Plantforce.dk

What Plantforce.dk does

Plantforce.dk is a Danish-language direct-to-consumer e-commerce storefront that retails organic, plant-based dietary supplements and sports nutrition products to health-conscious consumers in Denmark. The storefront is operated under the Plent.nl multi-brand platform (Plent.nl is the parent legal entity), which also runs country-specific sites in the Netherlands (Plantforce.nl, Plent.nl), Belgium (Plantforce.be, Plent.be), Germany (Plentbased.de, Plantforce.de), Denmark (Plent.dk), and an English-language site (PlentBased.com).

The product catalog centers on two pillars: (1) vegan protein powders, including the proprietary "Synergy Protein" blend (available in Vanilla, Natural, Berry, Chocolate) and a Bio-certified Rice Protein, and (2) general supplements covering vitamins and minerals, algae and greens (chlorella, spirulina), algae-derived Vegan Omega-3 (EPA & DHA), Vegan Magnesium, and specialty items such as Pure Marine Collagen and Green Pasture fermented cod liver/butter oil capsules. Several third-party brands are stocked alongside proprietary SKUs (e.g., Algomed chlorella from Germany). The core technology is formulation — combining plant protein sources for a complete amino acid profile, and algae-based extraction for vegan omega-3 — rather than any software or AI platform.

The business model is straightforward DTC e-commerce: one-time unit purchases priced in euros (€23.70–€134.85 per SKU), with bundle promotions (3+1 free), Black Friday discounts, free shipping thresholds, a loyalty rewards-points program, and Postpay as a payment option. Customer support is delivered via phone, WhatsApp, email, and live chat. The company has no disclosed funding, no institutional investors, and reports headcount of 1–10, indicating a small, founder-led operation under the broader Plent.nl platform umbrella.

Name

Plantforce.dk

Legal name

Plent.nl

Website

https://rawfood.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plantforce.dk is a Danish direct-to-consumer e-commerce retailer of plant-based dietary supplements and vegan sports nutrition, serving health-conscious and vegan consumers in Denmark under the multi-market Plent.nl platform.

Ownership category

akta.pro rank

Product category

Plant-Based Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH)

Keywords

• Vegan dietary supplements
• Plant-based protein powder
• Sports nutrition supplements
• Organic nutritional supplements
• Vegan omega-3 capsules

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for supplements and sports nutrition products sold directly through their e-commerce platform. Customers purchase individual products or bundle deals at various price points ranging from €23.70 to €134.85 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Plantforce.dk is an online retailer selling organic, plant-based dietary supplements and sports nutrition products directly to consumers through its e-commerce storefront. The range includes vegan protein powders (Synergy Protein blend, Bio Rice Protein), vitamins and minerals, algae and green superfoods (chlorella, spirulina), algae-based Vegan Omega-3 (EPA & DHA), vegan magnesium, marine collagen with Vitamin C, and fermented cod liver oil. Products are sold in single units or bundles with promotional discounts to health-conscious, vegan and fitness-focused consumers in Denmark and broader Western Europe.

Product overview

Plantforce.dk is a Danish e-commerce platform selling high-quality plant-based sports nutrition and dietary supplements. The product portfolio centers on two main categories: vegan protein products (Synergy Protein and Rice Protein) and general supplements (vitamins & minerals, algae & greens, omega-3, magnesium, collagen, and specialty items). Products are sold directly through the website with bundle deals and promotional pricing available.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy Protein: Plant-based protein blend available in vanilla, chocolate, berry, and natural flavors.
• Plantforce Rice Protein
• Plantforce Omega 3 (Vegan)

Products and services

• Plantforce Synergy Protein

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Foodspring: European DTC sports nutrition brand with a strong vegan/plant-based protein offering. Targets the same health-conscious, fitness-oriented consumer segment as Plantforce.dk and competes on similar premium positioning.
• Bulk Powders: UK-origin DTC sports nutrition retailer offering vegan protein, vitamins, and supplements at competitive price points. Direct competitor on product range and online-only GTM.
• Vivo Life: Plant-based sports nutrition brand (vegan protein, supplements, superfoods) sold DTC, with comparable product mix and clean-label, sustainability-led brand positioning to Plantforce.dk.
• Orgain: Plant-based protein and nutritional supplement brand sold online and via retail. Overlaps with Plantforce.dk on plant-based protein powder and clean-label positioning.
• Myprotein: Large UK-based sports nutrition and plant-based protein brand selling directly to consumers across Europe. Highly comparable to Plantforce.dk on core SKUs (vegan protein, supplements) and DTC e-commerce model, but at vastly greater scale.
• Vega (Turtle Beach/Convatec-discontinued brand): Plant-based nutrition brand historically known for vegan protein powders and supplements. Comparable product portfolio and target consumer (vegan/plant-based lifestyle adopters).

Emerging players

• Form Nutrition: Premium plant-based sports nutrition brand operating in Europe with a science-backed, sustainability-led brand story. Comparable curated product line and DTC focus, though smaller scale.

Broad incumbents

• NOW Foods: Large established supplement brand with broad assortment including vitamins, minerals, and specialty supplements. Comparable product categories but operates at much larger scale and broader distribution.
• Garden of Life: Major plant-based and organic supplement brand (sports nutrition, vitamins, probiotics). Comparable on plant-based/clean-label positioning, but distributed more broadly through retail than Plantforce.dk.

Others

• PlentBeautyCare: Sister brand of Plantforce.dk under parent Plent.nl, focused on beauty supplements. Comparable because they share infrastructure, customer base overlaps, and offer cross-sell potential, though the product category differs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/plantforce.dk
• LinkedInlinkedin.com/company/rawfood-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantforce.dk