in collaboration with Sri Lanka Cricket, with IPG serving as the official event rights holder under existing commercial arrangements for media, sponsorship, and activation economics. Season 6 represents the first full season under urban-gro's current operating structure following its combination with Flash Sports & Media, Inc.
• Sri Lanka CricketcoreStrategic or Co-development PartnerIPG Group is the Official Rights Holder of Lanka Premier League (LPL) for 2020-2029. Rights include Franchise Rights, Global Media Rights, On-Ground Sponsorship, and Event Production Rights. Sri Lanka Cricket owns the tournament and conducts it in partnership with IPG Group.
• Star SportscoreChannel Partner/ Reseller/ DistributorStar Sports, India's leading sports network, acquired exclusive television broadcast rights for Lanka Premier League 2023 for India, subcontinent and MENA region. Star Sports telecasts the league's action live, reaching audiences across India, Sri Lanka, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and UAE.
• Wasim AkramminorGTM or Marketing PartnerFormer Pakistani cricket captain and legendary fast bowler serves as IPG Group's Brand Ambassador, enhancing credibility and brand visibility in the cricket world.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gravity Media: Sports broadcast production and equipment hire specialist offering OB trucks, flypacks and post-production across cricket, football and motorsports — directly overlaps IPG's OB Equipment Hire and Live Sports Broadcast products.
• Infront Sports & Media: Global sports marketing and media rights agency (Bruin Capital) comparable in league commercial rights, sponsorship sales and event distribution across multiple sports federations and properties.
• Whisper Films: UK-based sports broadcast production company specialized in football and cricket; comparable in flypack OB production, host broadcast and live streaming services with similar production tour footprint.
• Sunset Vine: Cricket-specialist sports broadcast production company; comparable niche operator in cricket production services and is also an IPG client/collaborator, reflecting direct overlap.
• IMG (Endeavor / TKO): Global sports rights, event management and production powerhouse; directly comparable to IPG as a full-service agency bundling media rights sales, broadcast production, league operations and talent management for major properties.
• Flash Sports & Media: Cricket-focused rights and broadcast management firm; combined with IPG under urban-gro in 2026, with overlapping cricket league rights, production and media-rights monetization activities.

Broad incumbents

• NEP Group: Largest global outside-broadcast and live-event production services provider; comparable in OB-truck, flypack and host broadcast services but operates across all sports at scale.
• Octagon: IPG-style sports marketing, sponsorship and event/commercial management agency, operating as the incumbent global player across sports rights, consulting and activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ipg_productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The IPG Group