Tinazzi
Tinazzi is a family-owned Italian wine producer founded in 1968, operating across Veneto, Puglia and Tuscany through five estates, multi-brand portfolios (Ca' de' Rocchi, Cantine San Giorgio, Tinazzi Generation, Tinazzi Premium), a Wine Shop, agriturismo network, and B2B export distribution since 1984.
- Company typePrivate
- Founded1968
- HeadquartersVerona, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tinazzi does
Tinazzi is a privately-held, family-owned Italian wine producer founded in 1968 in Cavaion Veronese (Veneto) by the Tinazzi family as 'Tinazzi Eugenio & Figli'. The group operates across three Italian wine regions — Veneto (Lazise, Bardolino, Sant'Ambrogio di Valpolicella, Custoza, Cavaion Veronese), Puglia (Faggiano/Taranto, Salento) and Tuscany (Greve in Chianti) — through five wholly-owned wine estates (Tenuta Valleselle, Poderi Campopian, Cascina Montelupo, Tenuta Pian del Gallo, Feudo Croce) and two operating subsidiaries (San Giorgio S.r.l. for Puglia production; Società Agricola Campopian di Francesca Tinazzi for the Valpolicella estate and hospitality). Its portfolio is structured across multiple tiers: flagship Tinazzi brands Ca' de' Rocchi (Veronese tradition) and Cantine San Giorgio (Apulian tradition); the Tinazzi Generation Iconic Collection (A50 Amarone, G77 Valpolicella Ripasso, F79 Primitivo di Manduria, personally signed by Andrea, Giorgio and Francesca Tinazzi); the Tinazzi Premium line; organic Tinazzi BIO labels; and limited-edition numbered estate bottlings.
The group's underlying technology combines a modern vinification platform — including the new Cantine San Giorgio headquarters completed in 2020 with cutting-edge production systems and a proprietary Air Mixing system — with a research-driven 'Yeasts and Terroir' program conducted with Startogen and StarFinn (University of Basilicata spinoff), which isolates and deposits native Corvina and Primitivo yeast strains in a biological bank under Tinazzi's name. Operational sustainability is formalized through the Tinazzi (R)Evolution program, five consecutive annual Sustainability Reports (2021–2025), annual renewals of ISO 9001, ISO 22005, BRC and IFS certifications, and an in-progress lightweight 'Prince' 550 g bottle program (over 200,000 units expected to be replaced in 2024).
Tinazzi's revenue model is a hybrid: B2B export distribution since 1984 to international importers and HoReCa accounts (sold at Vinitaly, ProWein, London Wine Fair, Vinexpo Asia Singapore), direct-to-consumer via the owned Lazise Wine Shop and online storefront, agriturismo/hospitality stays across four properties (Valpolicella, Chianti, Lake Garda, Masseria in Puglia), wine-tourism experiences (tastings, cooking classes, weddings and corporate events), and a B2B corporate/gifting enquiry channel. Pricing is uniformly quote-based via contact forms rather than publicly listed. The customer base spans Italian and international private consumers, international wholesale buyers, hospitality travellers, wine tourists and corporate buyers, with three generations of the Tinazzi family actively involved in operations.
Tinazzi firmographics
Firmographics- Name
- Tinazzi
- Legal name
- TINAZZI S.r.l.
- Website
- https://tinazzi.it
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tinazzi is a family-owned Italian wine producer founded in 1968, operating across Veneto, Puglia and Tuscany through five estates, multi-brand portfolios (Ca' de' Rocchi, Cantine San Giorgio, Tinazzi Generation, Tinazzi Premium), a Wine Shop, agriturismo network, and B2B export distribution since 1984.
- Ownership category
- akta.pro rank
Where Tinazzi is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Tinazzi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Wine production and sales: Core revenue from producing and selling wines across multiple brands — Ca' de' Rocchi, Cantine San Giorgio, Tinazzi Generation, Tinazzi Premium, and Wine Estates (Poderi Campopian, Cascina Montelupo, Tenuta Valleselle, Tenuta Pian del Gallo, Feudo Croce). Sold through the company's own Wine Shop, distributors and international trade fairs.
- Direct-to-consumer Wine Shop (Lazise): Tinazzi operates its own physical Wine Shop at Via delle Torbiere 13, 37017 Lazise (Verona), open Mon–Fri 8:30–12:30 / 13:30–17:30, with [email protected] contact channel. Drives direct retail revenue.
- Agriturismo / hospitality stays: Bookable stays and experiences at four rural properties: Agriturismo in Valpolicella (Poderi Campopian), Agriturismo in Chianti (Tenuta Pian del Gallo), Agritourism on Lake Garda (Cascina Montelupo), Masseria in Puglia. Managed by Società Agricola Campopian di Francesca Tinazzi (Company Number VR 403809; VAT 04229540234).
- Wine tourism experiences and events: Wine tastings at Lazise HQ, cooking classes at Tenuta Valleselle in Bardolino, and event venues for weddings/corporate events across Veneto, Puglia and Tuscany. Sold through 'Prenota la tua Tinazzi Experience' bookings.
- International export / wholesale distribution: Exports to international markets since 1984, sold via distributors and through participation in ProWein, London Wine Fair, Vinexpo Asia Singapore and Vinitaly. Customer B2B processing data references shipping, customs, factoring and credit-institute partners typical of an export-driven wine business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wine Shop retail — not publicly priced, quote-based via [email protected] |
| Other | Pay-as-you-go | Direct purchase / quote-based wine sales |
| Other | Pay-as-you-go | Agriturismo bookings (Valpolicella / Chianti / Lake Garda / Puglia) — nightly rates not disclosed |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Tinazzi product offering
Product offeringCore offering
Tinazzi is an Italian family-owned wine producer that farms vineyards and produces, ages, bottles and sells wines across Veneto, Puglia and Tuscany under multiple brand lines (Ca' de' Rocchi, Cantine San Giorgio, Tinazzi Generation, Tinazzi Premium) and five wine estates (Poderi Campopian, Cascina Montelupo, Tenuta Valleselle, Tenuta Pian del Gallo, Feudo Croce). It also operates an on-site Wine Shop at its Lazise headquarters, agriturismo properties and wine tourism experiences.
Product overview
Tinazzi is an Italian family-owned wine producer with over 50 years of history (founded 1968 in Cavaion Veronese) operating a multi-brand portfolio across Veneto, Puglia, and Tuscany. The offering is a brand-and-estate portfolio architecture (not a unified software platform) built around three main product pillars: (1) The Tinazzi Brands — Ca' de' Rocchi (Veronese tradition) and Cantine San Giorgio (Apulian tradition); (2) Tinazzi Generation — the Iconic Collection (A50 Amarone, G77 Valpolicella Ripasso, F79 Primitivo di Manduria), personally signed wines by Andrea, Giorgio, and Francesca Tinazzi; (3) Tinazzi Premium — the curated Premium line spanning Passito Bianco del Veneto, Salvego, Esperienza, Tiranno, Torreserro, and Opera N°3. The portfolio is completed by five wine estates (Poderi Campopian, Cascina Montelupo, Tenuta Valleselle, Tenuta Pian del Gallo, Feudo Croce) producing limited-edition numbered bottles, plus Tinazzi Hospitality (agriturismo network), Tinazzi Italian Experience (wine tourism with tastings, cooking classes, event venues), the Wine Shop in Lazise, and the Tinazzi (R)Evolution sustainability program.
Differentiator
Problem solved
Functional benefit
Brands
- Ca' de' Rocchi: Wine line honoring the Tinazzi family's roots and their old home in Cavaion Veronese; covers Veneto wines including Amarone della Valpolicella, Lugana, Bardolino, Chiaretto, Soave, Valpolicella Ripasso.
- Cantine San Giorgio
- Tinazzi Generation
- Tinazzi Premium
- Feudo Croce
- Tinazzi BIO
Products and services
- Ca' de' Rocchi wine line Wine brand line honoring the Tinazzi family's roots in Cavaion Veronese; covers Veronese wines including Amarone della Valpolicella DOCG (La Bastìca), Chiaretto di Bardolino DOP (Campo delle Rose), Lugana, Custoza and others, targeting domestic and international wine consumers.
- Cantine San Giorgio wine line Puglia-based wine collection embodying classic Apulian wine tradition, including Imperio LXXIV (Primitivo di Manduria DOP), Prine, Kleio, Sentieri Infiniti and Furèse, produced at the new San Giorgio winery completed in 2020; targets domestic and international wine consumers and B2B distributors.
- Tinazzi Generation Iconic Collection (A50, G77, F79) Premium Iconic Collection personally signed by Andrea, Giorgio and Francesca Tinazzi: A50 Amarone della Valpolicella DOCG Classico Riserva, G77 Valpolicella Ripasso DOP Superiore and F79 Primitivo di Manduria DOP; names formed from family initials and birth years.
- Tinazzi Premium wine line Curated Premium line combining Veneto and Puglia, including Passito Bianco del Veneto IGP, Salvego (Rosso Verona IGP), Esperienza (Rosso Puglia IGP), Tiranno (Malvasia Nera Salento IGP), Torreserro (IGP Passito) and Opera N°3.
- Poderi Campopian (Valpolicella wine estate) Wine estate in Sant'Ambrogio di Valpolicella producing limited-edition numbered Valpolicella wines (Marziale - Amarone della Valpolicella, Reguso - Valpolicella Classico, Lunante - Valpolicella Ripasso) for collectors and premium wine consumers.
- Cascina Montelupo (Lake Garda wine estate) Wine estate near Lake Garda producing Lupo nero (Rosso Verona), Lupo bianco (Bianco Verona) and Lupo Zero (Traditional Method Zero Dosage) sparkling wine for domestic and international wine consumers.
- Tenuta Valleselle (Bardolino wine estate) Tinazzi family estate in Bardolino producing Bardolino DOC, Chiaretto di Bardolino DOC, Pinot Grigio delle Venezie DOC, Corvina and Soave Classico 'Pastel' wines.
- Tenuta Pian del Gallo (Chianti Classico wine estate) 5.5-hectare organic estate in Greve in Chianti (Florence) producing Chianti Classico Riserva DOCG, Chianti Classico DOCG and Contessa Eletta (Merlot Toscana), plus olive oil DOP; ICEA-certified organic.
- Feudo Croce (Puglia wine estate) Puglia wine estate in Salento producing Cavallere (Chardonnay Puglia), Cassegnano (Merlot), Croce (Primitivo di Manduria DOC) and the multi-award-winning Imperio LXXIV.
- Tinazzi Wine Shop (Lazise) Owned physical retail wine shop at Tinazzi HQ in Lazise (Verona) selling Tinazzi wines directly to consumers, supported by an online storefront on tinazzi.it.
- Tinazzi Italian Experience (wine tourism) Enotourism experience offering wine tastings at the Lazise headquarters, cooking classes at Tenuta Valleselle in Bardolino, and event venues for weddings and corporate events across Veneto, Puglia and Tuscany estates.
- Tinazzi Hospitality (agriturismo network) Network of four bookable agriturismo (farmstay) properties: Agriturismo in Valpolicella (Poderi Campopian), Agriturismo in Chianti (Tenuta Pian del Gallo), Agriturismo on Lake Garda (Cascina Montelupo) and Masseria in Puglia, operated by Società Agricola Campopian di Francesca Tinazzi.
Quantifiable outcome
- Over 200,000 lightweight bottles planned for replacement in 2024 (1,200 g → 550 g)
- +3 more outcomes
Companies that use Tinazzi
Customer profileSegments5 records
Ideal customer profiles4 records
Tinazzi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tinazzi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Jonian Dolphin ConservationcoreCantine San Giorgio (Tinazzi group's Puglia winery) partners with Jonian Dolphin Conservation, a Taranto-based NGO protecting dolphins in the Gulf of Taranto. In June 2026 they jointly presented the 'Ambassador Confindustria 2026' project in Rome, and the winery has symbolically 'adopted' a dolphin named 'Surf' since 2021.
- Fraglia Vela MalcesineminorTinazzi sponsors Fraglia Vela Malcesine, the historic sailing club on Lake Garda. The 2026 partnership was promoted via a dedicated blog post (15/01/2026), including a team-building experience at Fraglia Vela Malcesine (22/09/2025). The partnership ties the Tinazzi brand to premium Lake Garda sailing and lifestyle audiences.
- ProWein (Messe Düsseldorf)coreTinazzi participated in ProWein 2025 in Düsseldorf (Hall 15 – B68), reinforcing its international presence and B2B distribution pipeline. Tinazzi also attends London Wine Fair and Vinexpo Asia Singapore in 2025.
- WineMecoreTinazzi and WineMe co-promote wine culture by launching the first WSET Level 1 course on Lake Garda (announced 23/05/2025; first course held Lazise 27/05/2026). The partnership extends Tinazzi's educational and wine-tourism offering to structured wine certifications.
- Re-Candle bottle (Lombardy candle maker)minorTinazzi collaborated with Re-candle bottle (a small Lombardy company founded in 2019) for its 2022 Christmas corporate gift: a 100% soy candle crafted by recycling Ripasso di Valpolicella DOP 'Monterè' gold-label bottles. Sustainability-themed co-branded initiative.
- Vinitaly (Veronafiere)coreTinazzi has exhibited at Vinitaly in Verona for more than 40 years. In 2022 the group was at Hall 4 Stand B8 presenting Veneto and Puglia wines including the Tinazzi BIO line and award-winning labels such as Aureum Acinum, Diodoro, Imperio, La Bastia, Monterè and the rosé range.
- Equalitas (Italian wine sustainability standard)coreCantina San Giorgio obtained Equalitas sustainability certification in 2022, committing to environmental, social and economic sustainability KPIs (biodiversity, CO2 footprint, worker welfare, packaging, communication) under the Equalitas standard for the Italian wine industry.
- Vanessa Lorenzetti / La Sanamente Cucina NaturaleminorRecipe content collaboration: chef Vanessa Lorenzetti of La Sanamente Cucina Naturale develops plant-based recipes paired with Tinazzi organic wines (Pìtaro Corvina Verona IGP and Furèse Malvasia Bianca Puglia IGP), featured on the Tinazzi blog and Italian/English/German markets.
- Circolo Nautico BrenzoneminorMulti-year Tinazzi partnership with Circolo Nautico Brenzone on Lake Garda. Tinazzi provided wines as prizes for two international regattas (2021) and the partnership was renewed in May 2021 ('Wine&Sailing' events). The collaboration supports brand visibility in the local sailing community.
- Casa Don Bosco Dab / Bottega Tettoia PinardiminorTinazzi donates retired wine barrels to the 'Bottega Tettoia Pinardi' workshop run by Casa Don Bosco Dab, a community education project for at-risk youth in Albarè di Costermano (Lake Garda). The barrels' staves are repurposed by the young artisans into lamps, stools and furniture under the motto 'Save a barrel, create a masterpiece'.
- Startogen research centre & StarFinn (University of Basilicata spinoff)coreResearch collaboration with Startogen and StarFinn (academic spinoff of Università degli Studi della Basilicata) on the 'Yeasts and Terroir' project: from 2018, autochthonous yeast strains isolated from Corvina (Valpolicella) and Primitivo (Salento) grapes have been selected, deposited in a biological bank under Tinazzi's name and used in vinification from the 2019 harvest.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
Tinazzi competitors and assessment
Company assessmentDirect peers
- Zenato: Lake Garda/Veneto family winery producing Valpolicella, Amarone and Lugana wines with significant export presence. Closely comparable to Tinazzi on Veneto/Lake Garda terroir, family brand and premium DOC positioning.
- Masi Agricola: Public Italian family wine group historically anchored in Veneto Amarone/Valpolicella production, with multiple estates and a hospitality offering. Most directly comparable to Tinazzi in heritage region, family ownership structure, premium Amarone/Valpolicella portfolio and B2B export model.
- Allegrini: Famiglia Allegrini is a Valpolicella-based family winery producing Amarone and Valpolicella wines with strong export presence. Directly comparable to Tinazzi's Veneto core, premium positioning and multi-generational family identity.
- Tommasi Viticoltori: Veronese family winery with Amarone and Valpolicella focus plus a hospitality/agriturismo offering and international distribution. Comparable to Tinazzi across family ownership, Veneto terroir, agriturismo model and export depth.
- Sartori di Verona: Veronese family-owned wine producer with Valpolicella, Amarone, Soave and Prosecco portfolios and long export history. Comparable to Tinazzi in family governance, Veronese DOC coverage and B2B-led go-to-market.
Broad incumbents
- Marchesi de' Frescobaldi: Historic Tuscan wine group with multiple estates across Tuscany and a broader international footprint. Comparable as a multi-estate Italian family producer with premium positioning and hospitality components.
- Ruffino: Tuscany-rooted Italian wine brand now part of a global wine group, with Chianti Classico leadership and broad international distribution. Comparable to Tinazzi's Tuscan ambitions and export-led B2B model.
- Antinori: One of Italy's largest multi-generational wine dynasties, with estates spanning Tuscany, Umbria, Piedmont and Puglia. Comparable to Tinazzi at the multi-region family-wine level but at materially larger scale.
- Zonin1821: Italian family wine group with estates in Veneto, Tuscany, Piedmont and Puglia, plus hospitality and international distribution. Comparable to Tinazzi's multi-region model and family ownership, but at significantly larger scale.
Regional players
- Cantina di Soave / Cantine Riondo: Large Veneto wine cooperative and producer group with significant export infrastructure to Europe and North America. Comparable to Tinazzi on Veneto scale and export depth, though differing in cooperative (vs. family) ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tinazzi social profiles
Digital presenceTinazzi compliance and trust
Trust signalCompliance6 records
Tinazzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinazzi leadership team
Management profileNumber of profiles
Profiles3 records
Tinazzi subsidiaries and ownership
Company hierarchySubsidiaries6 records
Tinazzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinazzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinazzi
What does Tinazzi do?
Tinazzi is an Italian family-owned wine producer that farms vineyards and produces, ages, bottles and sells wines across Veneto, Puglia and Tuscany under multiple brand lines (Ca' de' Rocchi, Cantine San Giorgio, Tinazzi Generation, Tinazzi Premium) and five wine estates (Poderi Campopian, Cascina Montelupo, Tenuta Valleselle, Tenuta Pian del Gallo, Feudo Croce). It also operates an on-site Wine Shop at its Lazise headquarters, agriturismo properties and wine tourism experiences.
Is Tinazzi a public or private company?
Tinazzi is a private company. It is classified as family owned and is currently operating.
When was Tinazzi founded?
Tinazzi was founded in 1968. It employs 11 to 50 people.
Where is Tinazzi based?
Tinazzi is headquartered in Verona, Italy, in the Europe region.
How does Tinazzi make money?
Five revenue lines are on record. Wine production and sales are the primary driver. The others are direct-to-consumer Wine Shop (Lazise), agriturismo / hospitality stays, wine tourism experiences and events and international export / wholesale distribution.
Who are Tinazzi's main competitors?
Direct peers on record are Zenato, Masi Agricola, Allegrini, Tommasi Viticoltori and Sartori di Verona. Broad incumbents are Marchesi de' Frescobaldi, Ruffino, Antinori and Zonin1821. Cantina di Soave / Cantine Riondo is listed as a regional player.
Does Tinazzi have an API?
No public API is recorded for Tinazzi.