Lubdub Apparel

What Lubdub Apparel does

Lubdub Apparel is a privately held, bootstrapped Canadian direct-to-consumer apparel company headquartered in Calgary, Alberta, that designs and sells medical-themed apparel and accessories targeted at individual healthcare workers and healthcare teams. The company was founded by a nurse and serves personas including Registered Nurses (RN), Licensed Practical Nurses (LPN), Emergency Responders (ER/EMS), Respiratory Therapists (RT), Pharmacy staff, and Unit Clerks. Its self-described positioning centers on authentic, healthcare-specific workwear and post-shift loungewear rather than general scrubs.

The product portfolio is delivered through a Shopify e-commerce storefront and spans core categories (T-shirts, long sleeve shirts, sweatshirts, hoodies, vests, scrubs, post-shift loungewear, accessories, and gift cards) organized along two merchandising axes: design collections (ECG Heart, Lubdub Classics, Retro, Kawaii, Floral Sketch, Imprint, Varsity, Emblem, Wallflower, Botanical) and role-based collections (RN, ER, LPN, RT, Unit Clerk, Pharmacy). A distinct B2B motion runs alongside DTC, offering Team Orders (30+ items), Mini Team Orders (15+ items), and Private Team Stores with custom design consultation for healthcare units. The flagship "Lubdub Collection" commits $2 of every item sold to healthcare-worker wellness initiatives, and the company maintains a blog covering Giveback Initiatives, Fundraisers, and HCW Features/Tributes. Technology stack is a standard Shopify storefront with broad multi-currency checkout and an unusually wide set of payment integrations (including Shop Pay, Apple Pay, Google Pay, Visa, Mastercard, Amex, Discover, Diners Club, Bancontact, and iDEAL Wero) plus bilingual English/French localization.

Revenue is generated through three streams: direct-to-consumer individual apparel sales (one-time unit pricing), B2B bulk team orders for healthcare units, and gift card sales. Distribution is primarily direct online with free standard shipping on orders over $120 CAD/USD in Canada and the US and international shipping to a large set of additional countries. Marketing is conducted almost entirely through organic social media on Facebook, Instagram, and TikTok, supplemented by content marketing and team-order referrals. The company reports 1–10 employees, has no disclosed funding or institutional backing, and operates as an independent small business.

Name

Lubdub Apparel

Legal name

Lubdub Apparel

Website

https://hellolubdub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lubdub Apparel is a Calgary-based, nurse-founded Shopify e-commerce brand designing and selling healthcare-themed apparel and accessories—including scrubs, hoodies, and team uniforms—for individual healthcare workers and healthcare teams across North America.

Ownership category

akta.pro rank

Product category

Healthcare Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Medical apparel
• Healthcare workwear
• Nurse scrubs
• Team uniforms
• Healthcare accessories

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of apparel and accessories including T-shirts, long sleeve shirts, sweatshirts, hoodies, vests, scrubs, and accessories through their Shopify e-commerce storefront. Individual consumer purchases with standard transactional pricing.
2. Team Orders / B2B Bulk Sales: Bulk team orders for healthcare units and departments. Custom team stores, private listings, and group ordering programs. Includes minimum order requirements (15+ items for mini teams, 30+ items for full team orders).
3. Gift Cards: Digital and/or physical gift cards available for purchase on the website, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lubdub Apparel designs, sources, and sells healthcare-themed apparel and accessories (T-shirts, long sleeve shirts, sweatshirts, hoodies, vests, scrubs, post-shift loungewear, mystery bundles, and accessories) under its own brand, primarily to individual healthcare workers in North America via a Shopify e-commerce storefront. It also offers a B2B team-order service with private online stores for healthcare teams placing bulk orders of 15–30+ items, supported by custom design consultation and team-first service.

Product overview

Lubdub Apparel is a single-brand e-commerce platform built on Shopify, offering a unified portfolio of healthcare worker-focused apparel and accessories. The core offering centers on shift-appropriate clothing including T-Shirts, Long Sleeve Shirts, Sweatshirts, Hoodies, Vests, and Scrubs. These products are organized into two key sub-brand collections: Design-based lines (ECG Heart, Lubdub Classics, Retro, Kawaii, Floral Sketch, Imprint, Varsity, Emblem, Wallflower, Botanical) and Role-based lines for specific healthcare positions (RN, ER, LPN, RT, Unit Clerk, Pharmacy). Supporting offerings include Post-Shift Loungewear, Mystery Bundles, Accessories, and Gift Cards. The company differentiates through Team Orders—a custom group ordering service with private online stores for healthcare teams of 15+ or 30+ items. The Lubdub Collection represents the brand's flagship line with a social mission: $2 of every Lubdub Collection item funds wellness initiatives for healthcare workers.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts Casual and work-appropriate T-shirts featuring healthcare-themed designs for healthcare workers' shift work and everyday wear.
• Long Sleeve Shirts Long sleeve tops designed for healthcare workers, offering comfort and style for extended shifts.
• Sweatshirts Comfortable sweatshirts suitable for post-shift loungewear and casual healthcare work environments.
• Hoodies Hooded sweatshirts available in standard and full-zip styles, including custom team order options for healthcare groups.
• Vests Lightweight vests designed for healthcare workers seeking layered warmth during shifts.
• Scrubs Medical scrubs designed by a nurse for healthcare workers, available in multiple colors and styles.
• Post-Shift Loungewear Comfort-focused apparel designed for relaxation after long healthcare shifts.
• Mystery Bundles Surprise apparel bundles offered at discounted prices for mystery shoppers.
• Accessories Shift-ready healthcare-themed accessories including socks and other essentials.
• Gift Card Digital gift cards allowing recipients to select their own Lubdub apparel items.
• Team Orders Custom group ordering service for healthcare teams placing bulk orders of 30+ items, with private online team stores, custom design consultation, and dedicated team support.
• Mini Teams Orders Smaller team ordering option for groups of 15+ items with custom design options for healthcare teams.
• Private Team Stores Custom branded online stores for individual healthcare teams to order personalized team apparel.

Quantifiable outcome

• $2 of every Lubdub Collection item funds wellness-focused initiatives for healthcare workers in the community

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• FIGS: FIGS is the leading premium medical apparel brand, selling scrubs and lifestyle apparel directly to healthcare workers — the closest direct competitor to Lubdub in product, customer, and D2C go-to-market.
• Jaanuu: Jaanuu sells premium scrubs and medical apparel with fashion-forward design and a D2C + team-order model, overlapping directly with Lubdub's nurse-led, design-driven positioning.
• Medelita: Medelita is a premium medical apparel brand founded by a clinician, selling scrubs and lab coats direct to healthcare professionals — a direct fit with Lubdub's nurse-founder, premium positioning.
• Koi (scrubs): Koi designs and sells fashion-forward scrubs and medical apparel via DTC and uniform retailers, closely matching Lubdub's design-led D2C playbook targeting individual healthcare workers.

Emerging players

• Care+Wear: Care+Wear designs patient- and clinician-focused adaptive medical apparel and accessories; comparable to Lubdub in healthcare-worker-targeted apparel design, though more clinically focused.

Broad incumbents

• Barco Uniforms: Barco Uniforms is a long-standing medical apparel brand (including Barco One and Skechers-branded scrubs) with broad distribution — a larger incumbent peer operating in Lubdub's core category.
• Cherokee Uniforms: Cherokee is an established, broad-line medical scrub and uniform brand carried through uniform shops and group purchasing; comparable to Lubdub on product category even if distribution and positioning differ.
• Uniform Advantage (UA Scrubs): Uniform Advantage is a multi-brand medical apparel retailer offering scrubs and uniforms across price tiers; comparable to Lubdub on healthcare-worker customer base even though it is a multi-brand retailer rather than a single DTC brand.
• Healing Hands (HH Scrubs): Healing Hands (HH Scrubs) sells medical scrubs and healthcare apparel through D2C and uniform channels, with comparable product breadth to Lubdub's core scrubs line.
• Dickies Medical: Dickies Medical is the healthcare-arm of an established workwear brand, offering scrubs and medical apparel across price tiers — an incumbent peer in the same end market as Lubdub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hellolubdub
• Instagraminstagram.com/hellolubdub
• TikToktiktok.com/@hellolubdub
• LinkedInlinkedin.com/company/lubdub-apparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubdub Apparel