Granite Outdoor Alliance

What Granite Outdoor Alliance does

Granite Outdoor Alliance (GOA) is a nonprofit 501(c)(3) business alliance founded in 2020 and headquartered in North Conway, New Hampshire. It operates as the state's trade association and chamber-of-commerce hybrid for New Hampshire's outdoor recreation economy, serving more than 130 member organizations that span outdoor brands, specialty retailers, manufacturers, conservation nonprofits, outdoor professionals, and relevant state and regional government agencies. The alliance positions itself as a statewide convener rather than a producer of tangible goods or software.

Name

Granite Outdoor Alliance

Legal name

Granite Outdoor Alliance

Website

https://graniteoutdooralliance.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Granite Outdoor Alliance is a New Hampshire 501(c)(3) trade association serving more than 130 outdoor brands, retailers, manufacturers, conservation nonprofits, and outdoor professionals through tiered membership, advocacy, events, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

North Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: GOA generates revenue through annual membership dues from businesses, nonprofits, outdoor professionals, and individuals. Membership tiers range from $30/year for individuals to $500/year for professional services businesses.
2. Event Sponsorships: Revenue generated from sponsorships at major events including Barn Raiser (Outdoor Industry Day), Rocktoberfest festival, and Rocktails & Streams networking series. Sponsorship packages range from $500 to $2,500.
3. Event Tickets and Vendor Fees: Revenue from event participation including vendor fees at Rocktoberfest and ticket sales for industry events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Granite Outdoor Alliance is a 501(c)(3) nonprofit business alliance that serves as a statewide coalition for New Hampshire's outdoor industry. It sells tiered annual memberships to outdoor brands, retailers, nonprofits, manufacturers, professionals, and individuals; convenes the industry through networking events, roundtables, and its annual Outdoor Industry Day; and provides policy advocacy, workforce development resources, the Pebble List job board, the OUTPOST newsletter, and the Sandbox journal to advance the state's outdoor economy.

Product overview

Granite Outdoor Alliance is a nonprofit business alliance serving as a statewide coalition for New Hampshire's outdoor industry. Rather than offering a unified software product, the organization provides a portfolio of membership-based programs, events, and resources including: Industry and Professional membership tiers for businesses and individuals; the Pebble List job board for outdoor industry recruitment; the OUTPOST weekly newsletter; the Grounded Growth business roundtable series; Rocktails & Streams networking events; the annual Outdoor Industry Day (Barn Raiser) featuring awards and Rock Walk showcase; the Sandbox outdoor economy journal; and the Workforce Toolkit for Outdoor Lifestyle. The organization focuses on advocacy, workforce development, business networking, collaborative marketing, and economic development for outdoor recreation in New Hampshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Tiered annual memberships for New Hampshire's outdoor industry stakeholders, including Industry Member for brands and retailers ($300/year), Outdoor Professional for freelancers and individuals ($50–$75/year), Non-Profit and Organization memberships ($150/year), Professional and Support Services ($500/year), and Individual/Family/Feel Good supporter tiers ($30–$1,000/year). Members gain access to networking events, the OUTPOST newsletter, the Pebble List job board, the Sandbox journal, workforce development resources, and policy advocacy.
• Pebble List Job Board Centralized online job board connecting outdoor industry employers with job seekers across New Hampshire. Enables recruitment for outdoor brands, retailers, nonprofits, and outdoor service providers and provides forum access for outdoor professionals.
• Grounded Growth Business Roundtable Series A strategic business roundtable series bringing together New Hampshire's outdoor, manufacturing, and sustainability leaders to explore building a resilient outdoor economy that adapts to shifting markets, climate change, and workforce demands. Includes facilitated discussions and factory tours hosted by member companies such as Adventure Ready Brands, W.S. Badger Company, and Life is Good.
• Outdoor Industry Day (Barn Raiser) Annual flagship event bringing together outdoor businesses, nonprofits, public partners, funders, and industry leaders to celebrate New Hampshire's outdoor business economy. Features keynote speakers, industry awards (Barn Raiser Awards including Mountain Mover, Outdoor Enterprise, Common Ground, and Workforce Forward), the Rock Walk showcase, and networking.
• Rocktoberfest Festival Annual festival celebrating the outdoor industry, featuring the Rock Walk brand showcase, raffle sponsorships, lanyard sponsorships, films sponsor opportunities, and beer sponsorship. Sponsorship packages range from $500 (Raffle Sponsor) to $2,500 (Rock Walk Show or Films Sponsor).
• Rocktails & Streams Networking Series Summer networking series featuring casual outdoor activities such as river paddles, bringing together outdoor industry professionals for informal connection and relationship building.
• GO: Sustainable Program Program focused on sustainability initiatives within the outdoor industry, helping businesses adopt environmentally responsible practices.
• Sandbox Journal Outdoor economy journal featuring guest articles and thought leadership on topics including workforce development, sustainability, outdoor lifestyle, and business strategy.
• Workforce Toolkit for Outdoor Lifestyle First-of-its-kind resource developed with NH's Office of Outdoor Recreation Industry Development (ORID) illustrating how employers can leverage outdoor assets to recruit, engage, and retain top talent through wellness integration, company volunteerism, and location-based branding.

Quantifiable outcome

• Supports $4.2 billion outdoor economy representing 3.5% of NH GDP
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Bernstein Shur (Strategic Economic Solutions)coreStrategic or Co-development Partner · 18 March 2026Strategic policy partnership supporting GOA's strategic planning year. Bernstein Shur's SES group provides policy analysis, economic development insight, and strategic advisory services. Taylor Caswell (former BEA Commissioner) leads the engagement, moderating Grounded Growth Session Three and supporting policy capacity building for NH's outdoor economy.
• The Nature ConservancycoreStrategic or Co-development PartnerPartner in the Grounded Growth Industry Roundtable Series, bringing together outdoor, manufacturing, and sustainability leaders. Co-hosting roundtables to explore building a resilient outdoor economy that adapts to shifting markets, climate change, and workforce demands.
• New Hampshire Business ReviewcoreStrategic or Co-development PartnerMedia partner for Grounded Growth series. Mike Cote, NH Business Review, serves as moderator for Session One and Session Two roundtables, providing editorial coverage and helping shape industry dialogue around workforce and sustainability challenges.
• Pebble ListcoreGTM or Marketing PartnerNH outdoor industry job board platform integrated with GOA membership. Provides member forum access, job posting services, and career resources for outdoor professionals and employers.
• Outdoor Industry Alliance (OIA)minorStrategic or Co-development PartnerNational outdoor industry association partnership for industry data, resources, and advocacy at federal level.
• Business & Industry Association (BIA) of NHminorGTM or Marketing PartnerGOA co-hosts apres events at BIA's Ski Day at Loon Mountain Resort, connecting outdoor industry with BIA's business membership base.
• Outdoor Recreation RoundtableminorStrategic or Co-development PartnerNational coalition working on outdoor recreation policy and economic research. Partner network association providing federal-level coordination.
• NH Office of Outdoor Recreation Industry Development (ORID)coreStrategic or Co-development PartnerState government office dedicated to outdoor economy development. GOA works closely with ORID (led by Janel Lawton) on workforce development, industry events, and policy initiatives. Jointly released Workforce Toolkit for Outdoor Lifestyle.
• NH Department of Business and Economic Affairs (BEA)coreGTM or Marketing PartnerState agency providing funding and support for GOA events including Outdoor Industry Day. Commissioner Taylor Caswell (now at Bernstein Shur) was key supporter of outdoor economy strategy.
• SE GroupminorStrategic or Co-development PartnerPlanning and design firm retained by ORID to conduct statewide outdoor recreation inventory. GOA participates in industry roundtables coordinated with this research initiative.
• Appalachian Mountain ClubcoreStrategic or Co-development PartnerConservation nonprofit and key outdoor industry partner. Chris Thayer serves on GOA board. AMC celebrates 150 years and is active in trail stewardship, workforce development, and policy advocacy for NH's outdoor economy.
• Ski NHcoreStrategic or Co-development PartnerTrade association representing 30 ski areas in NH. President Jessyca Keeler serves on GOA board. Ski NH data shows NH ranks 6th nationally for snow recreation at $257 million annually.
• Granite Backcountry AllianceminorStrategic or Co-development PartnerTrail stewardship and backcountry access organization. Tyler Ray serves as founder alongside GOA leadership role.
• 1% for the PlanetminorGTM or Marketing PartnerEnvironmental giving network. Partner network affiliation supporting sustainable business practices among GOA members.
• Stay Work Play NHminorGTM or Marketing PartnerWorkforce attraction organization. GOA references Stay Work Play data showing outdoor access as top reason young professionals choose NH.
• University of New Hampshire Cooperative ExtensioncoreStrategic or Co-development PartnerUNH extension service. Shannon Rogers, Associate Professor and Nature Based Economic Development Specialist, serves on GOA board and provides research and economic development expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outdoor Recreation Roundtable: National coalition of outdoor recreation trade associations focused on policy and economic research. GOA is a listed partner and the Roundtable functions as a federal-level analog of what GOA does at the state level.
• American Sportfishing Association: Trade association representing the sportfishing industry. Same membership-driven trade association model as GOA, organized around a specific outdoor recreation vertical.
• Snowsports Industries America (SIA): National trade association for the snow sports industry. NH's $257M snow recreation economy (8th nationally) makes SIA a directly analogous trade body, particularly relevant given GOA's deep ties to Ski NH and winter recreation brands.
• American Hiking Society: National nonprofit advocating for hiking trails, trail stewardship, and outdoor recreation. Closely aligned mission (trail access, conservation, outdoor participation) and nonprofit membership model similar to GOA.
• Ski NH: NH trade association representing 30 alpine and cross-country ski areas. Both Ski NH's CEO (Jessyca Keeler) and GOA share board representation, and Ski NH is the closest vertical sub-segment trade association operating in the same geography.
• Leave No Trace: National nonprofit focused on outdoor ethics and responsible recreation. Comparable nonprofit/membership-funded advocacy model addressing outdoor participation, education, and stewardship—directly aligned with GOA's GO:Sustainable program.
• Outdoor Industry Association (OIA): The national trade association for the outdoor industry. GOA explicitly partners with OIA for federal-level advocacy, industry data, and resources—OIA is the same category of organization (outdoor industry trade association) operating at national scale.

Broad incumbents

• Appalachian Mountain Club: 150-year-old conservation nonprofit operating across the Northeast. AMC is both a GOA board member and award recipient, and is significantly larger—functioning as a broader incumbent in the same New Hampshire outdoor ecosystem.
• The Nature Conservancy (New Hampshire Chapter): Global conservation nonprofit with active NH presence. TNC is a strategic co-host of GOA's Grounded Growth series and shares mission overlap on outdoor recreation and stewardship, but operates at vastly larger scale.

Regional players

• Business and Industry Association of New Hampshire (BIA): NH's statewide chamber of commerce representing the broader business community. GOA co-hosts events with BIA (Ski Day at Loon), and BIA is a comparable state-level business association—though broader in scope than outdoor recreation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/graniteoutdoor
• LinkedInlinkedin.com/company/graniteoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granite Outdoor Alliance