Tom Hopkins International
Tom Hopkins International is a private sales training company founded in 1976 that delivers practical selling methodology through global seminars, online courses via Pillar.io, books on Amazon, and audiobooks, serving both B2B sales teams and individual professionals.
- Company typePrivate
- Founded1976
- HeadquartersNaples, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tom Hopkins International does
Tom Hopkins International is a private, founder-led sales training company established in 1976 and headquartered in Naples, Florida. The company sells practical, "how-to" selling strategies and tactics developed from founder Tom Hopkins' personal sales career, targeting both organizations seeking to train their sales forces and individual sales professionals seeking skill development. Secondary verticals include real estate and financial services, served through specialized books and continuing-education-approved courses.
The core technology is Tom Hopkins' proprietary sales methodology, delivered across four primary revenue streams: (1) in-person seminars, conventions, and global speaking engagements; (2) online courses via the Pillar.io-powered "Tom Hopkins Virtual Trainings" platform with Stripe payment processing; (3) published books sold through Amazon and audiobooks through Audible; and (4) audio content distributed via Apple Podcasts. Custom multi-year B2B training contracts complement the catalog for enterprise clients.
Go-to-market is hybrid and event-driven. The founder's personal brand anchors acquisition through social media (Facebook, Twitter/X, YouTube, LinkedIn, Instagram), third-party retail platforms (Amazon, Audible, Apple), and a global live-event circuit. Customer support and direct sales for custom enterprise engagements operate through contact form, email ([email protected]), and phone. The company employs 1–10 people, is bootstrapped with no disclosed funding or parent company, and is preparing a leadership transition to Taylor McCarthy as successor.
Tom Hopkins International firmographics
Firmographics- Name
- Tom Hopkins International
- Legal name
- Tom Hopkins
- Website
- https://tomhopkins.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tom Hopkins International is a private sales training company founded in 1976 that delivers practical selling methodology through global seminars, online courses via Pillar.io, books on Amazon, and audiobooks, serving both B2B sales teams and individual professionals.
- Ownership category
- akta.pro rank
Tom Hopkins International industry classification
Industry- Product category
- Sales Training and Professional Development
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industries
- Consultative Selling & Discovery (EDABABAC), Solution Selling & Value-Based Selling (EDABABAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where Tom Hopkins International is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tom Hopkins International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Seminars and Events: In-person training seminars and speaking engagements where Tom Hopkins personally trains sales professionals. Global events held around the world.
- Online Courses and Virtual Trainings: Online courses available through Tom Hopkins Virtual Trainings platform (Pillar.io), with Stripe payment processing. Some courses approved for continuing education credit hours.
- Published Books: Multiple books on sales and selling strategies sold through Amazon. Books include 'Mastering the Art of Selling Real Estate,' 'How to Master the Art of Selling Financial Services,' and 'How to Master the Art of Selling 2.'
- Audio Content: Audiobooks and audio content available through Audible and Apple podcasts/Audible platform. Includes 'The Highlights of the Perfect Sales Process' and original sales audio programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Training Engagement |
| Subscription | Monthly | Online Courses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Tom Hopkins International product offering
Product offeringCore offering
Tom Hopkins International provides sales training and professional development through a multi-format educational portfolio centered on founder Tom Hopkins' proprietary "how-to" selling methodology. Offerings include in-person seminars and global speaking engagements, online courses via the Pillar.io platform and Tom Hopkins Virtual Trainings, books sold on Amazon, audiobooks on Audible, and podcasts on Apple Music/Podcasts. The company also delivers custom B2B sales training programs for organizations seeking to develop their sales teams.
Product overview
Tom Hopkins International is a sales training company offering a multi-format educational portfolio centered around legendary sales trainer Tom Hopkins. The core offering consists of in-person seminars, conventions, and events (since 1976), supplemented by online courses delivered through the Pillar.io platform and Tom Hopkins Virtual Trainings. The company also provides published books (available on Amazon), audiobooks (on Audible), podcasts (on Apple Music), and live speaking engagements. Training focuses on practical how-to selling strategies across industries including real estate and financial services, with some courses approved for continuing education credits.
Differentiator
Problem solved
Functional benefit
Products and services
- Tom Hopkins Sales Training Courses Online and in-person sales training programs taught by Tom Hopkins covering practical how-to selling strategies and tactics across multiple industries, including real estate and financial services. Available through the Pillar.io platform and Tom Hopkins Virtual Trainings, with some courses approved for continuing education credit hours.
- Mastering the Art of Selling Real Estate Bestselling book by Tom Hopkins focused on sales techniques specific to the real estate industry, addressing property selling, client trust, and closing real estate transactions. Sold on Amazon and intended for real estate agents and brokers.
- The Highlights Of The Perfect Sales Process Audiobook version of Tom Hopkins' sales training content covering the perfect sales process methodology, available on Audible for individual sales professionals seeking audio-based learning.
- How To Master the Art of Selling Book by Tom Hopkins covering master selling techniques for financial services professionals, including financial advisors and insurance agents. Available on Amazon.
- How to Master the Art of Selling 2 Second volume in Tom Hopkins' bestselling series on mastering the art of selling, continuing the practical how-to selling strategies and tactics for sales professionals across industries. Available on Amazon.
- Tom Hopkins Live Events & Speaking In-person seminars, conventions, and events where Tom Hopkins personally speaks around the world, providing direct sales training to audiences and serving as the company's flagship live training offering since 1976.
- Tom Hopkins Sales Podcasts and Audio Content Audio content featuring Tom Hopkins' sales wisdom, strategies, and original sales audio programs available on the Apple Music and Apple Podcasts platforms for individual learners.
- Corporate / Enterprise Sales Training Engagements Custom B2B sales training engagements for organizations, companies, and sales teams seeking to develop their sales forces. Quoted on a contact basis with multi-year contract options available.
Quantifiable outcome
- Over five million sales professionals trained since 1976
- +1 more outcomes
Companies that use Tom Hopkins International
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Tom Hopkins International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tom Hopkins International partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Tom Hopkins International competitors and assessment
Company assessmentBroad incumbents
- Wilson Learning: Wilson Learning is a global sales and leadership development company offering research-based training programs, content, and consulting to large enterprises. Comparable to Tom Hopkins in serving corporate sales training needs but as a broader, institutional incumbent.
- Richardson Sales Performance: Richardson Sales Performance is a long-established B2B sales training and consulting firm offering curriculum-based training, workshops, and enablement content for enterprises. Comparable to Tom Hopkins in serving corporate sales training buyers but operates at a much larger institutional scale.
- FranklinCovey (Sales Practice): FranklinCovey provides corporate training, books, and content across sales, leadership, and productivity, with a large certified-facilitator network. Comparable to Tom Hopkins in books-plus-training monetization and franchise-style distribution to enterprises.
Direct peers
- Brian Tracy International: Brian Tracy International provides sales, leadership, and personal development training via books, audio programs, online courses, and seminars. Directly comparable as a personal-brand-led sales training company monetizing evergreen content and live events.
- Grant Cardone Enterprises: Grant Cardone Enterprises sells sales training programs, online courses, books, and events under the founder's personal brand. Comparable to Tom Hopkins International in target audience (sales professionals), multi-format monetization (books, courses, events), and personal-brand-driven marketing.
- Sandler Training: Sandler Training is a global sales training and consulting franchise offering methodology-based sales training, coaching, and corporate B2B programs. Directly comparable to Tom Hopkins International in target customer (sales teams), delivery format (seminars, courses, books), and proprietary training methodology.
- Dale Carnegie Training: Dale Carnegie Training offers long-established corporate training in sales, leadership, and communication with books, seminars, and certified-trainer networks. Comparable to Tom Hopkins International as a founder-driven legacy brand selling methodology-driven sales and professional development training globally.
- Zig Ziglar Corporation: Zig Ziglar Corporation is a long-running sales and motivational training company founded on its namesake founder's methodology, offering seminars, books, and corporate programs. Highly comparable to Tom Hopkins as a legacy personal-brand sales trainer.
Others
- Chally Group: Chally Group provides data-driven sales effectiveness research, assessments, and training programs for B2B sales organizations. Comparable as an enterprise sales training provider but differentiated by a research-and-assessment-led approach versus Tom Hopkins' experiential methodology.
Emerging players
- Jeb Blount (Sales Gravy): Sales Gravy, led by Jeb Blount, offers sales training, books, podcasts, and online courses targeted at modern B2B sales professionals. Comparable as a personal-brand sales training business but oriented to more contemporary, digital-first buyers than Tom Hopkins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tom Hopkins International social profiles
Digital presenceTom Hopkins International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tom Hopkins International leadership team
Management profileNumber of profiles
Profiles2 records
Tom Hopkins International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tom Hopkins International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tom Hopkins International
What does Tom Hopkins International do?
Tom Hopkins International provides sales training and professional development through a multi-format educational portfolio centered on founder Tom Hopkins' proprietary "how-to" selling methodology. Offerings include in-person seminars and global speaking engagements, online courses via the Pillar.io platform and Tom Hopkins Virtual Trainings, books sold on Amazon, audiobooks on Audible, and podcasts on Apple Music/Podcasts. The company also delivers custom B2B sales training programs for organizations seeking to develop their sales teams.
Is Tom Hopkins International a public or private company?
Tom Hopkins International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tom Hopkins International founded?
Tom Hopkins International was founded in 1976. It employs 1 to 10 people.
Where is Tom Hopkins International based?
Tom Hopkins International is headquartered in Naples, United States, in the North America region.
How does Tom Hopkins International make money?
Four revenue lines are on record. Seminars and Events are the primary driver. The others are online Courses and Virtual Trainings, published Books and audio Content.
Who are Tom Hopkins International's main competitors?
Broad incumbents on record are Wilson Learning, Richardson Sales Performance and FranklinCovey (Sales Practice). Direct peers are Brian Tracy International, Grant Cardone Enterprises, Sandler Training, Dale Carnegie Training and Zig Ziglar Corporation. Chally Group is listed as an others. Jeb Blount (Sales Gravy) is listed as an emerging player.
Does Tom Hopkins International have an API?
No public API is recorded for Tom Hopkins International.
What industry is Tom Hopkins International in?
Tom Hopkins International's product category is Sales Training and Professional Development. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 611430 and its SIC code is 8200.