The Biltong Factory

What The Biltong Factory does

The Biltong Factory is a UK-based, privately held specialty food producer headquartered in London (registered office at 5 North End Road, NW11) with a single manufacturing site at 12 Watford Way, Hendon (NW4 3AD). The company produces and sells authentic South African-style air-dried beef biltong, along with droewors, frozen cooked-beef SKUs (burgers, sausages, boerewors, ribs, pulled beef), charcuterie and biltong boards, and a newer sub-brand, Beeforizo (air-dried beef chorizo alternative). The core production technology is a natural air-drying curing process using salt, vinegar, and proprietary spice blends, deliberately differentiated from heat-treated jerky; the full range is dual-certified Kosher (Kosher Federation) and Halal (Halal Consultations). The business is monetised through four primary revenue streams: transactional direct-to-consumer e-commerce on its own Shopify/WooCommerce-style storefront with nationwide Royal Mail delivery (Mon–Thu dispatch, 1–2 day transit, letterbox-friendly packaging), the recurring Biltong Club subscription with weekly customisation of flavour, cut, and moisture (from £11.99 per 200g bag with up to 10% discount and free delivery), The Biltong Bar event-catering service for weddings, Bar/Bat Mitzvahs, Kiddush, and corporate events, and gift vouchers plus corporate gifting. Customer segments are deliberately diversified across health and fitness consumers (Lean Muscle Range at 16.8g protein per 30g pack), South African expatriates seeking authentic traditional flavours, Kosher and Halal dietary consumers, and event planners; the company holds a 2018 Great Taste Award from the Guild of Fine Food as third-party quality validation and currently ships exclusively within the United Kingdom.

Name

The Biltong Factory

Legal name

The Biltong Factory

Website

https://thebiltongfactory.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Meat Snacks

NAICS

Meat Retailers (445240), Other Specialty Food Retailers (44529), Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADABAK

Jerky & Meat Snacks

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFANAEAJ

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFANAEAD

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFAIAHAI

Refrigerated Meat & Charcuterie Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

Keywords

• Air-dried beef snacks
• Biltong manufacturing
• Droewors production
• South African meat snacks
• High-protein snack foods

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): One-time purchases of biltong products, droewors, fresh meats, and charcuterie boards through the online shop. Products dispatched fresh Monday-Thursdays with 1-2 day delivery. Subscription option available with discounts up to 10%.
2. Subscription Membership (Biltong Club): Recurring weekly/bi-weekly/monthly deliveries with exclusive rewards, free delivery, and up to 10% savings. Members earn loyalty points (10 per bag), receive SMS and email reminders, and can pause or cancel anytime.
3. Event Catering Services: The Biltong Bar live slicing service and charcuterie boards for events. Services include catering for receptions, Biltong Bar stand setup, welcome gift bags, and going-home gift bags for weddings, corporate events, and religious celebrations.
4. Gift Vouchers and Corporate Gifting: Gift vouchers allowing recipients to choose their biltong products. Surprise snack packages available for gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Biltong Factory manufactures and sells premium South African-style air-dried beef (biltong), droewors (dried sausage), and related meat products including burgers, sausages, Boerewors, pulled beef, BBQ ribs, and grazing boards. Products are sold directly to UK consumers through the company's own e-commerce store, with customizable flavour, cut, and moisture options. A recurring subscription product (Biltong Club) and event catering service (The Biltong Bar) supplement direct product sales, with the full range certified Kosher and Halal.

Product overview

The Biltong Factory is a UK-based specialty food company offering South African-inspired premium beef products, primarily centred around biltong (air-dried beef). The core product line includes Fresh Biltong and Long Life Biltong Snack Bags in various flavours (Original, BBQ, Peri-Peri, Sweet Chilli, Ghost Chilli, Coffee), alongside Droewors (dried South African sausage). The portfolio extends to fresh/frozen meat products including specialty burgers (Biltong Burgers, House Burgers, Texan Beef Burgers), sausages (Texan Beef, Spicy Beef, Boerewors), and slow-cooked items (Pulled Beef, BBQ Beef Ribs). Recent additions include Beeforizo (air-dried beef chorizo alternative) and premium Platinum Reserve Marbled Biltong. The company operates subscription and catering services, plus offers gift products such as Charcuterie Boards and Biltong Boards. Products are Halal and Kosher certified.

Differentiator

Problem solved

Functional benefit

Brands

• Beeforizo: Air-dried beef chorizo alternative made from 100% hand-selected beef. Nitrite Free, MSG Free and high in protein. Halal and Kosher certified.

Products and services

• Fresh Biltong (200g) Premium 100% beef biltong air-dried using a natural curing process with salt, vinegar, and proprietary spices. Sold in 200g bags with customisable flavour, cut thickness (shavings, thin slices, chunks, whole pieces), and moisture level (wet, normal, dry). Targeted at UK consumers seeking authentic South African-style air-dried beef snacks.
• Long Life Biltong Snack Bags (4 x 30g) Pre-packed biltong snack bags with extended shelf life (60 days when sealed) and a slightly drier texture for longer storage. Available in 4 x 30g multi-packs in various flavours. Aimed at UK consumers wanting a longer-shelf-life portion-controlled snack format.
• Droewors (Drywors) (200g) Dried South African sausage made from 96% premium beef with a traditional spice blend, dried similarly to biltong. Available as 200g bags (approx. 8 sticks) or 2 x 80g snack bags in Original and Chilli flavours. Targeted at South African expatriate consumers and biltong enthusiasts in the UK.
• Beeforizo Air-Dried Beef Chorizo (80g)

Quantifiable outcome

• Up to 55.7g protein per 100g (Platinum Reserve Marbled Biltong)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Firefly Biltong: UK D2C biltong brand selling air-dried beef snacks directly to consumers. Overlaps on product category, target personas (South African diaspora, fitness), and online-first distribution.
• South African Biltong Makers: UK-based biltong manufacturer and online retailer selling air-dried South African-style beef products to UK consumers. Operates in the same product category with similar D2C and wholesale presence.
• The Biltong Company: UK-based direct-to-consumer biltong specialist offering traditional South African air-dried beef snacks online. Closest direct competitor with overlapping product range, certifications focus, and UK distribution model.
• Bracken Hills Fine Foods: UK-based producer of biltong and other South African-inspired air-dried meat snacks, sold through D2C e-commerce and select retailers. Comparable product range, target customers, and UK-only operating scope.

Emerging players

• Country Archer Provisions: US-based premium jerky and meat snack brand with clean-label positioning and D2C/retail distribution. Comparable premium, natural-ingredient positioning in the meat snack category.
• MuscleFood: UK D2C brand selling high-protein meat and fitness-focused food products via subscription and online ordering. Comparable D2C/subscription GTM and fitness-oriented customer base, though broader product range beyond biltong.
• Graze: UK subscription snack box company with direct-to-consumer model. Overlaps on D2C subscription GTM and personalized snack delivery, though product mix is broader and not meat-focused.

Regional players

• Karoo Biltong: South Africa-based biltong brand producing traditional Karoo-style air-dried beef. Comparable authentic South African biltong heritage and product, but primarily serves the South African domestic market rather than the UK.

Broad incumbents

• Peperami: Iconic UK meat snack brand with broad grocery distribution. Competes for the protein-snack occasion in convenience and impulse channels rather than premium/air-dried, but addresses overlapping consumers.
• Jack Link's: Global market leader in meat snacks (jerky/biltong) with extensive UK retail distribution. Competes for the same high-protein snacking occasion but with mass-market positioning and far larger marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tbiltongfactory
• Facebookfacebook.com/thebiltongfactoryuk
• LinkedInlinkedin.com/company/the-biltong-factory-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Biltong Factory