DuluxGroup

What DuluxGroup does

DuluxGroup is an Australia-headquartered manufacturer and marketer of branded consumer and trade products across five business streams: paints and coatings (Dulux, Cabot's, British Paints, Porter's, Berger, Walpamur, Dulux AcraTex, Dulux Powder & Industrial Coatings, Dulux Protective Coatings); sealants, adhesives and fillers (Selleys, Liquid Nails, No More Gaps, NPT, Pental); garage doors and openers (B&D, ATA, Garador, Dominator); consumer garden care (Yates, Seasol, Dynamic Lifter, Thrive, Munns, Zero, Ratsak); and cabinet and architectural hardware distribution (Lincoln Sentry distributing Blum, HEXFIX, Finista, Oliveri). The company sells into retail DIY consumers via Bunnings and independent hardware stores, trade professionals via direct field sales and 100+ company-owned trade stores, and commercial/industrial customers via protective and powder coatings. Operations span Australia, New Zealand, Papua New Guinea, China, the United Kingdom and continental Europe, with 22 main manufacturing sites, more than a dozen distribution centres, and approximately 8,000 employees. Post-2019 ownership by Nippon Paint Holdings has driven a European expansion centered on the Cromology (France, 2022) and JUB Group (Slovenia, 2022) acquisitions.

Underlying technical capability rests on a domain-specialized R&D model: the Coatings Innovation Centre at Clayton (Victoria), additional coatings R&D centres in France (Cromology) and Slovenia (JUB), and the Yates and Selleys research centre at Padstow (NSW), staffed by approximately 250 chemists and technologists supporting formulation, color systems, and protective-coatings development. There is no disclosed software platform, AI/ML capability, or API layer in the input data; technology is concentrated in physical-product formulation, manufacturing process control, and brand/visual content assets (e.g., the Yates Garden Guide in continuous print for over 120 years).

DuluxGroup's revenue model is predominantly physical-goods sales through retail and trade channels. The company manufactures and markets premium-branded products that flow through Bunnings (anchor retail partner), independent hardware stores, 100+ company-owned trade stores, direct trade field sales, and distribution centres — pricing is determined by retail partners and not publicly disclosed. Diversification spans consumer DIY, trade professional, commercial construction, industrial coatings, and the recently expanded DGL International business; the company is privately held by Nippon Paint Holdings and no longer discloses consolidated revenue.

Name

DuluxGroup

Legal name

DuluxGroup Limited

Website

http://www.duluxgroup.com.au

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

DuluxGroup is a privately-held Australian manufacturer and marketer of branded paints, coatings, sealants/adhesives, garden care, garage doors and architectural hardware, selling through Bunnings, 100+ trade stores and direct field sales across ANZ, the UK and Europe under Nippon Paint Holdings ownership.

Ownership category

akta.pro rank

NAICS

Paint, Varnish, and Supplies Merchant Wholesalers (424950), Other Building Material Dealers (44418), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Decorative paints coatings
• Industrial protective coatings
• Sealants adhesives fillers
• Consumer garden care products
• Garage doors openers hardware

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paints and Coatings: Manufacturing and marketing of premium branded decorative paints, texture coatings, protective coatings, industrial coatings, powder coatings and woodcare coatings for existing home, new housing, commercial construction, infrastructure and industrial markets.
2. Sealants, Adhesives & Fillers: Manufacturing and marketing of sealants, adhesives, fillers, household cleaning products under brands including Selleys, Liquid Nails, No More Gaps, Spakfilla, Poly, White King, Lux, Velvet and Softly.
3. Garden Care Products: Marketing and manufacturing of consumer garden care products including fertilisers, weed control, plant protection, lawn care, packet seeds, potting mix, garden accessories, and home pest control solutions under brands including Yates, Weed'n'Feed, Thrive, Dynamic Lifter, Zero, Munns, OCP, Ratsak, and Seasol.
4. Garage Doors & Openers: Manufacturing and marketing of premium branded garage doors and automatic openers for residential and commercial use under brands including B&D, Automatic Technology, Garador and Dominator.
5. Cabinet and Architectural Hardware: Distribution of specialty hardware and components to cabinet and furniture making industry, window, door and glazing industries under brands including Blum, HEXFIX, Finista, Oliveri, Breezway and ASSA ABLOY.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

DuluxGroup manufactures and markets premium branded paints, coatings, sealants, adhesives, fillers, garden care products, garage doors and openers, and specialty hardware for residential, commercial, industrial, and infrastructure markets across Australia, New Zealand, Papua New Guinea, China, the UK, and Europe. Its portfolio includes iconic brands such as Dulux, Selleys, Yates, B&D, Cabot's, Lincoln Sentry, British Paints, Porter's Paints, Intergrain, Feast Watson, Seasol, Cromology, JUB Group, and Craig & Rose. The company operates 22 main manufacturing sites, more than a dozen distribution centres, and more than 100 company-owned trade stores.

Product overview

DuluxGroup is a diversified manufacturer and marketer of premium branded products operating across multiple business segments. The portfolio is organized into six core divisions: Paint & Coatings (featuring Dulux as the flagship paint brand since 1918, alongside sub-brands like Dulux AcraTex, Dulux Powder & Industrial Coatings, Dulux Protective Coatings, Cabot's, British Paints, Berger, Porter's Paints, and woodcare brands Feast Watson and Intergrain); Sealants, Adhesives & Fillers (centered on Selleys since 1939 with brands like Poly, NPT, Pental); Garage Doors & Openers (B&D brand since 1956 with ATA/Garador/Dominator); Garden Care (Yates since the 1890s including Thrive, Dynamic Lifter, Seasol, Weed'n'Feed, Munns, Ratsak); Cabinet and Architectural Hardware (Lincoln Sentry distributing Blum, HEXFIX, Finista, Oliveri); and DGL International (acquired European businesses including Cromology, JUB Group, Craig & Rose, Maison Deco, Pure & Paint). The company became part of Nippon Paint Holdings in 2019 and operates across Australia, New Zealand, Papua New Guinea, UK, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Dulux: Australia's leading and most trusted paint brand with a heritage going back to 1918.
• Dulux AcraTex
• Dulux Powder & Industrial Coatings
• Dulux Protective Coatings
• Envirosolutions
• Cabot's
• Feast Watson
• Intergrain
• British Paints
• Porter's Paints
• Berger
• Walpamur
• Specialized
• Dryden
• Dulux Avista
• Flextool
• Emer
• Concrete Plus
• Selleys
• Hillmark
• Poly
• Admil
• Sealants Australasia
• Pental
• NPT
• B&D
• ATA (Automatic Technology)
• Garador
• Dominator
• Yates
• Hortico
• Eco Organic Garden
• Seasol
• Dynamic Lifter
• Thrive
• Munns
• Zero
• Weed'n'Feed
• OCP
• Ratsak
• Lincoln Sentry
• Blum
• HEXFIX
• Finista
• Oliveri
• Cromology
• JUB Group
• Craig & Rose
• Maison Deco
• Pure & Paint

Products and services

• Dulux Decorative Paints

Quantifiable outcome

• More than 6,000 people trained annually at training academies
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Akzo Nobel: Global Dutch paints and coatings manufacturer, owner of the Dulux brand in regions outside DuluxGroup's territories. Direct competitor in decorative paints, protective coatings, and specialty finishes serving trade and retail channels across multiple geographies.
• Bostik: Global adhesives and sealants business owned by Arkema, serving construction, industrial, and DIY markets. Direct comparable to DuluxGroup's Selleys, Liquid Nails, Poly, and NPT adhesive and sealant brands across multiple regions.
• Hempel: Danish global coatings manufacturer serving decorative, protective, marine, and industrial markets. Direct comparable in protective coatings and powder coatings competing for infrastructure and commercial projects similar to Dulux Protective Coatings and Dulux Powder & Industrial Coatings.
• Sika AG: Swiss specialty chemicals company focused on sealants, adhesives, waterproofing, and concrete admixtures for construction. Direct comparable to DuluxGroup's Selleys, NPT, and Emer waterproofing/coating product lines for trade and commercial customers.
• Jotun: Norwegian paints and coatings manufacturer with strong positions in decorative, marine, protective, and powder coatings. Comparable to DuluxGroup across multiple coatings segments and competing for similar commercial and industrial customers.

Regional players

• Kansai Paint: Major Japanese paint manufacturer with strong Asian and African decorative and industrial coatings presence. Sister company of sorts via the broader Japanese paint sector; competes with Nippon Paint's wider portfolio and could overlap with DuluxGroup's expanding Asia-Pacific exposure.
• Asian Paints: India's largest decorative paints company with expanding international footprint in the Middle East, Africa, and Asia. Comparable brand-led, trade-channel-driven decorative paints business model relevant to DuluxGroup's core retail and trade positioning.

Broad incumbents

• Sherwin-Williams: World's largest paints and coatings company with extensive retail and trade distribution across the Americas, Europe, and Asia. Competes broadly with DuluxGroup in decorative paints, protective coatings, and trade-channel programs.
• PPG Industries: Large US-based global paints, coatings, and specialty materials company with overlapping architectural, industrial, and protective coatings portfolios. Competes with DuluxGroup in commercial construction and industrial segments across multiple regions.
• RPM International: US-based specialty coatings and sealants company with a portfolio of niche brands in roofing, waterproofing, sealants, and corrosion coatings. Comparable to DuluxGroup's sealants/adhesives (Selleys) and protective coatings businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/duluxgroup-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuluxGroup