South East Radio

What South East Radio does

South East Radio, legally SERB Radio Ltd, is a privately held local FM radio broadcaster headquartered in Wexford, Ireland, serving Wexford and the wider South East Ireland region. The company has operated since 1989 and employs between 11 and 50 people. Its core product is a live linear radio schedule covering news, sports, weather, and music, distributed simultaneously across traditional FM broadcast, website live-streaming, native iOS and Android apps, and an Amazon Alexa voice skill. The Aiir radio website CMS powers its digital content publishing infrastructure.

Beyond live broadcast, South East Radio operates an on-demand podcast network of more than 10 distinct shows (covering local news, farming, traditional music, sport, and community storytelling) distributed via Apple Podcasts, Spotify, and RSS feeds. The company also extends into adjacent commercial activities including outside broadcast event services for local businesses, bundled cross-platform advertising packages (radio, digital, social, and creative production), production facility hire, branded community events such as the Hospitality Awards, Home & Energy Expo, and Customer Service Awards, and a public-facing emergency helpline directory on its website.

The business model is exclusively advertising-based: South East Radio sells radio spot advertising, cross-platform packaged campaigns, and event-driven outside broadcasts to local businesses in Wexford and the South East Ireland region. Pricing is quote-based and not publicly disclosed, with sales handled through a dedicated sales and marketing team (including a General Manager/Sales Director) contacted via [email protected]. No subscription, listener paywall, licensing, or data-monetization revenue is evident.

Name

South East Radio

Legal name

SERB Radio Ltd

Website

https://southeastradio.ie

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

South East Radio is a privately held local FM broadcaster based in Wexford, Ireland, serving the South East Ireland region since 1989 with live radio, podcasts, mobile apps, and cross-platform advertising for local businesses.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Syndicated Radio Programming Networks (Shows & Features) (MPABABAJ), Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

Keywords

• Local radio broadcasting
• Radio advertising sales
• Outside broadcast services
• Podcast production
• Community media

Headquarters

HQ city

Wexford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising spots sold to local businesses, offering cross-platform solutions including radio, digital, and social media advertising to reach wide and diverse audiences
2. Outside Broadcast Packages: Premium advertising packages featuring live radio broadcasts from business premises, including pre-event promotion, on-the-day live shows, prize giveaways, competitions, and follow-on advertising. These generate sales before, during and after the broadcast with strong residual effect.
3. Podcast Content: On-demand podcast content across multiple shows including news, sports, farming, music, and local interest programming, distributed via Apple Podcasts, RSS feeds, and the station website

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

South East Radio is a local FM radio station serving Wexford and the South East of Ireland, providing live news, sport, weather, and music programming. It also produces an on-demand podcast network of more than 10 shows and sells advertising (radio spots, cross-platform digital campaigns, and outside broadcast event packages) to local businesses. Content is distributed over FM, website streaming, iOS/Android apps, and an Amazon Alexa skill.

Product overview

South East Radio is a local radio station serving Wexford and the South East of Ireland, operating as a single unified broadcasting platform with multiple content delivery channels. The core product is live radio broadcast programming (news, sports, weather, music) distributed through traditional radio waves, a mobile app (iOS/Android), and Amazon Alexa voice platform. The product portfolio includes a podcast network offering 10 distinct on-demand programs covering topics from local news and farming to traditional music and community storytelling. Additional revenue-generating services encompass outside broadcast units for business events and cross-platform advertising solutions spanning radio, digital, and social media. The station also organizes community events and provides emergency helpline information as a public service.

Differentiator

Problem solved

Functional benefit

Products and services

• South East Radio FM Broadcast Live local FM radio broadcast serving Wexford and the South East of Ireland with news, sport, weather, and music programming.
• Podcast Network On-demand podcast library of more than 10 shows covering news, sport, farming, traditional music, and local interest, distributed via Apple Podcasts, Spotify, and RSS feeds.
• South East Radio Mobile App Native mobile application for iOS and Android that streams the live radio broadcast and provides access to podcasts on smartphones.
• Amazon Alexa Skill Voice-activated Amazon Alexa skill that allows listeners to access the South East Radio live stream hands-free on Alexa-enabled devices.
• The Secret Sound Game Daily interactive listener game on the Jumbo Breakfast Show where listeners identify a mystery sound for a growing cash prize, aired each weekday at 8:35am.
• Outside Broadcast Services Premium advertising service deploying the station's mobile outside broadcast unit (outdoor or indoor) to a business location for a live 2-3 hour show, including pre-event promotional ads, on-the-day live broadcast with prize giveaways, and a week of follow-on advertising.
• Cross-Platform Advertising Solutions Customised advertising campaigns sold to local businesses across radio, digital, and social media channels, including in-house creative design and copywriting services.
• Production Facilities In-house production services for advertisers, referenced under the station's Advertise menu alongside Outside Broadcasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tindle RadiominorOthersTindle Radio is referenced in podcast RSS feeds as the copyright holder for South East Radio content, indicating an ownership or licensing relationship with the Tindle Radio group of stations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• KCLR 96FM: Local radio station licensed to Carlow and Kilkenny, the neighbouring counties to South East Radio's Wexford footprint; offers an almost identical product mix (news, talk, sport, outside broadcasts, podcasts) and competes for the same South East Ireland advertiser base.
• Beat 102 103: Regional youth-skewed commercial radio station covering the South East of Ireland, including counties that overlap with South East Radio's broadcast area, competing for the same local ad budgets with a differentiated music-led format.
• Shannonside / Northern Sound: Group of local Irish radio stations broadcasting to the Shannon region and north-east midlands, with comparable format, local advertiser base, and outside broadcast/event monetisation as South East Radio.
• Midlands 103: Local radio broadcaster for the Irish Midlands (Laois, Offaly, Westmeath), running a comparable mix of news, talk, sport, and outside broadcasts for SMB advertisers; provides a useful regional peer benchmark for local Irish radio economics.
• Live 95: Limerick's local radio station offering news, sport, and talk programming supported by local advertising sales; shares the same private, local-broadcaster commercial model and competes in a similar mid-sized Irish regional market.
• WLR FM: Local commercial radio station serving Waterford city and county in Ireland's South East region, operating a similar music/news/talk format and selling local advertising to SMBs in an adjacent licensed area that directly competes for regional advertisers.

Broad incumbents

• Newstalk: National talk and news radio station licensed across Ireland and owned by Bauer Media Audio; competes for news/talk listeners and national/regional advertisers across South East Ireland's catchment.
• RTÉ Radio: Ireland's national public broadcaster operating RTÉ Radio 1, 2FM, Lyric FM, and RTÉ Raidió na Gaeltachta; competes for a portion of the local advertising and listener share across the South East while operating at vastly larger scale with public funding support.
• Bauer Media Audio Ireland: Owner of Today FM, Newstalk, and a portfolio of regional Irish radio brands; the dominant commercial radio group in Ireland and a key competitor for both ad budgets and on-air talent in the local market.

Regional players

• Radio Kerry: Local radio station serving County Kerry in Ireland's south-west; shares a near-identical community-radio operating model and local advertiser focus but serves a different geographic region, useful as a like-for-like regional benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/southeastradio
• Facebookfacebook.com/southeastradiowexford
• LinkedInlinkedin.com/company/south-east-radio
• Instagraminstagram.com/southeastradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South East Radio