HRD Groep

What HRD Groep does

HRD Groep is a privately held Dutch Human Resource Development firm founded in 2006 and headquartered in Zeist, Netherlands. The company delivers an integrated portfolio of organizational development services centered on five pillars: assessments (providing substantiated insight into personal qualities, motivations, and development potential), individual coaching, team coaching, leadership development, and training and education. Specialized offerings include NOBCO EIA-certified coaching programs (Foundation and Practitioner levels), works council advisory, organizational culture research, traineeship design, and executive search/recruitment. The firm operates a multidisciplinary team of psychologists, educational specialists, and coaches, applying methodologies such as the DISC model, Transactional Analysis, Deep Democracy, Johari Window, organizational constellation techniques, and the proprietary LeiderschapsScan© and Systemic Model for Sustainable Behavioral Change.

HRD Groep monetizes through professional services revenue across four streams: open-enrollment training and certification programs (priced per participant between approximately €515 and €3,990), tailored in-company custom training at negotiated rates, individual coaching and e-coaching engagements (typically €695-€995 per package), and assessment services. Go-to-market is sales-led and consultative, anchored by free exploratory coffee conversations, HRD Cafés, an annual training catalog, LinkedIn presence, and Mailchimp-distributed newsletters with content marketing support from whitepapers. Distribution is domestic Netherlands-only, with open-enrollment delivered in Zeist, Amsterdam, and Eindhoven, and in-company programs delivered on client sites. The customer base spans 35+ named organizations across government (Ministerie van BZK, Gemeente Zeist, Gemeente Soest), healthcare (GGZ Rivierduinen, Zorggroep Elde Maasduinen, Cedris), banking and financial services (Rabobank, NBA, Institute of Internal Auditors), retail (Lidl), pharmaceuticals (Nordic Pharma), utilities (Dunea), and professional services, serving large enterprises, government bodies, works councils, and individual professionals seeking personal development or coaching certification.

Name

HRD Groep

Legal name

HRD Groep

Website

https://hrdgroep.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

HRD Groep is a Dutch HRD firm delivering assessments, coaching, leadership development, training, and works council advisory to enterprises, government bodies, and professionals across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• Professional training services
• Executive coaching programs
• Leadership development solutions
• Personnel assessments
• Organizational development consulting

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Education Services: Revenue generated from open enrollment training programs where individuals or organizations pay per participant. Programs include certifications such as NOBCO EIA Foundation and Practitioner levels.
2. In-Company Custom Training: Tailored training programs developed specifically for client organizations, offering flexible content, location, and group sizes at reduced per-person rates.
3. Coaching Services: Individual coaching programs including e-coaching and in-person coaching sessions, offered as standalone services or integrated into broader training trajectories.
4. Assessment Services: Personnel assessments providing insights into personal qualities, motivations, and development potential for hiring and development purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HRD Groep delivers human resource development services across five core pillars: Assessments (insight into personal qualities, motivations, and development potential), Coaching (individual self-insight and effectiveness trajectories), Teamcoaching (team collaboration improvement), Leadership Development (vision, personal leadership, and leadership style), and Training & Education (skill development and professional certification programs). The firm also provides works council advisory, organizational culture research, executive search/recruitment, and traineeship design through certified psychologists and educational specialists using methodologies including DISC, LeiderschapsScan©, and the Systemic Model for Sustainable Behavioral Change.

Product overview

HRD Groep is a Human Resource Development organization offering a comprehensive portfolio of organizational development services. The core offering consists of five main service pillars: Assessments (providing insight into personal qualities and potential), Coaching (individual trajectories for self-insight and effectiveness), Teamcoaching (team development toward effective collaboration), Leadership Development (vision, personal leadership, and leadership style development), and Training & Education (competency and skill development programs). The portfolio includes specialized coaching training programs (Begeleidingsvaardigheden, Coachings- en begeleidingsvaardigheden, Coachen als basis, Coach in een dag, Coachen als 2e beroep) with NOBCO EIA certification, e-coaching programs (for leadership, communication, feedback, conflict management, time management, and works council advisory), classroom training programs (leadership, team collaboration, emotional intelligence, assertiveness, conflict management, presentation skills), and specialized services like organization constellation interviews and workshops. Additional services include traineeship design, works council advisory, culture research, recruitment/executive search, and HR advisory. The company uses methodologies including the DISC model, LeiderschapsScan, Transactionele Analyse, Deep Democracy, and systemisch work.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessments Personnel assessments that provide substantiated insight into personal qualities, motivations, and development potential of individuals for hiring and development purposes.
• Coaching Individual coaching programs delivered as standalone services or integrated into broader training trajectories, including e-coaching and in-person sessions that increase self-insight and personal effectiveness.
• Teamcoaching Team coaching that guides teams toward effective and enjoyable collaboration, resolving stagnation and improving team results and atmosphere.
• Leiderschapsontwikkeling (Leadership Development) Leadership development programs that help develop vision on leadership, personal leadership, and leadership style, supported by leadership coaches and the LeiderschapsScan© tool.
• Training & Opleiding Training and education programs developing specific skills and maintaining professional knowledge, including traineeships and open enrollment courses plus in-company customized programs at reduced per-person rates.
• Coachingsopleidingen (Coaching Training Programs) Coaching training programs including Begeleidingsvaardigheden, Coachings- en begeleidingsvaardigheden, Coachen als basis, Coach in een dag, and Coachen als 2e beroep, providing NOBCO EIA Foundation and Practitioner certification.
• OR Advies (Works Council Advisory) Advisory services for works councils (ondernemingsraden) to develop into partners of management and colleagues, learn to handle complex tasks, and effectively fulfill the advisory role.
• Cultuuronderzoek (Culture Research) Culture research service that analyzes and improves organizational culture and work happiness within organizations.
• Recruitment / Executive Search Executive search and recruitment services to support organizational talent acquisition.
• Advies (HR Advisory) HR advisory services for organizational development and consulting, providing strategic HR guidance to client organizations.
• Traineeships Customized multi-year development programs for trainees that combine learning and working, designed in partnership with client organizations on flexible terms.

Quantifiable outcome

• 80% of learning comes from experience (informal learning) and 20% from structured training programs (formal learning) - supporting the emphasis on workplace application

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NOBCO (Nederlandse Orde van Beroepscoaches)coreStrategic or Co-development PartnerHRD Groep offers NOBCO EIA certified coaching programs including Foundation and Practitioner level certifications. Their coaching education courses (Coachen als basis, Coach in een dag, and Coachen als 2e beroep) provide internationally recognized coaching accreditations through NOBCO.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Schouten & Nelissen: One of the largest Dutch training, coaching, and leadership development providers. Directly comparable to HRD Groep across open-enrollment training, executive coaching, and leadership development for Dutch enterprise clients.
• Krauthammer: European leadership and sales development firm that delivers training, coaching, and certification programs. Highly comparable in leadership training curriculum and certified coach development to HRD Groep.
• Baanbrekers: Dutch HR consultancy focused on talent development, leadership, and organizational change. Direct overlap with HRD Groep's leadership development, coaching, and culture offerings for Dutch organizations.
• GITP: Dutch HR assessment and development firm offering assessments, coaching, and HR advisory. Closely comparable to HRD Groep's assessment, coaching, and leadership development service pillars.
• Vlamandel: Dutch leadership development and coaching firm offering executive coaching, team development, and leadership programs. Direct comparison for HRD Groep's coaching and teamcoaching services.
• ICBS: Dutch coaching and training provider offering certified coaching programs and corporate training. Comparable to HRD Groep in coach training and professional development delivery.

Broad incumbents

• NCOI: Largest Dutch provider of professional training and education programs, including leadership and management development curricula. Overlaps with HRD Groep's open-enrollment training portfolio for individual professionals.
• Berenschot: Major Dutch management and HR consultancy offering broad organizational development, leadership, and HR advisory services. Overlaps with HRD Groep's advisory and culture research services but operates at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hrdgroep
• Xx.com/hrdgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRD Groep