Research.ua

What Research.ua does

Research.ua (operating under the copyright name Research.ua - MarketVision) is a Kyiv-based market and social research firm founded in 2014 that provides quantitative and qualitative research services to commercial, government, and international clients with a primary focus on Ukraine. The company operates a proprietary online respondent panel and supplements it through partnerships with Cint and Purespectrum, giving it access to respondents across 130 countries; it completed 124,000 interviews in 2025. Its service portfolio includes brand health tracking, NPS/eNPS/CSI/CES measurement, advertising campaign effectiveness evaluation, UX/UI research (moderated iOS/Android testing and 3D virtual shelf concept tests), social and political studies for government and donor agencies, and a recurring competitive intelligence monitoring product. The competitive intelligence product is built on custom Python parsers that scrape weekly pricing, assortment, and promotional data from 7 Ukrainian online retailers across 35 product categories, stored in a cloud database with change history and delivered via Tableau dashboards.

The company delivers projects through a five-stage methodology (brief and scope definition, sample and research design, fieldwork, analysis and reporting, presentation with recommendations) using CAWI surveys as the primary collection mode. Go-to-market is consultative direct sales targeting marketing directors, brand managers, product and UX teams in commercial enterprises, alongside government ministries, donor agencies, and companies evaluating entry into the Ukrainian market. Pricing is project-based and quote-driven with multi-year contract structures, and no standard rate card is disclosed. The company is ESOMAR-member, led by Founder and Director of Marketing and Sales Alexey Delyukov, CEO Volodymyr Kutiuk (PhD student at Kyiv School of Economics), COO Olena Volkova (MBA), New Business and GR Director Larysa Rudnytska, and Research and Insights Lead Daria Shostal. Research.ua is privately held, headquartered in Kyiv, Ukraine, and reports 11-50 employees with no disclosed funding rounds.

Name

Research.ua

Legal name

Research.ua - MarketVision

Website

https://research.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Research.ua is a Kyiv-based market and social research firm providing quantitative surveys, UX testing, brand tracking, and competitive intelligence to enterprises, Ukrainian government agencies, and international donors. It operates proprietary online panels and partners with Cint and Purespectrum for 130-country respondent access.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro industry

PRIMARYBPAHALAJ

Survey, Panel & Fieldwork Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Market research services
• Brand health tracking
• UX research
• Online survey panels
• Competitive intelligence

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Research Projects: Fee-for-service market research projects including brand tracking, NPS/CS, campaign evaluation, UX research, and social-political studies. Projects are custom-designed based on client briefs with pricing quoted per engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Research.ua is a Ukrainian market and social research company that delivers custom marketing data and analytics services to businesses, government bodies, and international organizations. Its portfolio includes brand health tracking, NPS/CS measurement, campaign effectiveness evaluation, UX research, and social-political studies. Fieldwork is executed through proprietary online access panels and supplemented via partnerships with panel-exchange providers Cint and Purespectrum.

Product overview

Research.ua operates as a full-service market research company offering quantitative and qualitative research solutions through a combination of proprietary online panels and strategic panel partnerships. Their core offering consists of specialized research services including Brand Health Tracking, NPS/eNPS/CSI/CES surveys, Campaign Effectiveness Measurement, UX/UI Research, and Social and Political Research. These services are delivered through a five-stage methodology: brief and scope definition, sample and research design, fieldwork via online panels (own panels + Cint/Purespectrum), analysis and reporting, and presentation with recommendations. Research.ua also provides data collection infrastructure including online panel access (130 countries coverage, 124,000 interviews in 2025) and Competitive Intelligence Monitoring with automated weekly data collection, matching algorithms, and Tableau dashboard deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Health Tracking Continuous or wave-based tracking studies that measure brand awareness, perception, usage, and equity over time for commercial clients operating in Ukraine.
• NPS/CS Measurement Net Promoter Score and Customer Satisfaction measurement programs designed to quantify customer loyalty and satisfaction for client brands and services.
• Campaign Effectiveness Evaluation Pre- and post-campaign research studies that evaluate advertising and marketing campaign reach, recall, communication, and impact among target audiences.
• UX Research User experience research studies that assess usability, perception, and interaction quality of client digital or physical products and services.
• Competitive Intelligence Monitoring Ongoing or ad-hoc research that tracks competitor activity, positioning, pricing, and market presence to inform client strategic decisions.
• Social-Political Studies Research studies on social attitudes, political opinion, and public-policy topics commissioned by government bodies and international organizations.

Quantifiable outcome

• Mobile app onboarding errors decreased by 38%, successful onboarding increased by 23% after UX research recommendations
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• CintcoreTechnology or IntegrationCint is a leading insights platform providing access to global respondent panels. Research.ua utilizes Cint's panel network to complement their proprietary Ukrainian panels, enabling international research coverage across 130 countries.
• PurespectrumcoreTechnology or IntegrationPurespectrum provides online panel access and research technology solutions. Research.ua partners with Purespectrum alongside Cint to expand data collection capabilities and reach for market research projects in Ukraine and internationally.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Cint: Global insights exchange platform and panel partner of Research.ua. While not a direct competitor, Cint provides the underlying panel infrastructure that enables Research.ua's international reach and is a comparable technology-enabled insights platform.

Broad incumbents

• Ipsos: Global market research and consulting firm with strong public opinion and social research practices. Comparable offering to Research.ua's social-political research and brand tracking, particularly for international organization and donor clients.
• Deloitte (Research & Insights practice): Major professional services firm with research and insights capabilities serving enterprise and government clients. Relevant peer for government and international organization work, especially around reform monitoring and policy evaluation.
• NielsenIQ: Global market research giant providing consumer measurement, retail analytics, and brand tracking. Represents the type of well-capitalized international incumbent that could encroach on Research.ua's Ukrainian enterprise clients as conditions normalize.
• Kantar: World-leading evidence-based insights and consulting company with extensive brand tracking, Worldpanel, and media research capabilities. Competes for multinational clients seeking Ukraine coverage and offers overlapping brand health and campaign measurement services.

Direct peers

• Kyiv International Institute of Sociology (KIIS): One of the oldest Ukrainian social and market research organizations, conducting nationally representative surveys and public opinion studies. Comparable in social/political research segment and government/international donor client base.
• InMind: One of the largest Ukrainian market and social research companies, offering panel-based research, brand tracking, and ad hoc studies. Directly comparable to Research.ua in services, customer base, and Ukrainian market focus.
• Gradus Research: Ukrainian research firm specializing in online surveys, public opinion polling, and consumer research using proprietary panels. Direct competitor in the same Ukrainian market with overlapping methodologies (CAWI surveys, brand tracking).
• Active Group (Ukraine): Ukrainian market research and consulting firm providing consumer research, brand tracking, and market analysis. Direct competitor serving similar enterprise clients in Ukraine with overlapping service offerings.

Emerging players

• Razumkov Centre: Ukrainian think tank conducting public opinion polling, policy research, and social studies for government and international clients. Comparable in social-political research segment but with a think tank rather than commercial positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/research.com.ua
• LinkedInlinkedin.com/company/research-ua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Research.ua