Roots
Roots, doing business as Radici Market, is a pre-launch brand that is building an exclusive community around invite-only wine tastings via Instagram and an email newsletter, with no products, pricing, or revenue model yet disclosed.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roots does
Roots, doing business as Radici Market (parent digital identity "radicigruppo"), is a pre-launch company operating a "coming soon" web presence rather than a shipped product or service. According to its own website copy, the company states it is "hard at work behind the scenes" preparing an "evolving business and upcoming offerings," but no specific products, services, pricing, or technology are disclosed in the available source material.
The company's only observable activity is the cultivation of an exclusive, invite-only wine tasting community. Customer engagement is conducted through two direct channels: an Instagram account (@radicigruppo) used for inquiries and community interaction, and an email newsletter used to distribute invitations to tastings and updates. There is no disclosed core technology, proprietary platform, or distribution infrastructure; pricing is explicitly listed as unavailable because the company is in the pre-launch/under-development phase, and distribution channels are stated as not yet established.
Operationally, there is no disclosed information on founding date, headquarters, legal entity type, ownership, leadership team, funding, revenue, customer segments, geographic markets served, or headcount. The single identifiable contact is a general inbox ([email protected]). The current business model—revenue mechanics, pricing tiers, customer segments, and GTM beyond community-building—is entirely undisclosed, leaving the company effectively in a brand-building and demand-capture phase rather than a commercial-revenue phase.
Roots firmographics
Firmographics- Name
- Roots
- Website
- https://radici-market.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roots, doing business as Radici Market, is a pre-launch brand that is building an exclusive community around invite-only wine tastings via Instagram and an email newsletter, with no products, pricing, or revenue model yet disclosed.
- Ownership category
- akta.pro rank
Roots industry classification
Industry- Product category
- Wine and Hospitality Events
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Wineries (312130)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
- akta.pro secondary industry
- Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Roots is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Roots business model
Business model- GTM type
- B2C
- Offering type
- Services
Marketing channels2 records
Roots product offering
Product offeringCore offering
Roots (branded as Radici Market / Radici Gruppo) is in a pre-launch phase. Its current customer-facing activity is a series of exclusive invite-only wine tastings, with invitations distributed through an email newsletter and Instagram direct messaging. The company is described as "hard at work behind the scenes" preparing future business offerings, but no specific products or services have been announced.
Product overview
No product information available. The source content shows a coming-soon page for Radici Market, indicating the company is working behind the scenes on its next chapter. The page references upcoming business offerings and exclusive invite-only wine tastings, but no specific products, services, or modules are named or described.
Differentiator
Problem solved
Functional benefit
Companies that use Roots
Customer profileIdeal customer profiles1 record
Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roots partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Roots competitors and assessment
Company assessmentDirect peers
- Plum Pro: Wine subscription club focused on small-production bottles and learning content; comparable to Radici Market on curated, premium, education-forward wine DTC.
- SommSelect: Curated wine club and tasting event business founded by a Master Sommelier; highly comparable to Radici Market's curated, tasting-led, premium positioning in the wine category.
- Winc: Wine subscription and DTC brand that built a community of curated wine drinkers via digital marketing; directly comparable to Radici Market on wine DTC, curation, and consumer-brand-building approach.
- Firstleaf: Subscription wine club with a quiz-driven personalization model and digital community; comparable to Radici Market's DTC wine subscription/community thesis.
- Bright Cellars: Personalized wine subscription with quiz-driven onboarding and a digitally native brand; comparable to Radici Market's pre-launch community-building and DTC wine focus.
Regional players
- Italian Wine Merchant: Importer and retailer specializing exclusively in Italian wines; comparable to Radici Market's Italian heritage identity and curated retail thesis.
- Kermit Lynch Wine Merchant: Iconic importer and retailer of French and Italian wines with a strong curatorial identity and tasting events; comparable to Radici Market's Italian/heritage positioning and tasting-led retail.
Broad incumbents
- ReserveBar: Premium spirits and wine e-commerce platform with curated gifting and allocation products; comparable to Radici Market's premium curation and direct-to-consumer wine positioning.
- Wine.com: Largest U.S. online wine retailer with broad assortment and tasting-event programming; comparable to Radici Market as a potential retail competitor serving wine consumers through digital channels.
- Vivino: Crowdsourced wine marketplace and app with a massive consumer community; comparable to Radici Market's community-building, invite-only tasting model and DTC wine orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Roots social profiles
Digital presenceRoots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots leadership team
Management profileNumber of profiles
Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots
What does Roots do?
Roots (branded as Radici Market / Radici Gruppo) is in a pre-launch phase. Its current customer-facing activity is a series of exclusive invite-only wine tastings, with invitations distributed through an email newsletter and Instagram direct messaging. The company is described as "hard at work behind the scenes" preparing future business offerings, but no specific products or services have been announced.
When was Roots founded?
Roots was founded in -1. It employs 11 to 50 people.
Where is Roots based?
Roots is headquartered in Washington, United States, in the North America region.
Who are Roots's main competitors?
Direct peers on record are Plum Pro, SommSelect, Winc, Firstleaf and Bright Cellars. Regional players are Italian Wine Merchant and Kermit Lynch Wine Merchant. Broad incumbents are ReserveBar, Wine.com and Vivino.
Does Roots have an API?
No public API is recorded for Roots.
What industry is Roots in?
Roots's product category is Wine and Hospitality Events. Its primary akta.pro industry code is THAFALAL, Producer-Owned Retail & Bottle Shops (On-site), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 445320 and its SIC code is 5180.