Silverbelly Whiskey
Silverbelly Whiskey is a premium Tennessee whiskey brand founded in 2022 by country music legend Alan Jackson, headquartered in Nashville. It sells small batch whiskeys labeled by his #1 hits via DTC e-commerce, a downtown distillery-museum venue, weddings, and select retailers.
- Company typePrivate
- Founded2022
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silverbelly Whiskey does
Silverbelly Whiskey is a privately held premium Tennessee whiskey brand founded in 2022 by country music legend Alan Jackson and headquartered in Nashville, Tennessee. Spirits are crafted and selected in Columbia, Tennessee in accordance with federal and state law. The company operates through two affiliated legal entities, Silverbelly Spirits LLC and Juice House LLC, with Alan Jackson maintaining direct ownership and no evidence of external investment. Headcount is lean at 1-10 employees, and core differentiation rests on celebrity-driven storytelling rather than scale.
The product portfolio centers on small batch Tennessee whiskey using a proprietary 80% corn, 10% rye, 10% malted barley mash bill aged 4-5 years, with each numbered release uniquely labeled after one of Alan Jackson's #1 hit songs in chronological order. The lineup includes Small Batch (12,000-20,000 bottles per release, priced at $42.99), Single Barrel selections (AJ's Pick and Mattie's Pick at 115 proof), a limited Last Call expression (1,958 bottles, 66% corn / 29% rye / 5% barley, aged 6.7 years), Little Bitty (first 375ml half-size offering), and a Barrel Proof expression aged 7 years. Mattie Jackson, Alan's daughter and a Certified Bourbon Professional and Sommelier, was appointed Master Blender in January 2025. The brand has received an Ascot Award for its Single Barrel expression.
Revenue is generated across multiple streams: direct-to-consumer e-commerce through silverbellywhiskey.com powered by Bottle Nexus, online retail via Seelbachs, the Alan Jackson Museum & Distillery at 121 3rd Avenue South in Nashville offering ticketed tastings and on-site retail (sold through Etix), a wedding program with a 12-bottle minimum and signed lyric sheet, custom barrel selections and private label programs for corporate clients, merchandise sales, and select US/Canadian retail availability. Marketing relies heavily on PR coverage in country music and lifestyle outlets (People, American Songwriter, Whiskey Raiders, Music Row, Taste of Country) and organic Instagram content. Distribution is primarily single-country/domestic with regional retail reach and no disclosed third-party distributor network.
Silverbelly Whiskey firmographics
Firmographics- Name
- Silverbelly Whiskey
- Legal name
- Silverbelly Spirits LLC
- Website
- https://silverbellywhiskey.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Silverbelly Whiskey is a premium Tennessee whiskey brand founded in 2022 by country music legend Alan Jackson, headquartered in Nashville. It sells small batch whiskeys labeled by his #1 hits via DTC e-commerce, a downtown distillery-museum venue, weddings, and select retailers.
- Ownership category
- akta.pro rank
Silverbelly Whiskey industry classification
Industry- Product category
- Premium Whiskey
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
- akta.pro secondary industries
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Silverbelly Whiskey is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Silverbelly Whiskey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct-to-Consumer Whiskey Sales: Online sales of Silverbelly whiskey products (Small Batch, Little Bitty, Single Barrel, Last Call, Barrel Proof) through the brand's e-commerce store powered by Bottle Nexus. Consumers purchase individual bottles or bundles directly.
- Wedding Program Bulk Sales: Silverbelly offers a wedding program requiring a 12-bottle minimum order of any Silverbelly Whiskey. Couples receive a gift box with a signed Alan Jackson lyric sheet to 'Livin' On Love'. Generates bulk one-time whiskey purchases.
- Distillery & Museum Ticketed Experiences: The Alan Jackson Museum & Distillery at 121 3rd Avenue South, Nashville, offers ticketed tastings, signature cocktails, and retail whiskey purchases on-site. Tickets sold through Etix.
- Custom Barrel Selections & Private Label Programs: Silverbelly Spirits offers custom barrel selections and private label programs for corporations, groups, and special events, subject to availability and regulatory requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Batch Bundle |
| Unit Pricing | Pay-as-you-go | Little Bitty (375ml) |
| Unit Pricing | Pay-as-you-go | Single Barrel - AJ's Pick |
| Unit Pricing | Pay-as-you-go | Single Barrel - Mattie's Pick |
| Unit Pricing | Pay-as-you-go | I'd Love You All Over Again - Batch 4 |
| Unit Pricing | Pay-as-you-go | Don't Rock The Jukebox - Batch 5 |
| Unit Pricing | Pay-as-you-go | Chasin' That Neon Rainbow - Batch 3 |
| Unit Pricing | Pay-as-you-go | Wanted - Batch 2 |
| Unit Pricing | Pay-as-you-go | Here In The Real World - Batch 1 |
| Unit Pricing | Pay-as-you-go | Last Call Whiskey |
| Unit Pricing | Pay-as-you-go | Barrel Proof |
| Unit Pricing | Pay-as-you-go | Wedding Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Silverbelly Whiskey product offering
Product offeringCore offering
Silverbelly Whiskey produces and sells premium Tennessee straight bourbon whiskey under multiple expressions (Small Batch, Single Barrel, Last Call, Little Bitty, and Barrel Proof), each labeled after Alan Jackson's #1 hit songs. The brand also operates a distillery and museum destination in downtown Nashville offering ticketed tastings, signature cocktails, and retail sales, plus a Wedding Program requiring 12-bottle minimum bulk orders with signed lyric sheets.
Product overview
Silverbelly Whiskey is a premium Tennessee whiskey brand distilled exclusively for and hand-selected by country music legend Alan Jackson. The product portfolio includes Small Batch whiskey (4-year, 91 proof with 80% corn mash bill), Single Barrel selections (AJ's Pick and Mattie's Pick at 115 proof), Last Call Whiskey (6.7 year, 1,958 bottles), Little Bitty (375ml half-size offering), and Barrel Proof expressions. Each batch is uniquely labeled after Alan Jackson's #1 hit songs in chronological order. The company also operates the Alan Jackson Museum & Distillery in downtown Nashville and offers a Wedding Program with 12-bottle minimum orders plus a signed lyric sheet. Merchandise is available through the Silverbelly Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Batch Whiskey Core small batch Tennessee straight bourbon whiskey with an 80% corn, 10% rye, 10% malted barley mash bill, aged 4-5 years, producing 12,000-20,000 bottles per numbered release (each named after an Alan Jackson #1 hit). Targeted at premium whiskey consumers and country music fans.
- Single Barrel Whiskey Premium single barrel Tennessee bourbon selections including AJ's Pick (5.5 years, 115 proof) and Mattie's Pick (5.11 years, 115 proof hand-selected by Master Blender Mattie Jackson). Features sweet honey, vanilla cream, caramel aromas with a full deep palate of milk chocolate, toffee, and maple syrup. Recognized with an Ascot Award.
- Last Call Whiskey Limited-release Tennessee whiskey with a 66% corn, 29% rye, 5% barley mash bill, aged 6.7 years, with only 1,958 bottles produced. Tasting notes include butterscotch, candied ginger, golden raisin, orange zest on the nose; caramel, baking spices, honeyed apple, and deep oak on the palate; long classic spice finish with buttery softness.
- Little Bitty Whiskey First-ever half-size 375ml offering made from the classic 4-year-old small batch whiskey. Notes of brown sugar and honey with oak and chocolates on the nose, subtle spicy oak and creamy caramel on the palate, and a smooth savory cinnamon finish. Targeted at consumers seeking a smaller format and gift-friendly pour.
- Barrel Proof Whiskey Barrel proof Tennessee straight bourbon bottled straight from the barrel without dilution, aged 7 years. Features deep oak and strong caramel on the nose, toasty brown sugar, candied apples, and oak on the palate, with a traditional Tennessee hug finish. Targeted at premium bourbon enthusiasts seeking an undiluted expression.
- Alan Jackson Museum & Distillery Experience Ticketed distillery and museum experience located at 121 3rd Avenue South in downtown Nashville, steps from Lower Broadway. Combines Tennessee whiskey tastings, signature cocktails, exclusive retail offerings, and country music history exhibits. Tickets sold through Etix. Targeted at Nashville tourists and country music fans.
- Wedding Program Bulk-order wedding program featuring Silverbelly Whiskey as a signature cocktail, wedding-day pour, or groomsmen gift. Requires a 12-bottle minimum order (mix-and-match across any Silverbelly expression) and includes a gift box with a signed lyric sheet of Alan Jackson's 'Livin' On Love'. Targeted at couples planning weddings.
- Custom Barrel Selections and Private Label Programs Custom barrel selections and private label programs offered by Silverbelly Spirits for corporations, groups, and special events. Availability subject to applicable regulatory requirements. Interested parties inquire directly with the brand.
- Silverbelly Branded Merchandise Official Silverbelly Whiskey branded merchandise including apparel and lifestyle items sold through the Silverbelly Shop storefront. Targeted at brand fans and gift buyers.
Companies that use Silverbelly Whiskey
Customer profileSegments4 records
Ideal customer profiles5 records
Silverbelly Whiskey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Silverbelly Whiskey partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bottle NexuscoreBottle Nexus serves as the transaction processing and webstore infrastructure for silverbellywhiskey.com/buy/. All online alcohol transactions are executed through Bottle Nexus. Silverbelly Whiskey does not store credit card or payment information on its own systems.
- EtixcoreEtix serves as the ticketing platform for the Alan Jackson Museum & Distillery. Tickets for distillery and museum visits are sold through etix.com/ticket/v/39606/alan-jacksons-silverbelly-whiskey-distillery-museum.
- SeelbachsminorSeelbachs is an online retailer offering Silverbelly Whiskey products for US online purchase. Listed on the brand's 'Buy Online (US)' page.
- Juice House LLCcoreJuice House LLC is an affiliated entity (along with Silverbelly Spirits LLC) that collectively operates the Silverbelly Whiskey brand and its services. Both entities are referenced in the company's Terms & Conditions, Privacy Policy, and Accessibility Statement.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Silverbelly Whiskey competitors and assessment
Company assessmentEmerging players
- Jefferson's Bourbon: Independent craft bourbon with experimental finishes and a founder-led storytelling brand; comparable mid-sized craft competitor pursuing premium positioning through differentiation rather than scale.
- Casa Del Sol (Dolly Parton): Dolly Parton's celebrity-branded premium tequila/spirits venture; directly analogous celebrity-country-artist brand model competing for the same country-music fan gift and celebration occasions.
- WhistlePig: Premium rye whiskey brand built on a farm-to-bottle craft narrative with limited editions and a strong hospitality/estate experience; comparable storytelling-driven premium spirits playbook and allocated-release mechanics.
- Penelope Bourbon: Premium craft bourbon with a curated four-SKU core range, strong D2C e-commerce emphasis, and enthusiast-channel momentum; comparable small-team, founder-driven premium craft playbook in the same whiskey retail set.
Broad incumbents
- George Dickel: Historic Tennessee whiskey producer (Diageo-owned) operating a Cascade Hollow distillery with a tasting-room tourism experience; comparable category, heritage storytelling, and on-premise engagement model.
- Maker's Mark: Premium small-batch bourbon (Beam Suntory) with strong heritage branding, a Star Hill distillery visitor experience, and a hand-dipped wax-finish product story; comparable premium craft narrative and distillery-tourism flywheel.
- Jack Daniel's: Iconic Tennessee whiskey producer owned by Brown-Forman; the dominant benchmark in the same category Silverbelly operates in and the natural incumbent against which any Tennessee whiskey brand is judged on quality, distribution, and heritage.
- Woodford Reserve: Premium Kentucky bourbon brand (Brown-Forman) with a destination distillery on the bourbon trail and an extensive premium SKU ladder; comparable premium positioning, tourism experience, and price-point architecture.
Direct peers
- Heaven's Door: Bob Dylan's celebrity-branded American whiskey line spanning bourbon, rye, and finishing series; the closest direct competitor to Silverbelly's musician-fronted premium whiskey positioning and limited-release cadence.
- Uncle Nearest Premium Whiskey: Premium Tennessee whiskey built around a powerful founder/heritage narrative (honoring Nearest Green), with a curated product line, awards traction, and a destination distillery experience — directly analogous to Silverbelly's celebrity-anchored storytelling and tourism play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Silverbelly Whiskey social profiles
Digital presenceSilverbelly Whiskey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverbelly Whiskey leadership team
Management profileNumber of profiles
Profiles2 records
Silverbelly Whiskey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverbelly Whiskey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverbelly Whiskey
What does Silverbelly Whiskey do?
Silverbelly Whiskey produces and sells premium Tennessee straight bourbon whiskey under multiple expressions (Small Batch, Single Barrel, Last Call, Little Bitty, and Barrel Proof), each labeled after Alan Jackson's #1 hit songs. The brand also operates a distillery and museum destination in downtown Nashville offering ticketed tastings, signature cocktails, and retail sales, plus a Wedding Program requiring 12-bottle minimum bulk orders with signed lyric sheets.
Is Silverbelly Whiskey a public or private company?
Silverbelly Whiskey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silverbelly Whiskey founded?
Silverbelly Whiskey was founded in 2022. It employs 1 to 10 people.
Where is Silverbelly Whiskey based?
Silverbelly Whiskey is headquartered in Nashville, United States, in the North America region.
How does Silverbelly Whiskey make money?
Four revenue lines are on record. Direct-to-Consumer Whiskey Sales are the primary driver. The others are wedding Program Bulk Sales, distillery & Museum Ticketed Experiences and custom Barrel Selections & Private Label Programs.
Who are Silverbelly Whiskey's main competitors?
Emerging players on record are Jefferson's Bourbon, Casa Del Sol (Dolly Parton), WhistlePig and Penelope Bourbon. Broad incumbents are George Dickel, Maker's Mark, Jack Daniel's and Woodford Reserve. Direct peers are Heaven's Door and Uncle Nearest Premium Whiskey.
Does Silverbelly Whiskey have an API?
No public API is recorded for Silverbelly Whiskey.
What industry is Silverbelly Whiskey in?
Silverbelly Whiskey's product category is Premium Whiskey. Its primary akta.pro industry code is THAFALAJ, Spirits/Cocktail Bars Operated by Producers, with a secondary code of THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 42482 and its SIC code is 5180.