City Physio & Pilates

What City Physio & Pilates does

City Physio & Pilates (legal entity City Physio Sydney Pty Limited) is a privately-held physiotherapy and clinical Pilates practice operating from a single location at Shop 10, Level 6, 25 Martin Place, Sydney CBD. Founded in 1978 and trading continuously in the same Martin Place postcode for over 47 years, the practice delivers musculoskeletal and sports physiotherapy, clinical Pilates rehabilitation, and a suite of specialised services including TMJ, vestibular, headache, post-surgical, pregnancy-related and CTP physiotherapy, plus dry needling, manual therapy, taping, bracing, electrotherapy and exercise prescription. Senior APA-titled clinicians — including a Titled Sports & Exercise Physiotherapist (Master of Sports Medicine) and a Titled Pain Physiotherapist (Master of Pain Management) — lead the team, with high staff retention cited as a core differentiator.

The business runs a direct-to-consumer, professional-services model with self-serve online booking via the Halth platform for physiotherapy and Momence for Pilates, on-the-spot HICAPS health-insurance claiming, and credit-card-secured appointments. Revenue is generated from individual consultations, bundled Physio + Pilates packages (from A$720 for four weeks, including a 12-month follow-up discount), and supplementary B2B streams — the WorkWell workers compensation programme with on-site pop-up clinic capability and Corporate Physio/Corporate Pilates for Sydney CBD employers. Marketing is primarily organic: an extensive clinical blog, social media, prominent display of a 5.0/245-review rating, and earned media features in Body & Soul, Spotify and The Urban List. There is no disclosed revenue, funding, or M&A activity; the practice operates with 1–10 employees, a single physical site, and no proprietary technology platform beyond third-party booking and payments integrations.

Name

City Physio & Pilates

Legal name

City Physio Sydney Pty Limited

Website

https://cityphysio.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

City Physio & Pilates is a Sydney CBD physiotherapy and clinical Pilates practice operating continuously at Martin Place since 1978, delivering musculoskeletal, sports and specialised rehab services to CBD professionals, athletes and the general public, with a small B2B WorkWell and corporate services overlay.

Ownership category

akta.pro rank

Product category

Physiotherapy and Clinical Pilates Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

akta.pro secondary industries

Pilates Instruction (Mat & Reformer) (HSADACAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Corrective Exercise & Posture Training (HSADAAAE), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Physiotherapy services
• Clinical pilates rehabilitation
• Musculoskeletal injury treatment
• Sports physiotherapy clinic
• Post-surgical rehabilitation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Physiotherapy Consultations: Individual physiotherapy appointments for musculoskeletal injuries, sports injuries, and rehabilitation. Billed per session with private health insurance rebates available via HICAPS.
2. Clinical Pilates Sessions: Rehabilitation-focused Pilates sessions integrated with physiotherapy treatment. Pilates studio under same roof enables seamless clinical handover.
3. Structured Packages: Bundled Physio + Pilates packages (4 weeks from $720) including home program, Pilates integration, and 12-month discount on follow-up physio.
4. WorkWell Workers Compensation Services: Specialised workers compensation physiotherapy for employers and injured workers, including on-site pop-up clinic capability and organisational health services.
5. Corporate Services: Corporate Pilates and corporate physio services for businesses. Corporate and commercial enquiries handled separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

City Physio & Pilates operates a single-location physiotherapy clinic with an integrated Clinical Pilates studio at 25 Martin Place, Sydney CBD, delivering musculoskeletal assessment, evidence-based treatment, and rehabilitation for sports injuries, neck and back pain, post-surgical recovery, TMJ disorders, vestibular conditions, headaches, pregnancy-related pain, workers compensation cases (WorkWell), and corporate physio/Pilates. Patients self-serve book through Halth (physio) and Momence (Pilates) with HICAPS instant health insurance rebates, and may purchase structured 4-week Physio + Pilates packages from $720.

Product overview

City Physio & Pilates operates as a physiotherapy clinic with integrated Clinical Pilates studio under one roof. The core offering combines physiotherapy assessment and treatment services with a dedicated Pilates rehabilitation studio, allowing seamless clinical handover between the two. The clinic provides specialized services including post-surgery rehabilitation, sports physiotherapy, TMJ physio, vestibular physiotherapy, headache management, pregnancy-related pain, workers compensation management (WorkWell), and corporate services. Add-on treatment modalities include dry needling, manual therapy, taping, bracing, strength training, electrotherapy, and exercise prescription. Four structured Physio & Pilates Packages are available as bundled offerings. The clinic has been operating since 1978 in Sydney CBD's Martin Place.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services General musculoskeletal physiotherapy: thorough assessment, evidence-based treatment, and personalised rehabilitation plans for injuries, pain, and movement dysfunction. For individual adult patients in the Sydney CBD.
• Clinical Pilates Rehabilitation-focused Pilates in a dedicated studio under the same roof as physiotherapy, with seamless clinical handover; mat- and equipment-based Pilates for rebuilding strength, motor control and movement quality. For individual patients undertaking rehabilitation or ongoing strength work.
• Sports Physiotherapy Assessment, treatment and rehabilitation of sports injuries for athletes from recreational to elite levels, including return-to-sport planning and long-term injury prevention.
• Post-Surgery Rehabilitation Structured, evidence-based rehabilitation following orthopaedic and spinal surgery (ACL, knee/hip replacement, Achilles, rotator cuff, spine), including pre-surgical prehab programs. For individual adult patients recovering from or preparing for surgery.
• TMJ Physio Specialised treatment for temporomandibular joint disorders including jaw clicking, locking, bruxism and TMD, delivered by an APA Titled Pain Physiotherapist with orofacial myology certification.
• Vestibular Physiotherapy Assessment and management of vertigo, dizziness and vestibular disorders, delivered by a clinician certified in vestibular, McKenzie, PNF and Bobarth approaches.
• Headache Management Assessment and treatment of cervicogenic, migraine and tension-type headache, addressing neck-related contributions through manual therapy and targeted exercise. For individual patients with chronic headache presentations.
• Pregnancy-Related Pain Physiotherapy Physiotherapy for pregnancy-related back pain, pelvic girdle pain and symphysis pubis dysfunction, plus postnatal support including abdominal muscle separation. Also stocks SRC Pregnancy shorts with complimentary fitting.
• Corporate Physio On-site physiotherapy services for corporate clients, including workplace assessments and ergonomic consultations.
• WorkWell Workers Compensation Management Specialised workers compensation physiotherapy with an early-intervention focus, biopsychosocial risk assessment, pain neuroscience education, return-to-work planning, and on-site pop-up clinic capability for employers.
• CTP Physiotherapy Compulsory Third Party (CTP) insurance physiotherapy for motor vehicle accident injuries.
• Corporate Pilates Pilates programs delivered in corporate settings for employee wellness and injury prevention.
• Physio & Pilates Packages Four structured 4-week Physio + Pilates packages from $720, combining physiotherapy and Pilates with a home exercise program and a 12-month discount on follow-up physio after completion.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• Physitrack: Provider of digital patient engagement and home exercise prescription tools used by physiotherapists. Comparable as an ecosystem enabler to clinical practices like City Physio that prescribe home exercise programs within treatment plans.
• SRC Health: Australian manufacturer of pregnancy and recovery compression garments stocked by City Physio for patient fitting. Comparable as an adjacent product/commercial partner rather than a service competitor.

Broad incumbents

• Bounce Health Group: Multi-site Australian physiotherapy and allied health network covering sports, spinal, and post-surgical rehab. Comparable in clinical services but operates at broader geographic scale.
• Back in Motion Health Group: Australia's largest physiotherapy franchise network with multiple sites offering musculoskeletal, sports, and rehabilitation services. Comparable in core physiotherapy offerings but at a national scale across many locations.
• Kieser Australia: Network of strength-focused physiotherapy clinics combining physio with supervised strength training. Comparable in clinical model and CBD/inner-city site locations, with a larger scale.

Direct peers

• Physio Inq: Australian mobile and in-clinic physiotherapy provider offering musculoskeletal, sports, and rehab services. Comparable in core offering and patient segments, with a multi-site network.
• CBD Physiotherapy: Physiotherapy clinic serving Sydney CBD with musculoskeletal, sports, and workplace injury services. Comparable in service mix and CBD location-driven patient base.
• Lakeside Sports Medicine Centre: Sydney multidisciplinary sports medicine and physiotherapy clinic serving athletes and active individuals. Comparable in sports physiotherapy specialisation and elite sport experience.
• Sydney Physio Group: Sydney CBD-based physiotherapy practice offering manual therapy, sports injury rehab, and post-surgical rehabilitation. Directly comparable in modality mix, target patient demographics, and CBD professional/athlete segments.

Emerging players

• Movement 101: Sydney-based physiotherapy and Pilates practice with integrated rehab and movement services. Comparable in combining physio with Pilates under one roof, but a younger brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Physio & Pilates