Live95

What Live95 does

Live95 is a regional FM radio station headquartered at Radio House, Richmond Court, Dock Road, Limerick, Ireland, operating under the legal entity Treaty Radio Limited (company number 262232). The station broadcasts to Limerick City and County, reaching approximately 80,000 weekly adult listeners and an average of 10,000 listeners every quarter hour (JNLR/Ipsos 2026/1), with programming structured around a daily schedule including The Breakfast Show, Limerick Today, In The County with Trevor Anderson, Afternoons, Live Drive, and Hit Mix. Content spans local news, GAA and other sports commentary, traffic, weather, music, and community information, supported by a news team, sport team, and programming function. Beyond the linear broadcast, Live95 distributes through the Onic Player mobile app (iOS and Android), enabling live streaming, on-demand podcasts (including Onic Original branded series such as Say It With Pride, Are We There Yet? With Kathryn Thomas, and The Kinahans), and exclusive genre-spanning music channels, alongside talkSPORT Ireland sports content. The company is a subsidiary of Wireless Ireland, itself part of News Corp UK & Ireland, providing shared infrastructure and back-office support.

Live95's revenue model is advertising-driven, offering tailored 'On Air, Online, and On Street' packages that bundle on-air spots, sponsored segments, live reads, digital placements, and on-the-ground activations via the Live95 Shadows mobile promotions crew. Pricing is quote-based with no publicly disclosed rate card, and advertisers span local SMBs, regional enterprises, education, hospitality, sports venues, automotive, real estate, and non-profits. The station also derives revenue from show and segment sponsorships, competition prizes co-funded by partners, and digital inventory on Onic Player. Distribution is primarily through the FM broadcast channel, complemented by the global reach of the Onic Player app and online streaming at onicplayer.ie.

Go-to-market combines community-led engagement (competitions like 'Limerick Today's 10 to 1' and 'Where in Limerick', on-street activation, and live local sports commentary) with event-driven activity (the Limerick Greenway Wellbeing Series, Heritage Ireland giveaways, and local sponsorships). Key advertiser relationships show notable tenure — Limerick Racecourse has advertised before every race meeting since 2001 and Frank Hogan Motors has run campaigns for over 10 years — signaling advertiser retention, while the Urban Media agency sales partnership extends reach into agency-held accounts. The station's social footprint of approximately 90k Facebook, 44k Instagram, and 26k TikTok followers supports both listener engagement and advertiser proof-of-reach.

Name

Live95

Legal name

Treaty Radio Limited

Website

https://live95fm.ie

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Live95 is a Limerick-based FM radio station owned by Treaty Radio Limited (Wireless Ireland/News Corp UK & Ireland), serving Limerick City and County with approximately 80,000 weekly listeners through local news, sport, music, and community programming distributed via broadcast, the Onic Player app, and podcasts.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Radio advertising sales
• Audio streaming platform
• Music and news programming
• Podcast production

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The primary revenue stream is radio advertising, with tailored on-air, online, and street advertising campaigns targeting Limerick City and County. The station offers various advertising formats including on-air spots, sponsored segments, and live reads.
2. Sponsorship: Individual shows and segments are sponsored by local businesses. Competition prizes are also sponsored by partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Live95 is a regional commercial FM radio station broadcasting to Limerick City and County, delivering music mixes, local news, sports commentary, traffic updates, and entertainment programming to approximately 80,000 weekly adult listeners. The station monetizes its audience primarily through on-air, online, and on-street advertising packages sold to local businesses, supplemented by show sponsorships and digital distribution via the Onic Player streaming app and original podcast content.

Product overview

Live95 is a local radio station broadcasting to Limerick City and County with 80,000 weekly listeners. The core offering is the Live95 FM Radio Station, featuring live programming throughout the day including The Breakfast Show, Limerick Today, Afternoons, Live Drive, and Hit Mix. Digital distribution is handled through the Onic Player mobile platform, which provides live streaming, on-demand podcasts, exclusive music channels spanning decades and genres, and talkSPORT Ireland sports content. The station also operates a mobile promotions crew (Live95 Shadows) for on-the-ground brand activations and produces original podcast content distributed through Spotify, Apple Podcasts, and other platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Live95 FM Radio Station Limerick's local FM radio station broadcasting music mixes, news, GAA sports commentary, traffic updates, and entertainment programming across the day to 80,000 weekly adult listeners in Limerick City and County. Features flagship shows including The Breakfast Show, Limerick Today, Afternoons, and Live Drive.
• Onic Player App Mobile application for iOS and Android serving as the official digital home for Live95, enabling live streaming of radio content, access to on-demand podcasts, exclusive music channels spanning decades and genres, and talkSPORT Ireland sports coverage.
• Live95 Shadows Mobile Promotions Mobile promotions crew driving branded SUVs to provide on-street brand activation and event marketing services for advertisers across Limerick City and County, forming the 'On Street' component of Live95's integrated advertising offering.
• Live95 Podcasts Local podcast content from Live95 including show highlights, interviews, and specialized series available for streaming on Spotify, Apple Podcasts, and other podcast platforms.
• Onic Original Podcasts Exclusive podcast content produced by the ONIC network featuring Irish creators across True Crime, Comedy, Culture, and Pride categories. Includes titles such as Say It With Pride, Are We There Yet? With Kathryn Thomas, The Kinahans, The Stardust Tragedy, and Socially Awkward.
• talkSPORT Ireland Sports radio content and exclusive podcasts featuring live sports action and commentary, available through Onic Player and podcast platforms. Includes shows such as INSIDE: The Boys In Green, What The Ruck, The 45, and The 65.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Heritage IrelandminorGTM or Marketing Partner · 21 May 2026Partnership for Scattery Island visitor season giveaway - Live95 partnered with Heritage Ireland to offer listeners an overnight stay prize including ferry passes and OPW Heritage Card. Joint promotion to celebrate the island's reopening for the 2026 season.
• Limerick City & County CouncilcoreStrategic or Co-development Partner · 1 April 2025Joint partnership for Limerick Greenway Wellbeing Series - 5 events across Greenway Hubs (Barnagh, Abbeyfeale, Ardagh, Rathkeale, Newcastle West) from April to September 2025, promoting health and community connection.
• Limerick Mental Health AssociationcoreStrategic or Co-development Partner · 1 April 2025Partnership for Limerick Greenway Wellbeing Series - collaborating on mental health awareness through the event series with wellness sessions and mindfulness activities.
• Healthy Limerick/Sláintecare Healthy CommunitiesminorStrategic or Co-development Partner · 1 April 2025Partnership for Limerick Greenway Wellbeing Series - health promotion initiative supporting community wellbeing events.
• FlexitimeminorStrategic or Co-development Partner · 1 April 2025Partnership for Limerick Greenway Wellbeing Series - ticketing platform partner for event registration and booking.
• Cardio FlourishminorStrategic or Co-development Partner · 1 April 2025Partnership for Limerick Greenway Wellbeing Series - qualified PT Kevin Murphy designed the Hyrox-themed workout course for the final event.
• Limerick Sports PartnershipminorStrategic or Co-development Partner · 1 April 2025Partnership for Limerick Greenway Wellbeing Series - supporting fitness and sports activities across the event series.
• Clean Ireland RecyclingminorGTM or Marketing PartnerSponsorship of Limerick Today's '10 to 1' competition - Clean Ireland Recycling sponsors the weekly competition segment with promotional messaging about their waste collection services.
• Fitzgerald Skip HireminorGTM or Marketing PartnerSponsorship of 'In The County with Trevor Anderson' show - Fitzgerald Skip Hire sponsors the Saturday morning local issues program covering County Limerick.
• Urban MediacoreChannel Partner/ Reseller/ DistributorAgency sales partner for Live95 advertising - Urban Media handles agency sales inquiries (01-850 6587) as the designated agency sales partner for the station.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Midwest Radio: Regional radio broadcaster serving the west of Ireland with local news, sports, and music programming. Similar community-focused format targeting regional advertisers in Ireland.
• Tipp FM: County-level radio station serving Tipperary with local news, sports, and music programming. Same regional commercial radio model targeting local advertisers and community listeners.
• Q102: Dublin-based commercial radio station under Wireless Ireland/News Corp. Sister station with shared sales infrastructure, podcast content, and digital platform (Onic Player) integration.
• Spin South West: Regional commercial radio station serving the Munster region (including Limerick) with similar music, news, and sports programming. Direct competitor for both listeners and advertisers in the same geographic market.
• FM104: Sister station under Wireless Ireland/News Corp ownership serving the Dublin market. Same parent company, shared Onic Player platform, and comparable commercial radio format with music and entertainment focus.
• Radio Kerry: Regional radio station serving County Kerry with local news, sports, and music content. Comparable format and business model targeting county-level advertisers and community listeners.
• Clare FM: Local radio station serving County Clare with comparable music, news, and sports coverage. Adjacent geographic market with shared Munster audience overlap and similar local advertiser base.
• BEAT 102 103: Regional radio station serving southeast Ireland, also under Wireless Ireland/News Corp ownership. Shared content, sales partners, and digital distribution infrastructure with Live95.

Broad incumbents

• RTÉ Radio 1: Ireland's national public service broadcaster offering news, talk, and music programming. Competes for both listeners and advertiser attention as a larger incumbent with broader geographic reach and public funding.
• Today FM: National commercial radio station in Ireland with music and entertainment programming. Broader incumbent with national advertising reach and larger production budgets competing for shared advertiser budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Live95Limerick
• Facebookfacebook.com/Live95Wireless
• Instagraminstagram.com/live95limerick
• TikToktiktok.com/@live95limerick

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live95