NM Black Car
NM Black Car is a founder-owned, Santa Fe-based luxury ground transportation company serving airports, corporate clients, tourists, and special events across New Mexico via chauffeured black cars, limos, and charter buses.
- Company typePrivate
- Founded2010
- HeadquartersSanta Fe, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What NM Black Car does
New Mexico Black Car Service is a privately held, founder-owned luxury ground transportation company founded in 2010 by Marcos Trujillo and headquartered in Santa Fe, New Mexico, with an operations hub in Albuquerque. The company provides 24/7 black car and chauffeur services across New Mexico, anchored on airport transfers for Albuquerque International Sunport (ABQ), Santa Fe Regional Airport (SAF), and El Paso International Airport (ELP), and extended into corporate transportation, special event service, beer and wine tours, charter bus rentals, and destination transfers to Taos Ski Valley.
The underlying platform combines a unified reservation system with real-time flight monitoring and GPS vehicle tracking, allowing automatic pickup-time adjustment on flight delays and continuous speed and route oversight for safety. Through its Concierge New Mexico sub-brand, the company bundles restaurant reservations, activity bookings, and tour coordination into the same reservation flow, positioning it as a one-stop travel planner rather than a pure point-to-point car service.
Revenue is generated primarily through per-trip transaction fees across consumer, SMB, and corporate segments, with pricing beginning around $75 for black car service and $15–$50 per person for shared shuttles. A corporate account program provides volume discounts, simplified billing, and priority booking on multi-year contracts. The company operates without institutional capital, has no disclosed funding history, and markets through its own website, blog content, SEO, and an active social media presence across Facebook, Instagram, LinkedIn, Pinterest, X, Yelp, and YouTube.
NM Black Car firmographics
Firmographics- Name
- NM Black Car
- Legal name
- New Mexico Black Car Service
- Website
- https://nmblackcar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- NM Black Car is a founder-owned, Santa Fe-based luxury ground transportation company serving airports, corporate clients, tourists, and special events across New Mexico via chauffeured black cars, limos, and charter buses.
- Ownership category
- akta.pro rank
NM Black Car industry classification
Industry- Product category
- Luxury Ground Transportation Services
- NAICS
- Limousine Service (48532), Limousine Service (485320), Taxi and Limousine Service (4853)
- akta.pro primary industry
- Premium Black Car Services (THADAEAL)
- akta.pro secondary industries
- Chauffeured / Black Car & Executive Car Services (THACAIAC), Chauffeur / Black Car & Executive Car Services (TLAFAHAD)
Keywords
Where NM Black Car is headquartered
LocationHeadquarters
- HQ city
- Santa Fe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NM Black Car business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Airport Transportation: Private car service to and from Albuquerque International Sunport (ABQ) and Santa Fe Regional Airport (SAF), including El Paso International Airport. Services include meet-and-greet, luggage assistance, and guaranteed pickup.
- Corporate Transportation: Executive limousine and black car services for business meetings, corporate events, and employee transportation. Includes Wi-Fi equipped vehicles, executive sedans, and corporate SUVs.
- Special Event Transportation: Wedding, anniversary, prom, quinceañera, and celebration transportation services with customizable luxury vehicles.
- Beer & Wine Tours: Curated tours of New Mexico wineries and breweries with luxury transportation, including tasting coordination.
- Charter Bus Rentals: Group transportation services for events, corporate retreats, and multi-city tours with spacious seating and professional drivers.
- Concierge Services: Full-service trip planning including restaurant reservations, spa bookings, activity coordination, and tour arrangements through Concierge New Mexico.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Luxury Black Car Service |
| Transaction based/ take rate | Pay-as-you-go | Shared Shuttle Service |
| Subscription | Multi-year contract | Corporate Account |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
NM Black Car product offering
Product offeringCore offering
NM Black Car is a New Mexico-based luxury black car and limousine service providing chauffeured ground transportation since 2010. The company offers airport transfers, corporate transportation accounts, special event transportation, wine and sightseeing tours, and charter bus rentals, supported by 24/7 dispatch, real-time flight tracking, GPS monitoring, and concierge-style service.
Product overview
NM Black Car Service is a single, unified luxury ground transportation platform anchored by its core Black Car Service, supplemented by Concierge New Mexico as a bundled add-on module that integrates travel planning and reservation management. The product portfolio encompasses airport transportation services (ABQ, SAF, and ELP airports), limo services, charter bus rentals, corporate transportation, and various special occasion transportation modules including sporting events, concerts, beer and wine tours, golf tours, Taos Ski Valley transfers, bachelor/bachelorette services, and private tours. All services are unified under a single reservation system, with concierge capabilities extending to restaurant reservations, activities, performances, and sightseeing bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Concierge New Mexico: Full concierge service for travel planning, restaurant reservations, activity bookings, and itinerary scheduling throughout New Mexico.
Products and services
- Airport Transfer Service Point-to-point chauffeured transportation to and from New Mexico airports, supported by real-time flight tracking so chauffeurs adjust for delays and arrivals. Targeted at both individual travelers and corporate clients needing reliable airport pickups and drop-offs.
- Corporate Transportation Accounts Recurring chauffeured transportation service for businesses, including volume-based pricing discounts, priority booking, and simplified centralized billing. Designed for organizations that need dependable transport for employees, executives, and visiting clients.
- Special Event Transportation Chauffeured black car and limousine service for weddings, proms, anniversaries, birthdays, and other celebrations. Aimed at individuals and event planners seeking professional drivers for one-time or multi-stop event itineraries.
- Wine and Sightseeing Tours Private chauffeured tours of New Mexico wine country and other tourist destinations, typically structured as full-day or multi-stop itineraries. Targeted at tourists, group trip planners, and visitors who want a safe, curated alternative to self-driving.
- Charter Bus Rental Chauffeured charter bus service for groups, providing larger-capacity transportation for corporate outings, tours, events, and group transfers across New Mexico. Designed for organizations and group organizers needing a single vehicle and driver for a full itinerary.
Quantifiable outcome
- Real-time flight tracking with automatic pickup time adjustments eliminates missed pickups
- +1 more outcomes
Companies that use NM Black Car
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
NM Black Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NM Black Car partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
NM Black Car competitors and assessment
Company assessmentDirect peers
- Blacklane: Blacklane is a global premium chauffeur service operating in 50+ countries with an app-based booking platform. It is directly comparable to NM Black Car's premium black-car, airport-transfer, and intercity service model, differentiated mainly by scale and digital-first distribution.
- ExecuCar: ExecuCar is a chauffeured ground transportation service offering airport transfers, corporate transportation, and special-event services across U.S. cities. Its sedan-based, professionally-driven service overlaps directly with NM Black Car's airport and corporate rides.
- GroundLink: GroundLink is an online, app-based executive car service operating in major U.S. cities with professional chauffeurs and airport-transfer focus. It competes in the same premium, on-demand chauffeur segment NM Black Car targets for travelers and business clients.
- Boston Coach: Boston Coach is a long-established executive car and black car service with corporate-account programs, airport meet-and-greet, and premium sedan/SUV fleets. Its corporate-account-led, chauffeur-driven model is highly comparable to NM Black Car's primary corporate segment.
- Empire CLS Worldwide Chauffeured Services: Empire CLS operates a global chauffeured ground transportation network serving corporate travelers, airports, and events with a fleet of sedans, SUVs, and executive vans. The business model, customer base, and premium positioning closely mirror NM Black Car's offering.
- Carey International: Carey is one of the largest chauffeured transportation providers in the world, serving airports, corporate accounts, and special events with professional drivers. It is the closest large-scale analogue to NM Black Car's premium, chauffeur-driven, corporate-and-event service mix.
Others
- Quintessentially: Quintessentially is a global luxury concierge and lifestyle services provider, comparable to NM Black Car's Concierge New Mexico arm. It represents the bundling trend (concierge + travel services) that NM Black Car is leveraging, rather than direct transportation competition.
Regional players
- Allo Las Vegas / Local regional limo operators: Allo Las Vegas and similar regional limo companies offer chauffeur-driven airport and event transportation in their respective metropolitan markets. While not New Mexico-based, they represent the same regional-premium-chauffeur competitive set NM Black Car faces, scaled to a single destination market.
Broad incumbents
- Uber Black: Uber Black is the premium tier of Uber's rideshare platform, offering professional drivers and luxury vehicles through the Uber app. It overlaps with NM Black Car's premium on-demand segment and competes on price transparency and app-driven convenience.
- Lyft Black / Lyft Premier: Lyft's premium tiers offer luxury sedans and SUVs with vetted drivers via a rideshare app. They serve the same airport-transfer and executive-travel use cases NM Black Car targets, at potentially lower price points due to scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
NM Black Car social profiles
Digital presenceNM Black Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
NM Black Car leadership team
Management profileNumber of profiles
Profiles1 record
NM Black Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NM Black Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NM Black Car
What does NM Black Car do?
NM Black Car is a New Mexico-based luxury black car and limousine service providing chauffeured ground transportation since 2010. The company offers airport transfers, corporate transportation accounts, special event transportation, wine and sightseeing tours, and charter bus rentals, supported by 24/7 dispatch, real-time flight tracking, GPS monitoring, and concierge-style service.
Is NM Black Car a public or private company?
NM Black Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NM Black Car founded?
NM Black Car was founded in 2010.
Where is NM Black Car based?
NM Black Car is headquartered in Santa Fe, United States, in the North America region.
How does NM Black Car make money?
Six revenue lines are on record. Airport Transportation is the primary driver. The others are corporate Transportation, special Event Transportation, beer & Wine Tours, charter Bus Rentals and concierge Services.
Who are NM Black Car's main competitors?
Direct peers on record are Blacklane, ExecuCar, GroundLink, Boston Coach, Empire CLS Worldwide Chauffeured Services and Carey International. Quintessentially is listed as an others. Allo Las Vegas / Local regional limo operators is listed as a regional player. Broad incumbents are Uber Black and Lyft Black / Lyft Premier.
Does NM Black Car have an API?
No public API is recorded for NM Black Car.
What industry is NM Black Car in?
NM Black Car's product category is Luxury Ground Transportation Services. Its primary akta.pro industry code is THADAEAL, Premium Black Car Services, with a secondary code of THACAIAC, Chauffeured / Black Car & Executive Car Services. Its NAICS code is 48532.