What Radius does

Radius Insights (formerly Radius Global Market Research) is a private, PE-backed B2B market research consultancy headquartered in New York that delivers custom brand growth and strategic insights to enterprise clients. The firm serves 350+ leading brands across at least 12 verticals including Technology, Financial Services, Consumer Packaged Goods, Healthcare, Automotive, Retail, Media & Entertainment, Personal Care, Food & Beverage, Consumer Durables, Utilities & Energy, and Education. Its core product is the Brand Growth Navigator framework, which integrates quantitative data science (surveys, choice-based conjoint, segmentation, MaxDiff, regression) with immersive qualitative techniques (immersion excursions, retail live, VR/AR, bulletin boards, ideation labs). The portfolio is organized into specialized sub-brands (Radius Tech, Radius Financial, Radius Auto, Radius Personal Care, Radius Food & Beverage, Radius Healthcare) and includes acquired capabilities from Strive Insight (now Radius EMEA), 7th Sense, Illuminas North America, and One Strategy Studio.

The company operates through enterprise field sales and account management, targeting Fortune 500 companies with custom, scope-based professional services engagements; pricing is quote-based and not publicly disclosed. Revenue mechanics rely on project fees determined by methodology complexity, geographic reach, and sample sizes, supported by operational scale of 1,000+ projects, 1M+ quantitative surveys, and 3,000+ qualitative sessions annually across 60+ countries. Distribution runs through 17 offices spanning North America, EMEA, APAC, and LATAM, with delivery capabilities in India (5 offices) and Argentina (2 offices). Underlying technical components include the proprietary Innovation Sprint™ methodology, Looking Glass™ activation sessions, American Innovation Index™ benchmark (covering ~200 U.S. brands), ConnectLive™ voice-activated insights, and MaxShare™/MaxVal™/MaxMindset™ frameworks, plus an emerging AI Studio layer acquired through One Strategy Studio that compresses delivery timelines from weeks to hours.

The business is privately held under Star Mountain Capital, which backs an active acquisition strategy (four acquisitions completed between January 2024 and February 2026). The company achieved ISO 20252:2019 certification in late 2025 and operates with an expanded executive team led by CEO Rob Wengel (appointed June 2025), with additional board oversight from former P&G executive Michael Lancor and consumer insights expert Ed Keller. Founded per firmographic record in 1960 (with one source referencing 1995 as a milestone year), the firm currently employs 51-100 people per firmographic data.

Name

Radius

Legal name

Radius GMR, LLC

Website

https://radiusinsights.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Radius Insights is a PE-backed B2B market research consultancy that delivers custom brand growth insights and strategic research to 350+ enterprise clients across 12 verticals, combining data science, immersive qualitative methods, and an emerging AI-first capability layer.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

Keywords

• Market research services
• Consumer insights
• Brand strategy research
• Customer experience research
• Data analytics consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Market Research Services: Radius Insights generates revenue through custom market research and strategic insights services delivered to enterprise clients. Projects are tailored to specific brand growth challenges and delivered through a combination of qualitative and quantitative methodologies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Radius Insights is a full-service B2B market research consultancy delivering custom research and strategic insights to enterprise brand teams. Its core offering combines quantitative data science with qualitative immersive techniques, organized around the proprietary Brand Growth Navigator framework, to help global brands identify growth opportunities, optimize products and pricing, build brand equity, and activate customer-driven strategies. Projects are tailored by industry (Technology, Financial Services, CPG, Auto, Healthcare, Personal Care, Food & Beverage, Retail, Media, Utilities, Education) and delivered through dedicated divisions including Radius Tech, Radius Financial, Radius Auto, and Radius EMEA.

Product overview

Radius Insights is a full-service market research consultancy operating as a unified platform of specialized services organized around the Brand Growth Navigator framework. The core offering consists of research services including Data Science, Immersive Techniques, Brand Building, Market Landscape, Customer Experience, Customer Journey, Communications Research, Optimization Research, Innovation Research, and Targeting Strategy. The portfolio includes specialized divisions: Radius Tech (technology-focused insights), Radius Financial, Radius Auto, and Radius Personal Care. The company also acquired One Strategy Studio (AI-first strategic insights) and operates Radius EMEA following acquisitions of Strive Insight, 7th Sense, and Illuminas North America. The integrated approach combines human expertise with AI capabilities to deliver rapid strategic guidance.

Differentiator

Problem solved

Functional benefit

Brands

• Radius Tech: Technology-focused research and insights division built for the speed, complexity, and ambition of today's technology brands.
• Radius Financial
• Radius EMEA
• American Innovation Index™
• Innovation Sprint™

Products and services

• Brand Growth Navigator Strategic insights framework that identifies where to center brand efforts today, builds on past knowledge, and determines the right path forward for holistic, customer-driven brand growth. Sold to enterprise brand teams.
• Data Science Services Advanced analytics and research methodologies including choice-based approaches, custom conjoint models, segmentation studies, MaxDiff, and optimization tools to drive strategic brand decisions for enterprise clients.
• Immersive Techniques Qualitative research methods including immersion excursions, retail live, shopumentary, ideation lab, virtual reality, augmented reality, quick chats, bulletin boards, and rapid reels for deep customer insights.
• Brand Building Research Research to evaluate brand equity, monitor brand perception, design brand tracking studies, and create activation strategies for long-term brand health and growth.
• Market Landscape Research Comprehensive market analysis to identify threats and opportunities, competitive dynamics, emerging trends, and market size for strategic action planning.
• Customer Experience Research CX tracking tools and action frameworks to monitor customer preferences, optimize omnichannel experiences, and create actionable strategies for customer satisfaction and loyalty.
• Customer Journey Research Blends qualitative and quantitative research to map customer decision pathways, identify touchpoints, and design activation strategies that build trust and foster loyalty.
• Communications Research Develops comprehensive communication plans through consumer insights, message testing, and data validation to align brand messaging with audience needs and enhance engagement.
• Optimization Research Refines product and service offerings based on market drivers and customer preferences to optimize pricing, product portfolio, and go-to-market readiness.
• Innovation Research Strategies Innovation mindset research including the Innovation Sprint methodology for rapid prototyping, idea generation, and new product development support.
• Targeting Strategy Segmentation research to identify customer segments, build profiles, and develop activation plans for reaching targets on an emotional level.
• Radius Tech Technology-focused research division built for tech brands with specialists designing custom approaches for product strategy, messaging, brand strength, and go-to-market success. Includes the National Technology Readiness Survey (NTRS).
• One Strategy Studio AI-first strategic insights and innovation agency integrated within Radius Insights. Features AI Studio virtual team combined with human strategists to deliver rapid strategic guidance in hours/days vs weeks/months. Over 250 projects completed for 60+ global brands.
• Radius Financial Specialized insights for banks, insurance, investment, and fintech organizations with strategic specialties in brand planning, market positioning, pricing, segmentation, and customer satisfaction.
• Radius Auto Auto industry research covering idea generation, positioning, service optimization, sales performance, pricing, and customer journey for global automotive brands such as Ford, Toyota, and Goodyear.
• Radius Personal Care Personal care industry research with sophisticated segmentation techniques, positioning analysis, and customer journey approaches for beauty, eye care, and nutritionals brands.
• Radius Food & Beverage Food and beverage category research including market perception, segmentation, brand extension, pricing optimization, and new product evaluation for brands like Coca-Cola and Nestlé.
• Radius Healthcare Healthcare and pharmaceutical research covering physician and patient needs, brand equity, market landscape, messaging strategies, and product functionality for manufacturers such as CVS Health.

Quantifiable outcome

• 1,000+ projects completed annually using immersive techniques and data science
• +5 more outcomes

Named customers20 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• One Strategy StudiocoreStrategic or Co-development Partner · 1 February 2026One Strategy Studio, an AI-first strategic insights and innovation agency founded in 2023, was acquired by Radius Insights. The acquisition enhances Radius's AI capabilities and global scale, integrating One Strategy Studio's AI Studio virtual team with Radius's human strategists to deliver projects faster.
• Illuminas North AmericacoreStrategic or Co-development Partner · 1 January 2025Acquired in January 2025, Illuminas brings expertise in technology and financial services sectors, strengthening Radius's capabilities across B2B and consumer markets.
• 7th SensecoreStrategic or Co-development Partner · 1 December 2024Radius acquired 7th Sense in December 2024, integrating their focus on intuitive, sense-based consumer research to support Radius's insights-driven approach.
• Strive Insight LimitedcoreStrategic or Co-development Partner · 1 January 2024Acquired in January 2024, Strive Insight brought enhanced capabilities to Radius's growing global client base before rebranding as Radius EMEA in June 2025.

Scale indicators12 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• GfK (now part of NIQ): Historically a top-five global market research group with strength in consumer goods, retail, and technology insights. After integration with NielsenIQ, GfK's legacy research offerings directly compete with Radius in consumer durables, tech, and retail research engagements.

Direct peers

• Mintel: Global market research firm focused on consumer packaged goods, beauty, food and drink, and consumer lifestyles. Mintel's syndicated and custom research overlaps with Radius in CPG and personal care verticals and competes for the same brand and innovation insights budgets.
• Toluna: Global digital market research panel and consumer insights firm offering DIY and full-service research. Comparable to Radius as a B2B research provider serving enterprise brand and CPG teams with qualitative, quantitative, and concept-testing capabilities.
• The Harris Poll: Long-established US-based consumer insights and brand research firm serving Fortune 500 enterprises with custom research, brand equity tracking, and advisory — competing directly for brand and corporate insights engagements with Radius's Radius Tech, Radius Financial, and core insights teams.
• Circana (formerly The NPD Group + IRI): Major consumer insights firm formed by the merger of IRI and NPD, focused on point-of-sale data, market measurement, and consumer insights. Comparable to Radius across CPG, retail, and tech verticals, particularly for analytics-heavy and panel-driven projects.
• Ipsos: One of the world's largest global market research and consumer insights firms, headquartered in Paris and publicly listed. Ipsos competes directly with Radius Insights in custom brand research, customer experience, and innovation/forecasting across the same Fortune 500 verticals (CPG, financial services, tech, healthcare, auto).
• NielsenIQ: Global consumer intelligence firm providing retail measurement, consumer panels, and insights to CPG, retail, and media clients. A direct competitor to Radius in delivering large-scale enterprise market research and consumer insights programs.
• Kantar: Global insights consultancy best known for brand equity tracking, advertising effectiveness, and consumer panel research. Kantar overlaps directly with Radius across brand building, customer insights, and innovation research for large enterprise clients in CPG, retail, and tech.

Emerging players

• Prolific: Tech-enabled research participant platform that competes for online quantitative and qualitative research budgets. As an emerging AI-aware participant network, Prolific represents the newer category of research platforms that threaten traditional full-service research firms like Radius.
• Material (formerly Materialise Strategies): US-based research, insights, and design consultancy serving enterprise clients with experience research and product/brand strategy. Comparable to Radius in competing for tech, CPG, and healthcare insights engagements with a more design-led and emerging methodology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/radius-global-market-research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radius