Living Proof Ministries

What Living Proof Ministries does

Living Proof Ministries is a Texas-based 501(c)(3) non-profit founded by Beth Moore around 1995 that produces Christian Bible study curriculum, multi-day live events, video teaching content, and prayer resources primarily for evangelical Christian women. Its core portfolio includes the Living Proof Live two-day conference tour (with worship led by Travis Cottrell), a catalog of Bible studies available in online, digital, and print formats (often co-written with daughter Melissa Moore), the 'Align: 31 Days of Prayer' devotional, and an engaged community program built around the 'Siesta' blog, the Siesta Scripture Memory Team (SSMT), and a prayer team with a dedicated phone hotline and online prayer wall. Content is distributed through a direct e-commerce store, third-party retailers (Amazon, Barnes & Noble, Christian Book Distributors, Mardel, LifeWay), a YouTube channel, a Subsplash mobile app, and streaming platforms (Roku, Google TV, Apple TV, Amazon Fire TV), reaching a primarily US audience with globally accessible digital channels.

The ministry operates an event-driven and community-led go-to-market: revenues are generated from tax-deductible charitable donations, one-time purchases of Bible study workbooks and video sessions ($5-$55), event ticket sales ($100-$125), simulcast hosting rights sold to churches and small groups, and specialty travel packages (e.g., an Alaska cruise with Inspiration Travel). A Siesta Scholarship Fund provides donated materials to under-resourced churches and individuals. The organization is ECFA accredited, subjects itself to annual audits, and has historically been tightly tied to the Southern Baptist Convention through LifeWay Christian Resources, a partnership that ended in March 2021 alongside Moore's formal separation from the SBC. New publishing is now conducted through Tyndale Christian Resources, with a new Bible study 'Walking With God' scheduled for January 2026 and a 'Final' Living Proof Live event planned for Nashville in April 2027, signaling a deliberate transition in the ministry's operating model.

Name

Living Proof Ministries

Legal name

Living Proof Ministries

Website

https://lproof.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Proof Ministries is a Houston-based 501(c)(3) non-profit founded by Beth Moore that produces Bible study curriculum, multi-day conferences, streaming video content, and prayer resources primarily for evangelical Christian women in the United States, distributed through retail partners, a direct store, and OTT platforms.

Ownership category

akta.pro rank

Product category

Christian Education / Religious Media Ministry

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Christian education
• Bible study resources
• Religious media ministry
• Faith-based events
• Prayer ministry

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals supporting the ministry's mission. Living Proof Ministries is a Texas Non-profit Corporation 501c(3) and accredited member of ECFA.
2. Bible Study Materials and Curriculum Sales: Sale of Bible study workbooks, digital workbooks, complete online experiences, and individual video sessions. Products sold through own store and retail partners including Amazon, Barnes & Noble, Christian Book, Mardel, and LifeWay.
3. Event Ticket Sales: Revenue from Living Proof Live in-person conference tickets ($100-$125 per ticket), simulcast hosting fees, and Alaska cruise packages through Inspiration Travel.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Living Proof Ministries produces and distributes Bible study curriculum in multiple formats (online experiences, digital workbooks, and traditional print workbooks), hosts multi-day Living Proof Live conferences with worship led by Travis Cottrell, and provides ongoing spiritual content through a YouTube channel, SubSplash mobile app, podcast, and prayer wall. The ministry also accepts tax-deductible donations and operates a scholarship fund to provide materials to under-resourced churches and individuals.

Product overview

Living Proof Ministries operates as a religious media ministry led by Bible teacher Beth Moore, offering a portfolio of products centered on Christian education and spiritual growth. The core offerings include Living Proof Live multi-day conference events featuring Beth Moore's teaching and worship by Travis Cottrell, comprehensive Bible study curriculum available in online, digital, and print formats, and ongoing content through a podcast, mobile app, and blog. The ministry also provides prayer resources including a prayer team, prayer request board, and the 'Align: 31 Days of Prayer' devotional. Additional products include the 'Now That Faith Has Come: A Study of Galatians' Bible study co-authored with Melissa Moore, the Siesta Scholarship Fund for distributing materials to those in need, and a newsletter providing ministry updates. Content is distributed via multiple streaming platforms including YouTube, Roku, Google TV, Apple TV, and Amazon Fire TV.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Proof Live Events Dynamic two-day conferences featuring Bible teaching by Beth Moore and worship by Dove Award-winning artist Travis Cottrell, held at various U.S. venues with simulcast and Alaska cruise options.
• Bible Studies Curriculum Video-based Bible study curriculum available in online experiences, digital workbooks, traditional print workbooks, and leader bundles, co-written by Beth Moore and Melissa Moore.
• Living Proof with Beth Moore TV (YouTube / Streaming) Weekly video teaching content distributed via YouTube, Roku, Google TV, Apple TV, and Amazon Fire TV, with new episodes publishing every Tuesday at 9:00 PM CST.
• Free Mobile App (SubSplash) SubSplash-powered mobile app providing access to Beth Moore's video messages, podcast, and ministry content.
• Podcast Audio podcast featuring messages from Beth Moore, distributed via SubSplash and listed on podcast platforms.
• Beth & Friends Newsletter Monthly email newsletter with updates on teachings, prayer opportunities, and events; new subscribers receive a free 7-day preview of the Align devotional.
• Prayer Team / Prayer Hour Online prayer community with bi-monthly Prayer Hour events at the Houston headquarters, allowing reservable 10-minute prayer sessions and a phone hotline at (281) 257-3344.
• Prayer Request Board (Prayer Wall) Online platform for submitting prayer requests that are reviewed, posted to the Prayer Wall, and typically removed after 5 days.
• Siesta Blog Active blog featuring articles by Beth Moore, staff features, Bible study resources, devotional content, and spiritual growth material.
• Now That Faith Has Come: A Study of Galatians 6-week Bible study on Paul's letter to the Galatians, co-written by Beth Moore and Melissa Moore, available in online, digital, and traditional print formats.
• Align: 31 Days of Prayer Aligned with God's Desires 31-day prayer devotional with daily Scripture reading, devotion by Beth Moore, 7-fold prayer approach, and journaling space, available as a printed resource from the Living Proof Store.
• Walking With God Bible Study New Bible study releasing January 13, 2026, streaming exclusively on Tyndale Christian Resources website under the new publishing partnership with Tyndale.
• Siesta Scholarship Fund Scholarship fund providing Bible study materials (books, CDs, DVDs, event tickets) to churches and individuals in need, sourced from donations by the blog community.
• Donation Platform Online donation platform accepting tax-deductible contributions to Living Proof Ministries, a Texas Non-profit Corporation 501(c)(3) and ECFA accredited member.

Quantifiable outcome

• Nearly 30 years of ministry operations
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LifeWay Christian ResourcesminorChannel Partner/ Reseller/ Distributor · 1 March 2021Historical partnership ended March 2021. LifeWay previously published Beth Moore's Bible studies and administered live events for nearly 30 years. LifeWay will still carry books and some events but no longer publish new materials or administer live events for Living Proof Ministries.
• Tyndale Christian ResourcescoreChannel Partner/ Reseller/ Distributor · 1 March 2021New publishing partner for Beth Moore's Bible studies. New Bible study 'Walking With God' releasing January 13, 2026 will stream exclusively on TyndaleChristianResources.com.
• Travis CottrellcoreStrategic or Co-development PartnerDove Award-winning worship artist Travis Cottrell leads worship at all Living Proof Live events. Ongoing partnership spanning nearly 30 years of ministry. Cottrell provides worship music for the two-day conferences.
• The Curb Event Center at Belmont UniversityminorOthersVenue partner for the Final Living Proof Live event in Nashville, TN on April 9-10, 2027. Located at 2002 Belmont Blvd, Nashville, TN 37212 on the Belmont University Campus.
• Host ChurchescoreChannel Partner/ Reseller/ DistributorVarious churches across the United States host Living Proof Live events, including Lutheran Church of Hope (West Des Moines), His Providence Church (Swansea, MA), and other venues. Churches provide facility access for events.
• Inspiration TravelminorOthersTravel partner for specialty events including the 2026 Alaska Cruise Living Proof Live experience.
• Church Simulcast HostscoreChannel Partner/ Reseller/ DistributorChurches, small groups, and individuals host or view Living Proof Live simulcasts. The simulcast website (livingproofsimulcast.com) provides information for hosting these virtual events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Priscilla Shirer / Going Beyond Ministries: Priscilla Shirer's Going Beyond Ministries publishes Bible study curriculum, hosts live women's events, and distributes through major Christian retailers — directly overlapping with Living Proof's Bible study and conference model.
• She Reads Truth: She Reads Truth is a digital-first women's Bible study platform offering reading plans, app-based devotionals, and community features — overlapping with Living Proof's online experience and community-led engagement model.
• Precept Ministries (Kay Arthur): Precept Ministries is a long-running inductive Bible study organization publishing workbooks, training leaders, and hosting events — a direct comparable in Bible study curriculum publishing and women's ministry programming.
• Proverbs 31 Ministries: Founded by Lysa TerKeurst, Proverbs 31 Ministries is a non-profit delivering online Bible studies, devotionals, and women's ministry events with a comparable digital-plus-events model, serving the same Christian women demographic as Living Proof Ministries.
• Girlfriends in God: Girlfriends in God is a daily women's devotional ministry featuring multiple teacher contributors, distributed through digital and print channels — a direct comparable in women's devotional publishing and Bible study content.

Broad incumbents

• Focus on the Family: Focus on the Family is a large non-profit producing radio programs, devotionals, magazines, and family-oriented resources — a broader incumbent in faith-based publishing and donor-supported ministry.
• LifeWay Christian Resources: LifeWay was Living Proof's exclusive publisher and events administrator for nearly 30 years before the 2021 split. As the publishing arm of the Southern Baptist Convention, it operates at much larger scale across Bible study, church resources, and retail distribution.
• Tyndale House Publishers: Tyndale is Living Proof's current publishing partner and will stream the new 'Walking With God' study exclusively on TyndaleChristianResources.com. Tyndale is a major Christian publisher with a far broader catalog across Bibles, fiction, and curriculum.
• Christian Broadcasting Network (CBN): CBN operates the 700 Club, Superbook, and a broad portfolio of faith-based broadcasting and online content — a broader incumbent in faith media that overlaps with Living Proof's video distribution and donation-driven model.
• David C Cook (Cook Communications): David C Cook is a major Christian publisher and curriculum provider producing Bible study materials, children's resources, and church curriculum — a broader incumbent in religious education publishing that competes for the same women's ministry budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BethMooreEvents
• YouTubeyoutube.com/channel/UCRJmg8jt3mQ4DTELKDde4rQ?view_as=subscriber
• Facebookfacebook.com/LivingProofMinistriesWithBethMoore
• Instagraminstagram.com/livingproofministries
• LinkedInlinkedin.com/company/living-proof-ministries-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Proof Ministries