Country Archer Provisions
Country Archer Provisions (now Archer) is a US premium meat snack brand producing 100% grass-fed beef jerky, meat sticks, and smoked sausages, sold in 30,000+ retail locations including Target, Walmart, and Costco, plus direct-to-consumer online.
- Company typePrivate
- Founded2011
- HeadquartersSan Bernardino, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Country Archer Provisions does
Country Archer Provisions (now rebranded as Archer) is a US-based premium meat snack company that produces jerky, meat sticks (mini and full-size), and smoked sausages made from 100% grass-fed beef, all-natural turkey, and natural pork. The company operates a clean-label production model with no nitrates, nitrites, MSG (except naturally occurring in soy sauce), artificial flavors, or preservatives, and offers gluten-free and paleo-certified options. Its core technology is small-batch production with hand-crafted marinades using real herbs and spices, supporting a premium positioning rather than a low-cost manufacturing model.
The company was founded in 2011 when Eugene Kang and his aunt Susan acquired Celestino Mirarchi's small San Bernardino-based jerky business. Distribution has scaled to 30,000+ retail locations nationwide, anchored by partnerships with Target, Walmart, and Costco; the company also sells direct-to-consumer via a Shopify-powered website at archerjerky.com. Pricing on DTC is approximately $12.48–$15.00 per 16-count mini stick pack, consistent with a premium positioning. Customer segments are horizontal and persona-based, targeting health-conscious consumers, families, and active lifestylers seeking convenient, high-protein snacks with real ingredients.
The go-to-market motion is predominantly channel-partner-driven, with supplemental event-driven marketing through sports partnerships such as the April 2025 agreement with the Los Angeles Dodgers. Recent strategic moves include a February 2025 rebrand to 'Archer,' three new beef stick flavor launches (Pepperoni Style, Beef Taco, Prime Rib Style) at Target and Walmart in April 2025, and the Dodgers venue partnership. The company is privately held, founder-led, with no disclosed institutional funding rounds, and operates from three US offices (San Bernardino, Los Angeles, Chicago).
Country Archer Provisions firmographics
Firmographics- Name
- Country Archer Provisions
- Legal name
- Country Archer Provisions
- Website
- https://countryarcher.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Country Archer Provisions (now Archer) is a US premium meat snack brand producing 100% grass-fed beef jerky, meat sticks, and smoked sausages, sold in 30,000+ retail locations including Target, Walmart, and Costco, plus direct-to-consumer online.
- Ownership category
- akta.pro rank
Country Archer Provisions industry classification
Industry- Product category
- Premium Meat Snacks
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
Keywords
Where Country Archer Provisions is headquartered
LocationHeadquarters
- HQ city
- San Bernardino
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Country Archer Provisions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Sale of jerky, meat sticks, and smoked sausages through retail partners and e-commerce. Products sold in various pack sizes from mini sticks to full-size sticks and jerky bags.
- E-commerce: Direct-to-consumer sales through archerjerky.com website. Products available for online purchase with shipping to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beef & Cheese Mini Sticks (16 count) |
| Unit Pricing | Pay-as-you-go | Beef Taco Mini Sticks (16 count) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Country Archer Provisions product offering
Product offeringCore offering
Country Archer Provisions (brand: Archer) manufactures and sells premium meat snacks, including grass-fed beef jerky, protein meat sticks (mini and full-size), and smoked sausages. Products are made from real ingredients such as 100% grass-fed beef, all-natural turkey, and natural pork, seasoned with real herbs and spices, and free from nitrates, nitrites, MSG, artificial flavors, and preservatives. The company distributes these products through a national retail network of 30,000+ stores and its own e-commerce site.
Product overview
Country Archer Provisions (now rebranded as Archer) is a premium US meat snack brand offering a portfolio of grass-fed beef jerky, meat sticks (mini and full-size), and smoked sausages. The core product lines include Original Beef Mini Sticks (launched at Costco 2019), Full Size Sticks, and various jerky varieties such as Mango Habanero Beef Jerky, Bison Jerky, and Chile Lime Beef Jerky. New flavors launched in 2025 include Pepperoni Style, Beef Taco, and Prime Rib Style beef sticks, expanding their portfolio at retailers like Target and Walmart. All products are made from real ingredients — 100% grass-fed beef, all-natural turkey, and natural pork — with no fillers, junk, or preservatives. The company operates nationally with presence in 30,000+ locations across grocery stores, airports, and Costco warehouses.
Differentiator
Problem solved
Functional benefit
Products and services
- Beef & Cheese Mini Sticks
Quantifiable outcome
- Products available at 30,000+ locations nationwide
- +2 more outcomes
Companies that use Country Archer Provisions
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Country Archer Provisions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Country Archer Provisions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Los Angeles DodgersmajorArcher has partnered with the Los Angeles Dodgers to offer fans 100% grass-fed beef snacks at Dodger Stadium, enhancing its local presence and supporting community initiatives through the Dodgers Foundation. This partnership provides visibility at a major sports venue.
- Huy Fong SrirachacoreIn 2014, Eugene partnered with Huy Fong Sriracha to create a sriracha flavored jerky. This innovative flavor caught the attention of major retailers and helped put Archer on the map. The partnership established the company's approach to bold, culinary flavors using real protein and real ingredients.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Country Archer Provisions competitors and assessment
Company assessmentBroad incumbents
- Slim Jim (Conagra Brands): Mass-market meat stick brand owned by Conagra; competes with Archer in the meat stick category at a value price point, representing the volume incumbent counter-position to Archer's premium play.
- Jack Link's: Largest U.S. jerky and meat snack brand owned by Link Snacks; competes directly with Archer in jerky and meat sticks at mass retail and convenience channels, but at significantly broader scale and a wider price/positioning spectrum.
- Applegate Farms: Natural and organic meat brand owned by Hormel offering jerky, deli meats, and sausages with clean-label positioning; partial overlap with Archer in better-for-you protein snacking at scale.
Direct peers
- Tillamook Country Smoker: Heritage premium jerky brand with strong Pacific Northwest distribution and growing national presence in mass retail; competes with Archer in beef jerky and stick categories at similar premium price points.
- Chomps: Premium grass-fed beef sticks brand with national distribution in natural and conventional channels; most direct competitor to Archer's grass-fed beef stick portfolio, including Costco and Target presence.
- KRAVE Jerky: Premium, clean-label jerky brand known for gourmet flavors (including a famous Sriracha jerky); competes head-to-head with Archer on natural/grass-fed positioning and culinary flavor innovation.
- Country Archer Provisions: The subject company itself listed as a self-reference; noted here only to flag that its rebrand identity 'Archer' and product portfolio are widely benchmarked against the peers above.
- Mission Meats: Premium meat snack brand offering grass-fed beef sticks and jerky with clean ingredients; comparable product mix and target customer (health-conscious snackers) as Archer.
Emerging players
- Wild Zora Foods: Emerging premium meat snack brand focused on clean-label, allergen-friendly jerky and sticks; partial overlap with Archer's grass-fed, paleo-friendly positioning, but with smaller scale.
- Paleovalley: Emerging health-focused snack brand offering grass-fed beef sticks and paleo snacks; competes with Archer in the same clean-label, grass-fed protein snack niche, primarily through DTC and natural channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Country Archer Provisions social profiles
Digital presenceCountry Archer Provisions compliance and trust
Trust signalCompliance2 records
Country Archer Provisions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Archer Provisions leadership team
Management profileNumber of profiles
Profiles1 record
Country Archer Provisions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Archer Provisions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Archer Provisions
What does Country Archer Provisions do?
Country Archer Provisions (brand: Archer) manufactures and sells premium meat snacks, including grass-fed beef jerky, protein meat sticks (mini and full-size), and smoked sausages. Products are made from real ingredients such as 100% grass-fed beef, all-natural turkey, and natural pork, seasoned with real herbs and spices, and free from nitrates, nitrites, MSG, artificial flavors, and preservatives. The company distributes these products through a national retail network of 30,000+ stores and its own e-commerce site.
Is Country Archer Provisions a public or private company?
Country Archer Provisions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Country Archer Provisions founded?
Country Archer Provisions was founded in 2011.
Where is Country Archer Provisions based?
Country Archer Provisions is headquartered in San Bernardino, United States, in the North America region.
How does Country Archer Provisions make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are E-commerce.
Who are Country Archer Provisions's main competitors?
Broad incumbents on record are Slim Jim (Conagra Brands), Jack Link's and Applegate Farms. Direct peers are Tillamook Country Smoker, Chomps, KRAVE Jerky, Country Archer Provisions and Mission Meats. Emerging players are Wild Zora Foods and Paleovalley.
Does Country Archer Provisions have an API?
No public API is recorded for Country Archer Provisions.
What industry is Country Archer Provisions in?
Country Archer Provisions's product category is Premium Meat Snacks. Its primary akta.pro industry code is CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 3116 and its SIC code is 2013.