ZMROBO
ZMROBO is a Guangzhou, China-based private robot manufacturer founded in 2002, producing educational, entertainment, and AI robots. Operating under the JoinMax Digital brand via zmrobo.net, the company primarily serves educational institutions, schools, and learners seeking robotics education solutions.
- Company typePrivate
- Founded2002
- HeadquartersGuangzhou, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
ZMROBO firmographics
Firmographics- Name
- ZMROBO
- Website
- https://stemtown.com
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 51–100 employees
- Short description
- ZMROBO is a Guangzhou, China-based private robot manufacturer founded in 2002, producing educational, entertainment, and AI robots. Operating under the JoinMax Digital brand via zmrobo.net, the company primarily serves educational institutions, schools, and learners seeking robotics education solutions.
- Ownership category
- akta.pro rank
ZMROBO industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)
- akta.pro secondary industry
- Educational & Hobby Robotics Kits (Consumer) (CRACARAG)
Keywords
Where ZMROBO is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Markets served
ZMROBO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
ZMROBO product offering
Product offeringCore offering
ZMROBO manufactures and sells robots across three categories: educational robots, entertainment robots, and artificial intelligence (AI) robots. Products are marketed to schools, educational institutions, and learners for robotics-based STEM education, while entertainment robots address consumer/leisure use. Distribution and brand presence is operated under the JoinMax Digital name via stemtown.com and zmrobo.net.
Differentiator
Problem solved
Functional benefit
Products and services
- Educational Robot Robotics hardware designed for schools, training centers, and learners to support hands-on STEM and robotics-based education. Sold under the JoinMax Digital / stemtown.com brand.
- Entertainment Robot Consumer-oriented robot hardware intended for leisure and entertainment use, distributed alongside ZMROBO's education line under the JoinMax Digital brand.
- Artificial Intelligence (AI) Robot AI-enabled robot hardware produced by ZMROBO as part of its robotics product range, targeting advanced educational and consumer applications.
Companies that use ZMROBO
Customer profileSegments1 record
Ideal customer profiles1 record
ZMROBO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZMROBO competitors and assessment
Company assessmentDirect peers
- Wonder Workshop: US-based maker of Dash, Dot, and Cue educational robots for K-8 STEM classrooms. Directly comparable product category and target customer (schools, students, educators) with cross-curriculum coding/robotics offerings.
- Makeblock: Shenzhen-based maker of mBot and STEAM educational robotics kits for schools and consumers. Direct competitor to ZMROBO with overlapping K-12 STEM robotics products and a similar China-based manufacturing footprint.
- UBTECH Robotics: Chinese robotics company producing AI-powered humanoid and educational robots for K-12 and consumer markets. Highly comparable product portfolio (educational + AI robotics) and overlapping customer base in schools.
- Sphero: Maker of programmable educational robots (Sphero, Ollie, Indi) sold to schools and consumers for STEM learning. Direct overlap in K-12 educational robotics kits and AI-enabled learning platforms.
- VEX Robotics: Provider of educational robotics kits and competition platforms for K-12 and post-secondary STEM programs. Comparable as a hardware-first educational robotics vendor selling into school systems and competition ecosystems.
- EZ-Robot: Canada-based maker of modular educational and hobby robotics kits (EZ-B, JD Humanoid, Six). Comparable as a smaller-scale educational/hobby robotics manufacturer targeting STEM learning use cases.
- Modular Robotics: Maker of Cubelets and MOSS modular educational robot kits for K-12 STEAM classrooms. Comparable product offering and education-vertical focus, particularly for younger learners.
- DJI (RoboMaster): While primarily known for drones, DJI's RoboMaster line targets educational robotics with programmable platforms and a competitive robotics league. Comparable as a Chinese-headquartered educational robotics competitor targeting STEM learners.
Emerging players
- Anki (Anki, Cozmo, Vector): Former consumer robotics company behind Cozmo and Vector AI robots — though now defunct, its product positioning (entertainment + AI educational robots) is directly relevant as a comparable and cautionary case for ZMROBO's entertainment/AI robot lines.
Broad incumbents
- LEGO Education: Educational arm of LEGO offering robotics and STEAM learning solutions (SPIKE, Mindstorms legacy). Larger incumbent operating broadly in the same K-12 STEM/robotics category with significant brand and distribution advantage.
Market position
Customer concentration
ZMROBO social profiles
Digital presenceZMROBO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZMROBO leadership team
Management profileNumber of profiles
ZMROBO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZMROBO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZMROBO
What does ZMROBO do?
ZMROBO manufactures and sells robots across three categories: educational robots, entertainment robots, and artificial intelligence (AI) robots. Products are marketed to schools, educational institutions, and learners for robotics-based STEM education, while entertainment robots address consumer/leisure use. Distribution and brand presence is operated under the JoinMax Digital name via stemtown.com and zmrobo.net.
When was ZMROBO founded?
ZMROBO was founded in 2002. It employs 51 to 100 people.
Where is ZMROBO based?
ZMROBO is headquartered in Guangzhou, China, in the Asia region.
Who are ZMROBO's main competitors?
Direct peers on record are Wonder Workshop, Makeblock, UBTECH Robotics, Sphero, VEX Robotics, EZ-Robot, Modular Robotics and DJI (RoboMaster). Anki (Anki, Cozmo, Vector) is listed as an emerging player. LEGO Education is listed as a broad incumbent.
Does ZMROBO have an API?
No public API is recorded for ZMROBO.
What industry is ZMROBO in?
ZMROBO's product category is Educational Robotics. Its primary akta.pro industry code is EDAMADAN, Robotics Kits, Parts & Lab Equipment Providers (Education-Focused), with a secondary code of CRACARAG, Educational & Hobby Robotics Kits (Consumer). Its NAICS code is 339930 and its SIC code is 3944.