LaRoche Wealth Management

What LaRoche Wealth Management does

LaRoche Wealth Management is a privately-held financial advisory firm headquartered at 222 Central Park Avenue, Suite 1100 in Virginia Beach, Virginia. Founded and led by President Brian LaRoche — who entered the financial services industry in 1993 after earning a finance degree from Virginia Tech — the firm operates as a five-person team that delivers fee-based comprehensive financial planning to individuals, families, pre-retirees, and retirees primarily in the Virginia/Hampton Roads region. The practice follows an 'Engage • Enlighten • Empower' methodology built around a personal interview, education-led financial plan development, and optional implementation support to address client follow-through challenges. The target segments span accumulation, distribution, and life-transition phases, with planning use cases covering retirement, estate, tax, investment, insurance, college savings, and wealth transfer.

The firm's core technology stack centers on the eMoney financial planning platform, used to run Monte Carlo simulations that stress test plans against varying market and life assumptions and to provide clients with real-time digital access to their financial information. Implementation is supported through a nine-product suite spanning 529 college savings plans, annuities (immediate/deferred, fixed/variable), disability income insurance, traditional and Roth IRAs, life insurance (term, whole, universal, variable, survivorship), long-term care insurance, mutual funds, and trust services.

The revenue model combines fee-based financial planning with commissions and fees generated when clients implement recommended products through MML Investors Services, LLC, the registered broker-dealer through which the firm offers securities and advisory services. LaRoche Wealth Management is operationally independent from MML Investors Services and not a subsidiary or affiliate. Pricing is not publicly disclosed, though the firm maintains minimum client resource requirements and structures planning engagements as multi-year relationships. Growth is driven primarily by referrals from existing clients, supplemented by content marketing through the firm's website resource center, community involvement, and seminars.

Name

LaRoche Wealth Management

Legal name

LaRoche Wealth Management

Website

https://larochewealth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LaRoche Wealth Management is a privately-held, five-person fee-based financial advisory firm in Virginia Beach, Virginia, serving individuals, families, pre-retirees, and retirees with comprehensive financial planning and implementation through insurance and investment products distributed via MML Investors Services.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Estate Planning & Trust Structuring Advisory (FSAEAKAC)

Keywords

• Financial advisory services
• Wealth management
• Retirement planning
• Estate planning
• Investment management

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Financial Planning: The firm provides fee-based comprehensive financial planning services. Recommendations are derived from detailed financial plans developed during client engagement. The firm may also assist with implementation through products and services sourced from reputable firms, which may result in commissions or fees outside of the financial planning fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LaRoche Wealth Management provides fee-based comprehensive financial planning services to individuals and families. The firm follows an 'Engage • Enlighten • Empower' methodology that takes clients through a personal interview, financial plan development using eMoney software with Monte Carlo simulations, and optional implementation support through insurance and investment products sourced from reputable firms.

Product overview

LaRoche Wealth Management is a financial advisory firm offering comprehensive financial planning services and implementation through a portfolio of investment and insurance products. The firm provides fee-based financial planning covering protection, savings, and growth strategies, with implementation assistance through products sourced from reputable firms. The product suite includes 529 College Savings Plans, Annuities (Immediate and Deferred, Fixed and Variable), Disability Income Insurance, Individual Retirement Accounts (Traditional IRA, Roth IRA, Coverdell ESA, SIMPLE IRA), Life Insurance (Term, Whole Life, Universal Life, Variable Universal Life, Survivorship Life), Long Term Care Insurance, Mutual Funds, and Trust Services. The firm uses eMoney financial planning software for Monte Carlo simulations and stress testing client plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Family & Life Changes Planning Financial planning services addressing major life events such as marriage, college, divorce, caring for aging parents, and asset division. Designed for individuals and families experiencing significant life transitions.
• 529 College Savings Plans Tax-advantaged education savings plans allowing contributions to grow tax-deferred for qualified college expenses including tuition, room, board, fees, books, and equipment. Available as college savings plans and prepaid tuition plans.
• Annuities Tax-deferred retirement income products offering guaranteed income streams for life or specified periods. Available as Immediate and Deferred annuities with Fixed and Variable options.
• Disability Income Insurance Individual disability income insurance policies that supplement employer group coverage, providing portable, tax-free benefits to protect a larger portion of income during sickness or injury.
• Individual Retirement Account (IRA) Tax-deferred personal retirement savings accounts including Traditional IRA, Roth IRA, Coverdell Education Savings Account (ESA), and SIMPLE IRA options with various tax advantages and contribution limits.
• Life Insurance Life insurance products providing financial protection for families including Term Life, Whole Life, Universal Life, Variable Universal Life, and Survivorship Life policies with various coverage durations and cash value accumulation options.
• Long Term Care Insurance Insurance coverage for extended care services including help with Activities of Daily Living (ADLs) such as bathing, continence, dressing, eating, transferring, and toileting, covering nursing home, assisted living, or home health care costs.
• Mutual Funds Professionally managed investment portfolios pooling money from multiple investors to invest in stocks, bonds, and other securities, offering diversification and professional management.
• Trust Services Fiduciary trust arrangement services including investment management, diversification, periodic statements, tax reporting, bill paying, cash management, and asset distribution for estate and wealth transfer planning.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MML Investors Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC, a registered broker-dealer and investment advisor. MML Investors Services is a member of SIPC. LaRoche Wealth Management is not a subsidiary or affiliate of MML Investors Services, LLC.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Betterment: Betterment is a leading robo-advisor offering goals-based planning and portfolio management for mass-affluent investors — competing on convenience and price for the same retail-investor persona LaRoche targets.
• Empower Personal Advisor: Empower (formerly Personal Capital) combines digital planning tools with human advisor access for mass-affluent investors — an emerging hybrid model competing for the same comprehensive-planning household segment LaRoche serves.
• Facet Wealth: Facet is a digital-first RIA offering flat-fee comprehensive financial planning targeted at mass-affluent households — directly competing for LaRoche's primary customer segment with a lower-cost, tech-enabled model.
• Wealthfront: Wealthfront is a robo-advisor offering automated financial planning, tax-loss harvesting, and portfolio management for mass-affluent investors — competing for the lower end of LaRoche's addressable market.

Direct peers

• Carson Wealth: Carson Wealth is a national RIA that built its brand around an education-first, goals-based planning philosophy and producer development — closely mirroring LaRoche's 'Engage • Enlighten • Empower' consultative methodology and comprehensive planning scope.
• Mariner Wealth Advisors: Mariner is a national independent RIA consolidator offering comprehensive financial planning, tax, estate, and investment management to mass-affluent and HNW households — the same comprehensive-service positioning LaRoche targets.
• Creative Planning: Creative Planning is a large independent RIA delivering fee-based comprehensive financial planning, investment management, tax, and estate services to households nationwide — a scaled analog of LaRoche's full-stack planning model.

Broad incumbents

• Edelman Financial Engines: Eisen's Edelman Financial Engines is one of the largest US RIAs combining advisor-led planning with proprietary planning tools and is a broad incumbent competing for the same goals-based comprehensive planning household.
• Commonwealth Financial Network: Commonwealth is an independent broker-dealer/RIA that supports independent financial advisors with planning tools and product access — structurally analogous to LaRoche's MML Investors Services affiliation but at larger scale.
• Edward Jones: Edward Jones is a large national incumbent offering comprehensive financial planning through a vast advisor network — competing for the same mass-affluent households and providing a benchmark for the scaled-advisor model LaRoche would need to reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LarocheWealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaRoche Wealth Management