Taloasema

Name

Taloasema

Legal name

Taloasema Oy

Website

https://taloasema.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Property management services
• Housing company administration
• Real estate financial management
• Franchise property management
• Apartment building management

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices40 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services (Isännöintipalvelut): Taloasema franchisees earn revenue by providing property management services to housing companies (taloyhtiöt), rental housing companies, and commercial property owners. Services are priced transparently with customers paying only for services they actually need and use. The revenue model combines recurring management fees with additional service charges.
2. Franchise Fees: Taloasema Oy (the franchisor) generates revenue from franchise fees charged to franchise entrepreneurs. These include a one-time license fee (16,000 EUR) to join the chain, plus ongoing cooperation fee (5% of revenue), marketing fee (2% of revenue), and IT fee. Combined franchise revenue from all locations exceeded 10 million euros in 2023.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Taloasema delivers professional property management (isännöinti) services to Finnish housing companies, rental property operators, and commercial property owners through a franchise network of 40+ independent entrepreneurs across 30+ locations in Finland. Core services span financial administration, legal compliance, technical management, maintenance coordination, shareholder meeting organization, and resident communications, supported by the proprietary AsOyKanta property management software and online customer portal.

Product overview

Taloasema is a Finnish franchise-based property management (isännöinti) company operating under a hub-and-spoke model. The core offering is property management services for apartment companies (taloyhtiöt), ranging from small self-managed properties to large professional management engagements. The portfolio includes five named service lines: Pienille taloyhtiöille (small property companies), Perinteinen isännöinti (traditional property management), Uusien talojen isännöinti (new property management), Omatoimisten taloyhtiöiden isännöinti (self-managed property management), and Räätälöity isännöinti (customized property management). Supporting these are sub-product modules covering administration, accounting, technical services, legal affairs, and board governance. A key platform is the Verkkopalvelu (web service/extranet) accessible at extranet.asoykanta.fi, which provides electronic defect reporting, service requests, meeting arrangements, financial monitoring, and advance voting. Taloasema also operates a franchise model (Taloasema-yrittäjyys) enabling entrepreneurs to launch their own property management businesses under the Taloasema brand, with access to proprietary software, training, expert networks (accounting, legal, technical), and a centralized support structure. The company has 40+ franchise offices across Finland and generated approximately 13 million EUR in combined revenue in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management for Small Housing Companies (Pienille taloyhtiöille) Tailored property management services for small apartment companies combining self-management with professional support in a hybrid model where the board handles routine tasks while a professional property manager handles expert areas.
• Traditional Property Management (Perinteinen isännöinti) Comprehensive full-service property management for medium to large housing companies including financial management, legal matters, technical management, and administration.
• New Building Property Management (Uusien talojen isännöinti) Property management services specifically designed for newly constructed buildings and new housing companies, supporting transition and initial management needs.
• Self-Managed Housing Company Management (Omatoimisten taloyhtiöiden isännöinti) Services for housing companies that manage some aspects themselves, providing professional support where internal board capacity falls short.
• Customized Property Management (Räätälöity isännöinti) Tailored property management packages where customers pay only for the services they actually need and use.
• Verkkopalvelu Online Customer Portal (AsOyKanta Web Service) Online customer portal providing transparent access to housing company information including defect reporting, service requests, electronic meetings, real-time financial monitoring, and advance voting for shareholders.
• Taloasema-yrittäjyys Franchise Opportunity Franchise-based business concept enabling entrepreneurs to start their own property management business under the Taloasema brand with proprietary software, training, expert networks, and centralized support.
• Property Company Accounting (Taloyhtiön kirjanpito) Financial accounting services for property companies including bookkeeping, financial reporting, and budget monitoring.
• Property Company Technical Services (Taloyhtiön tekniikka) Technical property management including maintenance planning, renovation project management, and contractor coordination for housing companies.
• Property Company Legal Affairs (Taloyhtiön lakiasiat) Legal advisory services for property companies covering matters including maintenance responsibility division, bylaw changes, and debt collection.
• Electronic Shareholder Meetings (Sähköiset kokoukset) Electronic and digital meeting solutions for housing company shareholder meetings including advance voting tools enabling remote participation.

Quantifiable outcome

• Transparent pricing: customers pay only for services actually used
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SM-Liiga (Finnish Hockey League)minorGTM or Marketing Partner · 1 January 2025Taloasema serves as an official partner of the SM-Liiga (Finnish hockey league) playoffs for the 2025-2026 season. The partnership aligns Taloasema's values of teamwork, local presence, and continuous improvement with Finnish hockey. The tagline 'Taloyhtiösi asiat maaliin hoitaa Taloasema' (Taloasema gets your housing company matters into the net) is used in connection with the sponsorship.
• Franchising-Yhdistys ry (Finnish Franchising Association)minorOthersTaloasema is a member of the Finnish Franchising Association and participates in its activities, including board representation. The association advocates for franchising best practices in Finland.
• VismacoreTechnology or IntegrationTaloasema uses Visma's property management system for housing company management. Customer data is stored on Visma's servers located in Norway.
• Microsoft (Office 365 / SharePoint / One Drive)coreTechnology or IntegrationTaloasema uses Microsoft's cloud services including SharePoint, One Drive, and Office 365 for internal operations and customer data management. Data is stored on Microsoft's servers in the Netherlands, Ireland, Austria, or Finland.
• Maanmittauslaitos (National Land Survey of Finland)coreOthersTaloasema receives shareholder and property ownership data from the National Land Survey's electronic property information system (sähköinen huoneistotietojärjestelmä), which is essential for maintaining accurate records for housing companies.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Others

• Kojamo Oyj: Finland's largest listed residential rental-housing owner/operator. While not a competitor for isännöinti services, Kojamo is a potential major customer for property-management and facility services contracts and shapes competitive benchmarks in Finnish residential real estate.

Broad incumbents

• Cushman & Wakefield Finland: Global real estate services firm offering property management in Finland. Competes with Taloasema for larger housing-company and commercial-property mandates where international brand and integrated service lines are valued.
• ISS A/S (ISS Palvelut Oy in Finland): Global facility services provider with significant Finnish operations in property services and integrated FM. Competes with Taloasema at the intersection of property management and facility services, particularly for larger commercial and mixed-use housing portfolios.
• Catella AB: Nordic property investment and asset management firm with property management services across the Nordics, including Finland. Comparable to Taloasema on residential/housing management at the institutional and investor-owner end of the market.
• Colliers International Finland: Global real estate services firm with a Finnish property management practice serving commercial and residential clients. Comparable to Taloasema on property management offering but with a more commercial / institutional client mix.
• Newsec Asset Management (Newsec Oy): Nordic full-service real estate manager with operations in Finland providing isännöinti, asset management, and technical property services. Overlaps with Taloasema on residential and commercial property management but operates at much broader scale.

Direct peers

• Realia Management Oy: One of the largest Finnish isännöinti (housing company property management) firms, directly competing with Taloasema for taloyhtiö and rental-housing clients across multiple Finnish cities. Closest scale peer in the Finnish HOA management market.

Regional players

• Kiinteistöhuolto Helmi: Finnish regional property management and maintenance provider serving housing companies. Comparable to Taloasema's mid-sized franchise locations in service scope (isännöinti + maintenance coordination) and customer segment (taloyhtiöt).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TaloasemaOy
• Xx.com/taloasema
• Facebookfacebook.com/Taloasema
• LinkedInlinkedin.com/company/taloasema

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taloasema