What Kingdom does

Kingdom, legally Domínguez Crespo y Asociados S.A. de C.V., is an independent Mexico City–based transmedia communications agency founded in 2008 with 11–50 employees, headquartered in Lomas de Chapultepec. The firm offers end-to-end campaign services spanning TV spot production, digital and social media management, branding and packaging, public relations and events, media planning and buying, large-scale out-of-home installations, custom mobile application development, and proprietary VR/AR content creation using volumetric scanning, 360 video, photogrammetry, and 3D modeling.

The agency's underlying technology stack combines creative strategy with in-house production capabilities, including VR pipelines that have enabled physical-product-free product launches (e.g., MINI's 15th Anniversary, sold 100% online in Mexico) and custom AR mobile apps with geolocation features synchronized to OOH activations (Samsung Galaxy's 350 sqm Plaza Carso takeover). These technical capabilities are delivered alongside traditional creative production, positioning Kingdom as an integrated transmedia producer rather than a pure creative consultancy.

Kingdom operates a B2B professional services model, generating revenue through project-based fees and ongoing retainers from enterprise clients and government entities. The agency sells directly via enterprise field sales without intermediaries, and is a co-owner and member of We Are Agencies, a global network of independent agencies that supports cross-border execution. Customer concentration spans multiple verticals — government/tourism (CPTM), automotive (MINI), consumer brands/textiles (Cotton Latam), electronics (Samsung Galaxy), beverages (DyC), education/politics (Polilogy), and international organizations (World Cotton Day) — with longest-tenured relationships exceeding six years.

Name

Kingdom

Legal name

Domínguez Crespo y Asociados S.A. de C.V.

Website

https://wearekingdom.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingdom is an independent Mexico City–based transmedia communications agency offering end-to-end creative, digital, PR, OOH, and VR/AR production services to enterprise clients and government across Latin America, including MINI, Samsung, and Mexico Tourism.

Ownership category

akta.pro rank

Headquarters

HQ city

Lomas De Chapultepec

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service communications agency providing creative concept development, brand identity systems, campaign production, and strategic marketing services to enterprise clients across multiple industries.
2. Digital & Social Media Services: Social media content creation, digital campaign management, PR management, and community management services, typically delivered as ongoing retainer engagements or project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kingdom is a Mexico-based communications agency operating as a transmedia storyteller. It provides end-to-end advertising and marketing services including TV spot production, digital campaigns, branding and packaging, social media management, PR and events, VR/AR content creation, app development, media planning and buying, and large-scale out-of-home (OOH) advertising. Services are delivered to enterprise clients and government organizations across Latin America, with content strategies spanning TV, digital, social, experiential, and emerging immersive technologies.

Product overview

Kingdom is a transmedia storyteller agency offering integrated communications and advertising services. The agency operates as a unified service offering rather than a platform-plus-modules architecture. Core services include TV spot production, digital campaigns, branding and packaging, social media services, PR and events, VR content and technology, custom app development, media planning and buying, and large-scale out-of-home advertising. The agency is co-owner and member of We Are Agencies, a global network of independent agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Spot Production

Quantifiable outcome

• 30,526,537 views achieved in first month for Mexico Tourism campaign
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• We Are AgenciescoreStrategic or Co-development PartnerKingdom is co-owner and member of We Are Agencies, a global network of independent agencies. This network enables Kingdom to provide services worldwide and access international markets while maintaining independence as a fiercely borderless agency.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• R/GA: Global digital agency specializing in brand experiences, technology, and innovation-led campaigns. Comparable to Kingdom in its emphasis on technology-driven creative (VR/AR, apps) and brand experience work.
• Anomaly: Independent creative agency offering advertising, brand strategy, and digital product capabilities. Comparable in model — a fiercely independent shop offering end-to-end campaign services to enterprise clients.
• Droga5: Independent creative agency (now part of Accenture Song) recognized for high-impact, culturally resonant campaigns. Comparable to Kingdom's positioning as an independent shop competing for marquee brand work with creative-led differentiation.
• 72andSunny: Independent creative agency with strength in cultural storytelling and multi-platform campaigns. Comparable to Kingdom's transmedia storytelling model and independent positioning serving major consumer brands.
• Wieden+Kennedy: Iconic independent creative agency known for integrated storytelling and large-scale brand activations. Comparable in independent positioning, transmedia capabilities, and track record with global enterprise brands.

Direct peers

• McCann Mexico: Mexico-based IPG-owned agency offering creative, digital, media, and PR services to major regional and global brands. Competes directly with Kingdom for enterprise RFPs and transmedia campaign mandates.
• BBDO Mexico: Mexico office of BBDO Worldwide providing integrated creative, digital, and brand campaigns to enterprise clients. Comparable in scope of services and client verticals (automotive, CPG, government) to Kingdom.
• Ogilvy Mexico: Mexico-based office of the global WPP-owned network offering full-service advertising, digital, PR, and brand strategy. Directly competes with Kingdom for the same enterprise and government clients in Mexico and Latin America.
• VMLY&R Mexico: Mexico office of VMLY&R providing brand experience, digital, and creative services with strong CPG and consumer-brand focus. Comparable in serving enterprise clients across LatAm markets with integrated campaigns.

Regional players

• Havas Mexico: Mexico office of global Havas network offering advertising, media, and creative services. Comparable as a regional agency competing for enterprise and government communications budgets in Mexico and LatAm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearekingdom
• Facebookfacebook.com/wearekingdom
• LinkedInlinkedin.com/company/wearekingdom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingdom